airbrush medium
Skip itBrand-locked demand (top 5 brands take 94% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible15.5%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Avg price
Incredible$24.74avg listing price — sweet spot $15–$100
Market size
Good$609K$609K/yr · 158K searches
Price range
Good$7.13–$175.79cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Bad71%top-5 click share — a locked-up shelf
Review moat
Bad5,727.06avg incumbent reviews — the moat a new listing must climb
Growth
Bad-8.0%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Brand share
Bad94%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, airbrush medium is a $609K/yr Amazon United States market (158K searches/yr). The top 5 brands hold 94% of demand. Demand peaks in Jun. Verdict: Skip it — 48/100.
Data updated Jul 10, 2026 · scored weekly · How we score niches
airbrush medium market data
- Units sold / yr
- 25K–30K
- avg 1,500–2,000/product
- Revenue / yr
- $619K–$742K
- units × avg price
- Conversion rate
- 15.5%
- Avg BSR
- #242
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 94%
- Out of stock
- 0.0%
- Avg brand age
- 76 months
- Avg seller age
- 170 days
Competition & brand share
The top 5 products capture 71% of clicks — a locked-up shelf that new listings rarely crack.Brands
8 rising
Sellers
57
Top-5 brand share
94%
Top 20: 100%
Top-5 click share
71%
Top 20: 100%
Open market
4%
- Vallejo61%
- The Army Painter20%
- U.S. Art Supply8%
- Nicpro3%
- Liquitex3%
- HOMY ARTY2%
- Open — no brand owns it (2 brands, 4%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -8.0% search growth over the last 90 days.Peak months: Jun · busiest ÷ quietest = 4.1×
Top airbrush medium search terms
- airbrush thinner37K/yr
- vallejo airbrush thinner17K/yr
- airbrush paint thinner16K/yr
- airbrush flow improver14K/yr
- airbrush medium10K/yr
- airbrush thinner for acrylic paint10K/yr
- vallejo thinner9K/yr
- vallejo flow improver8K/yr
- army painter airbrush paint9K/yr
- airbrush medium for acrylic paint4K/yr
Top airbrush medium products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 18 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Vallejo - Airbrush Thinner for Acrylic Paints 200 ml (6.76 fl.oz.)
Vallejo$15.014.8★19,412 rev
Vallejo - Airbrush Flow Improver for Acrylic Paints 200 ml. (6.76 fl.oz.)
Vallejo$14.484.8★7,338 rev
The Army Painter Airbrush Medium 100ml Acrylic Paint Thinner Flow Improver for Airbrushing and Painting Wargaming Miniatures Perfect for Warhammer & Dnd Figures
The Army Painter$9.804.7★2,025 rev
U.S. Art Supply 4-Ounce Airbrush Thinner Reducer and Extender Base for Acrylic Paints - Airbrush Paint Thinner Reduces Viscosity Improves Flow Thins Acrylic Pouring Paint
U.S. Art Supply$8.984.5★1,130 rev
Vallejo - Airbrush Flow Improver for Acrylic Paints 60 ml (2.02 fl.oz.)
Vallejo$9.634.8★7,338 rev
Newest
by launch date
The Army Painter Airbrush Starter Bundle incl. Air Starter Set DipIt Brush Anti-Shine Varnish Cleaner and Medium for D&D Warhammer & Wargaming
The Army Painter$61.2426 rev
FansArriche Airbrush Flow Improver 250 ml (8.45 oz) Bottle for Acrylic Airbrush Paints Reduce Clogs and Improve Acrylic Paint Flows
FansArriche$11.9499 rev
Nicpro Professional Airbrush Thinner 8.45 oz Bottle Airbrush Paint Thinner for Acrylic Paints Water-Based Air Brush Fluid Medium Improves Acrylic Paint Flow for Model Wood Canvas Metal Plastic
Nicpro$9.91291 rev
HOMY ARTY Airbrush Thinner - 16.9 Fl Oz Water-Based Acrylic Paint Thinner to Improve Color Flow for Shoes Clothes Metal and Plastic Models
HOMY ARTY$14.33208 rev
The Army Painter Warpaints Air Starter Set 12 x 18 mL Pre-Thinned Acrylic Airbrush Paints incl. 1 Metallic & 1 Grey 100 mL Primer - Air Brush Paint Kit for Models and Miniature Painting
The Army Painter$37.10643 rev
Trending
90-day click momentumThe Army Painter Airbrush Starter Bundle incl. Air Starter Set DipIt Brush Anti-Shine Varnish Cleaner and Medium for D&D Warhammer & Wargaming
The Army Painter$61.244.8★
Vallejo - Airbrush Thinner for Acrylic Paints 32 ml (1.08 fl.oz.)
Vallejo$7.924.8★
HOMY ARTY Airbrush Thinner - 16.9 Fl Oz Water-Based Acrylic Paint Thinner to Improve Color Flow for Shoes Clothes Metal and Plastic Models
HOMY ARTY$14.334.5★
Liquitex Professional Effects Medium 237ml (8-oz) Airbrush Medium
Liquitex$17.234.7★
The Army Painter Airbrush Medium 100ml Acrylic Paint Thinner Flow Improver for Airbrushing and Painting Wargaming Miniatures Perfect for Warhammer & Dnd Figures
The Army Painter$9.804.7★
What buyers say about airbrush medium
What buyers praise and complain about, mined from review topics.What buyers love
“As advertised”
“Great paints”
“Works Well”
“Excellent product”
“color is nice but”
“Does a good job cleaning”
“Great thinner”
“Great paints”
“Does not make it watery”
“good value”
What buyers complain about
“Not thin enough out of the bottle”
“Bottle leaks and is difficult to pour without making a mess so I transferred the thinner to a different bottle”
“its far too expensive. not that I found anything cheaper”
“Doesnt work”
“disappointing- old and dried out”
“Good colors bad handling”
“clogged my airbrush”
“it just wasn't cleaning as well as I had hoped”
“Garbage”
“Cuts Through Acrylic Paints”
Top return reasons
Common questions
- Is airbrush medium profitable to sell on Amazon United States?
- The niche generates $609K/yr across 18 tracked products. 90-day search growth is -8.0%. Flapen's verdict: Skip it (48/100).
- How competitive is the airbrush medium niche?
- 8 brands and 57 sellers compete. The top 5 products take 71% of clicks and top 5 brands hold 94% of demand.
- What do buyers complain about in airbrush medium?
- Top complaints mined from reviews: Thickness, Leak-Proof, Value For Money. The return rate is 0.6%.
- When does demand for airbrush medium peak?
- Demand peaks in Jun; the busiest month runs 4.1× the quietest.
- What does it cost to enter the airbrush medium niche?
- Listings span $7.13–$175.79; the average listing price is $24.74 (sweet spot $15–$100). The average incumbent carries 5,727 reviews — the moat a new listing must climb.