Air Dry Clay Glaze
brand-locked demand (top 5 brands take 92% of clicks) — Air Dry Clay Glaze doesn't clear our bar today.
Flapen Score
Ranks 2,943 of 4,656 Arts, Crafts & Sewing niches · −3 vs the category median of 47
Is Air Dry Clay Glaze profitable on Amazon?
According to Flapen's Amazon United States niche tracking, Air Dry Clay Glaze is a $343K/yr Amazon United States market (400K searches/yr). The top 5 brands hold 92% of demand. Demand peaks in Dec. Verdict: Skip it — 44/100.
Air Dry Clay Glaze: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -3.0% over the last 90 days and 8.4% of searches end in a purchase.
$343K
revenue / yr
Who owns the niche?
The top 5 brands hold 92% of demand, so 8% of the market is open.
8%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 14 products
Top Air Dry Clay Glaze products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
100ml Air Dry Clay Glaze Air Dry Clay Varnish Can Not Only Used to Prevent Clay Cracking Scratches and Wear It Can Also Having a Gloss Glaze Effect (Gloss)
- Price
- $13.78
- Rating
- 4.7/5
- Reviews
- 905
- Age
- 2y ago
100ML Air Dry Clay Varnish High Gloss Air Dry Clay Glaze Sealant Prevent Clay from Cracking and Scratch Resistant for Ceramics Oil Paintings Wood (Gloss)
- Price
- $9.65
- Rating
- 4.5/5
- Reviews
- 310
- Age
- 1y ago
50ml Air Dry Clay VarnishAir Dry Clay Sealant for Airdry ClayAir Dry Clay Glaze Can Not Only Used to Prevent Clay Cracking Scratches and Wear It Can Also Having a Glossy Glaze Effect (Gloss)
- Price
- $9.84
- Rating
- 4.6/5
- Reviews
- 445
- Age
- 2y ago
3.4FL OZ Air Dry Clay Glaze & 25pcs Tool Kit Gloss Clay Varnish Protective Sealant to Prevent Cracking Scratching & Wear - Pottery Tools for Stippling Carving Molding & Shaping Clay Crafts (Gloss)
- Price
- $9.72
- Rating
- 4.0/5
- Reviews
- 116
- Age
- 6mo ago
Sculpey Gloss Glaze Non Toxic 1 fl oz. bottle with precise flow twist cap. Will add a glossy finish to your baked polymer oven-bake clay creations!
- Price
- $7.82
- Rating
- 4.7/5
- Reviews
- 2,700
- Age
- 15y ago
Trending
90-day click momentum
3.4FL OZ Air Dry Clay Glaze High Gloss Varnish Protective Sealant to Prevent Cracking & Scratching While Providing a Gloss Glaze Effect - for Ceramics Wood Acrylic Painting and Crafts (Gloss)
- Price
- $7.02
- Rating
- 4.3/5
- Reviews
- 56
- Age
- 6mo ago
3.4FL OZ Air Dry Clay Glaze & 25pcs Tool Kit Gloss Clay Varnish Protective Sealant to Prevent Cracking Scratching & Wear - Pottery Tools for Stippling Carving Molding & Shaping Clay Crafts (Gloss)
- Price
- $9.72
- Rating
- 4.0/5
- Reviews
- 116
- Age
- 6mo ago
Air Dry Clay Glaze 6.8 OZ/200ml High Gloss Varnish Protective Sealant to Prevent Cracking & Scratching While Providing a Gloss Glaze Effect - for Ceramics Wood Acrylic Painting and Crafts (Gloss)
- Price
- $8.89
- Rating
- 4.4/5
- Reviews
- 58
- Age
- 6mo ago
WITOROR 100ML Air Dry Clay Glaze High Gloss Air Dry Clay Varnish Protects Against Cracks & Scratches Ideal for Clay Ceramic Paintings Plaster Wood and Crafts
- Price
- $6.53
- Rating
- 4.2/5
- Reviews
- 40
- Age
- 7mo ago
Bluebird Signature 100ML Air Dry Clay Glaze - Air Dry and Polymer Clay Varnish Prevents Cracking and Scratches (3.4 Fl Oz)
- Price
- $8.30
- Rating
- 4.6/5
- Reviews
- 72
- Age
- 9mo ago
Newest
by launch date3.4FL OZ Air Dry Clay Glaze High Gloss Varnish Protective Sealant to Prevent Cracking & Scratching While Providing a Gloss Glaze Effect - for Ceramics Wood Acrylic Painting and Crafts (Gloss)
- Price
- $7.02
- Rating
- 4.3/5
- Reviews
- 56
- Age
- 6mo ago
3.4FL OZ Air Dry Clay Glaze & 25pcs Tool Kit Gloss Clay Varnish Protective Sealant to Prevent Cracking Scratching & Wear - Pottery Tools for Stippling Carving Molding & Shaping Clay Crafts (Gloss)
- Price
- $9.72
- Rating
- 4.0/5
- Reviews
- 116
- Age
- 6mo ago
Air Dry Clay Glaze 6.8 OZ/200ml High Gloss Varnish Protective Sealant to Prevent Cracking & Scratching While Providing a Gloss Glaze Effect - for Ceramics Wood Acrylic Painting and Crafts (Gloss)
- Price
- $8.89
- Rating
- 4.4/5
- Reviews
- 58
- Age
- 6mo ago
WITOROR 100ML Air Dry Clay Glaze High Gloss Air Dry Clay Varnish Protects Against Cracks & Scratches Ideal for Clay Ceramic Paintings Plaster Wood and Crafts
- Price
- $6.53
- Rating
- 4.2/5
- Reviews
- 40
- Age
- 7mo ago
Bluebird Signature 100ML Air Dry Clay Glaze - Air Dry and Polymer Clay Varnish Prevents Cracking and Scratches (3.4 Fl Oz)
- Price
- $8.30
- Rating
- 4.6/5
- Reviews
- 72
- Age
- 9mo ago
Competition: brands, sellers & click share
The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.
Brands
7 falling
Sellers
45
Top-5 brand share
92%
Top 20: 100%
Top-5 click share
66%
Top 20: 100%
Open market
2%
- EIGTWEN43%
- lockmio18%
- Aukney12%
- Mod Podge10%
- Sculpey9%
- BLUEBIRD6%
- Open — no brand owns it (1 brand, 2%)
Air Dry Clay Glaze demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Dec · busiest ÷ quietest = 1.8×
Top Air Dry Clay Glaze search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- clay glaze102K/yr
- air dry clay glaze64K/yr
- polymer clay glaze65K/yr
- clay glaze air dry25K/yr
- clay varnish18K/yr
- glaze for air dry clay15K/yr
- sculpey gloss glaze13K/yr
- air dry clay sealer8K/yr
- clay gloss12K/yr
- clay sealant10K/yr
What reviews say buyers love and hate about Air Dry Clay Glaze
What buyers mention most, as a share of all reviews.
What buyers love
71% of reviews“Excellent product”
“great value”
“As Advertised”
“Easy to use”
“The product itself functions great”
What buyers complain about
53% of reviews“Sticky Mess”
“The pieces are small”
“Kind of expensive”
“Cheap for a reason”
“There is some smell”
Air Dry Clay Glaze return rate & reasons
Why buyers send it back, as a share of all return requests.
1.1%
Return rate
28%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Air Dry Clay Glaze questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
