Air Dry Clay Glaze
FailThe top 5 brands take 97% of clicks, so Air Dry Clay Glaze is a Fail.
- Flapen Score
- 35 / 100Ranks 4,156 of 4,656 Arts, Crafts & Sewing niches · −11 vs the category median of 4635
- Market size
- $198K/yr418K searches / yr
- 90-day growth
- +0.7%search demand this quarter
- Competition
- 79%top-5 click share · 6 brands · 42 sellers
Flapen Score
Air Dry Clay Glaze against its category
The dotted line is the Arts, Crafts & Sewing average. Past it, Air Dry Clay Glaze is stronger. Inside it, weaker.
Market
The Air Dry Clay Glaze market on Amazon at a glance
Shoppers on Amazon United States searched for Air Dry Clay Glaze 418K times last year and spent an estimated $198K. The top 5 brands take 97% of clicks. Demand peaks in Dec. Flapen scores it 35 out of 100, a Fail.
01 · Demand
An estimated 4.3% of those searches ended in a purchase.
Shoppers searched for this 418K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.3% of those searches ended in a purchase. Searches in the last 90 days moved +0.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $198K a year.
- Searches, last 12 months
- 418K
- Growth, 90 days vs prior 90
- +0.7%
- Conversion, latest week
- 4.3%
- Market size, estimated
- $198Ka year
- Peak month
- December1.6× the quietest month
- Top search term
- clay glaze113K searches a year
02 · Price
A sale here is worth $10.91.
Listings sell for $10.91 on average, from $5.29 to $20.62. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 3,000 to 4,000 of them. At $10.91 that is $33K to $44K a year per listing.
- Average price
- $10.91under the $15 to $100 sweet spot
- Price range
- $5.29–$20.62
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 30K–40K
- Units per listing a year
- 3,000–4,000
- Revenue per listing a year
- $33K–$44K
- Returns
- 1.3%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
82% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #12 within Ceramics & Pottery. It carries 8,459 reviews at 4.61 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 82%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #12in Ceramics & Pottery
- Average rating
- 4.61 starsAmazon United States average 4.42 stars
- Average reviews
- 8,459per listing
- Listings tracked
- 11
04 · Newcomers
2 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 54 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 54 months
Products
Top Air Dry Clay Glaze products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 8, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
100ml Air Dry Clay Glaze Protect Clay Surfaces Delivers Gloss Glaze Effect
- Price
- $13.68
- Rating
- 4.7/5
- Reviews
- 1,055
- Age
- 2y ago

50ml Air Dry Clay Glaze Protect Clay Surfaces Delivers Gloss Glaze Effect
- Price
- $9.74
- Rating
- 4.6/5
- Reviews
- 476
- Age
- 2y ago

100ML Air Dry Clay Glaze High Gloss Air Dry Clay Varnish Sealant Prevent Clay from Cracking and Scratch Resistant for Ceramics Oil Paintings Wood (Gloss)
- Price
- $9.66
- Rating
- 4.5/5
- Reviews
- 375
- Age
- 1y ago

Sculpey Gloss Glaze Non Toxic 1 fl oz. bottle with precise flow twist cap. Will add a glossy finish to your baked polymer oven-bake clay creations!
- Price
- $7.60
- Rating
- 4.6/5
- Reviews
- 2,709
- Age
- 15y ago

Bluebird Signature 100ML Air Dry Clay Glaze - Air Dry and Polymer Clay Varnish Prevents Cracking and Scratches (3.4 Fl Oz)
- Price
- $8.22
- Rating
- 4.6/5
- Reviews
- 87
- Age
- 9mo ago
Trending
estimated 90-day click momentum
AAROVIBE 100ml Air Dry Clay Glaze Clay Varnish to Improve Clay Gloss
- Price
- $10.53
- Rating
- 4.3/5
- Reviews
- 79
- Age
- 9mo ago

Bluebird Signature 100ML Air Dry Clay Glaze - Air Dry and Polymer Clay Varnish Prevents Cracking and Scratches (3.4 Fl Oz)
- Price
- $8.22
- Rating
- 4.6/5
- Reviews
- 87
- Age
- 9mo ago

100ml Air Dry Clay Glaze Protect Clay Surfaces Delivers Gloss Glaze Effect
- Price
- $13.68
- Rating
- 4.7/5
- Reviews
- 1,055
- Age
- 2y ago

Sculpey Gloss Glaze Non Toxic 1 fl oz. bottle with precise flow twist cap. Will add a glossy finish to your baked polymer oven-bake clay creations!
- Price
- $7.60
- Rating
- 4.6/5
- Reviews
- 2,709
- Age
- 15y ago

2 x 200ml Air Dry Clay Glaze Protect Clay Surfaces Gloss & Matte Glaze
- Price
- $20.62
- Rating
- 4.6/5
- Reviews
- 262
- Age
- 2y ago
Newest
by launch date
AAROVIBE 100ml Air Dry Clay Glaze Clay Varnish to Improve Clay Gloss
- Price
- $10.53
- Rating
- 4.3/5
- Reviews
- 79
- Age
- 9mo ago

Bluebird Signature 100ML Air Dry Clay Glaze - Air Dry and Polymer Clay Varnish Prevents Cracking and Scratches (3.4 Fl Oz)
- Price
- $8.22
- Rating
- 4.6/5
- Reviews
- 87
- Age
- 9mo ago

100ML Air Dry Clay Glaze High Gloss Air Dry Clay Varnish Sealant Prevent Clay from Cracking and Scratch Resistant for Ceramics Oil Paintings Wood (Gloss)
- Price
- $9.66
- Rating
- 4.5/5
- Reviews
- 375
- Age
- 1y ago

EIGTWEN 100ml Air Dry Clay Glaze and 29pcs Clay Tools Kit Gloss Varnish
- Price
- $20.30
- Rating
- 4.6/5
- Reviews
- 407
- Age
- 1y ago

2 x 200ml Air Dry Clay Glaze Protect Clay Surfaces Gloss & Matte Glaze
- Price
- $20.62
- Rating
- 4.6/5
- Reviews
- 262
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 79% of clicks. A locked shelf that new listings rarely crack.
Brands
6 falling
Sellers
42
Est. top-5 brand share
97%
Top 20: 100%
Est. top-5 click share
79%
Top 20: 100%
Open market
0%
- EIGTWEN55%
- Sculpey13%
- Aukney11%
- Mod Podge10%
- BLUEBIRD8%
- AAROVIBE3%
- Open — no brand owns it (0%)
Demand
Air Dry Clay Glaze search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 1.6×
Search terms
Top Air Dry Clay Glaze search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- clay glaze113K/yr
- polymer clay glaze69K/yr
- air dry clay glaze66K/yr
- clay glaze air dry25K/yr
- clay varnish18K/yr
- sculpey gloss glaze15K/yr
- glaze for air dry clay16K/yr
- sculpey glaze11K/yr
- clay gloss13K/yr
- air dry clay sealer9K/yr
Reviews and returns
What reviews say buyers love and hate about Air Dry Clay Glaze
We read the reviews and the return reasons for every product selling here.
“Tiny bottle”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Air Dry Clay Glaze questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









