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Air Dry Clay for Pottery Wheel

Fail

Shoppers spend an estimated $7K a year here, so Air Dry Clay for Pottery Wheel is a Fail.

Flapen Score
42
42 / 100
Ranks 3,179 of 4,656 Arts, Crafts & Sewing niches · −4 vs the category median of 46
Market size
$7K/yr17K searches / yr
90-day growth
-17.2%search demand this quarter
Competition
63%top-5 click share · 14 brands · 40 sellers

Flapen Score

Air Dry Clay for Pottery Wheel against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, Air Dry Clay for Pottery Wheel is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Air Dry Clay for Pottery Wheel market on Amazon at a glance

Shoppers on Amazon United States searched for Air Dry Clay for Pottery Wheel 17K times last year and spent an estimated $7K. The top 5 brands take 67% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 1.8% of those searches ended in a purchase.

Shoppers searched for this 17K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.8% of those searches ended in a purchase. Searches in the last 90 days moved -17.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $7K a year.

Searches, last 12 months
17K
Growth, 90 days vs prior 90
-17.2%
Conversion, latest week
1.8%
Market size, estimated
$7Ka year
Peak month
December5.2× the quietest month
Top search term
air dry clay for pottery wheel11K searches a year

02 · Price

A sale here is worth $21.84.

Listings sell for $21.84 on average, from $10.08 to $37.12. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At $21.84 that is $0 to $2K a year per listing.

Average price
$21.84inside the $15 to $100 sweet spot
Price range
$10.08–$37.12
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
1.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.9% of listings are out of stock. The average listing ranks #100 within Ceramics & Pottery. It carries 4,003 reviews at 4.34 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
100%
Out of stock, average day
3.9%
Average rank
#100in Ceramics & Pottery
Average rating
4.34 starsAmazon United States average 4.42 stars
Average reviews
4,003per listing
Listings tracked
19

04 · Newcomers

4 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
4Amazon's first-year sales bar
Average brand age
40 months

Products

Top Air Dry Clay for Pottery Wheel products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 63% of clicks. Leaders hold, but buyers still shop past them.

Brands

14 falling

Sellers

40

Top-5 brand share

67%

Top 20: 100%

Top-5 click share

63%

Top 20: 100%

Open market

26%

  • Brand 121%
  • Brand 217%
  • Brand 312%
  • Brand 49%
  • Brand 58%
  • Brand 66%

Demand

Air Dry Clay for Pottery Wheel search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K600Spike '25Prime Day '25Holiday '25Prime Day '26FebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJulAug

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 5.2×

Reviews and returns

What reviews say buyers love and hate about Air Dry Clay for Pottery Wheel

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Quality-Overall”
14%of negative reviews mention “Moist/Dry”
1.4%of orders come back
“Breaks when dry”
A buyer, on “Moist/Dry”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Air Dry Clay for Pottery Wheel questions

Answered from the same tracked data.