Air Dry Clay Bulk
brand-locked demand (top 5 brands take 100% of clicks) — Air Dry Clay Bulk doesn't clear our bar today.
Flapen Score
Top 43% of 4,656 Arts, Crafts & Sewing niches · +1 vs the category median of 47
Is Air Dry Clay Bulk profitable on Amazon?
According to Flapen's Amazon United States niche tracking, Air Dry Clay Bulk is a $1.2M/yr Amazon United States market (667K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Oct–Nov. Verdict: Skip it — 48/100.
Air Dry Clay Bulk: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved +7.4% over the last 90 days and 10.0% of searches end in a purchase.
$1.2M
revenue / yr
Who owns the niche?
The top 5 brands hold 100% of demand, so 0% of the market is open.
0%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.
0/100
page quality · 10 products
Top Air Dry Clay Bulk products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Crayola Model Magic - White (75ct) 1oz Modeling Air Dry Clay Alternative Teacher Classroom Must Haves Bulk School Supplies for Kids 3+
- Price
- $36.74
- Rating
- 4.8/5
- Reviews
- 4,175
- Age
- 22y ago
Crayola Model Magic (30 Pack) Air Dry Modeling Material Teacher Classroom Must Haves School Supplies for Kids Soft Clay Alternative 15 Colors 1 oz Packs
- Price
- $27.45
- Rating
- 4.8/5
- Reviews
- 4,175
- Age
- 4y ago
Crayola Air Dry Clay (5lbs) Teacher Supplies Natural White Modeling Clay for Kids Sculpting Material Bulk Craft Supplies for Art Classrooms
- Price
- $11.16
- Rating
- 4.6/5
- Reviews
- 24,537
- Age
- 6y ago
Crayola Model Magic (75ct) Kids Modeling Clay Alternative 1oz Packs Teacher Appreciation School Supplies & Classroom Essentials Air Dry Clay Ages 3+
- Price
- $38.01
- Rating
- 4.8/5
- Reviews
- 4,175
- Age
- 20y ago
Crayola Model Magic 2lb-White
- Price
- $29.50
- Rating
- 4.5/5
- Reviews
- 25
- Age
- 15y ago
Trending
90-day click momentum
LINPHCEY Air Dry Clay Tools for Kids Ages 8+ Pottery Clay Tool Kit Plastic Clay Sculpting Tools Set for DIY Project Modeling Polymer Clay Toys Safe & Easy Grip for Beginners & Craft Lovers
- Price
- $8.77
- Rating
- 4.7/5
- Reviews
- 490
- Age
- 4y ago
Crayola Model Magic 2lb-White
- Price
- $29.50
- Rating
- 4.5/5
- Reviews
- 25
- Age
- 15y ago
Crayola Model Magic - White (75ct) 1oz Modeling Air Dry Clay Alternative Teacher Classroom Must Haves Bulk School Supplies for Kids 3+
- Price
- $36.74
- Rating
- 4.8/5
- Reviews
- 4,175
- Age
- 22y ago
ifergoo White Air Dry Clay Foam Magic Modeling Clay for School Art & Craft Project Refill White Clay for Kids Slime Supplies Super Light & Soft Non-Sticky Non-Toxic Age 3-12 Boys and Girls Gift
- Price
- $6.88
- Rating
- 4.5/5
- Reviews
- 4,429
- Age
- 3y ago
Crayola Model Magic (30 Pack) Air Dry Modeling Material Teacher Classroom Must Haves School Supplies for Kids Soft Clay Alternative 15 Colors 1 oz Packs
- Price
- $27.45
- Rating
- 4.8/5
- Reviews
- 4,175
- Age
- 4y ago
Newest
by launch date
36 Pack White Air Dry Foam Clay 12.6oz Modeling Foam Clay White Soft Modeling Clay for Arts & Crafts Birthday Gift Family & Classroom Rewards
- Price
- $9.08
- Rating
- 4.5/5
- Reviews
- 5,756
- Age
- 1y ago
ifergoo White Air Dry Clay Foam Magic Modeling Clay for School Art & Craft Project Refill White Clay for Kids Slime Supplies Super Light & Soft Non-Sticky Non-Toxic Age 3-12 Boys and Girls Gift
- Price
- $6.88
- Rating
- 4.5/5
- Reviews
- 4,429
- Age
- 3y ago
ESSENSON Magic Clay - Air Dry Clay 24 Colors Modeling Clay for Kids with Tools Toys Gifts for Age 3 4 5 6 7 8+ Years Old Boys Girls Kids
- Price
- $7.49
- Rating
- 4.5/5
- Reviews
- 3,926
- Age
- 3y ago
LINPHCEY Air Dry Clay Tools for Kids Ages 8+ Pottery Clay Tool Kit Plastic Clay Sculpting Tools Set for DIY Project Modeling Polymer Clay Toys Safe & Easy Grip for Beginners & Craft Lovers
- Price
- $8.77
- Rating
- 4.7/5
- Reviews
- 490
- Age
- 4y ago
Crayola Model Magic (30 Pack) Air Dry Modeling Material Teacher Classroom Must Haves School Supplies for Kids Soft Clay Alternative 15 Colors 1 oz Packs
- Price
- $27.45
- Rating
- 4.8/5
- Reviews
- 4,175
- Age
- 4y ago
Competition: brands, sellers & click share
The top 5 products capture 87% of clicks — a locked-up shelf that new listings rarely crack.
Brands
5 falling
Sellers
53
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
87%
Top 20: 100%
Open market
0%
- Crayola87%
- ifergoo6%
- OJYUDD3%
- ESSENSON2%
- LINPHCEY2%
Air Dry Clay Bulk demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Oct, Nov · busiest ÷ quietest = 2.8×
Top Air Dry Clay Bulk search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- model magic292K/yr
- model magic clay91K/yr
- crayola model magic76K/yr
- model magic white40K/yr
- air dry clay bulk30K/yr
- model magic bulk17K/yr
- crayola model magic white18K/yr
- white model magic15K/yr
- magic model clay13K/yr
- bulk air dry clay10K/yr
What reviews say buyers love and hate about Air Dry Clay Bulk
What buyers mention most, as a share of all reviews.
What buyers love
70% of reviews“most importantly it keeps the kids entertained”
“Ease of use”
“Cost effective”
“Good Quality”
“Great colors”
What buyers complain about
64% of reviews“A little slow to dry”
“breakable”
“Not White”
“Awful quality”
“it doesn't soften up”
Air Dry Clay Bulk return rate & reasons
Why buyers send it back, as a share of all return requests.
1.2%
Return rate
28%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Air Dry Clay Bulk questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
