Air Dry Clay Bulk
FailThe top 5 brands take 100% of clicks, so Air Dry Clay Bulk is a Fail.
- Flapen Score
- 38 / 100Ranks 3,823 of 4,656 Arts, Crafts & Sewing niches · −8 vs the category median of 4638
- Market size
- $369K/yr684K searches / yr
- 90-day growth
- -12.2%search demand this quarter
- Competition
- 84%top-5 click share · 5 brands · 60 sellers
Flapen Score
Air Dry Clay Bulk against its category
The dotted line is the Arts, Crafts & Sewing average. Past it, Air Dry Clay Bulk is stronger. Inside it, weaker.
Market
The Air Dry Clay Bulk market on Amazon at a glance
Shoppers on Amazon United States searched for Air Dry Clay Bulk 684K times last year and spent an estimated $369K. All 5 brands take every click. Demand peaks in Oct–Nov. Flapen scores it 38 out of 100, a Fail.
01 · Demand
An estimated 3.1% of those searches ended in a purchase.
Shoppers searched for this 684K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.1% of those searches ended in a purchase. Searches in the last 90 days moved -12.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $369K a year.
- Searches, last 12 months
- 684K
- Growth, 90 days vs prior 90
- -12.2%
- Conversion, latest week
- 3.1%
- Market size, estimated
- $369Ka year
- Peak month
- November2.8× the quietest month
- Top search term
- model magic303K searches a year
02 · Price
A sale here is worth $17.17.
Listings sell for $17.17 on average, from $6.59 to $39.23. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 6,000 to 8,000 of them. At $17.17 that is $103K to $137K a year per listing.
- Average price
- $17.17inside the $15 to $100 sweet spot
- Price range
- $6.59–$39.23
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 60K–80K
- Units per listing a year
- 6,000–8,000
- Revenue per listing a year
- $103K–$137K
- Returns
- 1.3%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
73% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #54 within Ceramics & Pottery. It carries 4,830 reviews at 4.56 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 73%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #54in Ceramics & Pottery
- Average rating
- 4.56 starsAmazon United States average 4.42 stars
- Average reviews
- 4,830per listing
- Listings tracked
- 11
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 47 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 47 months
Products
Top Air Dry Clay Bulk products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 8, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Crayola Model Magic White 75ct 1oz Modeling Air Dry Clay Alternative
- Price
- $35.96
- Rating
- 4.8/5
- Reviews
- 4,189
- Age
- 22y ago

Crayola Model Magic (30 Pack) Air Dry Modeling Material Teacher Classroom Must Haves School Supplies for Kids Soft Clay Alternative 15 Colors 1 oz Packs
- Price
- $28.05
- Rating
- 4.8/5
- Reviews
- 4,189
- Age
- 4y ago

Crayola Air Dry Clay (5lbs) Teacher Supplies Natural White Modeling Clay for Kids Sculpting Material Bulk Craft Supplies for Art Classrooms
- Price
- $11.25
- Rating
- 4.6/5
- Reviews
- 25,004
- Age
- 6y ago

Crayola Model Magic 2lb-White
- Price
- $28.30
- Rating
- 4.4/5
- Reviews
- 28
- Age
- 15y ago

Crayola Model Magic (75ct) Kids Modeling Clay Alternative 1oz Packs Teacher Appreciation School Supplies & Classroom Essentials Air Dry Clay Ages 3+
- Price
- $39.23
- Rating
- 4.8/5
- Reviews
- 4,189
- Age
- 20y ago
Trending
estimated 90-day click momentum
Crayola Model Magic 2lb-White
- Price
- $28.30
- Rating
- 4.4/5
- Reviews
- 28
- Age
- 15y ago

Crayola Model Magic 4-Ounce Earth Tone Modeling Clay Alternative
- Price
- $6.59
- Rating
- 4.4/5
- Reviews
- 190
- Age
- 19y ago

ifergoo 125g White Air Dry Clay 4.41 oz Foam Magic Modeling Clay for Kids
- Price
- $7.04
- Rating
- 4.4/5
- Reviews
- 4,538
- Age
- 3y ago

Crayola Model Magic White 75ct 1oz Modeling Air Dry Clay Alternative
- Price
- $35.96
- Rating
- 4.8/5
- Reviews
- 4,189
- Age
- 22y ago

LINPHCEY Air Dry Clay Tools for Kids Ages 8+ Pottery Clay Tool Kit Plastic Clay Sculpting Tools Set for DIY Project Modeling Polymer Clay Toys Safe & Easy Grip for Beginners & Craft Lovers
- Price
- $8.86
- Rating
- 4.6/5
- Reviews
- 537
- Age
- 4y ago
Newest
by launch date
36 Pack White Air Dry Foam Clay 12.6oz Modeling Foam Clay White Soft Modeling Clay for Arts & Crafts Birthday Gift Family & Classroom Rewards
- Price
- $9.02
- Rating
- 4.5/5
- Reviews
- 5,798
- Age
- 1y ago

ifergoo 125g White Air Dry Clay 4.41 oz Foam Magic Modeling Clay for Kids
- Price
- $7.04
- Rating
- 4.4/5
- Reviews
- 4,538
- Age
- 3y ago

Air Dry Clay 24 Colors Modeling Magic Clay for Kids
- Price
- $7.55
- Rating
- 4.5/5
- Reviews
- 4,102
- Age
- 3y ago

LINPHCEY Air Dry Clay Tools for Kids Ages 8+ Pottery Clay Tool Kit Plastic Clay Sculpting Tools Set for DIY Project Modeling Polymer Clay Toys Safe & Easy Grip for Beginners & Craft Lovers
- Price
- $8.86
- Rating
- 4.6/5
- Reviews
- 537
- Age
- 4y ago

Crayola Model Magic (30 Pack) Air Dry Modeling Material Teacher Classroom Must Haves School Supplies for Kids Soft Clay Alternative 15 Colors 1 oz Packs
- Price
- $28.05
- Rating
- 4.8/5
- Reviews
- 4,189
- Age
- 4y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 84% of clicks. A locked shelf that new listings rarely crack.
Brands
5 falling
Sellers
60
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
84%
Top 20: 100%
Open market
0%
- Crayola87%
- ifergoo6%
- OJYUDD3%
- ESSENSON3%
- LINPHCEY2%
Demand
Air Dry Clay Bulk search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov · busiest ÷ quietest = 2.8×
Search terms
Top Air Dry Clay Bulk search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- model magic303K/yr
- crayola model magic79K/yr
- model magic clay91K/yr
- model magic white40K/yr
- air dry clay bulk32K/yr
- model magic bulk18K/yr
- crayola model magic white18K/yr
- white model magic15K/yr
- magic model clay14K/yr
- bulk air dry clay10K/yr
Reviews and returns
What reviews say buyers love and hate about Air Dry Clay Bulk
We read the reviews and the return reasons for every product selling here.
“It's never dry”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Air Dry Clay Bulk questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









