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Aida Cloth 18 Count

Fail

Shoppers spend an estimated $49K a year here, so Aida Cloth 18 Count is a Fail.

Flapen Score
47
47 / 100
Top 45% of 4,656 Arts, Crafts & Sewing niches · +1 vs the category median of 46
Market size
$49K/yr56K searches / yr
90-day growth
-25.7%search demand this quarter
Competition
47%top-5 click share · 11 brands · 27 sellers

Flapen Score

Aida Cloth 18 Count against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, Aida Cloth 18 Count is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Aida Cloth 18 Count market on Amazon at a glance

Shoppers on Amazon United States searched for Aida Cloth 18 Count 56K times last year and spent an estimated $49K. The top 5 brands take 70% of clicks. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 6.8% of those searches ended in a purchase.

Shoppers searched for this 56K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.8% of those searches ended in a purchase. Searches in the last 90 days moved -25.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $49K a year.

Searches, last 12 months
56K
Growth, 90 days vs prior 90
-25.7%
Conversion, latest week
6.8%
Market size, estimated
$49Ka year
Top search term
aida cloth 18 count23K searches a year

02 · Price

A sale here is worth $13.02.

Listings sell for $13.02 on average, from $5.72 to $25.95. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $13.02 that is $1K to $3K a year per listing.

Average price
$13.02under the $15 to $100 sweet spot
Price range
$5.72–$25.95
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
$1K–$3K
Returns
1.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

65% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.3% of listings are out of stock. The average listing ranks #165 within Needlework. It carries 475 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings
65%
Prime listings
100%
Out of stock, average day
3.3%
Average rank
#165in Needlework
Average rating
4.55 starsAmazon United States average 4.42 stars
Average reviews
475per listing
Listings tracked
34

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
44 months

Products

Top Aida Cloth 18 Count products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 47% of clicks. Leaders hold, but buyers still shop past them.

Brands

11 rising

Sellers

27

Top-5 brand share

70%

Top 20: 100%

Top-5 click share

47%

Top 20: 86%

Open market

21%

  • Brand 119%
  • Brand 216%
  • Brand 315%
  • Brand 411%
  • Brand 510%
  • Brand 68%

Demand

Aida Cloth 18 Count search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '26JanFebMarAprMayJun

Peak months: Jan · busiest ÷ quietest = 1.6× · 6 of 12 months tracked

Search terms

Top Aida Cloth 18 Count search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • aida cloth 18 count23K/yr
  • 18 count aida cloth19K/yr
  • cross stitch fabric 18 count6K/yr
  • 18 ct aida cross stitch fabric5K/yr
  • 18 count aida3K/yr

Reviews and returns

What reviews say buyers love and hate about Aida Cloth 18 Count

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Quality-Overall”
19%of negative reviews mention “Quality-Overall”
1.8%of orders come back
“Not good quality at all”
A buyer, on “Quality-Overall”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

13 topics

NegativePositive

FAQ

Common Aida Cloth 18 Count questions

Answered from the same tracked data.