aida cloth 18 count
Skip itA small market ($49K/yr) — this niche doesn't clear our bar today.
Returns
Great1.8%return rate — above 5% kills the launch gate
Review moat
Great474.59avg incumbent reviews — the moat a new listing must climb
Conversion
Good6.8%search→purchase rate — share of searches ending in a sale
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Avg price
Good$13.02avg listing price — sweet spot $15–$100
Brand share
Good70%top-5 brand share — brands hold most of the demand
Price range
Good$5.72–$25.95cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Bad$49K$49K/yr · 56K searches
Growth
Bad-25.7%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, aida cloth 18 count is a $49K/yr Amazon United States market (56K searches/yr). The top 5 brands hold 70% of demand. Verdict: Skip it — 47/100.
Data updated Jul 10, 2026 · scored weekly · How we score niches
aida cloth 18 count market data
- Units sold / yr
- 3K–4K
- avg 100–250/product
- Revenue / yr
- $39K–$52K
- units × avg price
- Conversion rate
- 6.8%
- Avg BSR
- #165
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 65%
- Out of stock
- 3.3%
- Avg brand age
- 44 months
- Avg seller age
- 172 days
Competition & brand share
The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.Brands
11 rising
Sellers
27
Top-5 brand share
70%
Top 20: 100%
Top-5 click share
47%
Top 20: 86%
Open market
21%
- MYFAMIREA19%
- KCS16%
- Donmon15%
- CANFOISON11%
- Caydo10%
- Design Works Crafts8%
Demand
Weekly Amazon search volume, last 27 weeks — -25.7% search growth over the last 90 days.Top aida cloth 18 count search terms
- aida cloth 18 count23K/yr
- 18 count aida cloth19K/yr
- cross stitch fabric 18 count6K/yr
- 18 ct aida cross stitch fabric5K/yr
- 18 count aida3K/yr
Top aida cloth 18 count products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Cross Stitch Aida Fabric 18 Count 59 by 39 Inch Large Size Classic Reserve Cross Stitch Aida Cloth for Home DIY Embroidery Decoration
MYFAMIREA$17.734.7★1,098 rev
Aida Cloth 18 Count Cross Stitch Fabric 1928inch (18CT White)
Donmon$12.514.6★1,147 rev
CANFOISON Aida Cloth Big Size 18 Count White Cross Stitch Fabric 39 inch by 60 inch
CANFOISON$17.504.7★503 rev
Charles Craft Silver Label Aida 18 Count 15X18 Soft Tube-White
DMC$6.744.8★682 rev
Caydo 60 by 39-Inch 18 Count Classic Reserve Aida Cloth Big Size White Cross Stitch Cloth Fabric
Caydo$17.664.5★1,603 rev
Newest
by launch date
RIOLIS - Zweigart 18 ct Beige Aida 3428/264 19.7x19.7 Cross Stitch Fabric 18 ct Aida Cloth for Embroidery & Needlepoint Cotton Cloth for Cross Stitching
RIOLIS$8.723 rev
6 PCS Cross Stitch Aida Fabric 14 Count 18 by 12 Inch Classic Reserve Cross Stitch Aida Cloth for Home DIY Embroidery Decoration White
MYFAMIREA$7.701,098 rev
Caydo 59 x 39 Inch Beige Aida Cloth 18 Count Classic Reserve Aida Cloth Large Size Cross Stitch Fabric for Needlework
Caydo$18.741,603 rev
18 Count Aida Cloth Cross Stitch Aida Fabric 59 by 39 Inch Large Size
Telooco$15.8121 rev
Essentials By Leisure Arts Aida Cloth 18 Count Antique White Cross Stitch Fabric Embroidery Fabric Cross Stitch Supplies for Crafting Stitching and Sewing Projects 30X36
Essentials By Leisure Arts$14.867 rev
Trending
90-day click momentumRIOLIS - Zweigart 18 ct Beige Aida 3428/264 19.7x19.7 Cross Stitch Fabric 18 ct Aida Cloth for Embroidery & Needlepoint Cotton Cloth for Cross Stitching
RIOLIS$8.723.4★
Essentials By Leisure Arts Aida Cloth 18 Count Ivory Cross Stitch Fabric Embroidery Fabric Cross Stitch Supplies for Crafting Stitching and Sewing Projects 15X18
Essentials By Leisure Arts$8.734.0★
19 x 28 18CT Counted Cotton Aida Cloth Cross Stitch Fabric (Natural Oatmeal)
KCS$14.894.7★
Aida Cloth 18 Count Cross Stitch Fabric 1928inch (18CT White)
Donmon$12.514.6★
Essentials By Leisure Arts Aida Cloth 18 Count Antique White Cross Stitch Fabric Embroidery Fabric Cross Stitch Supplies for Crafting Stitching and Sewing Projects 30X36
Essentials By Leisure Arts$14.864.8★
What buyers say about aida cloth 18 count
What buyers praise and complain about, mined from review topics.What buyers love
“Well made 14 ct”
“As advertised”
“Sturdy cloth, great fabric count”
“Great price and was easy to stitch on”
“Perfect size”
“Good price for this Aida fabric”
“The Best Adia Fabric PERIOD”
“Beautiful colors”
“Good Quality and Can Be Softened”
“soft not stiff”
What buyers complain about
“Not good quality at all”
“One sheet of material for that kind of money”
“Photo doesn't show up on the black”
“Large than I expected”
“extra threads make it impossible to figure out where stitches should be”
“It is whiter than the hat”
“Fuzz and discoloration throughout”
“Arrived with a stain on both sides of fabric”
“Should cost less because of this”
“Not soft”
Top return reasons
Common questions
- Is aida cloth 18 count profitable to sell on Amazon United States?
- The niche generates $49K/yr across 34 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -25.7%. Flapen's verdict: Skip it (47/100).
- How competitive is the aida cloth 18 count niche?
- 11 brands and 27 sellers compete. The top 5 products take 47% of clicks and top 5 brands hold 70% of demand.
- What do buyers complain about in aida cloth 18 count?
- Top complaints mined from reviews: Quality-Overall, Material Quality, Advertised Vs Actual Product. The return rate is 1.8%.
- What does it cost to enter the aida cloth 18 count niche?
- Listings span $5.72–$25.95; the average listing price is $13.02 (sweet spot $15–$100). The average incumbent carries 475 reviews — the moat a new listing must climb.