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Aida Cloth 16 Count

Fail

Shoppers spend an estimated $47K a year here, so Aida Cloth 16 Count is a Fail.

Flapen Score
40
40 / 100
Ranks 3,499 of 4,656 Arts, Crafts & Sewing niches · −6 vs the category median of 46
Market size
$47K/yr51K searches / yr
90-day growth
-23.0%search demand this quarter
Competition
59%top-5 click share · 10 brands · 25 sellers

Flapen Score

Aida Cloth 16 Count against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, Aida Cloth 16 Count is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Aida Cloth 16 Count market on Amazon at a glance

Shoppers on Amazon United States searched for Aida Cloth 16 Count 51K times last year and spent an estimated $47K. The top 5 brands take 88% of clicks. Flapen scores it 40 out of 100, a Fail.

01 · Demand

An estimated 6.8% of those searches ended in a purchase.

Shoppers searched for this 51K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.8% of those searches ended in a purchase. Searches in the last 90 days moved -23.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $47K a year.

Searches, last 12 months
51K
Growth, 90 days vs prior 90
-23.0%
Conversion, latest week
6.8%
Market size, estimated
$47Ka year
Top search term
aida cloth 16 count24K searches a year

02 · Price

A sale here is worth $13.44.

Listings sell for $13.44 on average, from $7.70 to $19.47. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 100 to 250 of them. At $13.44 that is $1K to $3K a year per listing.

Average price
$13.44under the $15 to $100 sweet spot
Price range
$7.70–$19.47
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–3K
Units per listing a year
100–250
Revenue per listing a year
$1K–$3K
Returns
1.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

70% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #34 within Needlework. It carries 537 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings
70%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#34in Needlework
Average rating
4.63 starsAmazon United States average 4.42 stars
Average reviews
537per listing
Listings tracked
20

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
43 months

Products

Top Aida Cloth 16 Count products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 59% of clicks. Leaders hold, but buyers still shop past them.

Brands

10 falling

Sellers

25

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

59%

Top 20: 100%

Open market

12%

  • Brand 125%
  • Brand 223%
  • Brand 319%
  • Brand 49%
  • Brand 56%
  • Brand 66%
  • Open — no brand owns it (4 brands, 12%)

Demand

Aida Cloth 16 Count search demand

Weekly searches over the year. Pick a range.

1K750Spike '26Apr '26Apr '26May '26May '26May '26Jun '26Jun '26

Search terms

Top Aida Cloth 16 Count search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • aida cloth 16 count24K/yr
  • 16 count aida cloth18K/yr
  • 16 ct aida cross stitch fabric4K/yr
  • cross stitch fabric 16 count5K/yr

Reviews and returns

What reviews say buyers love and hate about Aida Cloth 16 Count

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Quality-Overall”
25%of negative reviews mention “Quality-Overall”
1.5%of orders come back
“Not a good quality”
A buyer, on “Quality-Overall”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Aida Cloth 16 Count questions

Answered from the same tracked data.