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Age of Sigmar Vanguard

Fail

The top 5 brands take 100% of clicks, so Age of Sigmar Vanguard is a Fail.

Flapen Score
40
40 / 100
Ranks 3,499 of 4,656 Arts, Crafts & Sewing niches · −6 vs the category median of 46
Market size
$86K/yr141K searches / yr
90-day growth
-0.9%search demand this quarter
Competition
34%top-5 click share · 4 brands · 97 sellers

Flapen Score

Age of Sigmar Vanguard against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, Age of Sigmar Vanguard is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Age of Sigmar Vanguard market on Amazon at a glance

Shoppers on Amazon United States searched for Age of Sigmar Vanguard 141K times last year and spent an estimated $86K. All 4 brands take every click. Demand peaks in Jan–Dec. Flapen scores it 40 out of 100, a Fail.

01 · Demand

An estimated 0.5% of those searches ended in a purchase.

Shoppers searched for this 141K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.5% of those searches ended in a purchase. Searches in the last 90 days moved -0.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $86K a year.

Searches, last 12 months
141K
Growth, 90 days vs prior 90
-0.9%
Conversion, latest week
0.5%
Market size, estimated
$86Ka year
Peak month
December2.3× the quietest month
Top search term
age of sigmar spearhead53K searches a year

02 · Price

A sale here is worth $122.54.

Listings sell for $122.54 on average, from $24.96 to $199.72. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $122.54 that is $0 to $12K a year per listing.

Average price
$122.54above the $15 to $100 sweet spot
Price range
$24.96–$199.72
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$12K
Returns
2.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

68% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 18.6% of listings are out of stock. The average listing ranks #4,134 within Model & Hobby Building. It carries 52 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings
68%
Prime listings
93%
Out of stock, average day
18.6%
Average rank
#4,134in Model & Hobby Building
Average rating
4.59 starsAmazon United States average 4.42 stars
Average reviews
52per listing
Listings tracked
40

04 · Newcomers

13 of last year's 15 launches cleared the first-year sales bar.

15 products launched here in the last 12 months. 13 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months
15
Successful launches
13Amazon's first-year sales bar
Average brand age
49 months

Products

Top Age of Sigmar Vanguard products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 34% of clicks. An open shelf where new products get seen.

Brands

4 rising

Sellers

97

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

34%

Top 20: 78%

Open market

0%

  • Brand 188%
  • Brand 210%
  • Brand 32%
  • Brand 41%
  • Open — no brand owns it (0%)

Demand

Age of Sigmar Vanguard search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KHoliday '24Spike '25Prime Day '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Dec · busiest ÷ quietest = 2.3×

Search terms

Top Age of Sigmar Vanguard search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • age of sigmar spearhead53K/yr
  • spearhead age of sigmar35K/yr
  • warhammer spearhead24K/yr
  • aos spearhead15K/yr
  • warhammer age of sigmar spearhead12K/yr
  • age of sigmar vanguard2K/yr

Reviews and returns

What reviews say buyers love and hate about Age of Sigmar Vanguard

We read the reviews and the return reasons for every product selling here.

14%of positive reviews mention “Quality-Overall”
29%of negative reviews mention “Product Condition”
2.3%of orders come back
“indicating that it was used rather than new as advertised”
A buyer, on “Product Condition”29% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Age of Sigmar Vanguard questions

Answered from the same tracked data.