age of sigmar vanguard
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Review moat
Incredible51.95avg incumbent reviews — the moat a new listing must climb
Competition
Great34%top-5 click share — an open shelf
Returns
Good2.3%return rate — above 5% kills the launch gate
Avg price
Good$122.54avg listing price — sweet spot $15–$100
Price range
Okay$24.96–$199.72cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-0.9%90-day search growth — must beat 0% to launch
Market size
Bad$86K$86K/yr · 141K searches
Conversion
Bad0.5%search→purchase rate — share of searches ending in a sale
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, age of sigmar vanguard is a $86K/yr Amazon United States market (141K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Dec. Verdict: Skip it — 40/100.
Data updated Jul 17, 2026 · scored weekly · How we score niches
age of sigmar vanguard market data
- Units sold / yr
- 750–1K
- avg 0–100/product
- Revenue / yr
- $92K–$123K
- units × avg price
- Conversion rate
- 0.5%
- Avg BSR
- #4,134
- Page quality
- 0%
- Prime
- 93%
- Sponsored
- 68%
- Out of stock
- 18.6%
- Avg brand age
- 49 months
- Avg seller age
- 171 days
Competition & brand share
Clicks spread well past the top 5 (34% combined) — an open shelf where new products get seen.Brands
4 rising
Sellers
97
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
34%
Top 20: 78%
Open market
0%
- Games Workshop88%
- Warhammer Age of Sigmar10%
- Warhammer2%
- Carrom1%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 98 weeks — -0.9% search growth over the last 90 days.Peak months: Jan, Dec · busiest ÷ quietest = 2.3×
Top age of sigmar vanguard search terms
- age of sigmar spearhead53K/yr
- spearhead age of sigmar35K/yr
- warhammer spearhead24K/yr
- aos spearhead15K/yr
- warhammer age of sigmar spearhead12K/yr
- age of sigmar vanguard2K/yr
Top age of sigmar vanguard products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Warhammer Age of Sigmar: Spearhead: Soulblight Gravelords: Deathrattle Tomb Host
Games Workshop$127.414.5★20 rev
Games Workshop - Warhammer Age of Sigmar - Spearhead - City of Ash
Games Workshop$199.724.7★9 rev
Games Workshop - Warhammer Age of Sigmar - Helsmiths of Hashut - Spearhead Helforge Host
Games Workshop$127.135.0★4 rev
Games Workshop - Warhammer - Age of Sigmar - Spearhead: Stormcast Eternals
Warhammer Age of Sigmar$121.604.6★58 rev
Games Workshop - Warhammer - Age of Sigmar - Spearhead: Seraphon - Sunblooded Prowlers
Games Workshop$125.274.0★15 rev
Newest
by launch date
Warhammer Age of Sigmar: Spearhead Cities of Sigmar Zenestras Zealots 222-Piece Multipart Plastic Kit with 19 Miniatures & 2 Transfer Sheets
Games Workshop$114.902 rev
Games Workshop - Warhammer Age of Sigmar - Spearhead - City of Ash
Games Workshop$199.729 rev
Games Workshop Warhammer: Age of Sigmar - Spearhead Daughters of Khaine - Khainite Shadow Coven
Games Workshop$127.154 rev
Games Workshop Warhammer: Age of Sigmar - Spearhead Sylvaneth - Spitewing Flight
Games Workshop$124.283 rev
Warhammer Age of Sigmar Spearhead Disciples of Tzeentch Tzaangor Warflock 17 Miniatures Shaman Skyfires Enlightened Tzaangors
Games Workshop$125.781 rev
Trending
90-day click momentumWarhammer Age of Sigmar: Spearhead Cities of Sigmar Zenestras Zealots 222-Piece Multipart Plastic Kit with 19 Miniatures & 2 Transfer Sheets
Games Workshop$114.903.0★
Games Workshop - Warhammer Age of Sigmar - Spearhead - City of Ash
Games Workshop$199.724.7★
Games Workshop Warhammer: Age of Sigmar - Spearhead Daughters of Khaine - Khainite Shadow Coven
Games Workshop$127.153.7★
Games Workshop Warhammer: Age of Sigmar - Spearhead Sylvaneth - Spitewing Flight
Games Workshop$124.285.0★
Games Workshop Warhammer: Age of Sigmar - Spearhead Ossiarch Bonereapers - Kavalos Vanguard
Games Workshop$126.955.0★
What buyers say about age of sigmar vanguard
What buyers praise and complain about, mined from review topics.What buyers love
“Good make-up for a spearhead”
“Good as advertised”
“Just the best hobby in the world”
“Very cool models”
“Good price”
“Another great set for collecting”
“assembled in no time :”
“Great gift”
“Great new board”
“Very shooty spearhead”
What buyers complain about
“indicating that it was used rather than new as advertised”
“Not what it seemed”
“The instruction Manual Box had a torn seal”
“the brackets in the corner have poor geometry”
“theyre extremely fragile due to how they connect to the bases”
“unless you shoot really hard it doesnt move much”
“The stormfiends are bigger than I was expecting”
Top return reasons
Common questions
- Is age of sigmar vanguard profitable to sell on Amazon United States?
- The niche generates $86K/yr across 40 tracked products. 13 of 15 products launched in the last 360 days are still selling. 90-day search growth is -0.9%. Flapen's verdict: Skip it (40/100).
- How competitive is the age of sigmar vanguard niche?
- 4 brands and 97 sellers compete. The top 5 products take 34% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in age of sigmar vanguard?
- Top complaints mined from reviews: Product Condition, Advertised Vs Actual Product, Instructions/User Manual/Troubleshooting. The return rate is 2.3%.
- When does demand for age of sigmar vanguard peak?
- Demand peaks in Jan–Dec; the busiest month runs 2.3× the quietest.
- What does it cost to enter the age of sigmar vanguard niche?
- Listings span $24.96–$199.72; the average listing price is $122.54 (sweet spot $15–$100). The average incumbent carries 52 reviews — the moat a new listing must climb.