Age of Sigmar
FailBuyers convert on only 0.5% of searches, so Age of Sigmar is a Fail.
- Flapen Score
- 48 / 100Top 40% of 4,656 Arts, Crafts & Sewing niches · +2 vs the category median of 4648
- Market size
- $266K/yr505K searches / yr
- 90-day growth
- -4.9%search demand this quarter
- Competition
- 24%top-5 click share · 10 brands · 167 sellers
Flapen Score
Age of Sigmar against its category
The dotted line is the Arts, Crafts & Sewing average. Past it, Age of Sigmar is stronger. Inside it, weaker.
Market
The Age of Sigmar market on Amazon at a glance
Shoppers on Amazon United States searched for Age of Sigmar 505K times last year and spent an estimated $266K. The top 5 brands take 96% of clicks. Demand peaks in Dec. Flapen scores it 48 out of 100, a Fail.
01 · Demand
An estimated 0.5% of those searches ended in a purchase.
Shoppers searched for this 505K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.5% of those searches ended in a purchase. Searches in the last 90 days moved -4.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $266K a year.
- Searches, last 12 months
- 505K
- Growth, 90 days vs prior 90
- -4.9%
- Conversion, latest week
- 0.5%
- Market size, estimated
- $266Ka year
- Peak month
- December1.5× the quietest month
- Top search term
- age of sigmar154K searches a year
02 · Price
A sale here is worth $95.53.
Listings sell for $95.53 on average, from $11.77 to $220.21. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At $95.53 that is $0 to $10K a year per listing.
- Average price
- $95.53inside the $15 to $100 sweet spot
- Price range
- $11.77–$220.21
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 3K–3K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$10K
- Returns
- 1.2%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
65% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 8.7% of listings are out of stock. The average listing ranks #24,983 within Model & Hobby Building. It carries 59 reviews at 4.59 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 65%
- Prime listings
- 89%
- Out of stock, average day
- 8.7%
- Average rank
- #24,983in Model & Hobby Building
- Average rating
- 4.59 starsAmazon United States average 4.42 stars
- Average reviews
- 59per listing
- Listings tracked
- 83
04 · Newcomers
24 of last year's 33 launches cleared the first-year sales bar.
33 products launched here in the last 12 months. 24 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 57 months on average, so the names here are settling in.
- Launched, last 12 months
- 33
- Successful launches
- 24Amazon's first-year sales bar
- Average brand age
- 57 months
Products
Top Age of Sigmar products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 17, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Games Workshop - Warhammer Age of Sigmar - Spearhead - City of Ash
- Price
- $199.72
- Rating
- 4.7/5
- Reviews
- 9
- Age
- 3mo ago

Games Workshop - Warhammer Age of Sigmar - Helsmiths of Hashut - Spearhead Helforge Host
- Price
- $127.13
- Rating
- 5.0/5
- Reviews
- 4
- Age
- 6mo ago

Games Workshop - Warhammer - Age of Sigmar - Spearhead: Stormcast Eternals
- Price
- $121.60
- Rating
- 4.6/5
- Reviews
- 58
- Age
- 2y ago

Warhammer Age of Sigmar: Spearhead: Soulblight Gravelords: Deathrattle Tomb Host
- Price
- $127.41
- Rating
- 4.5/5
- Reviews
- 20
- Age
- 10mo ago

Spearhead: Sand and Bone Gaming Pack
- Price
- $58.22
- Rating
- 4.7/5
- Reviews
- 34
- Age
- 1y ago
Trending
estimated 90-day click momentum
Games Workshop - Warhammer Age of Sigmar - Spearhead - City of Ash
- Price
- $199.72
- Rating
- 4.7/5
- Reviews
- 9
- Age
- 3mo ago

Games Workshop Warhammer: Age of Sigmar - Spearhead Daughters of Khaine - Khainite Shadow Coven
- Price
- $127.15
- Rating
- 3.7/5
- Reviews
- 4
- Age
- 3mo ago

Warhammer Age of Sigmar: Skaven T Shirt (Dark Chocolate XL)
- Price
- $24.96
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 9mo ago

Games Workshop Warhammer: Age of Sigmar - Spearhead Ossiarch Bonereapers - Kavalos Vanguard
- Price
- $126.95
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 5mo ago

Games Workshop - Warhammer Age of Sigmar - Lumineth Realm-Lords - Hurakan Vanguard
- Price
- $121.62
- Rating
- 4.7/5
- Reviews
- 4
- Age
- 5mo ago
Newest
by launch date
Games Workshop - Warhammer Age of Sigmar - Spearhead - City of Ash
- Price
- $199.72
- Rating
- 4.7/5
- Reviews
- 9
- Age
- 3mo ago

Games Workshop Warhammer: Age of Sigmar - Spearhead Daughters of Khaine - Khainite Shadow Coven
- Price
- $127.15
- Rating
- 3.7/5
- Reviews
- 4
- Age
- 3mo ago

Games Workshop - Warhammer Age of Sigmar - Lumineth Realm-Lords - Hurakan Vanguard
- Price
- $121.62
- Rating
- 4.7/5
- Reviews
- 4
- Age
- 5mo ago

Games Workshop Warhammer: Age of Sigmar - Spearhead Ossiarch Bonereapers - Kavalos Vanguard
- Price
- $126.95
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 5mo ago

Games Workshop - Warhammer Age of Sigmar - Helsmiths of Hashut - Spearhead Helforge Host
- Price
- $127.13
- Rating
- 5.0/5
- Reviews
- 4
- Age
- 6mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 24% of clicks, no more. An open shelf where new products get seen.
Brands
10 falling
Sellers
167
Est. top-5 brand share
96%
Top 20: 100%
Est. top-5 click share
24%
Top 20: 57%
Open market
2%
- Games Workshop74%
- Warhammer Age of Sigmar9%
- Warhammer6%
- Armory Replicas4%
- Cold Steel3%
- Lord of Battles2%
- Open — no brand owns it (4 brands, 2%)
Demand
Age of Sigmar search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 1.5×
Search terms
Top Age of Sigmar search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- age of sigmar154K/yr
- warhammer age of sigmar102K/yr
- spear head61K/yr
- age of sigmar spearhead53K/yr
- spearhead age of sigmar35K/yr
- spearhead29K/yr
- warhammer spearhead24K/yr
- aos spearhead15K/yr
- warhammer age of sigmar spearhead12K/yr
- warhammer aos10K/yr
Reviews and returns
What reviews say buyers love and hate about Age of Sigmar
We read the reviews and the return reasons for every product selling here.
“too expensive”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Age of Sigmar questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









