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Age of Sigmar

Fail

Buyers convert on only 0.5% of searches, so Age of Sigmar is a Fail.

Flapen Score
48
48 / 100
Top 40% of 4,656 Arts, Crafts & Sewing niches · +2 vs the category median of 46
Market size
$266K/yr505K searches / yr
90-day growth
-4.9%search demand this quarter
Competition
24%top-5 click share · 10 brands · 167 sellers

Flapen Score

Age of Sigmar against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, Age of Sigmar is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Age of Sigmar market on Amazon at a glance

Shoppers on Amazon United States searched for Age of Sigmar 505K times last year and spent an estimated $266K. The top 5 brands take 96% of clicks. Demand peaks in Dec. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 0.5% of those searches ended in a purchase.

Shoppers searched for this 505K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.5% of those searches ended in a purchase. Searches in the last 90 days moved -4.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $266K a year.

Searches, last 12 months
505K
Growth, 90 days vs prior 90
-4.9%
Conversion, latest week
0.5%
Market size, estimated
$266Ka year
Peak month
December1.5× the quietest month
Top search term
age of sigmar154K searches a year

02 · Price

A sale here is worth $95.53.

Listings sell for $95.53 on average, from $11.77 to $220.21. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At $95.53 that is $0 to $10K a year per listing.

Average price
$95.53inside the $15 to $100 sweet spot
Price range
$11.77–$220.21
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$10K
Returns
1.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

65% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 8.7% of listings are out of stock. The average listing ranks #24,983 within Model & Hobby Building. It carries 59 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings
65%
Prime listings
89%
Out of stock, average day
8.7%
Average rank
#24,983in Model & Hobby Building
Average rating
4.59 starsAmazon United States average 4.42 stars
Average reviews
59per listing
Listings tracked
83

04 · Newcomers

24 of last year's 33 launches cleared the first-year sales bar.

33 products launched here in the last 12 months. 24 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 57 months on average, so the names here are settling in.

Launched, last 12 months
33
Successful launches
24Amazon's first-year sales bar
Average brand age
57 months

Products

Top Age of Sigmar products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 24% of clicks. An open shelf where new products get seen.

Brands

10 falling

Sellers

167

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

24%

Top 20: 57%

Open market

2%

  • Brand 174%
  • Brand 29%
  • Brand 36%
  • Brand 44%
  • Brand 53%
  • Brand 62%
  • Open — no brand owns it (4 brands, 2%)

Demand

Age of Sigmar search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.5×

Search terms

Top Age of Sigmar search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • age of sigmar154K/yr
  • warhammer age of sigmar102K/yr
  • spear head61K/yr
  • age of sigmar spearhead53K/yr
  • spearhead age of sigmar35K/yr
  • spearhead29K/yr
  • warhammer spearhead24K/yr
  • aos spearhead15K/yr
  • warhammer age of sigmar spearhead12K/yr
  • warhammer aos10K/yr

Reviews and returns

What reviews say buyers love and hate about Age of Sigmar

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Quality-Overall”
21%of negative reviews mention “Value For Money”
1.2%of orders come back
“too expensive”
A buyer, on “Value For Money”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Age of Sigmar questions

Answered from the same tracked data.