age of sigmar
Skip itWeak search conversion (0.5%) — this niche doesn't clear our bar today.
Review moat
Incredible59.25avg incumbent reviews — the moat a new listing must climb
Competition
Great24%top-5 click share — an open shelf
Returns
Great1.2%return rate — above 5% kills the launch gate
Avg price
Great$95.53avg listing price — sweet spot $15–$100
Market size
Okay$266K$266K/yr · 505K searches
Price range
Okay$11.77–$220.21cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-4.9%90-day search growth — must beat 0% to launch
Brand share
Bad96%top-5 brand share — brand-locked demand
Conversion
Bad0.5%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, age of sigmar is a $266K/yr Amazon United States market (505K searches/yr). The top 5 brands hold 96% of demand. Demand peaks in Dec. Verdict: Skip it — 48/100.
Data updated Jul 17, 2026 · scored weekly · How we score niches
age of sigmar market data
- Units sold / yr
- 3K–3K
- avg 0–100/product
- Revenue / yr
- $239K–$287K
- units × avg price
- Conversion rate
- 0.5%
- Avg BSR
- #24,983
- Page quality
- 0%
- Prime
- 89%
- Sponsored
- 65%
- Out of stock
- 8.7%
- Avg brand age
- 57 months
- Avg seller age
- 171 days
Competition & brand share
Clicks spread well past the top 5 (24% combined) — an open shelf where new products get seen.Brands
10 falling
Sellers
167
Top-5 brand share
96%
Top 20: 100%
Top-5 click share
24%
Top 20: 57%
Open market
2%
- Games Workshop74%
- Warhammer Age of Sigmar9%
- Warhammer6%
- Armory Replicas4%
- Cold Steel3%
- Lord of Battles2%
- Open — no brand owns it (4 brands, 2%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -4.9% search growth over the last 90 days.Peak months: Dec · busiest ÷ quietest = 1.5×
Top age of sigmar search terms
- age of sigmar154K/yr
- warhammer age of sigmar102K/yr
- spear head61K/yr
- age of sigmar spearhead53K/yr
- spearhead age of sigmar35K/yr
- spearhead29K/yr
- warhammer spearhead24K/yr
- aos spearhead15K/yr
- warhammer age of sigmar spearhead12K/yr
- warhammer aos10K/yr
Top age of sigmar products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Games Workshop - Warhammer Age of Sigmar - Spearhead - City of Ash
Games Workshop$199.724.7★9 rev
Games Workshop - Warhammer Age of Sigmar - Helsmiths of Hashut - Spearhead Helforge Host
Games Workshop$127.135.0★4 rev
Games Workshop - Warhammer - Age of Sigmar - Spearhead: Stormcast Eternals
Warhammer Age of Sigmar$121.604.6★58 rev
Warhammer Age of Sigmar: Spearhead: Soulblight Gravelords: Deathrattle Tomb Host
Games Workshop$127.414.5★20 rev
Spearhead: Sand and Bone Gaming Pack
Games Workshop$58.224.7★34 rev
Newest
by launch dateGames Workshop - Warhammer Age of Sigmar - Spearhead - City of Ash
Games Workshop$199.729 rev
Games Workshop Warhammer: Age of Sigmar - Spearhead Daughters of Khaine - Khainite Shadow Coven
Games Workshop$127.154 rev
Games Workshop - Warhammer Age of Sigmar - Lumineth Realm-Lords - Hurakan Vanguard
Games Workshop$121.624 rev
Games Workshop Warhammer: Age of Sigmar - Spearhead Ossiarch Bonereapers - Kavalos Vanguard
Games Workshop$126.953 rev
Games Workshop - Warhammer Age of Sigmar - Helsmiths of Hashut - Spearhead Helforge Host
Games Workshop$127.134 rev
Trending
90-day click momentumGames Workshop - Warhammer Age of Sigmar - Spearhead - City of Ash
Games Workshop$199.724.7★
Games Workshop Warhammer: Age of Sigmar - Spearhead Daughters of Khaine - Khainite Shadow Coven
Games Workshop$127.153.7★
Warhammer Age of Sigmar: Skaven T Shirt (Dark Chocolate XL)
Warhammer$24.960.0★
Games Workshop Warhammer: Age of Sigmar - Spearhead Ossiarch Bonereapers - Kavalos Vanguard
Games Workshop$126.955.0★
Games Workshop - Warhammer Age of Sigmar - Lumineth Realm-Lords - Hurakan Vanguard
Games Workshop$121.624.7★
What buyers say about age of sigmar
What buyers praise and complain about, mined from review topics.What buyers love
“Good quality”
“Great model”
“Good price”
“Good as advertised”
“a fun game”
“Great addition to my sigmar collection”
“Blades are sharp”
“they seem to fit well”
“a breeze to assemble”
“Gifted to my son”
What buyers complain about
“too expensive”
“They are false advertising it's made of plastic”
“indicating that it was used rather than new as advertised”
“This this is ridiculous thick”
“Box was a little rough”
“The instruction Manual Box had a torn seal”
“It doesn't work at all”
“Standard broom handles DONT fit”
“Bad quality control on what is a factory second for full price”
“Bends easily”
Top return reasons
Common questions
- Is age of sigmar profitable to sell on Amazon United States?
- The niche generates $266K/yr across 83 tracked products. 24 of 33 products launched in the last 360 days are still selling. 90-day search growth is -4.9%. Flapen's verdict: Skip it (48/100).
- How competitive is the age of sigmar niche?
- 10 brands and 167 sellers compete. The top 5 products take 24% of clicks and top 5 brands hold 96% of demand.
- What do buyers complain about in age of sigmar?
- Top complaints mined from reviews: Value For Money, Advertised Vs Actual Product, Product Condition. The return rate is 1.2%.
- When does demand for age of sigmar peak?
- Demand peaks in Dec; the busiest month runs 1.5× the quietest.
- What does it cost to enter the age of sigmar niche?
- Listings span $11.77–$220.21; the average listing price is $95.53 (sweet spot $15–$100). The average incumbent carries 59 reviews — the moat a new listing must climb.