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African Fabric

Fail

Buyers convert on only 1.0% of searches, so African Fabric is a Fail.

Flapen Score
45
45 / 100
Ranks 2,538 of 4,656 Arts, Crafts & Sewing niches · −1 vs the category median of 46
Market size
$64K/yr322K searches / yr
90-day growth
-22.1%search demand this quarter
Competition
37%top-5 click share · 19 brands · 22 sellers

Flapen Score

African Fabric against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, African Fabric is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The African Fabric market on Amazon at a glance

Shoppers on Amazon United States searched for African Fabric 322K times last year and spent an estimated $64K. The top 5 brands take 64% of clicks. Demand peaks in Feb. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 1.0% of those searches ended in a purchase.

Shoppers searched for this 322K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.0% of those searches ended in a purchase. Searches in the last 90 days moved -22.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $64K a year.

Searches, last 12 months
322K
Growth, 90 days vs prior 90
-22.1%
Conversion, latest week
1.0%
Market size, estimated
$64Ka year
Peak month
February2.2× the quietest month
Top search term
african fabric73K searches a year

02 · Price

A sale here is worth $20.62.

Listings sell for $20.62 on average, from $8.61 to $40.46. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At $20.62 that is $0 to $2K a year per listing.

Average price
$20.62inside the $15 to $100 sweet spot
Price range
$8.61–$40.46
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
3.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

97% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.7% of listings are out of stock. The average listing ranks #6,388 within Fabric. It carries 401 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings
97%
Prime listings
100%
Out of stock, average day
6.7%
Average rank
#6,388in Fabric
Average rating
4.54 starsAmazon United States average 4.42 stars
Average reviews
401per listing
Listings tracked
34

04 · Newcomers

2 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
2Amazon's first-year sales bar
Average brand age
39 months

Products

Top African Fabric products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 37% of clicks. An open shelf where new products get seen.

Brands

19 falling

Sellers

22

Top-5 brand share

64%

Top 20: 100%

Top-5 click share

37%

Top 20: 81%

Open market

29%

  • Brand 118%
  • Brand 213%
  • Brand 312%
  • Brand 412%
  • Brand 510%
  • Brand 67%

Demand

African Fabric search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb · busiest ÷ quietest = 2.2×

Search terms

Top African Fabric search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • african fabric73K/yr
  • african fabric by the yard29K/yr
  • ankara fabric31K/yr
  • african print fabric33K/yr
  • african lace fabric 5 yards26K/yr
  • african lace fabric21K/yr
  • kente cloth16K/yr
  • african cloth15K/yr
  • kente cloth fabric22K/yr
  • african fabric clearance10K/yr

Reviews and returns

What reviews say buyers love and hate about African Fabric

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Color”
16%of negative reviews mention “Material Quality”
3.1%of orders come back
“It's polyester, which has completely different properties”
A buyer, on “Material Quality”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common African Fabric questions

Answered from the same tracked data.