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Afghan Loom

Fail

Demand is soft, at -54.4% this quarter, so Afghan Loom is a Fail.

Flapen Score
48
48 / 100
Top 40% of 4,656 Arts, Crafts & Sewing niches · +2 vs the category median of 46
Market size
$109K/yr150K searches / yr
90-day growth
-54.4%search demand this quarter
Competition
40%top-5 click share · 24 brands · 64 sellers

Flapen Score

Afghan Loom against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, Afghan Loom is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Afghan Loom market on Amazon at a glance

Shoppers on Amazon United States searched for Afghan Loom 150K times last year and spent an estimated $109K. The top 5 brands take 66% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 3.1% of those searches ended in a purchase.

Shoppers searched for this 150K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.1% of those searches ended in a purchase. Searches in the last 90 days moved -54.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $109K a year.

Searches, last 12 months
150K
Growth, 90 days vs prior 90
-54.4%
Conversion, latest week
3.1%
Market size, estimated
$109Ka year
Peak month
November6.3× the quietest month
Top search term
afghan loom31K searches a year

02 · Price

A sale here is worth $23.47.

Listings sell for $23.47 on average, from $6.61 to $69.40. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At $23.47 that is $2K to $6K a year per listing.

Average price
$23.47inside the $15 to $100 sweet spot
Price range
$6.61–$69.40
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
$2K–$6K
Returns
3.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

90% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 1.0% of listings are out of stock. The average listing ranks #244 within Knitting & Crochet. It carries 898 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
98%
Out of stock, average day
1.0%
Average rank
#244in Knitting & Crochet
Average rating
4.39 starsAmazon United States average 4.42 stars
Average reviews
898per listing
Listings tracked
40

04 · Newcomers

0 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
43 months

Products

Top Afghan Loom products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 40% of clicks. Leaders hold, but buyers still shop past them.

Brands

24 rising

Sellers

64

Top-5 brand share

66%

Top 20: 97%

Top-5 click share

40%

Top 20: 81%

Open market

28%

  • Brand 125%
  • Brand 215%
  • Brand 310%
  • Brand 49%
  • Brand 58%
  • Brand 65%

Demand

Afghan Loom search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KSpike '24Black Friday '24Holiday '24Prime Day '25Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 6.3×

Search terms

Top Afghan Loom search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • afghan loom31K/yr
  • infinity loom13K/yr
  • round loom9K/yr
  • hat loom17K/yr
  • knitting board7K/yr
  • round knitting loom8K/yr
  • scarf loom10K/yr
  • knitting loom set7K/yr
  • kb loom4K/yr
  • knitting loom for kids5K/yr

Reviews and returns

What reviews say buyers love and hate about Afghan Loom

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Ease Of Use”
9%of negative reviews mention “Ease Of Use”
3.2%of orders come back
“Not as easy as it looks”
A buyer, on “Ease Of Use”9% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Afghan Loom questions

Answered from the same tracked data.