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Adult Coloring Book with Markers

soft demand (-15.7% this quarter) — Adult Coloring Book with Markers doesn't clear our bar today.

Flapen Score

41
Skip it

Ranks 3,508 of 4,656 Arts, Crafts & Sewing niches · −6 vs the category median of 47

Market size 19Growth 17Conversion 54Competition 26Returns 86Price range 67Avg price 84Brand share 43Review moat 44Quality gap 38
This niche Category average · 4,656 niches

Is Adult Coloring Book with Markers profitable on Amazon?

According to Flapen's Amazon United States niche tracking, Adult Coloring Book with Markers is a $77K/yr Amazon United States market (93K searches/yr). The top 5 brands hold 79% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Skip it — 41/100.

Adult Coloring Book with Markers: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -15.7% over the last 90 days and 4.5% of searches end in a purchase.

$77K

revenue / yr

Units sold / yr5K
Search volume / yr-15.7%93K
Conversion rate4.5%
Avg price$18.52

Who owns the niche?

The top 5 brands hold 79% of demand, so 21% of the market is open.

21%

open market share

Brands · sellers14 · 17
Top-5 product click share70%
Open market21%
Avg brand age31 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 19 products

Sponsored placement89%
New entrants (1y)5· 2 succeeded
Avg rating4.5★
Avg reviews2,130

Top Adult Coloring Book with Markers products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 70% of clicks — established leaders, but buyers still shop beyond them.

$0$8K$15K$23K$31K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 rising

Sellers

17

Top-5 brand share

79%

Top 20: 100%

Top-5 click share

70%

Top 20: 100%

Open market

16%

  • Jekohor42%
  • Prudiut19%
  • apolyone9%
  • CKMOREL4%
  • Halobios4%
  • Maybe Swearing Will Help4%
  • Open — no brand owns it (8 brands, 16%)

Adult Coloring Book with Markers demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume93KCVR4.5%Products19Brands14Top 5 Brands79%OOS Rate18.9%Rating4.5★Reviews2,130Avg BSR#995
5K4KSpike '25Prime Day '25Holiday '25FebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 4.3×

Top Adult Coloring Book with Markers search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • adult coloring book with markers37K/yr
  • coloring books for adults with markers18K/yr
  • adult coloring book for women with markers12K/yr
  • adult coloring books with markers9K/yr
  • adult coloring book and markers set10K/yr
  • adult coloring book and markers6K/yr

What reviews say buyers love and hate about Adult Coloring Book with Markers

What buyers mention most, as a share of all reviews.

What buyers love

81% of reviews
Color32%

Colors are pretty

Quality-Overall12%

Excellent product

Fun/Entertainment Experience9%

There are some fun designs

Gifting Purpose8%

Good gift

Value For Money7%

Excellent value

What buyers complain about

54% of reviews
Color12%

losing all the color

Quality-Overall10%

the quality control could be better

Dry/Empty Ink8%

Dry Markers

Drying Time6%

Dried out already

Durability4%

Do not last as long as I would like

Adult Coloring Book with Markers return rate & reasons

Why buyers send it back, as a share of all return requests.

1.5%

Return rate

48%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Color
15%
2Advertised Vs Actual Product
12%
3Dry/Empty Ink
9%
4Ink Refill
8%
5Quality-Overall
7%

Common Adult Coloring Book with Markers questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Adult Coloring Book with Markers 41/100 on Amazon United States — Skip it. The niche generates $77K/yr across 19 tracked products. 2 of 5 products launched in the last 360 days are still selling. Search demand moved -15.7% over the last 90 days.
Search demand for Adult Coloring Book with Markers on Amazon United States peaks in Jan–Nov–Dec, where the busiest month runs 4.3× the quietest.