Is adult coloring book with markers profitable to sell on Amazon United States?

The niche generates $77K/yr across 19 tracked products. 2 of 5 products launched in the last 360 days are still selling. 90-day search growth is -15.7%. Flapen's verdict: Skip it (41/100).

How competitive is the adult coloring book with markers niche?

14 brands and 17 sellers compete. The top 5 products take 70% of clicks and top 5 brands hold 79% of demand.

What do buyers complain about in adult coloring book with markers?

Top complaints mined from reviews: Color, Quality-Overall, Dry/Empty Ink. The return rate is 1.5%.

When does demand for adult coloring book with markers peak?

Demand peaks in Jan–Nov–Dec; the busiest month runs 4.3× the quietest.

What does it cost to enter the adult coloring book with markers niche?

Listings span $8.51–$28.30; the average listing price is $18.52 (sweet spot $15–$100). The average incumbent carries 2,130 reviews — the moat a new listing must climb.

adult coloring book with markers

Skip it

Soft demand (-15.7% this quarter) — this niche doesn't clear our bar today.

Returns

Great1.5%

return rate — above 5% kills the launch gate

Avg price

Great$18.52

avg listing price — sweet spot $15–$100

Price range

Good$8.51–$28.30

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Good4.5%

search→purchase rate — share of searches ending in a sale

Review moat

Okay2,130

avg incumbent reviews — the moat a new listing must climb

Brand share

Okay79%

top-5 brand share — brands hold most of the demand

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Competition

Okay70%

top-5 click share — leaders hold, buyers still browse

Market size

Bad$77K

$77K/yr · 93K searches

Growth

Bad-15.7%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United States niche tracking, adult coloring book with markers is a $77K/yr Amazon United States market (93K searches/yr). The top 5 brands hold 79% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Skip it — 41/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

adult coloring book with markers market data

Units sold / yr: 4K–5K; avg 100–250/product
Revenue / yr: $74K–$93K; units × avg price
Conversion rate: 4.5%
Avg BSR: #995
Page quality: 0%
Prime: 100%
Sponsored: 89%
Out of stock: 18.9%
Avg brand age: 31 months
Avg seller age: 199 days

Competition & brand share

The top 5 products take 70% of clicks — established leaders, but buyers still shop beyond them.

Brands

14 rising

Sellers

Top-5 brand share

79%

Top 20: 100%

Top-5 click share

70%

Top 20: 100%

Open market

16%

Jekohor42%
Prudiut19%
apolyone9%
CKMOREL4%
Halobios4%
Maybe Swearing Will Help4%
Open — no brand owns it (8 brands, 16%)

Demand & seasonality

Weekly Amazon search volume, last 75 weeks — -15.7% search growth over the last 90 days.

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 4.3×

Open Trend

Top adult coloring book with markers search terms

adult coloring book with markers37K/yr -25.7%3.1% conv.
coloring books for adults with markers18K/yr +11.7%2.0% conv.
adult coloring book for women with markers12K/yr -22.6%3.8% conv.
adult coloring books with markers9K/yr -0.1%3.5% conv.
adult coloring book and markers set10K/yr -45.3%3.4% conv.
adult coloring book and markers6K/yr +0.7%3.6% conv.

All search terms

Top adult coloring book with markers products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 19 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Coloring Books for Adults with 36 Dual-Tip Markers 30 Patterns Positive Quotes Adult Coloring Book for Adults Relaxation Calming Gifts for Anxiety and Mindfulness Gifts for Women

Jekohor$17.764.6★654 rev

78.2in Adult Coloring Book Set for Relaxation Spiral Bound Coloring Book for Women with 24 Colors Markers Mindfulness Stress Relief 32 Patterns for Adults Teens Easter Gift

Prudiut$10.574.5★418 rev

Adult Coloring Book Set Spiral Bound Coloring Books for Adults Relaxation with 36 Colors Non-Toxic Markers Anxiety Relief Gifts with 30 Patterns Included Mandala Animal Flowers

Jekohor$18.094.6★1,034 rev

Adult Coloring Book for Women Relaxation Spiral Bound Mindfulness Coloring Book with 24 Colors Markers for Adult Anxiety Relief Gifts with 48 Pictures (Garden & Magic House)

apolyone$20.614.5★635 rev

Adult Coloring Book Set with 36 Dual-Tip Markers 30 Patterns Spiral Bound Coloring Book for Adults Relaxation Crafts for Adults Women Anxiety Relief Mindfulness Relaxation Gifts for Adult

Halobios$18.804.8★39 rev

Newest

by launch date

Ospelelf Adult Coloring Book Set Women Relaxation Gifts with 24 Colors Markers for Birthday Stress Relief with 30 Patterns Included Animal Flowers and Positive Messages for Her

Ospelelf$18.8345 rev

6mo ago

Swear It Out to Feel Better Adult Coloring Book Set with Markers in a Case & Funny Stickers | Stress & Anxiety Relief Coloring Kit Relaxation Gift for Women

INNMUSE$16.9638 rev

7mo ago

78.2in Adult Coloring Book Set for Relaxation Spiral Bound Coloring Book for Women with 24 Colors Markers Mindfulness Stress Relief 32 Patterns for Adults Teens Easter Gift

Prudiut$10.57418 rev

9mo ago

Jekohor Adult Coloring Book Coloring Books for Adults Relaxation with 36 Markers Funny Chill-Sweet Puns Includes 30 Pattern Anxiety Relief-The Perfect Mindfulness Stress-Relieving Gifts for Women

Jekohor$18.491,034 rev

9mo ago

Adult Coloring Book Set with 36 Dual-Tip Markers 30 Patterns Spiral Bound Coloring Book for Adults Relaxation Crafts for Adults Women Anxiety Relief Mindfulness Relaxation Gifts for Adult

Halobios$18.8039 rev

11mo ago

What buyers say about adult coloring book with markers

What buyers praise and complain about, mined from review topics.

What buyers love

Color32%

“Colors are pretty”

Quality-Overall12%

“Excellent product”

Fun/Entertainment Experience9%

“There are some fun designs”

Gifting Purpose8%

“Good gift”

Value For Money7%

“Excellent value”

Pen/Pencil Quality5%

“These markers are beautiful”

Design-Overall3%

“The designs are beautiful”

Advertised Vs Actual Product2%

“As advertised”

Ease Of Use2%

“Convenient and easy”

Drawing Experience2%

“Beautiful Illustrations”

What buyers complain about

Color12%

“losing all the color”

Quality-Overall10%

“the quality control could be better”

Dry/Empty Ink8%

“Dry Markers”

Drying Time6%

“Dried out already”

Durability4%

“Do not last as long as I would like”

Moist/Dry4%

“Very streaky and dry out quick”

Nib/Tip Quality3%

“Brush tip is too loose”

Ink Leakage3%

“ink thing fell out”

Functionality-Overall3%

“didn't work”

Advertised Vs Actual Product3%

“Misleading”

Top return reasons

Color15%

Advertised Vs Actual Product12%

Dry/Empty Ink9%

Ink Refill8%

Quality-Overall7%

Value For Money7%

Display Colors6%

Functionality-Overall6%

Paper Quality5%

Size-Overall4%

Common questions

Is adult coloring book with markers profitable to sell on Amazon United States?: The niche generates $77K/yr across 19 tracked products. 2 of 5 products launched in the last 360 days are still selling. 90-day search growth is -15.7%. Flapen's verdict: Skip it (41/100).
How competitive is the adult coloring book with markers niche?: 14 brands and 17 sellers compete. The top 5 products take 70% of clicks and top 5 brands hold 79% of demand.
What do buyers complain about in adult coloring book with markers?: Top complaints mined from reviews: Color, Quality-Overall, Dry/Empty Ink. The return rate is 1.5%.
When does demand for adult coloring book with markers peak?: Demand peaks in Jan–Nov–Dec; the busiest month runs 4.3× the quietest.
What does it cost to enter the adult coloring book with markers niche?: Listings span $8.51–$28.30; the average listing price is $18.52 (sweet spot $15–$100). The average incumbent carries 2,130 reviews — the moat a new listing must climb.