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Adult Coloring Book Spiral Bound

Maybe

An estimated 0.9% of orders come back. But demand is soft, at -20.0% this quarter, so Adult Coloring Book Spiral Bound is a Maybe.

Flapen Score
52
52 / 100
Top 22% of 4,656 Arts, Crafts & Sewing niches · +6 vs the category median of 46
Market size
$266K/yr822K searches / yr
90-day growth
-20.0%search demand this quarter
Competition
39%top-5 click share · 20 brands · 24 sellers

Flapen Score

Adult Coloring Book Spiral Bound against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, Adult Coloring Book Spiral Bound is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Adult Coloring Book Spiral Bound market on Amazon at a glance

Shoppers on Amazon United States searched for Adult Coloring Book Spiral Bound 822K times last year and spent an estimated $266K. The top 5 brands take 71% of clicks. Demand peaks in Dec. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

An estimated 2.6% of those searches ended in a purchase.

Shoppers searched for this 822K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.6% of those searches ended in a purchase. Searches in the last 90 days moved -20.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $266K a year.

Searches, last 12 months
822K
Growth, 90 days vs prior 90
-20.0%
Conversion, latest week
2.6%
Market size, estimated
$266Ka year
Peak month
December1.8× the quietest month
Top search term
spiral bound coloring book124K searches a year

02 · Price

A sale here is worth $12.27.

Listings sell for $12.27 on average, from $6.55 to $28.30. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 250 to 500 of them. At $12.27 that is $3K to $6K a year per listing.

Average price
$12.27under the $15 to $100 sweet spot
Price range
$6.55–$28.30
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
25K–30K
Units per listing a year
250–500
Revenue per listing a year
$3K–$6K
Returns
0.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

96% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 13.6% of listings are out of stock. The average listing ranks #526 within Paper & Paper Crafts. It carries 707 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings
96%
Prime listings
100%
Out of stock, average day
13.6%
Average rank
#526in Paper & Paper Crafts
Average rating
4.54 starsAmazon United States average 4.42 stars
Average reviews
707per listing
Listings tracked
49

04 · Newcomers

12 of last year's 14 launches cleared the first-year sales bar.

14 products launched here in the last 12 months. 12 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
14
Successful launches
12Amazon's first-year sales bar
Average brand age
31 months

Products

Top Adult Coloring Book Spiral Bound products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 39% of clicks. An open shelf where new products get seen.

Brands

20 rising

Sellers

24

Top-5 brand share

71%

Top 20: 100%

Top-5 click share

39%

Top 20: 74%

Open market

24%

  • Brand 142%
  • Brand 212%
  • Brand 37%
  • Brand 45%
  • Brand 55%
  • Brand 64%

Demand

Adult Coloring Book Spiral Bound search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KSpike '25Prime Day '25Holiday '25Spike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Dec · busiest ÷ quietest = 1.8×

Search terms

Top Adult Coloring Book Spiral Bound search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • spiral bound coloring book124K/yr
  • adult coloring book spiral bound140K/yr
  • spiral coloring book96K/yr
  • spiral coloring book for adults99K/yr
  • spiral bound adult coloring book58K/yr
  • adult coloring books spiral bound45K/yr
  • coloring books for adults spiral bound32K/yr
  • spiral adult coloring book37K/yr
  • spiral bound coloring books for adults27K/yr
  • coloring book spiral bound25K/yr

Reviews and returns

What reviews say buyers love and hate about Adult Coloring Book Spiral Bound

We read the reviews and the return reasons for every product selling here.

34%of positive reviews mention “Color”
20%of negative reviews mention “Color”
0.9%of orders come back
“making it difficult to color”
A buyer, on “Color”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

13 topics

NegativePositive

FAQ

Common Adult Coloring Book Spiral Bound questions

Answered from the same tracked data.