Is adult coloring book spiral bound profitable to sell on Amazon United States?

The niche generates $266K/yr across 49 tracked products. 12 of 14 products launched in the last 360 days are still selling. 90-day search growth is -20.0%. Flapen's verdict: Worth a look (52/100).

How competitive is the adult coloring book spiral bound niche?

20 brands and 24 sellers compete. The top 5 products take 39% of clicks and top 5 brands hold 71% of demand.

What do buyers complain about in adult coloring book spiral bound?

Top complaints mined from reviews: Color, Size-Overall, Print Quality. The return rate is 0.9%.

When does demand for adult coloring book spiral bound peak?

Demand peaks in Dec; the busiest month runs 1.8× the quietest.

What does it cost to enter the adult coloring book spiral bound niche?

Listings span $6.55–$28.30; the average listing price is $12.27 (sweet spot $15–$100). The average incumbent carries 707 reviews — the moat a new listing must climb.

adult coloring book spiral bound

Worth a look

Shows low returns (0.9%), but soft demand (-20.0% this quarter) keeps it on the watch list.

Returns

Incredible0.9%

return rate — above 5% kills the launch gate

Competition

Great39%

top-5 click share — an open shelf

Review moat

Good707.31

avg incumbent reviews — the moat a new listing must climb

Price range

Good$6.55–$28.30

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Good71%

top-5 brand share — brands hold most of the demand

Avg price

Good$12.27

avg listing price — sweet spot $15–$100

Market size

Okay$266K

$266K/yr · 822K searches

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Conversion

Okay2.6%

search→purchase rate — share of searches ending in a sale

Growth

Bad-20.0%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United States niche tracking, adult coloring book spiral bound is a $266K/yr Amazon United States market (822K searches/yr). The top 5 brands hold 71% of demand. Demand peaks in Dec. Verdict: Worth a look — 52/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

adult coloring book spiral bound market data

Units sold / yr: 25K–30K; avg 250–500/product
Revenue / yr: $307K–$368K; units × avg price
Conversion rate: 2.6%
Avg BSR: #526
Page quality: 0%
Prime: 100%
Sponsored: 96%
Out of stock: 13.6%
Avg brand age: 31 months
Avg seller age: 183 days

Competition & brand share

Clicks spread well past the top 5 (39% combined) — an open shelf where new products get seen.

Brands

20 rising

Sellers

Top-5 brand share

71%

Top 20: 100%

Top-5 click share

39%

Top 20: 74%

Open market

24%

ZICOTO42%
ADEVIAN12%
VYRANA7%
apolyone5%
Kalysky5%
RYVE4%

Demand & seasonality

Weekly Amazon search volume, last 79 weeks — -20.0% search growth over the last 90 days.

Peak months: Dec · busiest ÷ quietest = 1.8×

Open Trend

Top adult coloring book spiral bound search terms

spiral bound coloring book124K/yr -20.5%0.7% conv.
adult coloring book spiral bound140K/yr -21.8%1.8% conv.
spiral coloring book96K/yr -11.7%0.7% conv.
spiral coloring book for adults99K/yr -28.8%1.4% conv.
spiral bound adult coloring book58K/yr -24.9%1.3% conv.
adult coloring books spiral bound45K/yr -9.3%2.1% conv.
coloring books for adults spiral bound32K/yr -8.8%1.5% conv.
spiral adult coloring book37K/yr -23.6%1.5% conv.
spiral bound coloring books for adults27K/yr -31.3%1.1% conv.
coloring book spiral bound25K/yr -24.3%0.8% conv.

All search terms

Top adult coloring book spiral bound products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Beautiful Coloring Book Set of 2 for Adult Relaxation - Funny Coloring Books with Floral Designs for a lot of Laughs - The Perfect Stress-Relieving Gift for Women

ZICOTO$7.514.7★300 rev

Beautiful Adult Coloring Book Set of 2 for Relaxation - Sassy Motivational and Funny Color Books - The Perfect Stress-Relieving Gift for Women

ZICOTO$6.554.7★467 rev

Beautiful Coloring Book Set of 2 for Adult Relaxation - Funny Coloring Books with Floral Designs for a lot of Laughs - The Perfect Stress-Relieving Gift for Women with Easy & Simple to Color Pages

ZICOTO$10.934.7★760 rev

Adult Coloring Book for Women Coloring Books for Adults Relaxation Spiral Bound Adult Coloring Book for Women Relaxation Page One Sided Design Thick Paper Non-Bleed Mindfulness Gifts Arts and Crafts to Relax Anxiety and Depression 30 Pages of DREAM GARDEN

ADEVIAN$9.274.5★1,366 rev

Beautiful Adult Coloring Book Set of 2 for Relaxation - Inspirational Adventures and Landmarks Scenery for the Spirit of Wanderlust - Perfect Stress-Relieving Gift for Women (Journeys & Cities 2)

ZICOTO$8.194.5★826 rev

Newest

by launch date

Adult Coloring Book for Women Relaxation Spiral Bound Mindfulness Coloring Book for Adults and Teens Featuring Cute Single-Sided Pages Bold and Easy Simple and Big Designs for Relaxation - Corner

ADEVIAN$8.7839 rev

4mo ago

Adult Coloring Book Set of 2 Funny Pun & Motivational Swear Coloring Books for Stress Relief Relaxation and Birthday Gifts for Women Arts and Crafts for Adults

INNMUSE$8.3132 rev

5mo ago

Womens Coloring Book 30 Pages Flower Pattern Coloring Books for Adults to Relax and Relieve Anxiety Gift for Mothers Day Birthdays Christmas Anniversaries

VYRANA$8.42710 rev

7mo ago

Mandala Coloring Book for Adults Hardcover: 50 Unique Designs Spiral Coloring Book for Adults with Perforated Pages. (Mandala Designs 9 x 12 inches 50 Sheets) Valentines Day Gifts.

ARTEXAUS$15.38278 rev

7mo ago

Natural Adult Coloring Book for Women with Spiral Binding Beginner Funny Coloring Book for Stress Relief 30 Pages Single-Sided Printing Relaxation Gifts for Women Men Teens

Gemmapylor$9.7689 rev

8mo ago

What buyers say about adult coloring book spiral bound

What buyers praise and complain about, mined from review topics.

What buyers love

Color34%

“I like all the color options”

Quality-Overall12%

“Amazing Quality”

Fun/Entertainment Experience10%

“Fun for toddler”

Design-Overall8%

“Great craftsmanship”

Value For Money6%

“Great buy”

Gifting Purpose6%

“Beautiful Gift”

Size-Overall4%

“Like the small size”

Ease Of Use3%

“Easy to Use”

Advertised Vs Actual Product2%

“Just what I needed”

Thickness2%

“The sheets are thick”

What buyers complain about

Color20%

“making it difficult to color”

Size-Overall14%

“size is not what I expected”

Print Quality7%

“Small print”

Quality-Overall5%

“Bad quality”

Value For Money4%

“Not worth the price”

Display Colors4%

“now you cant color that page because the ink has seeped through”

Thickness3%

“The paper feels thin”

Design-Overall3%

“Could be more of a variety in designs”

Advertised Vs Actual Product3%

“Not as described”

Functionality-Overall2%

“Alcohol markers and crayons dont work at all”

Top return reasons

Size-Overall22%

Advertised Vs Actual Product21%

Color12%

Display Colors8%