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Adult Coloring Book Spiral Bound

Adult Coloring Book Spiral Bound shows low returns (0.9%), but soft demand (-20.0% this quarter) keeps it on the watch list.

Flapen Score

52
Worth a look

Top 25% of 4,656 Arts, Crafts & Sewing niches · +5 vs the category median of 47

Market size 49Growth 15Conversion 33Competition 76Returns 96Price range 61Avg price 52Brand share 56Review moat 70Quality gap 35
This niche Category average · 4,656 niches

Is Adult Coloring Book Spiral Bound profitable on Amazon?

According to Flapen's Amazon United States niche tracking, Adult Coloring Book Spiral Bound is a $266K/yr Amazon United States market (822K searches/yr). The top 5 brands hold 71% of demand. Demand peaks in Dec. Verdict: Worth a look — 52/100.

Adult Coloring Book Spiral Bound: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -20.0% over the last 90 days and 2.6% of searches end in a purchase.

$266K

revenue / yr

Units sold / yr30K
Search volume / yr-20.0%822K
Conversion rate2.6%
Avg price$12.27

Who owns the niche?

The top 5 brands hold 71% of demand, so 29% of the market is open.

29%

open market share

Brands · sellers20 · 24
Top-5 product click share39%
Open market29%
Avg brand age31 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 49 products

Sponsored placement96%
New entrants (1y)14· 12 succeeded
Avg rating4.5★
Avg reviews707

Top Adult Coloring Book Spiral Bound products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (39% combined) — an open shelf where new products get seen.

$0$8K$16K$24K$32K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

20 rising

Sellers

24

Top-5 brand share

71%

Top 20: 100%

Top-5 click share

39%

Top 20: 74%

Open market

24%

  • ZICOTO42%
  • ADEVIAN12%
  • VYRANA7%
  • apolyone5%
  • Kalysky5%
  • RYVE4%

Adult Coloring Book Spiral Bound demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume822KCVR2.6%Products49Brands20Top 5 Brands71%OOS Rate13.6%Rating4.5★Reviews707Avg BSR#526
25K15KSpike '25Prime Day '25Holiday '25Spike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Dec · busiest ÷ quietest = 1.8×

Top Adult Coloring Book Spiral Bound search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • spiral bound coloring book124K/yr
  • adult coloring book spiral bound140K/yr
  • spiral coloring book96K/yr
  • spiral coloring book for adults99K/yr
  • spiral bound adult coloring book58K/yr
  • adult coloring books spiral bound45K/yr
  • coloring books for adults spiral bound32K/yr
  • spiral adult coloring book37K/yr
  • spiral bound coloring books for adults27K/yr
  • coloring book spiral bound25K/yr

What reviews say buyers love and hate about Adult Coloring Book Spiral Bound

What buyers mention most, as a share of all reviews.

What buyers love

86% of reviews
Color34%

I like all the color options

Quality-Overall12%

Amazing Quality

Fun/Entertainment Experience10%

Fun for toddler

Design-Overall8%

Great craftsmanship

Value For Money6%

Great buy

What buyers complain about

63% of reviews
Color20%

making it difficult to color

Size-Overall14%

size is not what I expected

Print Quality7%

Small print

Quality-Overall5%

Bad quality

Value For Money4%

Not worth the price

Adult Coloring Book Spiral Bound return rate & reasons

Why buyers send it back, as a share of all return requests.

0.9%

Return rate

71%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
22%
2Advertised Vs Actual Product
21%
3Color
12%
4Display Colors
8%
5Design-Overall
8%

Common Adult Coloring Book Spiral Bound questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Adult Coloring Book Spiral Bound 52/100 on Amazon United States — Worth a look. The niche generates $266K/yr across 49 tracked products. 12 of 14 products launched in the last 360 days are still selling. Search demand moved -20.0% over the last 90 days.
Search demand for Adult Coloring Book Spiral Bound on Amazon United States peaks in Dec, where the busiest month runs 1.8× the quietest.