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Adjustable Hole Punch

soft demand (-13.6% this quarter) — Adjustable Hole Punch doesn't clear our bar today.

Flapen Score

41
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Ranks 3,508 of 4,656 Arts, Crafts & Sewing niches · −6 vs the category median of 47

Market size 19Growth 18Conversion 76Competition 32Returns 86Price range 86Avg price 95Brand share 20Review moat 23Quality gap 23
This niche Category average · 4,656 niches

Is Adjustable Hole Punch profitable on Amazon?

According to Flapen's Amazon United States niche tracking, Adjustable Hole Punch is a $74K/yr Amazon United States market (43K searches/yr). The top 5 brands hold 92% of demand. Verdict: Skip it — 41/100.

Adjustable Hole Punch: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -13.6% over the last 90 days and 7.4% of searches end in a purchase.

$74K

revenue / yr

Units sold / yr5K
Search volume / yr-13.6%43K
Conversion rate7.4%
Avg price$23.44

Who owns the niche?

The top 5 brands hold 92% of demand, so 8% of the market is open.

8%

open market share

Brands · sellers10 · 125
Top-5 product click share66%
Open market8%
Avg brand age61 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 20 products

Sponsored placement80%
New entrants (1y)0· 0 succeeded
Avg rating4.6★
Avg reviews7,927

Top Adjustable Hole Punch products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.

$0$7K$15K$22K$30K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 falling

Sellers

125

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

66%

Top 20: 100%

Open market

6%

  • Swingline53%
  • Amazon Basics24%
  • Officemate7%
  • BiraBira4%
  • WORKLION4%
  • AFMAT2%
  • Open — no brand owns it (4 brands, 6%)

Adjustable Hole Punch demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume43KCVR7.4%Products20Brands10Top 5 Brands92%OOS Rate0.0%Rating4.6★Reviews7,927Avg BSR#98
1K600Spike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.6×

Top Adjustable Hole Punch search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • adjustable hole punch16K/yr
  • adjustable 3 hole punch9K/yr
  • swingline 3 hole punch7K/yr
  • swingline hole punch4K/yr
  • adjustable hole puncher5K/yr
  • 3 hole punch swingline2K/yr

What reviews say buyers love and hate about Adjustable Hole Punch

What buyers mention most, as a share of all reviews.

What buyers love

74% of reviews
Quality-Overall15%

Excellent Product

Ease Of Use13%

easy to store

Advertised Vs Actual Product11%

As described

Efficiency9%

Works smooth

Strength8%

It is a sturdy build

What buyers complain about

67% of reviews
Quality-Overall11%

Very Poor Quality Product

Durability11%

Poor durability

Paper Quality8%

I had to get another one because I broke it because my guess would be the paper was too thick

Paper Compatibility8%

Gap for paper very small

Functionality-Overall8%

They need to be removed before you can operate it properly

Adjustable Hole Punch return rate & reasons

Why buyers send it back, as a share of all return requests.

1.5%

Return rate

26%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Functionality-Overall
15%
2Defective Material/Parts
13%
3Size-Overall
13%
4Value For Money
9%
5Advertised Vs Actual Product
6%

Common Adjustable Hole Punch questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Adjustable Hole Punch 41/100 on Amazon United States — Skip it. The niche generates $74K/yr across 20 tracked products. Search demand moved -13.6% over the last 90 days.
Search demand for Adjustable Hole Punch on Amazon United States is steady year-round — the busiest month runs 1.6× the quietest.