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Adjustable Hole Punch

Fail

Demand is soft, at -13.6% this quarter, so Adjustable Hole Punch is a Fail.

Flapen Score
41
41 / 100
Ranks 3,360 of 4,656 Arts, Crafts & Sewing niches · −5 vs the category median of 46
Market size
$74K/yr43K searches / yr
90-day growth
-13.6%search demand this quarter
Competition
66%top-5 click share · 10 brands · 125 sellers

Flapen Score

Adjustable Hole Punch against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, Adjustable Hole Punch is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Adjustable Hole Punch market on Amazon at a glance

Shoppers on Amazon United States searched for Adjustable Hole Punch 43K times last year and spent an estimated $74K. The top 5 brands take 92% of clicks. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 7.4% of those searches ended in a purchase.

Shoppers searched for this 43K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.4% of those searches ended in a purchase. Searches in the last 90 days moved -13.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $74K a year.

Searches, last 12 months
43K
Growth, 90 days vs prior 90
-13.6%
Conversion, latest week
7.4%
Market size, estimated
$74Ka year
Peak month
August1.6× the quietest month
Top search term
adjustable hole punch16K searches a year

02 · Price

A sale here is worth $23.44.

Listings sell for $23.44 on average, from $7.70 to $71.98. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At $23.44 that is $2K to $6K a year per listing.

Average price
$23.44inside the $15 to $100 sweet spot
Price range
$7.70–$71.98
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
$2K–$6K
Returns
1.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

80% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #98 within Paper & Paper Crafts. It carries 7,927 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings
80%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#98in Paper & Paper Crafts
Average rating
4.63 starsAmazon United States average 4.42 stars
Average reviews
7,927per listing
Listings tracked
20

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 61 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
61 months

Products

Top Adjustable Hole Punch products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 66% of clicks. Leaders hold, but buyers still shop past them.

Brands

10 falling

Sellers

125

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

66%

Top 20: 100%

Open market

6%

  • Brand 153%
  • Brand 224%
  • Brand 37%
  • Brand 44%
  • Brand 54%
  • Brand 62%
  • Open — no brand owns it (4 brands, 6%)

Demand

Adjustable Hole Punch search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K600Spike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.6×

Search terms

Top Adjustable Hole Punch search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • adjustable hole punch16K/yr
  • adjustable 3 hole punch9K/yr
  • swingline 3 hole punch7K/yr
  • swingline hole punch4K/yr
  • adjustable hole puncher5K/yr
  • 3 hole punch swingline2K/yr

Reviews and returns

What reviews say buyers love and hate about Adjustable Hole Punch

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Quality-Overall”
11%of negative reviews mention “Quality-Overall”
1.5%of orders come back
“Very Poor Quality Product”
A buyer, on “Quality-Overall”11% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Adjustable Hole Punch questions

Answered from the same tracked data.