adhesive felt
Skip itSoft demand (-6.5% this quarter) — this niche doesn't clear our bar today.
Returns
Great1.7%return rate — above 5% kills the launch gate
Conversion
Great7.4%search→purchase rate — share of searches ending in a sale
Brand share
Good70%top-5 brand share — brands hold most of the demand
Review moat
Good1,130.26avg incumbent reviews — the moat a new listing must climb
Competition
Okay64%top-5 click share — leaders hold, buyers still browse
Market size
Okay$172K$172K/yr · 254K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Okay$3.96–$19.70cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$9.14avg listing price — sweet spot $15–$100
Growth
Bad-6.5%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, adhesive felt is a $172K/yr Amazon United States market (254K searches/yr). The top 5 brands hold 70% of demand. Demand peaks in Oct–Nov. Verdict: Skip it — 45/100.
Data updated Jul 8, 2026 · scored weekly · How we score niches
adhesive felt market data
- Units sold / yr
- 20K–25K
- avg 1,000–1,250/product
- Revenue / yr
- $183K–$229K
- units × avg price
- Conversion rate
- 7.4%
- Avg BSR
- #173
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 100%
- Out of stock
- 2.4%
- Avg brand age
- 37 months
- Avg seller age
- 182 days
Competition & brand share
The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.Brands
15 rising
Sellers
18
Top-5 brand share
70%
Top 20: 100%
Top-5 click share
64%
Top 20: 100%
Open market
24%
- VOCOMO24%
- Mesheshe24%
- LCEAI10%
- Jtnohx7%
- IOOLEEM6%
- YaoHui6%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -6.5% search growth over the last 90 days.Peak months: Oct, Nov · busiest ÷ quietest = 1.8×
Top adhesive felt search terms
- adhesive felt49K/yr
- self adhesive felt24K/yr
- adhesive felt sheet21K/yr
- self adhesive felt sheets20K/yr
- felt with adhesive backing16K/yr
- adhesive backed felt13K/yr
- felt sheets with adhesive backing15K/yr
- sticky felt14K/yr
- felt adhesive10K/yr
- sticky felt sheets12K/yr
Top adhesive felt products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 19 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Felt Furniture Pads Non Slip Self Adhesive Cuttable Felt Tape Black Heavy Duty Felts Strip Roll for Protecting Hardwood Floors Chair Wall Protector (40 x 5 x 0.12 Inch)
VOCOMO$9.814.6★1,720 rev
Mesheshe 10PCS Self Adhesive Felt DIY Self Adhesive Fabric for Art & Crafts Peel and Stick Felt for Drawer and Jewelry Box Felt Liner A4 Size (8.3 x 11.8 Black)
Mesheshe$7.604.6★4,786 rev
LCEAI 5PCS Self Adhesive Felt Sheet - Black Felt Sheets with Adhesive Backing for Drawer/Jewelry Box Liner (9 x 11)
LCEAI$4.994.6★817 rev
Jtnohx Self Adhesive Felt Sheets Adhesive Backed Felt 33 Pcs 4 x 8 Stiff Sheets 33 Colors Sticky Back Stiff Fabric Square for Crafts DIY Sewing School Projects Decoration
Jtnohx$6.464.6★224 rev
IOOLEEM Multi-Colored Felt Sheets Self-Adhesive Felt Sheets 30pcs 7x11.3Close to A4 Size - 18x28.5 cm Pre-Cut Felt Sheets for Crafts Craft Felt Fabric Sheets.
IOOLEEM$8.884.4★532 rev
Newest
by launch date
Samiusy 6PCS Large Self Adhesive Felt Sheet 13.4x10.8 2mm Thick Stiff Black Felt Fabric Sheets for Crafts DIY and Surface Protection Peel and Stick Box Liner
Samiusy$8.9223 rev
Biaungdo 6 Pcs Self Adhesive Felt Sheets Black Felt Sheet with Adhesive Backing 8 x 12 Inch Felts Fabric Peel and Stick Felts Liners for Arts Crafts Drawer Jewelry Box(A4 Size)
Biaungdo$4.25212 rev
Morcheiong 12 Pcs Self Adhesive Felt Sheet Soft Felt Sheets with Adhesive Backing for Art Project and Sewing DIY Craft(11.8x7.9/30x20cm)- 12 Colors
Morcheiong$7.85502 rev
Morcheiong 24 Pcs Self Adhesive Felt Sheet Soft Felt Sheets with Adhesive Backing for Art Project and Sewing DIY Craft(11.8x7.9/30x20cm)- 24 Colors
Morcheiong$14.78101 rev
BOUBONI 10PCS White Self Adhesive Felt Fabric Sheets Sticky Felt Sheets for Craft Supplies Art Home Making8.3 x 11.8/20 x 30cm
BOUBONI$6.86509 rev
Trending
90-day click momentumSamiusy 6PCS Large Self Adhesive Felt Sheet 13.4x10.8 2mm Thick Stiff Black Felt Fabric Sheets for Crafts DIY and Surface Protection Peel and Stick Box Liner
Samiusy$8.924.4★
Felt Furniture Pads Non Slip Self Adhesive Cuttable Felt Tape Beige Heavy Duty Felts Strip Roll for Protecting Hardwood Floors Chair Wall Protector (40 x 5 x 0.12 Inch)
VOCOMO$9.734.6★
RZJZGZ Adhesive Felt Sheet Black Felt 8.3x11.8in 1mm Fabric Adhesive Sticky Back Felt Sheets for Art and Craft Making (5PCS)
RZJZGZ$6.484.6★
BENECREAT 15.7x78.7inch Gray Self-Adhesive Felt Fabric Shelf Liner for Festival Decorations DIY Picture Framing and Jewelry Box Fabric Stick 1mm Thick
BENECREAT$15.674.4★
Biaungdo 6 Pcs Self Adhesive Felt Sheets Black Felt Sheet with Adhesive Backing 8 x 12 Inch Felts Fabric Peel and Stick Felts Liners for Arts Crafts Drawer Jewelry Box(A4 Size)
Biaungdo$4.254.4★
What buyers say about adhesive felt
What buyers praise and complain about, mined from review topics.What buyers love
“Super sticky adhesive”
“Good quality; item description is accurate”
“Easy Use”
“Exactly what I wanted”
“I like the thickness of each felt sheet”
“very reasonable”
“These fit perfectly”
“Super soft”
“Holds very well”
“Works great”
What buyers complain about
“Terrible adhesion”
“A little thinner than I expected”
“Low quality”
“This is a bit more narrow than I expected”
“The material is a dust-magnet”
“not cushioning high-nap felt”
“Somewhat hard to hold”
“my Apple Magic Mouse was quite loud on it”
“False Description”
“Waste”
Top return reasons
Common questions
- Is adhesive felt profitable to sell on Amazon United States?
- The niche generates $172K/yr across 19 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -6.5%. Flapen's verdict: Skip it (45/100).
- How competitive is the adhesive felt niche?
- 15 brands and 18 sellers compete. The top 5 products take 64% of clicks and top 5 brands hold 70% of demand.
- What do buyers complain about in adhesive felt?
- Top complaints mined from reviews: Adhesion/Stickiness, Thickness, Quality-Overall. The return rate is 1.7%.
- When does demand for adhesive felt peak?
- Demand peaks in Oct–Nov; the busiest month runs 1.8× the quietest.
- What does it cost to enter the adhesive felt niche?
- Listings span $3.96–$19.70; the average listing price is $9.14 (sweet spot $15–$100). The average incumbent carries 1,130 reviews — the moat a new listing must climb.