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Adhesive Felt

soft demand (-6.5% this quarter) — Adhesive Felt doesn't clear our bar today.

Flapen Score

45
Skip it

Ranks 2,724 of 4,656 Arts, Crafts & Sewing niches · −2 vs the category median of 47

Market size 35Growth 22Conversion 77Competition 36Returns 81Price range 30Avg price 26Brand share 59Review moat 59Quality gap 33
This niche Category average · 4,656 niches

Is Adhesive Felt profitable on Amazon?

According to Flapen's Amazon United States niche tracking, Adhesive Felt is a $172K/yr Amazon United States market (254K searches/yr). The top 5 brands hold 70% of demand. Demand peaks in Oct–Nov. Verdict: Skip it — 45/100.

Adhesive Felt: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -6.5% over the last 90 days and 7.4% of searches end in a purchase.

$172K

revenue / yr

Units sold / yr25K
Search volume / yr-6.5%254K
Conversion rate7.4%
Avg price$9.14

Who owns the niche?

The top 5 brands hold 70% of demand, so 30% of the market is open.

30%

open market share

Brands · sellers15 · 18
Top-5 product click share64%
Open market30%
Avg brand age37 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 19 products

Sponsored placement100%
New entrants (1y)1· 0 succeeded
Avg rating4.5★
Avg reviews1,130

Top Adhesive Felt products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.

$0$17K$34K$52K$69K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

15 rising

Sellers

18

Top-5 brand share

70%

Top 20: 100%

Top-5 click share

64%

Top 20: 100%

Open market

24%

  • VOCOMO24%
  • Mesheshe24%
  • LCEAI10%
  • Jtnohx7%
  • IOOLEEM6%
  • YaoHui6%

Adhesive Felt demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume254KCVR7.4%Products19Brands15Top 5 Brands70%OOS Rate2.4%Rating4.5★Reviews1,130Avg BSR#173
8K6KSpike '24Spike '25SepDecMarJunAugNovMarMay

Peak months: Oct, Nov · busiest ÷ quietest = 1.8×

Top Adhesive Felt search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • adhesive felt49K/yr
  • self adhesive felt24K/yr
  • adhesive felt sheet21K/yr
  • self adhesive felt sheets20K/yr
  • felt with adhesive backing16K/yr
  • adhesive backed felt13K/yr
  • felt sheets with adhesive backing15K/yr
  • sticky felt14K/yr
  • felt adhesive10K/yr
  • sticky felt sheets12K/yr

What reviews say buyers love and hate about Adhesive Felt

What buyers mention most, as a share of all reviews.

What buyers love

75% of reviews
Adhesion/Stickiness19%

Super sticky adhesive

Quality-Overall15%

Good quality; item description is accurate

Ease Of Use10%

Easy Use

Advertised Vs Actual Product7%

Exactly what I wanted

Thickness5%

I like the thickness of each felt sheet

What buyers complain about

76% of reviews
Adhesion/Stickiness31%

Terrible adhesion

Thickness16%

A little thinner than I expected

Quality-Overall7%

Low quality

Size-Overall5%

This is a bit more narrow than I expected

Material Quality4%

The material is a dust-magnet

Adhesive Felt return rate & reasons

Why buyers send it back, as a share of all return requests.

1.7%

Return rate

37%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
22%
2Thin
17%
3Adhesion/Stickiness
14%
4Material Quality
9%
5Thickness
8%

Common Adhesive Felt questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Adhesive Felt 45/100 on Amazon United States — Skip it. The niche generates $172K/yr across 19 tracked products. 0 of 1 products launched in the last 360 days are still selling. Search demand moved -6.5% over the last 90 days.
Search demand for Adhesive Felt on Amazon United States peaks in Oct–Nov, where the busiest month runs 1.8× the quietest.