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Adhesive Felt

Fail

Shoppers spend an estimated $67K a year here, so Adhesive Felt is a Fail.

Flapen Score
40
40 / 100
Ranks 3,499 of 4,656 Arts, Crafts & Sewing niches · −6 vs the category median of 46
Market size
$67K/yr265K searches / yr
90-day growth
+4.2%search demand this quarter
Competition
62%top-5 click share · 19 brands · 22 sellers

Flapen Score

Adhesive Felt against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, Adhesive Felt is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Adhesive Felt market on Amazon at a glance

Shoppers on Amazon United States searched for Adhesive Felt 265K times last year and spent an estimated $67K. The top 5 brands take 66% of clicks. Demand peaks in Oct–Nov. Flapen scores it 40 out of 100, a Fail.

01 · Demand

An estimated 2.9% of those searches ended in a purchase.

Shoppers searched for this 265K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.9% of those searches ended in a purchase. Searches in the last 90 days moved +4.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $67K a year.

Searches, last 12 months
265K
Growth, 90 days vs prior 90
+4.2%
Conversion, latest week
2.9%
Market size, estimated
$67Ka year
Peak month
October1.6× the quietest month
Top search term
adhesive felt51K searches a year

02 · Price

A sale here is worth $8.81.

Listings sell for $8.81 on average, from $3.96 to $19.78. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 1,000 to 1,250 of them. At $8.81 that is $9K to $11K a year per listing.

Average price
$8.81under the $15 to $100 sweet spot
Price range
$3.96–$19.78
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
20K–25K
Units per listing a year
1,000–1,250
Revenue per listing a year
$9K–$11K
Returns
1.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #213 within Adhesives. It carries 937 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#213in Adhesives
Average rating
4.55 starsAmazon United States average 4.42 stars
Average reviews
937per listing
Listings tracked
22

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
34 months

Products

Top Adhesive Felt products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 62% of clicks. Leaders hold, but buyers still shop past them.

Brands

19 rising

Sellers

22

Top-5 brand share

66%

Top 20: 100%

Top-5 click share

62%

Top 20: 98%

Open market

29%

  • Brand 124%
  • Brand 219%
  • Brand 311%
  • Brand 46%
  • Brand 56%
  • Brand 65%

Demand

Adhesive Felt search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSpike '24Spike '25SepDecMarJunAugNovMarMayAug

Peak months: Oct, Nov · busiest ÷ quietest = 1.6×

Search terms

Top Adhesive Felt search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • adhesive felt51K/yr
  • self adhesive felt24K/yr
  • adhesive felt sheet21K/yr
  • self adhesive felt sheets20K/yr
  • felt with adhesive backing16K/yr
  • adhesive backed felt13K/yr
  • felt sheets with adhesive backing16K/yr
  • sticky felt14K/yr
  • peel and stick felt9K/yr
  • sticky felt sheets12K/yr

Reviews and returns

What reviews say buyers love and hate about Adhesive Felt

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Adhesion/Stickiness”
27%of negative reviews mention “Adhesion/Stickiness”
1.8%of orders come back
“Weak Adhesive”
A buyer, on “Adhesion/Stickiness”27% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Adhesive Felt questions

Answered from the same tracked data.