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Adeptus Custodes 40k

brand-locked demand (top 5 brands take 100% of clicks) — Adeptus Custodes 40k doesn't clear our bar today.

Flapen Score

48
Skip it

Top 43% of 4,656 Arts, Crafts & Sewing niches · +1 vs the category median of 47

Market size 49Growth 55Conversion 26Competition 55Returns 95Price range 28Avg price 85Brand share 0Review moat 93Quality gap 19
This niche Category average · 4,656 niches

Is Adeptus Custodes 40k profitable on Amazon?

According to Flapen's Amazon United States niche tracking, Adeptus Custodes 40k is a $268K/yr Amazon United States market (177K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 48/100.

Adeptus Custodes 40k: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +27.5% over the last 90 days and 2.1% of searches end in a purchase.

$268K

revenue / yr

Units sold / yr4K
Search volume / yr+27.5%177K
Conversion rate2.1%
Avg price$71.68

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

0%

open market share

Brands · sellers3 · 103
Top-5 product click share52%
Open market0%
Avg brand age46 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.

0/100

page quality · 19 products

Sponsored placement53%
New entrants (1y)8· 8 succeeded
Avg rating4.7★
Avg reviews132

Top Adeptus Custodes 40k products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.

$0$27K$54K$80K$107K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 rising

Sellers

103

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

52%

Top 20: 100%

Open market

0%

  • Games Workshop74%
  • Warhammer23%
  • Starforged3%
  • Open — no brand owns it (0%)

Adeptus Custodes 40k demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume177KCVR2.1%Products19Brands3Top 5 Brands100%OOS Rate8.3%Rating4.7★Reviews132Avg BSR#2,658
5K4KBlack Friday '25Spike '26Nov '25Dec '25Jan '26Mar '26Apr '26May '26

Top Adeptus Custodes 40k search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • custodes32K/yr
  • custodes 40k35K/yr
  • adeptus custodes 40k37K/yr
  • adeptus custodes19K/yr
  • warhammer 40k custodes20K/yr
  • warhammer custodes10K/yr
  • warhammer 40k adeptus custodes10K/yr
  • 40k custodes7K/yr
  • custodes combat patrol7K/yr

What reviews say buyers love and hate about Adeptus Custodes 40k

What buyers mention most, as a share of all reviews.

What buyers love

94% of reviews
Value For Money24%

Great Deal

Advertised Vs Actual Product17%

Exactly as advertised

Quality-Overall11%

Great models

Design-Overall7%

Cool models

Engraving/Paint/Sublimation7%

Easy to paint

What buyers complain about

75% of reviews
Value For Money50%

overpriced for what you get

Assembly/Installation25%

Lil hard to assemble

Adeptus Custodes 40k return rate & reasons

Why buyers send it back, as a share of all return requests.

1.0%

Return rate

3%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Defective Material/Parts
43%
2Value For Money
39%
3Product Condition
6%
4Functionality-Overall
6%
5Advertised Vs Actual Product
3%

Common Adeptus Custodes 40k questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Adeptus Custodes 40k 48/100 on Amazon United States — Skip it. The niche generates $268K/yr across 19 tracked products. 8 of 8 products launched in the last 360 days are still selling. Search demand moved +27.5% over the last 90 days.
Adeptus Custodes 40k buyers on Amazon United States complain most about Value For Money, Assembly/Installation, the themes mined from the niche's reviews. Its return rate is 1.0%.