adeptus custodes 40k
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible1.0%return rate — above 5% kills the launch gate
Review moat
Great132.11avg incumbent reviews — the moat a new listing must climb
Avg price
Great$71.68avg listing price — sweet spot $15–$100
Growth
Good+27.5%90-day search growth — must beat 0% to launch
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Market size
Okay$268K$268K/yr · 177K searches
Price range
Okay$35.88–$261.64cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay2.1%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, adeptus custodes 40k is a $268K/yr Amazon United States market (177K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 48/100.
Data updated Jul 17, 2026 · scored weekly · How we score niches
adeptus custodes 40k market data
- Units sold / yr
- 3K–4K
- avg 250–500/product
- Revenue / yr
- $215K–$287K
- units × avg price
- Conversion rate
- 2.1%
- Avg BSR
- #2,658
- Page quality
- 0%
- Prime
- 95%
- Sponsored
- 53%
- Out of stock
- 8.3%
- Avg brand age
- 46 months
- Avg seller age
- 169 days
Competition & brand share
The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.Brands
3 rising
Sellers
103
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
52%
Top 20: 100%
Open market
0%
- Games Workshop74%
- Warhammer23%
- Starforged3%
- Open — no brand owns it (0%)
Demand
Weekly Amazon search volume, last 37 weeks — +27.5% search growth over the last 90 days.Top adeptus custodes 40k search terms
- custodes32K/yr
- custodes 40k35K/yr
- adeptus custodes 40k37K/yr
- adeptus custodes19K/yr
- warhammer 40k custodes20K/yr
- warhammer custodes10K/yr
- warhammer 40k adeptus custodes10K/yr
- 40k custodes7K/yr
- custodes combat patrol7K/yr
Top adeptus custodes 40k products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 19 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Warhammer Games Workshop 40 000 - Combat Patrol: Adeptus Custodes (2024 Edition)
Warhammer$137.414.7★243 rev
Warhammer The Horus Heresy Legio Custodes Custodian Guard Sodality 6 Plastic Miniatures with Guardian Spears
Games Workshop$62.465.0★3 rev
Adeptus Custodes: Sisters Of Silence
Games Workshop$51.854.9★61 rev
Games Workshop Warhammer 40k - Adeptus Custodes Vertus Praetors
Games Workshop$57.044.8★46 rev
Warhammer 40k - Adeptus Custodes Captain General Trajann Valoris
Games Workshop$40.144.8★452 rev
Newest
by launch date
Games Workshop - Warhammer - Horus Heresy - Legio Custodes: Shield Captain
Games Workshop$38.5310 rev
Warhammer The Horus Heresy Legio Custodes Custodian Guard Sodality 6 Plastic Miniatures with Guardian Spears
Games Workshop$62.463 rev
Warhammer The Horus Heresy Legio Custodes Custodian Dreadnought Contemptor-Galatus or Achillus Plastic Miniature
Games Workshop$73.643 rev
Warhammer The Horus Heresy Legio Custodes Venatari Sodality 6 Plastic Miniatures with Jump Harnesses
Games Workshop$74.192 rev
Warhammer The Horus Heresy Legio Custodes Caladius Annihilator Grav-Tank Plastic Miniature with Arachnus Blaze Carronade
Games Workshop$85.002 rev
Trending
90-day click momentum
Warhammer The Horus Heresy Legio Custodes Caladius Grav-Tank Anti-Grav Battle Tank with Iliastus Accelerator Cannon
Games Workshop$84.854.6★
Warhammer The Horus Heresy Legio Custodes Venatari Sodality 6 Plastic Miniatures with Jump Harnesses
Games Workshop$74.193.0★
Games Workshop - Warhammer - Horus Heresy - Legio Custodes: Shield Captain
Games Workshop$38.534.2★
Warhammer The Horus Heresy Legio Custodes Custodian Guard Sodality 6 Plastic Miniatures with Guardian Spears
Games Workshop$62.465.0★
Warhammer The Horus Heresy Legio Custodes Sentinel Guard Sodality 6 Plastic Miniatures with Praesidium Shields
Games Workshop$62.085.0★
What buyers say about adeptus custodes 40k
What buyers praise and complain about, mined from review topics.What buyers love
“Great Deal”
“Exactly as advertised”
“Great models”
“Cool models”
“Easy to paint”
“Bargain for all the pieces”
“Was a gift”
“Great new models”
“the instructions are free online anyways”
“Easy to understand and assemble”
What buyers complain about
“overpriced for what you get”
“Lil hard to assemble”
Top return reasons
Common questions
- Is adeptus custodes 40k profitable to sell on Amazon United States?
- The niche generates $268K/yr across 19 tracked products. 8 of 8 products launched in the last 360 days are still selling. 90-day search growth is +27.5%. Flapen's verdict: Skip it (48/100).
- How competitive is the adeptus custodes 40k niche?
- 3 brands and 103 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in adeptus custodes 40k?
- Top complaints mined from reviews: Value For Money, Assembly/Installation. The return rate is 1.0%.
- What does it cost to enter the adeptus custodes 40k niche?
- Listings span $35.88–$261.64; the average listing price is $71.68 (sweet spot $15–$100). The average incumbent carries 132 reviews — the moat a new listing must climb.