Is acrylic paint primary colors profitable to sell on Amazon United States?

The niche generates $167K/yr across 43 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -2.4%. Flapen's verdict: Worth a look (50/100).

How competitive is the acrylic paint primary colors niche?

14 brands and 87 sellers compete. The top 5 products take 36% of clicks and top 5 brands hold 91% of demand.

What do buyers complain about in acrylic paint primary colors?

Top complaints mined from reviews: Paint Quality, Thickness, Color. The return rate is 1.2%.

When does demand for acrylic paint primary colors peak?

Demand is steady year-round — the busiest month runs 1.1× the quietest.

What does it cost to enter the acrylic paint primary colors niche?

Listings span $3.03–$76.90; the average listing price is $22.36 (sweet spot $15–$100). The average incumbent carries 4,471 reviews — the moat a new listing must climb.

acrylic paint primary colors

Worth a look

Shows a sweet-spot price point ($22.36 avg), but strong incumbent ratings (4.7★) keeps it on the watch list.

Avg price

Great$22.36

avg listing price — sweet spot $15–$100

Returns

Great1.2%

return rate — above 5% kills the launch gate

Price range

Great$3.03–$76.90

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Great36%

top-5 click share — an open shelf

Conversion

Good5.4%

search→purchase rate — share of searches ending in a sale

Market size

Okay$167K

$167K/yr · 139K searches

Review moat

Bad4,470.51

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-2.4%

90-day search growth — must beat 0% to launch

Brand share

Bad91%

top-5 brand share — brand-locked demand

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

According to Flapen's Amazon United States niche tracking, acrylic paint primary colors is a $167K/yr Amazon United States market (139K searches/yr). The top 5 brands hold 91% of demand. Verdict: Worth a look — 50/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

acrylic paint primary colors market data

Units sold / yr: 6K–8K; avg 100–250/product
Revenue / yr: $134K–$179K; units × avg price
Conversion rate: 5.4%
Avg BSR: #873
Page quality: 0%
Prime: 100%
Sponsored: 70%
Out of stock: 1.6%
Avg brand age: 67 months
Avg seller age: 153 days

Competition & brand share

Clicks spread well past the top 5 (36% combined) — an open shelf where new products get seen.

Brands

14 rising

Sellers

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

36%

Top 20: 79%

Open market

Amsterdam72%
Apple Barrel6%
Liquitex5%
BLUEBIRD4%
Artbreezing3%
Nicpro2%
Open — no brand owns it (8 brands, 7%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -2.4% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.1×

Open Trend

Top acrylic paint primary colors search terms

amsterdam acrylic paint79K/yr +0.1%4.1% conv.
acrylic paint primary colors20K/yr +2.3%4.8% conv.
amsterdam acrylic paint set10K/yr -4.6%4.3% conv.
amsterdam paint8K/yr +0.1%3.0% conv.
primary colors acrylic paint9K/yr -22.5%4.5% conv.
acrylic paint set primary colors4K/yr -8.9%5.2% conv.
acrylic paint basic colors4K/yr -15.1%3.6% conv.
primary acrylic paint set3K/yr -11.4%4.1% conv.
primary color paint3K/yr -4.5%2.0% conv.

All search terms

Top acrylic paint primary colors products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Amsterdam Standard Series acrylic paint primary set | 5 x 120 ml (17791905)

Amsterdam$22.114.8★470 rev

Royal Talens Amsterdam Acrylic Standard Tubes 20ml-Tubes Set of 24 (100516105)

Amsterdam$34.664.8★1,014 rev

Amsterdam Acrylic Standard Series Paint Set 12x20milliliter

Amsterdam$21.634.7★527 rev

Amsterdam Standard Series Acrylic Tube 120ml Oxide Black 735 (17097352)

Amsterdam$9.104.8★9,397 rev

Amsterdam Standard Series Acrylic Tube 250 ml Oxide black 735 (17127350)

Amsterdam$16.314.8★9,397 rev

Newest

by launch date

Nicpro 8 Primary Colors Acrylic Paint Set(4 oz 120 ml) Rich Pigment Non Toxic Craft Paint for Multi Surface Canvas Wood Ceramic Rock Fabric Art Painting Supplies for Beginner & Artist Adult

Nicpro$16.75483 rev

9mo ago

Artbreezing Acrylic Paint Set 48 Colors 0.74 oz/22ml Tubes Highly Pigment Art Paints for Canvas Wood Fabric Paper Giftable Choice for Artists Beginner to Pro (48 Colors)

Artbreezing$35.42130 rev

1y ago

BLUEBIRD Studio Acrylic Paints Primary Colors 6-Pack 3.4 Fl Oz each Basic Acrylic Paint For DIY Crafts & Beginner Artists

BLUEBIRD$12.95442 rev

2y ago

GOTIDEAL Craft Acrylic Paint Set 8 Primary Colors(120ml 4 oz) Rich Pigments Non-Toxic Washable Professional Paint for Pouring on Canvas Rocks Ceramic Fabric Leather Ideal for Artist Adults

GOTIDEAL$18.878,795 rev

3y ago

Amsterdam Standard Series acrylic paint primary set | 5 x 120 ml (17791905)

Amsterdam$22.11470 rev

3y ago

What buyers say about acrylic paint primary colors

What buyers praise and complain about, mined from review topics.

What buyers love

Color28%

“Vibrant colors”

Paint Quality17%

“worked great as a paint”

Quality-Overall13%

“Excellent product”

Value For Money11%

“Cant beat the price”

Engraving/Paint/Sublimation4%

“Painting made easy”

Advertised Vs Actual Product3%

“Works as advertised”

Ease Of Use3%

“Easy to use”

Texture/Consistency-Overall3%

“Very great consistency”

Coverage2%

“Good coverage”

Thickness2%

“Paint has a great thickness and appearance”

What buyers complain about

Paint Quality26%

“The purple paint exploded inside of the box”

Thickness13%

“lays on thin”

Color11%

“Orange was way off in color”

Quality-Overall11%

“Bad quality”

Size-Overall5%

“the bottle is kinda small”

Product Condition5%

“Used product”

Advertised Vs Actual Product3%

“the advertising is poor”

Value For Money3%

“It was pretty expensive too”

Leak-Proof2%

“Always One Leaking”

Moist/Dry1%

“there was dry paint all over it”

Top return reasons

Paint Quality46%

Value For Money16%

Color12%

Size-Overall5%

Advertised Vs Actual Product5%

Product Condition4%