How competitive is the Acrylic Medium niche on Amazon United States?

10 brands and 28 sellers compete in Acrylic Medium on Amazon United States. The top 5 Acrylic Medium products take 67% of clicks and its top 5 brands hold 90% of demand.

What do buyers complain about in Acrylic Medium?

Acrylic Medium buyers on Amazon United States complain most about Paint Quality, Ease Of Use, Thickness, the themes mined from the niche's reviews. Its return rate is 0.8%.

What does it cost to enter the Acrylic Medium niche?

Acrylic Medium sells for $15.36 on average on Amazon United States, inside our $15–$100 sweet spot. Listings span $7.99–$33.93. The average incumbent carries 3,785 reviews — the moat a new listing must climb.

Acrylic Medium

soft demand (-5.3% this quarter) — Acrylic Medium doesn't clear our bar today.

Flapen Score

Skip it

Ranks 2,257 of 4,656 Arts, Crafts & Sewing niches · on the category median

This niche Category average · 4,656 niches

Is Acrylic Medium profitable on Amazon?

According to Flapen's Amazon United States niche tracking, Acrylic Medium is a $332K/yr Amazon United States market (239K searches/yr). The top 5 brands hold 90% of demand. Demand peaks in Jan–Feb. Verdict: Skip it — 47/100.

Acrylic Medium: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -5.3% over the last 90 days and 9.0% of searches end in a purchase.

$332K

revenue / yr

Units sold / yr25K

Search volume / yr-5.3%239K

Conversion rate9.0%

Avg price$15.36

Who owns the niche?

The top 5 brands hold 90% of demand, so 10% of the market is open.

10%

open market share

Brands · sellers10 · 28

Top-5 product click share67%

Open market10%

Avg brand age68 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.

0/100

page quality · 19 products

Top Acrylic Medium products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Liquitex Professional Matte Medium 237ml (8-oz)

Price: $15.13
Rating: 4.8/5
Reviews: 2,091
Age: 19y ago

Liquitex Professional Effects Medium 118ml (4-oz) Flow Aid

Price: $12.26
Rating: 4.8/5
Reviews: 3,717
Age: 19y ago

MONT MARTE Premium Acrylic Flow Medium 250ml

Price: $8.80
Rating: 4.6/5
Reviews: 2,811
Age: 7y ago

Artecho Pouring Effects Medium 8oz / 236ml Acrylic Medium for Acrylic Paint

Price: $8.34
Rating: 4.5/5
Reviews: 1,072
Age: 3y ago

Liquitex Professional Matte Medium 473ml (16-oz)

Price: $24.28
Rating: 4.7/5
Reviews: 15,149
Age: 19y ago

Newest

by launch date

Endhokn Thick Modeling Paste 30oz / 600ml - Professional High Density Art Texture Paste for Acrylic Painting for Texture and Thickness Color Adjustment Acrylic Gel Medium White 850g

Price: $18.46
Rating: 4.6/5
Reviews: 137
Age: 10mo ago

KOVIEDE 16.9 fl oz (500 mL) Acrylic Pouring Medium Improves Flow and Consistency for Fluid Art

Price: $13.98
Rating: 4.4/5
Reviews: 64
Age: 10mo ago

Nicpro Pouring Medium for Acrylic Paint 8.45oz / 250ml Acrylic Paint Thinner Acrylics Flow Medium Improve Flow Consistency

Price: $9.68
Rating: 4.5/5
Reviews: 751
Age: 1y ago

Falling in Art Clear Gel Acrylic Medium 500ML/16.9Oz Gloss Gel Medium for Acrylic Paint Ideal for Texture Layering and Extending Paint

Price: $14.77
Rating: 4.6/5
Reviews: 154
Age: 1y ago

Nicpro Pouring Medium for Acrylic Paint 69oz / 2040ml Acrylic Paint Thinner Acrylics Flow Medium Improve Flow Consistency

Price: $25.37
Rating: 4.5/5
Reviews: 751
Age: 1y ago

Competition: brands, sellers & click share

The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 falling

Sellers

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

67%

Top 20: 100%

Open market

Liquitex60%
Mont Marte18%
Artecho5%
Nicpro4%
GOLDEN3%
KOVIEDE2%
Open — no brand owns it (4 brands, 7%)

Acrylic Medium demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume239KCVR9.0%Products19Brands10Top 5 Brands90%OOS Rate0.0%Rating4.7★Reviews3,785Avg BSR#295

Peak months: Jan, Feb · busiest ÷ quietest = 2.1×

Top Acrylic Medium search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

acrylic medium50K/yr +1.2%4.7% conv.
matte medium28K/yr -10.5%9.9% conv.
liquitex matte medium25K/yr -4.5%12.4% conv.
acrylic medium for painting21K/yr -10.5%6.5% conv.
acrylic paint medium19K/yr +8.0%4.4% conv.
liquitex acrylic medium11K/yr +1.7%4.3% conv.
acrylic matte medium10K/yr -7.1%10.8% conv.
matte medium for acrylic paint10K/yr -8.3%10.3% conv.
liquitex flow aid9K/yr +2.3%14.1% conv.
paint medium9K/yr -11.8%2.2% conv.

What reviews say buyers love and hate about Acrylic Medium

What buyers mention most, as a share of all reviews.

What buyers love

75% of reviews

Paint Quality18%

“Makes paint flow and blend beautifully”

Quality-Overall16%

“Good quality gesso”

Advertised Vs Actual Product9%

“Better than expected”

Ease Of Use9%

“Easy to use”

Efficiency5%

“Gets the job done well”

What buyers complain about

66% of reviews

Paint Quality15%

“it doesnt blend well with the paint”

Ease Of Use9%

“Unable to use”

Thickness9%

“The paste itself is extremely thick”

Moist/Dry9%

“Not very happy with this for my needs takes too long to dry and turn hard”

Color6%

“I'm not going to test other colors”

Acrylic Medium return rate & reasons

Why buyers send it back, as a share of all return requests.

0.8%

Return rate

34%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Advertised Vs Actual Product

15%

2Value For Money

12%

3Paint Quality

12%

4Functionality-Overall

10%

5Leak-Proof

Common Acrylic Medium questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Acrylic Medium 47/100 on Amazon United States — Skip it. The niche generates $332K/yr across 19 tracked products. 2 of 2 products launched in the last 360 days are still selling. Search demand moved -5.3% over the last 90 days.