acrylic medium
Skip itSoft demand (-5.3% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Conversion
Great9.0%search→purchase rate — share of searches ending in a sale
Avg price
Great$15.36avg listing price — sweet spot $15–$100
Price range
Good$7.99–$33.93cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$332K$332K/yr · 239K searches
Competition
Okay67%top-5 click share — leaders hold, buyers still browse
Review moat
Okay3,784.53avg incumbent reviews — the moat a new listing must climb
Brand share
Bad90%top-5 brand share — brand-locked demand
Growth
Bad-5.3%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
According to Flapen's Amazon United States niche tracking, acrylic medium is a $332K/yr Amazon United States market (239K searches/yr). The top 5 brands hold 90% of demand. Demand peaks in Jan–Feb. Verdict: Skip it — 47/100.
Data updated Jul 10, 2026 · scored weekly · How we score niches
acrylic medium market data
- Units sold / yr
- 20K–25K
- avg 1,000–1,250/product
- Revenue / yr
- $307K–$384K
- units × avg price
- Conversion rate
- 9.0%
- Avg BSR
- #295
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 74%
- Out of stock
- 0.0%
- Avg brand age
- 68 months
- Avg seller age
- 147 days
Competition & brand share
The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them.Brands
10 falling
Sellers
28
Top-5 brand share
90%
Top 20: 100%
Top-5 click share
67%
Top 20: 100%
Open market
7%
- Liquitex60%
- Mont Marte18%
- Artecho5%
- Nicpro4%
- GOLDEN3%
- KOVIEDE2%
- Open — no brand owns it (4 brands, 7%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -5.3% search growth over the last 90 days.Peak months: Jan, Feb · busiest ÷ quietest = 2.1×
Top acrylic medium search terms
- acrylic medium50K/yr
- matte medium28K/yr
- liquitex matte medium25K/yr
- acrylic medium for painting21K/yr
- acrylic paint medium19K/yr
- liquitex acrylic medium11K/yr
- acrylic matte medium10K/yr
- matte medium for acrylic paint10K/yr
- liquitex flow aid9K/yr
- paint medium9K/yr
Top acrylic medium products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 19 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Liquitex Professional Matte Medium 237ml (8-oz)
Liquitex$15.134.8★2,091 rev
Liquitex Professional Effects Medium 118ml (4-oz) Flow Aid
Liquitex$12.264.8★3,717 rev
MONT MARTE Premium Acrylic Flow Medium 250ml
Mont Marte$8.804.6★2,811 rev
Artecho Pouring Effects Medium 8oz / 236ml Acrylic Medium for Acrylic Paint
Artecho$8.344.5★1,072 rev
Liquitex Professional Matte Medium 473ml (16-oz)
Liquitex$24.284.7★15,149 rev
Newest
by launch date
Endhokn Thick Modeling Paste 30oz / 600ml - Professional High Density Art Texture Paste for Acrylic Painting for Texture and Thickness Color Adjustment Acrylic Gel Medium White 850g
Endhokn$18.46137 rev
KOVIEDE 16.9 fl oz (500 mL) Acrylic Pouring Medium Improves Flow and Consistency for Fluid Art
KOVIEDE$13.9864 rev
Nicpro Pouring Medium for Acrylic Paint 8.45oz / 250ml Acrylic Paint Thinner Acrylics Flow Medium Improve Flow Consistency
Nicpro$9.68751 rev
Falling in Art Clear Gel Acrylic Medium 500ML/16.9Oz Gloss Gel Medium for Acrylic Paint Ideal for Texture Layering and Extending Paint
Falling in Art$14.77154 rev
Nicpro Pouring Medium for Acrylic Paint 69oz / 2040ml Acrylic Paint Thinner Acrylics Flow Medium Improve Flow Consistency
Nicpro$25.37751 rev
Trending
90-day click momentumEndhokn Thick Modeling Paste 30oz / 600ml - Professional High Density Art Texture Paste for Acrylic Painting for Texture and Thickness Color Adjustment Acrylic Gel Medium White 850g
Endhokn$18.464.6★
Liquitex Professional Matte Medium 473ml (16-oz)
Liquitex$24.284.7★
KOVIEDE 16.9 fl oz (500 mL) Acrylic Pouring Medium Improves Flow and Consistency for Fluid Art
KOVIEDE$13.984.4★
Liquitex BASICS Gesso Surface Prep Medium 473ml (16-oz) Bottle White
Liquitex$9.274.8★
Liquitex Professional Fluid Medium 237ml (8-oz) Gloss
Liquitex$15.074.8★
What buyers say about acrylic medium
What buyers praise and complain about, mined from review topics.What buyers love
“Makes paint flow and blend beautifully”
“Good quality gesso”
“Better than expected”
“Easy to use”
“Gets the job done well”
“Its well worth the money”
“Smooth textures and easy to use”
“it held the color without dulling down”
“It does a good job of thinning the paint so it goes on more smoothly”
“Great coverage”
What buyers complain about
“it doesnt blend well with the paint”
“Unable to use”
“The paste itself is extremely thick”
“Not very happy with this for my needs takes too long to dry and turn hard”
“I'm not going to test other colors”
“Leaked”
“looked like it had been used”
“is like the cheap acrylics”
“Too shiny”
“Intense odor,”
Top return reasons
Common questions
- Is acrylic medium profitable to sell on Amazon United States?
- The niche generates $332K/yr across 19 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -5.3%. Flapen's verdict: Skip it (47/100).
- How competitive is the acrylic medium niche?
- 10 brands and 28 sellers compete. The top 5 products take 67% of clicks and top 5 brands hold 90% of demand.
- What do buyers complain about in acrylic medium?
- Top complaints mined from reviews: Paint Quality, Ease Of Use, Thickness. The return rate is 0.8%.
- When does demand for acrylic medium peak?
- Demand peaks in Jan–Feb; the busiest month runs 2.1× the quietest.
- What does it cost to enter the acrylic medium niche?
- Listings span $7.99–$33.93; the average listing price is $15.36 (sweet spot $15–$100). The average incumbent carries 3,785 reviews — the moat a new listing must climb.