Is acrylic gouache profitable to sell on Amazon United States?

The niche generates $95K/yr across 27 tracked products. 90-day search growth is -5.4%. Flapen's verdict: Skip it (43/100).

How competitive is the acrylic gouache niche?

8 brands and 61 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 96% of demand.

What do buyers complain about in acrylic gouache?

Top complaints mined from reviews: Color, Paint Quality, Value For Money. The return rate is 1.1%.

When does demand for acrylic gouache peak?

Demand is steady year-round — the busiest month runs 1.3× the quietest.

What does it cost to enter the acrylic gouache niche?

Listings span $8.93–$80.04; the average listing price is $34.36 (sweet spot $15–$100). The average incumbent carries 795 reviews — the moat a new listing must climb.

acrylic gouache

Skip it

Brand-locked demand (top 5 brands take 96% of clicks) — this niche doesn't clear our bar today.

Avg price

Incredible$34.36

avg listing price — sweet spot $15–$100

Returns

Great1.1%

return rate — above 5% kills the launch gate

Price range

Great$8.93–$80.04

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good794.56

avg incumbent reviews — the moat a new listing must climb

Competition

Good52%

top-5 click share — leaders hold, buyers still browse

Conversion

Okay2.6%

search→purchase rate — share of searches ending in a sale

Market size

Bad$95K

$95K/yr · 105K searches

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Growth

Bad-5.4%

90-day search growth — must beat 0% to launch

Brand share

Bad96%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, acrylic gouache is a $95K/yr Amazon United States market (105K searches/yr). The top 5 brands hold 96% of demand. Verdict: Skip it — 43/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

acrylic gouache market data

Units sold / yr: 3K–4K; avg 100–250/product
Revenue / yr: $103K–$137K; units × avg price
Conversion rate: 2.6%
Avg BSR: #1,411
Page quality: 0%
Prime: 100%
Sponsored: 67%
Out of stock: 0.3%
Avg brand age: 72 months
Avg seller age: 174 days

Competition & brand share

The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.

Brands

8 flat

Sellers

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

52%

Top 20: 92%

Open market

Turner Colour Works45%
Holbein39%
ARTEZA7%
Liquitex4%
ABEIER2%
SUI Gouache2%
Open — no brand owns it (2 brands, 2%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -5.4% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.3×

Open Trend

Top acrylic gouache search terms

acrylic gouache39K/yr -7.7%2.0% conv.
holbein acrylic gouache24K/yr -2.7%2.1% conv.
turner acrylic gouache10K/yr -6.8%3.5% conv.
acrylic gouache paint9K/yr -12.1%2.2% conv.
acryla gouache8K/yr -8.3%2.4% conv.
holbein acryla gouache6K/yr +12.7%2.3% conv.
turner gouache5K/yr -10.6%2.3% conv.
acrylic gouache paint sets4K/yr +13.8%2.6% conv.

All search terms

Top acrylic gouache products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Turner acrylic gouache 24 colors set school (japan import) by Turner color

Turner Colour Works$27.504.6★2,259 rev

Holbein Acrylic Designer Gouache - Set of 18 12 ml Tubes

Holbein$49.144.7★164 rev

Turner Acryl Gouache Yusuke Nakamura 40th Anniversary Set of 12 11ml Tubes (limited edition)

Turner Colour Works$17.564.7★198 rev

Holbein Acryla Gouache Colors School Set Of 12

Holbein$33.304.7★148 rev

ARTEZA Acrylic Gouache Paint Set 36 Colors in 22 ml Tubes Opaque Matte Acrylic Paints for Illustration Design Layering Canvas and Mixed Media

ARTEZA$32.914.4★176 rev

Newest

by launch date

SUI Gouache Professional Artist Acrylic Gouache Paint Set 24-Color Premium Set (20ml Tubes) | High-Opacity Satin Finish Acrylic Gouache for Illustrators Designers & Fine Art Painting

SUI Gouache$64.4321 rev

1y ago

HOLBEIN ACRYLIC GOUACHE Made in Japan Acrylic Gouache (Opaque Acrylic Resin Paint) 0.7 fl oz (20 ml) Pastel Color 12 Color Set

Holbein$70.6669 rev

2y ago

HIMI Twin Cup Jelly Gouache Paint Set with 3 Paint Brushes 36 Colors 12g Jelly Cup Design Non Toxic Paint for Canvas and Paper Art Supplies for Professionals (Purple Case)

HIMI$22.731,112 rev

2y ago

ARTEZA Acrylic Gouache Paint Set 36 Colors in 22 ml Tubes Opaque Matte Acrylic Paints for Illustration Design Layering Canvas and Mixed Media

ARTEZA$32.91176 rev

4y ago

Holbein Acrylic Gouache Rebecca Greens 12 Color Set Collection

Holbein$80.0447 rev

4y ago

What buyers say about acrylic gouache

What buyers praise and complain about, mined from review topics.

What buyers love

Color35%

“Vibrant colors”

Quality-Overall15%

“excellent gouache product”

Engraving/Paint/Sublimation6%

“I was very happy with the paints”

Fun/Entertainment Experience5%

“Kids Fun Activity”

Gifting Purpose5%

“Gift”

Value For Money4%

“affordable”

Ease Of Use4%

“Good for beginners”

Advertised Vs Actual Product3%

“As shown”

Suitability Beginner3%

“It's easy to use, affordable, and great for beginners”

Creativity2%

“The Hobby Crafter: Fun set, bright colors, mixed consistency”

What buyers complain about

Color20%

“Not sure if these color were actually good”

Paint Quality9%

“They are tiny tubes of incredibly overpriced acrylic paint”

Value For Money7%

“Holbein acrylic gouache is more expensive than Arteza”

Quality-Overall7%

“Questionable quality”

Texture/Consistency-Overall5%

“The consistency of this gouache is inconsistent across the palette”

Ease Of Cleaning5%

“Not easy to clean that”

Size-Overall4%

“was anticipating a much smaller pallet”

Mess Free3%

“messy”

Ease Of Use2%

“which can be difficult”

Product Condition2%

“the package I received was previously opened and used”

Top return reasons

Color19%

Paint Quality13%

Size-Overall12%

Value For Money7%

Advertised Vs Actual Product7%

Quality-Overall6%

Material Quality5%