academy watercolor paper
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Avg price
Incredible$27.91avg listing price — sweet spot $15–$100
Price range
Great$9.39–$66.27cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good805.89avg incumbent reviews — the moat a new listing must climb
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Conversion
Okay3.0%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$86K$86K/yr · 104K searches
Growth
Bad-10.8%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, academy watercolor paper is a $86K/yr Amazon United States market (104K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan. Verdict: Skip it — 41/100.
Data updated Jul 10, 2026 · scored weekly · How we score niches
academy watercolor paper market data
- Units sold / yr
- 3K–3K
- avg 100–250/product
- Revenue / yr
- $70K–$84K
- units × avg price
- Conversion rate
- 3.0%
- Avg BSR
- #185
- Page quality
- 0%
- Prime
- 94%
- Sponsored
- 17%
- Out of stock
- 2.6%
- Avg brand age
- 41 months
- Avg seller age
- 180 days
Competition & brand share
The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.Brands
3 falling
Sellers
5
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
61%
Top 20: 100%
Open market
0%
- BAOHONG80%
- MEEDEN18%
- PaperPopular2%
Demand & seasonality
Weekly Amazon search volume, last 84 weeks — -10.8% search growth over the last 90 days.Peak months: Jan · busiest ÷ quietest = 1.9×
Top academy watercolor paper search terms
- baohong watercolor paper56K/yr
- academy watercolor paper14K/yr
- baohong watercolor paper cold press12K/yr
- baohong7K/yr
- baohong academy watercolor paper5K/yr
- baohong watercolor sketchbook7K/yr
- academy watercolor paper pad3K/yr
Top academy watercolor paper products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 18 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
BAOHONG Artists Watercolor Paper Block (20 Sheets glued on Four Edges) 100% Cotton Acid-Free 140LB/300GSM Watercolor Art Supplies for Wet Dry and Mixed Media Painting (Cold Press 4.9X7)
BAOHONG$16.994.6★739 rev
Watercolor Paper Block BAOHONG Academy Grade Watercolor Block 100% Cotton Acid-Free 140LB/300GSM Cold Press Textured 20 Sheets per Block (Cold Press 4.9 x7)
BAOHONG$14.914.7★1,057 rev
MEEDEN 5X7 Watercolor Paper Block Textured Surface Watercolor Paper Cold Pressed 20 Sheets (140lb/300gsm) Art Paper for Watercolor Gouache Ink Acrylic and More
MEEDEN$14.214.6★1,750 rev
BAOHONG Artists Watercolor Paper Block (20 Sheets glued on Four Edges) 100% Cotton Acid-Free 140LB/300GSM Watercolor Art Supplies for Wet Dry and Mixed Media Painting (Cold Press 9X12.2)
BAOHONG$32.184.6★739 rev
BAOHONG Academy Grade Watercolor Block 100% Cotton Acid-Free 140LB/300GSM Cold Press Textured 20 Sheets per Block (Cold Press 7 X10.2)
BAOHONG$20.904.7★1,057 rev
Newest
by launch dateMEEDEN 5X7 Watercolor Paper Block Textured Surface Watercolor Paper Cold Pressed 20 Sheets (140lb/300gsm) Art Paper for Watercolor Gouache Ink Acrylic and More
MEEDEN$14.211,750 rev
Non-Warping 100% Cotton Watercolor Paper Block - 20 Sheets of 160lb/350gsm Cold Press Water Color Art Supplies for Wet Dry and Mixed Media Painting for Watercolor Gouache Acrylic (7 x 5)
PaperPopular$9.39910 rev
BAOHONG Academy Grade Watercolor Block 100% Cotton Acid-Free 140LB/300GSM Cold Press Textured 20 Sheets per Block (Cold Press 8.3 X5.9)
BAOHONG$16.921,057 rev
Watercolor Paper Block BAOHONG Academy Grade Watercolor Block 100% Cotton Acid-Free 140LB/300GSM Cold Press Textured 20 Sheets per Block (Cold Press 4.9 x7)
BAOHONG$14.911,057 rev
BAOHONG Academy Grade Watercolor Block 100% Cotton Acid-Free 140LB/300GSM Cold Press Textured 20 Sheets per Block (Cold Press 15x10.2)
BAOHONG$26.941,057 rev
Trending
90-day click momentum
Watercolor Paper ROLL BAOHONG Artists Watercolor Paper 100% Cotton Acid-Free 140LB/300GSM (Textured Cold Press 30X22 Pack of 10 Sheets)
BAOHONG$66.274.6★
BAOHONG Artists Watercolor Paper Block (20 Sheets glued on Four Edges) 100% Cotton Acid-Free 140LB/300GSM Watercolor Art Supplies for Wet Dry and Mixed Media Painting (Cold Press 8.3X5.9)
BAOHONG$21.194.6★
BAOHONG Artists Watercolor Paper Block (20 Sheets glued on Four Edges) 100% Cotton Acid-Free 140LB/300GSM Watercolor Art Supplies for Wet Dry and Mixed Media Painting (Cold Press 16.2X12.2)
BAOHONG$50.224.6★
BAOHONG Artists Watercolor Paper Block (20 Sheets glued on Four Edges) 100% Cotton Acid-Free 140LB/300GSM Watercolor Art Supplies for Wet Dry and Mixed Media Painting (Cold Press 4.9X7)
BAOHONG$16.994.6★
BAOHONG Academy Grade Watercolor Block 100% Cotton Acid-Free 140LB/300GSM Cold Press Textured 20 Sheets per Block (Cold Press 15x10.2)
BAOHONG$26.944.7★
What buyers say about academy watercolor paper
What buyers praise and complain about, mined from review topics.What buyers love
“Amazing quality”
“Easy to use”
“Colors are vibrant”
“Worth the price”
“The texture is nice and consistent, and colors blend beautifully on it”
“It's thick and holds water well”
“Great size”
“Well constructed”
“Paper is heavy, high quality and holds up well”
“It handles washes beautifully, lifts well, and stands up to multiple layers without breaking down”
What buyers complain about
“Glued on all sides”
“The sizing has gone bad”
“This one is lower quality”
“The blending of color was also inferior”
“paper should not come with instructions on how to use”
“Framing is difficult with this size”
“Does not allow lifting of paint”
“stored properly so this was bad when I got it”
“It would be nice if the description was accurate”
“This one was quite a bit cheaper so I didnt know what to expect”
Top return reasons
Common questions
- Is academy watercolor paper profitable to sell on Amazon United States?
- The niche generates $86K/yr across 18 tracked products. 90-day search growth is -10.8%. Flapen's verdict: Skip it (41/100).
- How competitive is the academy watercolor paper niche?
- 3 brands and 5 sellers compete. The top 5 products take 61% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in academy watercolor paper?
- Top complaints mined from reviews: Adhesion/Stickiness, Size-Overall, Quality-Overall. The return rate is 0.8%.
- When does demand for academy watercolor paper peak?
- Demand peaks in Jan; the busiest month runs 1.9× the quietest.
- What does it cost to enter the academy watercolor paper niche?
- Listings span $9.39–$66.27; the average listing price is $27.91 (sweet spot $15–$100). The average incumbent carries 806 reviews — the moat a new listing must climb.