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Academy Watercolor Paper

Fail

The top 5 brands take 100% of clicks, so Academy Watercolor Paper is a Fail.

Flapen Score
41
41 / 100
Ranks 3,360 of 4,656 Arts, Crafts & Sewing niches · −5 vs the category median of 46
Market size
$86K/yr104K searches / yr
90-day growth
-10.8%search demand this quarter
Competition
61%top-5 click share · 3 brands · 5 sellers

Flapen Score

Academy Watercolor Paper against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, Academy Watercolor Paper is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Academy Watercolor Paper market on Amazon at a glance

Shoppers on Amazon United States searched for Academy Watercolor Paper 104K times last year and spent an estimated $86K. All 3 brands take every click. Demand peaks in Jan. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 3.0% of those searches ended in a purchase.

Shoppers searched for this 104K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.0% of those searches ended in a purchase. Searches in the last 90 days moved -10.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $86K a year.

Searches, last 12 months
104K
Growth, 90 days vs prior 90
-10.8%
Conversion, latest week
3.0%
Market size, estimated
$86Ka year
Peak month
January1.9× the quietest month
Top search term
baohong watercolor paper56K searches a year

02 · Price

A sale here is worth $27.91.

Listings sell for $27.91 on average, from $9.39 to $66.27. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 100 to 250 of them. At $27.91 that is $3K to $7K a year per listing.

Average price
$27.91inside the $15 to $100 sweet spot
Price range
$9.39–$66.27
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–3K
Units per listing a year
100–250
Revenue per listing a year
$3K–$7K
Returns
0.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

17% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 2.6% of listings are out of stock. The average listing ranks #185 within Art Paper. It carries 806 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings
17%
Prime listings
94%
Out of stock, average day
2.6%
Average rank
#185in Art Paper
Average rating
4.57 starsAmazon United States average 4.42 stars
Average reviews
806per listing
Listings tracked
18

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
41 months

Products

Top Academy Watercolor Paper products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 61% of clicks. Leaders hold, but buyers still shop past them.

Brands

3 falling

Sellers

5

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

61%

Top 20: 100%

Open market

0%

  • Brand 180%
  • Brand 218%
  • Brand 32%

Demand

Academy Watercolor Paper search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '25Prime Day '25Black Friday '25Holiday '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan · busiest ÷ quietest = 1.9×

Search terms

Top Academy Watercolor Paper search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • baohong watercolor paper56K/yr
  • academy watercolor paper14K/yr
  • baohong watercolor paper cold press12K/yr
  • baohong7K/yr
  • baohong academy watercolor paper5K/yr
  • baohong watercolor sketchbook7K/yr
  • academy watercolor paper pad3K/yr

Reviews and returns

What reviews say buyers love and hate about Academy Watercolor Paper

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Quality-Overall”
20%of negative reviews mention “Adhesion/Stickiness”
0.8%of orders come back
“Glued on all sides”
A buyer, on “Adhesion/Stickiness”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Academy Watercolor Paper questions

Answered from the same tracked data.