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9x12 Sketchbook

brand-locked demand (top 5 brands take 100% of clicks) — 9x12 Sketchbook doesn't clear our bar today.

Flapen Score

39
Skip it

Ranks 3,788 of 4,656 Arts, Crafts & Sewing niches · −8 vs the category median of 47

Market size 45Growth 14Conversion 65Competition 41Returns 96Price range 49Avg price 50Brand share 0Review moat 21Quality gap 14
This niche Category average · 4,656 niches

Is 9x12 Sketchbook profitable on Amazon?

According to Flapen's Amazon United States niche tracking, 9x12 Sketchbook is a $242K/yr Amazon United States market (346K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Aug–Sep. Verdict: Skip it — 39/100.

9x12 Sketchbook: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -22.4% over the last 90 days and 5.8% of searches end in a purchase.

$242K

revenue / yr

Units sold / yr50K
Search volume / yr-22.4%346K
Conversion rate5.8%
Avg price$12.05

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

0%

open market share

Brands · sellers5 · 70
Top-5 product click share60%
Open market0%
Avg brand age58 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.8★ — the gap to enter on.

0/100

page quality · 20 products

Sponsored placement100%
New entrants (1y)0· 0 succeeded
Avg rating4.8★
Avg reviews10,449

Top 9x12 Sketchbook products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.

$0$24K$48K$73K$97K1K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 falling

Sellers

70

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

60%

Top 20: 100%

Open market

0%

  • Strathmore78%
  • Fuxi6%
  • Soucolor6%
  • SuFly5%
  • UCREATE5%

9x12 Sketchbook demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume346KCVR5.8%Products20Brands5Top 5 Brands100%OOS Rate2.6%Rating4.8★Reviews10,449Avg BSR#112
25K15KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Aug, Sep · busiest ÷ quietest = 8.5×

Top 9x12 Sketchbook search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • strathmore sketchbook90K/yr
  • strathmore29K/yr
  • 9x12 sketchbook58K/yr
  • strathmore 400 series7K/yr
  • sketchbook 9x1237K/yr
  • strathmore 400 series sketch pad18K/yr
  • sketch book 9x1235K/yr
  • strathmore 4008K/yr
  • sketch pad 9x1211K/yr
  • 9 x 12 sketchbook12K/yr

What reviews say buyers love and hate about 9x12 Sketchbook

What buyers mention most, as a share of all reviews.

What buyers love

88% of reviews
Drawing Experience29%

Great for drawing

Quality-Overall22%

Nice people, quality and great for sketching

Size-Overall9%

Good size

Advertised Vs Actual Product6%

As advertised

Value For Money6%

Worth the money

What buyers complain about

75% of reviews
Durability20%

breaks a lot

Thickness17%

The paper feels thick- like card stock

Quality-Overall9%

Very poor quality

Material Quality6%

It's cheaply made

Color6%

has a yellow-y color with ghosting

9x12 Sketchbook return rate & reasons

Why buyers send it back, as a share of all return requests.

0.9%

Return rate

76%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
59%
2Value For Money
11%
3Advertised Vs Actual Product
8%
4Quality-Overall
3%
5Weight Heavy
2%

Common 9x12 Sketchbook questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores 9x12 Sketchbook 39/100 on Amazon United States — Skip it. The niche generates $242K/yr across 20 tracked products. Search demand moved -22.4% over the last 90 days.
Search demand for 9x12 Sketchbook on Amazon United States peaks in Jan–Aug–Sep, where the busiest month runs 8.5× the quietest.