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9x12 Canvas

Maybe

Buyers convert on 14.1% of searches. But the products selling today already average 4.7★, so 9x12 Canvas is a Maybe.

Flapen Score
50
50 / 100
Top 30% of 4,656 Arts, Crafts & Sewing niches · +4 vs the category median of 46
Market size
$145K/yr42K searches / yr
90-day growth
-10.1%search demand this quarter
Competition
49%top-5 click share · 11 brands · 12 sellers

Flapen Score

9x12 Canvas against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, 9x12 Canvas is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The 9x12 Canvas market on Amazon at a glance

Shoppers on Amazon United States searched for 9x12 Canvas 42K times last year and spent an estimated $145K. The top 5 brands take 83% of clicks. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

An estimated 14.1% of those searches ended in a purchase.

Shoppers searched for this 42K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 14.1% of those searches ended in a purchase. Searches in the last 90 days moved -10.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $145K a year.

Searches, last 12 months
42K
Growth, 90 days vs prior 90
-10.1%
Conversion, latest week
14.1%
Market size, estimated
$145Ka year
Peak month
February1.5× the quietest month
Top search term
9x12 canvas18K searches a year

02 · Price

A sale here is worth $24.31.

Listings sell for $24.31 on average, from $7.84 to $64.28. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At $24.31 that is $2K to $6K a year per listing.

Average price
$24.31inside the $15 to $100 sweet spot
Price range
$7.84–$64.28
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
$2K–$6K
Returns
1.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

93% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.0% of listings are out of stock. The average listing ranks #19 within Boards & Canvas. It carries 5,427 reviews at 4.71 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
100%
Out of stock, average day
4.0%
Average rank
#19in Boards & Canvas
Average rating
4.71 starsAmazon United States average 4.42 stars
Average reviews
5,427per listing
Listings tracked
27

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 55 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
55 months

Products

Top 9x12 Canvas products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 49% of clicks. Leaders hold, but buyers still shop past them.

Brands

11 falling

Sellers

12

Top-5 brand share

83%

Top 20: 100%

Top-5 click share

49%

Top 20: 93%

Open market

11%

  • Brand 143%
  • Brand 219%
  • Brand 310%
  • Brand 47%
  • Brand 55%
  • Brand 65%
  • Open — no brand owns it (5 brands, 11%)

Demand

9x12 Canvas search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K750Spike '24Holiday '24Prime Day '25Holiday '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top 9x12 Canvas search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • 9x12 canvas18K/yr
  • canvas 9x126K/yr
  • canvas for painting 9x125K/yr
  • 9x12 canvas board4K/yr
  • 9 x 12 canvas for painting3K/yr
  • 9x12 canvas for painting3K/yr
  • 9 x 12 canvas3K/yr

Reviews and returns

What reviews say buyers love and hate about 9x12 Canvas

We read the reviews and the return reasons for every product selling here.

33%of positive reviews mention “Quality-Overall”
21%of negative reviews mention “Size-Overall”
1.5%of orders come back
“Bigger”
A buyer, on “Size-Overall”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common 9x12 Canvas questions

Answered from the same tracked data.