9x12 canvas
Worth a lookShows searches that convert (14.1% search→purchase), but strong incumbent ratings (4.7★) keeps it on the watch list.
Conversion
Incredible14.1%search→purchase rate — share of searches ending in a sale
Avg price
Incredible$24.31avg listing price — sweet spot $15–$100
Price range
Great$7.84–$64.28cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Great1.5%return rate — above 5% kills the launch gate
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Brand share
Okay83%top-5 brand share — brands hold most of the demand
Market size
Okay$145K$145K/yr · 42K searches
Review moat
Bad5,426.78avg incumbent reviews — the moat a new listing must climb
Growth
Bad-10.1%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
According to Flapen's Amazon United States niche tracking, 9x12 canvas is a $145K/yr Amazon United States market (42K searches/yr). The top 5 brands hold 83% of demand. Verdict: Worth a look — 50/100.
Data updated Jul 10, 2026 · scored weekly · How we score niches
9x12 canvas market data
- Units sold / yr
- 6K–8K
- avg 100–250/product
- Revenue / yr
- $146K–$194K
- units × avg price
- Conversion rate
- 14.1%
- Avg BSR
- #19
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 93%
- Out of stock
- 4.0%
- Avg brand age
- 55 months
- Avg seller age
- 203 days
Competition & brand share
The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.Brands
11 falling
Sellers
12
Top-5 brand share
83%
Top 20: 100%
Top-5 click share
49%
Top 20: 93%
Open market
11%
- ESRICH43%
- Simetufy19%
- BAKEYBA10%
- KEFF7%
- FIXSMITH5%
- PHOENIX5%
- Open — no brand owns it (5 brands, 11%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -10.1% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.5×
Top 9x12 canvas search terms
- 9x12 canvas18K/yr
- canvas 9x126K/yr
- canvas for painting 9x125K/yr
- 9x12 canvas board4K/yr
- 9 x 12 canvas for painting3K/yr
- 9x12 canvas for painting3K/yr
- 9 x 12 canvas3K/yr
Top 9x12 canvas products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
ESRICH Canvas Boards for Painting 5 Pack 9x12 Canvases for Painting Cotton Primed Acid Free Blank Canvas Panels for Oil Paint Watercolor Acrylic Paint Gouache and Tempera.
ESRICH$9.774.6★2,374 rev
ESRICH Stretched Canvas for Painting 2 Pack 9x12 Inch Canvas Value Pack Primed Acid-Free Cotton Blank Canvases Painting Canvas for Oil & Acrylic Paint.
ESRICH$9.444.6★249 rev
Simetufy 24 Pack 9 x 12 inch Flat Canvas Boards for Painting- 8oz Gesso Primed Acid-Free 100% Cotton Canvas Panels for Acrylics Oil Watercolor Tempera Paints
Simetufy$25.024.8★921 rev
KEFF 12-Pack Bulk Canvas Boards 9x12 Canvas for Acrylic Oil Watercolor Tempera - 100% Cotton Primed Painting Canvas
KEFF$14.644.8★7,934 rev
ESRICH Stretched Canvas for Painting 12 Pack 9x12 Inch Canvas Value Pack Primed Acid-Free Cotton Blank Canvases Painting Canvas for Oil & Acrylic Paint.
ESRICH$25.174.7★3,174 rev
Newest
by launch date
ESRICH Canvas Boards for Painting 3 Pack 9x12 Canvases for Painting Cotton Primed Acid Free Blank Canvas Panels for Oil Paint Watercolor Acrylic Paint Gouache and Tempera.
ESRICH$7.84631 rev
ESRICH Stretched Canvas for Painting 5 Pack 9x12 Inch Canvas Value Pack Primed Acid-Free Cotton Blank Canvases Painting Canvas for Oil & Acrylic Paint.
ESRICH$15.20366 rev
Canvases for Painting 28 Pack 9 x 12 inch Blank Painting Canvas Boards Primed Acid-Free 100% Cotton Canvas Panels for Acrylic Oil Tempera Watercolor Art Supplies for All Skill Level
YONEVALON$26.81648 rev
ESRICH Stretched Canvas for Painting 2 Pack 9x12 Inch Canvas Value Pack Primed Acid-Free Cotton Blank Canvases Painting Canvas for Oil & Acrylic Paint.
ESRICH$9.44249 rev
ESRICH Canvas Boards for Painting 5 Pack 9x12 Canvases for Painting Cotton Primed Acid Free Blank Canvas Panels for Oil Paint Watercolor Acrylic Paint Gouache and Tempera.
ESRICH$9.772,374 rev
Trending
90-day click momentumESRICH Canvas Boards for Painting 3 Pack 9x12 Canvases for Painting Cotton Primed Acid Free Blank Canvas Panels for Oil Paint Watercolor Acrylic Paint Gouache and Tempera.
ESRICH$7.844.6★
Canvas Boards 24 Pack 9x12 Inch Painting Canvas Panels 100% Cotton White Blank Art Supplies for Acrylics Oil Watercolor Tempera Paints
BAKEYBA$23.734.6★
Canvases for Painting 28 Pack 9 x 12 inch Blank Painting Canvas Boards Primed Acid-Free 100% Cotton Canvas Panels for Acrylic Oil Tempera Watercolor Art Supplies for All Skill Level
YONEVALON$26.814.8★
BAKEYBA Canvas Boards 60 Pack 9x12 Inch Painting Canvas Panels White Blank 100% Cotton Art Supplies for Acrylics Oil Watercolor Tempera Paints
BAKEYBA$54.324.6★
Chalkola Paint Canvas Panels 9x12 inch (15 Pack) for Acrylic Painting & Oil Art Primed 100% Cotton Boards Acid-Free for Professional Artists Hobby Painters Kids & Beginners
Chalkola$20.844.8★
What buyers say about 9x12 canvas
What buyers praise and complain about, mined from review topics.What buyers love
“These are well-made”
“these were affordable”
“take paint very well specially for acrylics”
“Nice material”
“it helps re-size”
“As described”
“Works well”
“Amazing texture”
What buyers complain about
“Bigger”
“Not great in the quality department”
“The boards were flimsy”
“Thin”
“the canvas board has a strong chemical smell”
“Not for showing my work”
“No one mentioned this”
Top return reasons
Common questions
- Is 9x12 canvas profitable to sell on Amazon United States?
- The niche generates $145K/yr across 27 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -10.1%. Flapen's verdict: Worth a look (50/100).
- How competitive is the 9x12 canvas niche?
- 11 brands and 12 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 83% of demand.
- What do buyers complain about in 9x12 canvas?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Strength. The return rate is 1.5%.
- When does demand for 9x12 canvas peak?
- Demand is steady year-round — the busiest month runs 1.5× the quietest.
- What does it cost to enter the 9x12 canvas niche?
- Listings span $7.84–$64.28; the average listing price is $24.31 (sweet spot $15–$100). The average incumbent carries 5,427 reviews — the moat a new listing must climb.