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90/14 Sewing Machine Needles

Fail

Prices span $4.05–$16.53, mostly outside the sweet spot, so 90/14 Sewing Machine Needles is a Fail.

Flapen Score
36
36 / 100
Ranks 4,076 of 4,656 Arts, Crafts & Sewing niches · −10 vs the category median of 46
Market size
$67K/yr62K searches / yr
90-day growth
-7.8%search demand this quarter
Competition
74%top-5 click share · 9 brands · 52 sellers

Flapen Score

90/14 Sewing Machine Needles against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, 90/14 Sewing Machine Needles is stronger. Inside it, weaker.

36Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The 90/14 Sewing Machine Needles market on Amazon at a glance

Shoppers on Amazon United States searched for 90/14 Sewing Machine Needles 62K times last year and spent an estimated $67K. The top 5 brands take 91% of clicks. Demand peaks in Jun–Jul. Flapen scores it 36 out of 100, a Fail.

01 · Demand

An estimated 14.1% of those searches ended in a purchase.

Shoppers searched for this 62K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 14.1% of those searches ended in a purchase. Searches in the last 90 days moved -7.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $67K a year.

Searches, last 12 months
62K
Growth, 90 days vs prior 90
-7.8%
Conversion, latest week
14.1%
Market size, estimated
$67Ka year
Peak month
July1.9× the quietest month
Top search term
denim needle for sewing machine19K searches a year

02 · Price

A sale here is worth $7.64.

Listings sell for $7.64 on average, from $4.05 to $16.53. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At $7.64 that is $2K to $4K a year per listing.

Average price
$7.64under the $15 to $100 sweet spot
Price range
$4.05–$16.53
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
8K–10K
Units per listing a year
250–500
Revenue per listing a year
$2K–$4K
Returns
0.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

73% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #26 within Sewing Notions & Supplies. It carries 2,708 reviews at 4.67 stars, so a new listing needs social proof before a better product.

Sponsored listings
73%
Prime listings
93%
Out of stock, average day
0.0%
Average rank
#26in Sewing Notions & Supplies
Average rating
4.67 starsAmazon United States average 4.42 stars
Average reviews
2,708per listing
Listings tracked
15

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
38 months

Products

Top 90/14 Sewing Machine Needles products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 74% of clicks. A locked shelf that new listings rarely crack.

Brands

9 falling

Sellers

52

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

74%

Top 20: 100%

Open market

6%

  • Brand 131%
  • Brand 231%
  • Brand 319%
  • Brand 45%
  • Brand 54%
  • Brand 63%
  • Open — no brand owns it (3 brands, 6%)

Demand

90/14 Sewing Machine Needles search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '25SepDecMarJunAugNovMarMay

Peak months: Jun, Jul · busiest ÷ quietest = 1.9×

Search terms

Top 90/14 Sewing Machine Needles search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • denim needle for sewing machine19K/yr
  • denim sewing machine needles16K/yr
  • denim sewing needle11K/yr
  • denim needle7K/yr
  • jean needles for sewing machine5K/yr
  • jeans needles for sewing machine4K/yr

Reviews and returns

What reviews say buyers love and hate about 90/14 Sewing Machine Needles

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Quality-Overall”
18%of negative reviews mention “Size-Overall”
0.6%of orders come back
“Too large”
A buyer, on “Size-Overall”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common 90/14 Sewing Machine Needles questions

Answered from the same tracked data.