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90/14 Sewing Machine Needles

prices mostly outside the sweet spot ($4.05–$16.53) — 90/14 Sewing Machine Needles doesn't clear our bar today.

Flapen Score

36
Skip it

Ranks 4,148 of 4,656 Arts, Crafts & Sewing niches · −11 vs the category median of 47

Market size 17Growth 21Conversion 96Competition 21Returns 97Price range 12Avg price 21Brand share 22Review moat 38Quality gap 21
This niche Category average · 4,656 niches

Is 90/14 Sewing Machine Needles profitable on Amazon?

According to Flapen's Amazon United States niche tracking, 90/14 Sewing Machine Needles is a $67K/yr Amazon United States market (62K searches/yr). The top 5 brands hold 91% of demand. Demand peaks in Jun–Jul. Verdict: Skip it — 36/100.

90/14 Sewing Machine Needles: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -7.8% over the last 90 days and 14.1% of searches end in a purchase.

$67K

revenue / yr

Units sold / yr10K
Search volume / yr-7.8%62K
Conversion rate14.1%
Avg price$7.64

Who owns the niche?

The top 5 brands hold 91% of demand, so 9% of the market is open.

9%

open market share

Brands · sellers9 · 52
Top-5 product click share74%
Open market9%
Avg brand age38 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.

0/100

page quality · 15 products

Sponsored placement73%
New entrants (1y)0· 0 succeeded
Avg rating4.7★
Avg reviews2,708

Top 90/14 Sewing Machine Needles products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 74% of clicks — a locked-up shelf that new listings rarely crack.

$0$7K$13K$20K$27K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 falling

Sellers

52

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

74%

Top 20: 100%

Open market

6%

  • SINGER31%
  • SCHMETZ31%
  • HLARTNET19%
  • kidoom5%
  • BZHYZKX4%
  • JollMono3%
  • Open — no brand owns it (3 brands, 6%)

90/14 Sewing Machine Needles demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume62KCVR14.1%Products15Brands9Top 5 Brands91%OOS Rate0.0%Rating4.7★Reviews2,708Avg BSR#26
5K3KSpike '25SepDecMarJunAugNovMarMay

Peak months: Jun, Jul · busiest ÷ quietest = 1.9×

Top 90/14 Sewing Machine Needles search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • denim needle for sewing machine19K/yr
  • denim sewing machine needles16K/yr
  • denim sewing needle11K/yr
  • denim needle7K/yr
  • jean needles for sewing machine5K/yr
  • jeans needles for sewing machine4K/yr

What reviews say buyers love and hate about 90/14 Sewing Machine Needles

What buyers mention most, as a share of all reviews.

What buyers love

87% of reviews
Quality-Overall23%

Excellent product

Advertised Vs Actual Product14%

As advertised

Value For Money14%

Fair Price

Stitch/Finish/Polish9%

These are good for heavy duty stitching

Size-Overall8%

Everything fits well

What buyers complain about

76% of reviews
Size-Overall18%

Too large

Thickness15%

These needles are thicker

Durability10%

Easily breaks

Quality-Overall9%

Absolute garbage

Advertised Vs Actual Product6%

Not as Pictured

90/14 Sewing Machine Needles return rate & reasons

Why buyers send it back, as a share of all return requests.

0.6%

Return rate

63%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
49%
2Advertised Vs Actual Product
10%
3Compatibility-Overall
8%
4Thickness
5%
5Value For Money
5%

Common 90/14 Sewing Machine Needles questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores 90/14 Sewing Machine Needles 36/100 on Amazon United States — Skip it. The niche generates $67K/yr across 15 tracked products. Search demand moved -7.8% over the last 90 days.
Search demand for 90/14 Sewing Machine Needles on Amazon United States peaks in Jun–Jul, where the busiest month runs 1.9× the quietest.