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8x10 Sketchbook

soft demand (-42.7% this quarter) — 8x10 Sketchbook doesn't clear our bar today.

Flapen Score

37
Skip it

Ranks 4,039 of 4,656 Arts, Crafts & Sewing niches · −10 vs the category median of 47

Market size 9Growth 4Conversion 84Competition 36Returns 96Price range 28Avg price 39Brand share 53Review moat 25Quality gap 17
This niche Category average · 4,656 niches

Is 8x10 Sketchbook profitable on Amazon?

According to Flapen's Amazon United States niche tracking, 8x10 Sketchbook is a $35K/yr Amazon United States market (34K searches/yr). The top 5 brands hold 73% of demand. Demand peaks in Aug–Sep. Verdict: Skip it — 37/100.

8x10 Sketchbook: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -42.7% over the last 90 days and 9.3% of searches end in a purchase.

$35K

revenue / yr

Units sold / yr5K
Search volume / yr-42.7%34K
Conversion rate9.3%
Avg price$10.72

Who owns the niche?

The top 5 brands hold 73% of demand, so 27% of the market is open.

27%

open market share

Brands · sellers15 · 37
Top-5 product click share63%
Open market27%
Avg brand age62 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.

0/100

page quality · 22 products

Sponsored placement86%
New entrants (1y)5· 1 succeeded
Avg rating4.7★
Avg reviews4,341

Top 8x10 Sketchbook products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.

$0$3K$7K$10K$14K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

15 falling

Sellers

37

Top-5 brand share

73%

Top 20: 100%

Top-5 click share

63%

Top 20: 98%

Open market

21%

  • Soucolor26%
  • Fuxi23%
  • SuFly9%
  • KEVIN&SASA CRAFTS9%
  • U.S. Art Supply6%
  • Strathmore5%

8x10 Sketchbook demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume34KCVR9.3%Products22Brands15Top 5 Brands73%OOS Rate0.0%Rating4.7★Reviews4,341Avg BSR#449
3K2KSpike '24Black Friday '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug, Sep · busiest ÷ quietest = 13.9×

Top 8x10 Sketchbook search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • 8x10 sketchbook13K/yr
  • sketchbook 8x107K/yr
  • 8x10 sketch book5K/yr
  • sketch book 8x106K/yr
  • 8 x 10 sketchbook3K/yr

What reviews say buyers love and hate about 8x10 Sketchbook

What buyers mention most, as a share of all reviews.

What buyers love

87% of reviews
Quality-Overall23%

Well made and clean

Drawing Experience22%

nice feel when drawing

Value For Money10%

Worth the money

Advertised Vs Actual Product9%

As Advertised

Size-Overall7%

Nice size

What buyers complain about

75% of reviews
Durability22%

breaks a lot

Thickness17%

The pages are thick

Quality-Overall7%

Just bad quality

Size-Overall7%

Not entirely true size

Color6%

not for water colors

8x10 Sketchbook return rate & reasons

Why buyers send it back, as a share of all return requests.

0.8%

Return rate

75%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
60%
2Value For Money
11%
3Advertised Vs Actual Product
7%
4Weight Heavy
3%
5Quality-Overall
3%

Common 8x10 Sketchbook questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores 8x10 Sketchbook 37/100 on Amazon United States — Skip it. The niche generates $35K/yr across 22 tracked products. 1 of 5 products launched in the last 360 days are still selling. Search demand moved -42.7% over the last 90 days.
Search demand for 8x10 Sketchbook on Amazon United States peaks in Aug–Sep, where the busiest month runs 13.9× the quietest.