Is 8x10 sketchbook profitable to sell on Amazon United States?

The niche generates $35K/yr across 22 tracked products. 1 of 5 products launched in the last 360 days are still selling. 90-day search growth is -42.7%. Flapen's verdict: Skip it (37/100).

How competitive is the 8x10 sketchbook niche?

15 brands and 37 sellers compete. The top 5 products take 63% of clicks and top 5 brands hold 73% of demand.

What do buyers complain about in 8x10 sketchbook?

Top complaints mined from reviews: Durability, Thickness, Quality-Overall. The return rate is 0.8%.

When does demand for 8x10 sketchbook peak?

Demand peaks in Aug–Sep; the busiest month runs 13.9× the quietest.

What does it cost to enter the 8x10 sketchbook niche?

Listings span $4.01–$19.18; the average listing price is $10.72 (sweet spot $15–$100). The average incumbent carries 4,341 reviews — the moat a new listing must climb.

8x10 sketchbook

Skip it

Soft demand (-42.7% this quarter) — this niche doesn't clear our bar today.

Returns

Incredible0.8%

return rate — above 5% kills the launch gate

Conversion

Great9.3%

search→purchase rate — share of searches ending in a sale

Brand share

Good73%

top-5 brand share — brands hold most of the demand

Avg price

Okay$10.72

avg listing price — sweet spot $15–$100

Competition

Okay63%

top-5 click share — leaders hold, buyers still browse

Price range

Okay$4.01–$19.18

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Bad4,340.5

avg incumbent reviews — the moat a new listing must climb

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Market size

Bad$35K

$35K/yr · 34K searches

Growth

Bad-42.7%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United States niche tracking, 8x10 sketchbook is a $35K/yr Amazon United States market (34K searches/yr). The top 5 brands hold 73% of demand. Demand peaks in Aug–Sep. Verdict: Skip it — 37/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

8x10 sketchbook market data

Units sold / yr: 4K–5K; avg 100–250/product
Revenue / yr: $43K–$54K; units × avg price
Conversion rate: 9.3%
Avg BSR: #449
Page quality: 0%
Prime: 100%
Sponsored: 86%
Out of stock: 0.0%
Avg brand age: 62 months
Avg seller age: 197 days

Competition & brand share

The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.

Brands

15 falling

Sellers

Top-5 brand share

73%

Top 20: 100%

Top-5 click share

63%

Top 20: 98%

Open market

21%

Soucolor26%
Fuxi23%
SuFly9%
KEVIN&SASA CRAFTS9%
U.S. Art Supply6%
Strathmore5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -42.7% search growth over the last 90 days.

Peak months: Aug, Sep · busiest ÷ quietest = 13.9×

Open Trend

Top 8x10 sketchbook search terms

8x10 sketchbook13K/yr +3.3%7.4% conv.
sketchbook 8x107K/yr -36.0%6.3% conv.
8x10 sketch book5K/yr -79.1%7.5% conv.
sketch book 8x106K/yr -47.3%9.3% conv.
8 x 10 sketchbook3K/yr -32.2%5.3% conv.

All search terms

Top 8x10 sketchbook products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 22 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

8 x 10 Sketch Book 100 Sheets Hardcover Sketchbook 68 lb/100gsm Drawing Paper for Adults Spiral Bound Sketch Pad Art Paper for Drawing and Painting for Art Supplies for College Students.

Fuxi$11.414.8★16,539 rev

Soucolor 8 x 10 Sketch Book 100 Sheets (68lb/100gsm) Acid-Free Drawing Paper Spiral Bound Sketch Pad for Artist Adults Teens Kids Art Supplies for Drawing Painting Gift for Kids

Soucolor$9.774.8★9,621 rev

8.5x11inches Hardbound Sketch Book Spiral Bound Sketch Pad 80-Sheets 90gsm Inner Paper Acid Free Drawing Art Paper Prefect Works with Kids and Adults

KEVIN&SASA CRAFTS$8.824.8★1,596 rev

SuFly Spiral Bound Sketchbook 8x10 100 Sheets Hardcover Sketch Books 68lb/100gsm Sketch Paper Sketch Pads for Drawing for Adults Sketchbook for Art Class & School.

SuFly$12.624.8★4,343 rev

Soucolor 9 x 12 Sketch Book 100 Sheets Top Spiral Bound Sketchbook with Acid-Free 68lb/100gsm Thick Drawing Paper Art Sketch Pad for Kids Adults & Artist Professional Art Supplies for Beginners

Soucolor$9.714.8★9,621 rev

Newest

by launch date

MEEDEN 8x10 Sketchbook Paper Pad: 122lb/180gsm Spiral Bound Art Sketch Book with DIY Cover for Artists Adults - 60 Sheets Heavy Weight Hardcover Sketch Drawing Paper for Painting Sketching Writing

MEEDEN$15.8062 rev

8mo ago

Sketch Book Mixed Media Pad - 9 x 12 Top Spiral Bound Sketch Pad 30 Sheets 98lb/160gsm Acid-Free Drawing Paper Light Watercolor Sketchbook for Drawing Sketching Painting Art Supplies

Hapikalor$6.88287 rev

9mo ago

SuFly Spiral Bound Sketchbook 8x10 100 Sheets Hardcover Sketch Books 68lb/100gsm Sketch Paper Sketch Pads for Drawing for Adults Sketchbook for Art Class & School.

SuFly$12.624,343 rev

9mo ago

DSTELIN 10 x 7.5 Inch Sketch Book for Drawing 50 Sheets 100GSM Acid-Free Thick Paper Mix Media Spiral Bound Sketch Pad for Pencil and Pen

DSTELIN$5.1124 rev

10mo ago

Soucolor 8 x 10 Sketch Book 100 Sheets (68lb/100gsm) Acid-Free Drawing Paper Spiral Bound Sketch Pad for Artist Adults Teens Kids Art Supplies for Drawing Painting Gift for Kids

Soucolor$9.779,621 rev

11mo ago

What buyers say about 8x10 sketchbook

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall23%

“Well made and clean”

Drawing Experience22%

“nice feel when drawing”

Value For Money10%

“Worth the money”

Advertised Vs Actual Product9%

“As Advertised”

Size-Overall7%

“Nice size”

Gifting Purpose4%

“Its a good gift”

Strength3%

“its very sturdy”

Durability3%

“Very durable”

Thickness2%

“a thick cover that feels durable”

Ease Of Use2%

“Very easy to use”

What buyers complain about

Durability22%

“breaks a lot”

Thickness17%

“The pages are thick”

Quality-Overall7%

“Just bad quality”

Size-Overall7%

“Not entirely true size”

Color6%

“not for water colors”

Paint Quality5%

“Not for arcylic paint”

Value For Money4%

“I wouldn't buy it again even for a low price”

Advertised Vs Actual Product3%

“fake advertisement”

Binding Quality2%

“The binding could be a little bit better”

Instructions/User Manual/Troubleshooting2%

“I cant find the instructions on any page in this book”

Top return reasons

Size-Overall60%

Value For Money11%

Advertised Vs Actual Product7%

Weight Heavy3%

Quality-Overall3%

Color2%

Thin2%

Strength2%

Functionality-Overall1%

Defective Material/Parts1%

Common questions

Is 8x10 sketchbook profitable to sell on Amazon United States?: The niche generates $35K/yr across 22 tracked products. 1 of 5 products launched in the last 360 days are still selling. 90-day search growth is -42.7%. Flapen's verdict: Skip it (37/100).
How competitive is the 8x10 sketchbook niche?: 15 brands and 37 sellers compete. The top 5 products take 63% of clicks and top 5 brands hold 73% of demand.
What do buyers complain about in 8x10 sketchbook?: Top complaints mined from reviews: Durability, Thickness, Quality-Overall. The return rate is 0.8%.
When does demand for 8x10 sketchbook peak?: Demand peaks in Aug–Sep; the busiest month runs 13.9× the quietest.
What does it cost to enter the 8x10 sketchbook niche?: Listings span $4.01–$19.18; the average listing price is $10.72 (sweet spot $15–$100). The average incumbent carries 4,341 reviews — the moat a new listing must climb.