Skip to content

8x10 Matted to 5x7

a small market ($28K/yr) — 8x10 Matted to 5x7 doesn't clear our bar today.

Flapen Score

45
Skip it

Ranks 2,724 of 4,656 Arts, Crafts & Sewing niches · −2 vs the category median of 47

Market size 7Growth 42Conversion 74Competition 59Returns 54Price range 77Avg price 57Brand share 60Review moat 24Quality gap 25
This niche Category average · 4,656 niches

Is 8x10 Matted to 5x7 profitable on Amazon?

According to Flapen's Amazon United States niche tracking, 8x10 Matted to 5x7 is a $28K/yr Amazon United States market (32K searches/yr). The top 5 brands hold 69% of demand. Demand peaks in Aug–Sep. Verdict: Skip it — 45/100.

8x10 Matted to 5x7: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +13.5% over the last 90 days and 6.9% of searches end in a purchase.

$28K

revenue / yr

Units sold / yr3K
Search volume / yr+13.5%32K
Conversion rate6.9%
Avg price$12.89

Who owns the niche?

The top 5 brands hold 69% of demand, so 31% of the market is open.

31%

open market share

Brands · sellers14 · 18
Top-5 product click share50%
Open market31%
Avg brand age40 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 25 products

Sponsored placement96%
New entrants (1y)0· 0 succeeded
Avg rating4.6★
Avg reviews5,982

Top 8x10 Matted to 5x7 products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.

$0$3K$6K$8K$11K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 rising

Sellers

18

Top-5 brand share

69%

Top 20: 100%

Top-5 click share

50%

Top 20: 94%

Open market

24%

  • Egofine25%
  • Prudiut16%
  • upsimples11%
  • Golden State Art10%
  • uxcell8%
  • ZBEIVAN7%

8x10 Matted to 5x7 demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume32KCVR6.9%Products25Brands14Top 5 Brands69%OOS Rate0.0%Rating4.6★Reviews5,982Avg BSR#49
2K2KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug, Sep · busiest ÷ quietest = 2.3×

Top 8x10 Matted to 5x7 search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • 8x10 matted to 5x720K/yr
  • 5x7 mat for 8x10 frame8K/yr
  • photo mats 8x10 for 5x74K/yr
  • picture mats 8x10 for 5x7209/yr

What reviews say buyers love and hate about 8x10 Matted to 5x7

What buyers mention most, as a share of all reviews.

What buyers love

87% of reviews
Frame Quality28%

Frames are perfect

Quality-Overall18%

Excellent quality

Color12%

Great colors

Value For Money12%

Good Value

Advertised Vs Actual Product7%

As advertised

What buyers complain about

74% of reviews
Quality-Overall19%

Seems cheap looking and quality

Frame Quality15%

these frames kind of suck

Material Quality14%

Definitely cheaply made out of plastic

Advertised Vs Actual Product6%

Product info wrong

Strength5%

Not particularly sturdy

8x10 Matted to 5x7 return rate & reasons

Why buyers send it back, as a share of all return requests.

2.9%

Return rate

38%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Frame Quality
45%
2Size-Overall
29%
3Advertised Vs Actual Product
5%
4Quality-Overall
4%
5Material Quality
4%

Common 8x10 Matted to 5x7 questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores 8x10 Matted to 5x7 45/100 on Amazon United States — Skip it. The niche generates $28K/yr across 25 tracked products. Search demand moved +13.5% over the last 90 days.
Search demand for 8x10 Matted to 5x7 on Amazon United States peaks in Aug–Sep, where the busiest month runs 2.3× the quietest.