Is 80 lb cardstock profitable to sell on Amazon United States?

The niche generates $99K/yr across 21 tracked products. 4 of 4 products launched in the last 360 days are still selling. 90-day search growth is -9.5%. Flapen's verdict: Skip it (46/100).

How competitive is the 80 lb cardstock niche?

12 brands and 104 sellers compete. The top 5 products take 67% of clicks and top 5 brands hold 77% of demand.

What do buyers complain about in 80 lb cardstock?

Top complaints mined from reviews: Paper Quality, Thickness, Strength. The return rate is 0.7%.

When does demand for 80 lb cardstock peak?

Demand is steady year-round — the busiest month runs 1.4× the quietest.

What does it cost to enter the 80 lb cardstock niche?

Listings span $6.04–$113.48; the average listing price is $20.08 (sweet spot $15–$100). The average incumbent carries 2,828 reviews — the moat a new listing must climb.

80 lb cardstock

Skip it

Soft demand (-9.5% this quarter) — this niche doesn't clear our bar today.

Returns

Incredible0.7%

return rate — above 5% kills the launch gate

Avg price

Great$20.08

avg listing price — sweet spot $15–$100

Conversion

Great7.6%

search→purchase rate — share of searches ending in a sale

Price range

Great$6.04–$113.48

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Okay77%

top-5 brand share — brands hold most of the demand

Review moat

Okay2,828.1

avg incumbent reviews — the moat a new listing must climb

Competition

Okay67%

top-5 click share — leaders hold, buyers still browse

Market size

Bad$99K

$99K/yr · 64K searches

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Growth

Bad-9.5%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United States niche tracking, 80 lb cardstock is a $99K/yr Amazon United States market (64K searches/yr). The top 5 brands hold 77% of demand. Verdict: Skip it — 46/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

80 lb cardstock market data

Units sold / yr: 6K–8K; avg 250–500/product
Revenue / yr: $120K–$161K; units × avg price
Conversion rate: 7.6%
Avg BSR: #194
Page quality: 0%
Prime: 95%
Sponsored: 81%
Out of stock: 10.6%
Avg brand age: 55 months
Avg seller age: 169 days

Competition & brand share

The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them.

Brands

12 rising

Sellers

104

Top-5 brand share

77%

Top 20: 100%

Top-5 click share

67%

Top 20: 99%

Open market

15%

Hammermill21%
Joyberg16%
Cranium Press15%
Neenah13%
Manilaus13%
GIGYES7%
Open — no brand owns it (6 brands, 15%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -9.5% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.4×

Open Trend

Top 80 lb cardstock search terms

80 lb cardstock18K/yr -8.0%6.3% conv.
80lb cardstock16K/yr -4.2%6.8% conv.
80lb cardstock 8.5 x 119K/yr -0.8%8.9% conv.
cardstock 80lb8K/yr -18.9%7.8% conv.
80lb paper6K/yr -7.9%5.3% conv.
80 lb paper5K/yr -7.3%7.1% conv.
80 lb cardstock 8.5 x 11 white2K/yr -89.3%10.9% conv.

All search terms

Top 80 lb cardstock products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 21 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Hammermill Cardstock Premium Color Copy 80 lb 8.5 x 11 - 1 Pack (250 Sheets) - 100 Bright Made in the USA Card Stock 120023R White

Hammermill$15.844.6★1,821 rev

White Cardstock 8.5 x 11 230gsm Cover Cardstock Paper 85 Lb Heavy Card Stock for Printer Card Stock Paper for Invitations Scrapbooking Crafts Diy Cards Decoration Drawing (30 Sheets)

Joyberg$6.044.7★2,746 rev

White Cardstock 8.5 x 11Inch 80lb Cardstock Paper 30 Sheets Card Stock Paper 8.5 x 11 White Heavy Thick Cardstocks Printer Papers for Invitations Menus Weddings DIY Cards Scrapbooking.

Manilaus$6.234.8★554 rev

50 Sheets of Heavyweight White Cardstock Ideal for Business Cards Art Projects Invitations and Stationery Printing | 80 lb Weight | 8.5 x 11 inches | Thick Cover Stock (216 gsm) |

Cranium Press$13.264.8★897 rev

Neenah Index Cardstock 8.5 x 11 90 lb./163 gsm White 300 Sheets Lightweight 94 Brightness - EXTRA SHEETS MORE VALUE! (91437)

Neenah$13.194.6★15,933 rev

Newest

by launch date

Neenah White Cover Cardstock 80 lb. Heavyweight Cover Stock 255 Sheets 94 Brightness 8.5 x 11 Ideal for Invitations & Cards (91308)

Neenah$17.2929 rev

4mo ago

300 Sheets Colored Cardstock Thick Colored paper Goefun 25 Colors 80lb Construction Paper Assorted Color for Crafts & Printing

Goefun$27.011,089 rev

6mo ago

OcePor 150 Sheets Colored Cardstock 75 Colors 8.5x11 Color Cardstock Bulk 250gsm/92lb Assorted Colors Construction Paper for Printing Card Making Die Cutting Crafts Scrapbooking Party

OcePor$14.6522 rev

8mo ago

Ivory Cardstock 8.5 x 11 Cream Cardstock 80lb 100 Sheets GIGYES Card Stock Printer Paper Certificate Wedding Invitations Menus Poster DIY Card

GIGYES$22.1355 rev

11mo ago

White Cardstock 8.5 x 11Inch 80lb Cardstock Paper 30 Sheets Card Stock Paper 8.5 x 11 White Heavy Thick Cardstocks Printer Papers for Invitations Menus Weddings DIY Cards Scrapbooking.

Manilaus$6.23554 rev

1y ago

What buyers say about 80 lb cardstock

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall20%

“Good Quality”

Paper Quality18%

“Awesome paper”

Value For Money9%

“Good Value”

Advertised Vs Actual Product8%

“As advertised”

Color7%

“Great variety of colors”

Print Quality6%

“Good value, crisp printing”

Thickness5%

“Great thickness and clean finish 📑 Really nice cardstock”

Weight Light3%

“This is lightweight”

Paper Brightness2%

“as it is a very professional-quality paper”

Efficiency2%

“Works good”

What buyers complain about

Paper Quality25%

“Awful paper”

Thickness24%

“Not very thick”

Strength4%

“Too flimsy”

Weight Heavy4%

“heavier than I wanted”

Advertised Vs Actual Product3%

“Not as advertised”

Quality-Overall3%

“Awful quality”

Color3%

“Some colors are worse than others”

Thin3%

“Very thin”

Print Quality2%

“Ink smudges off after printing”

Jamming/Clogging2%

“it'll Jam your Printer”

Top return reasons

Paper Quality26%

Thin10%

Thickness8%

Size-Overall8%

Value For Money7%

Advertised Vs Actual Product6%

Weight Heavy5%

Color4%

Compatibility-Overall3%

Functionality-Overall2%

Common questions

Is 80 lb cardstock profitable to sell on Amazon United States?: The niche generates $99K/yr across 21 tracked products. 4 of 4 products launched in the last 360 days are still selling. 90-day search growth is -9.5%. Flapen's verdict: Skip it (46/100).
How competitive is the 80 lb cardstock niche?: 12 brands and 104 sellers compete. The top 5 products take 67% of clicks and top 5 brands hold 77% of demand.
What do buyers complain about in 80 lb cardstock?: Top complaints mined from reviews: Paper Quality, Thickness, Strength. The return rate is 0.7%.
When does demand for 80 lb cardstock peak?: Demand is steady year-round — the busiest month runs 1.4× the quietest.
What does it cost to enter the 80 lb cardstock niche?: Listings span $6.04–$113.48; the average listing price is $20.08 (sweet spot $15–$100). The average incumbent carries 2,828 reviews — the moat a new listing must climb.