How competitive is the 80/12 Sewing Machine Needles niche on Amazon United States?

7 brands and 66 sellers compete in 80/12 Sewing Machine Needles on Amazon United States. The top 5 80/12 Sewing Machine Needles products take 49% of clicks and its top 5 brands hold 97% of demand.

What does it cost to enter the 80/12 Sewing Machine Needles niche?

80/12 Sewing Machine Needles sells for $16.35 on average on Amazon United States, inside our $15–$100 sweet spot. Listings span $5.87–$68.96. The average incumbent carries 1,717 reviews — the moat a new listing must climb.

80/12 Sewing Machine Needles

80/12 Sewing Machine Needles shows low returns (0.6%), but brand-locked demand (top 5 brands take 97% of clicks) keeps it on the watch list.

Flapen Score

Worth a look

Top 29% of 4,656 Arts, Crafts & Sewing niches · +4 vs the category median of 47

This niche Category average · 4,656 niches

Is 80/12 Sewing Machine Needles profitable on Amazon?

According to Flapen's Amazon United States niche tracking, 80/12 Sewing Machine Needles is a $219K/yr Amazon United States market (111K searches/yr). The top 5 brands hold 97% of demand. Verdict: Worth a look — 51/100.

80/12 Sewing Machine Needles: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -1.5% over the last 90 days and 12.0% of searches end in a purchase.

$219K

revenue / yr

Units sold / yr13K

Search volume / yr-1.5%111K

Conversion rate12.0%

Avg price$16.35

Who owns the niche?

The top 5 brands hold 97% of demand, so 3% of the market is open.

open market share

Brands · sellers7 · 66

Top-5 product click share49%

Open market3%

Avg brand age53 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.8★ — the gap to enter on.

0/100

page quality · 34 products

Top 80/12 Sewing Machine Needles products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

20 Schmetz Universal Sewing Machine Needles - Assorted Sizes - 2 Cards

Price: $13.39
Rating: 4.8/5
Reviews: 1,194
Age: 5y ago

Schmetz Universal Sewing Machine Needles - Size 80/12-2 Cards - 20 Needles

Price: $9.83
Rating: 4.9/5
Reviews: 3,381
Age: 6y ago

SCHMETZ Universal (130/705 H) Household Sewing Machine Needles - Carded - Assortment - 10 Pack

Price: $6.58
Rating: 4.8/5
Reviews: 700
Age: 13y ago

SCHMETZ Microtex Sharp Sewing Machine Needles - Quilting & Topstitching Supplies Size 80/12 5-Needle Card Pack of 5

Price: $18.72
Rating: 4.8/5
Reviews: 2,531
Age: 10y ago

Schmetz Universal Sewing Machine Needles - Size 80/12-3 Cards - 30 Needles

Price: $14.02
Rating: 4.9/5
Reviews: 3,381
Age: 6y ago

Newest

by launch date

60 PCS Universal Sewing Machine Needles Size 80/12 Needles for Medium-Weight Fabrics Suitable for Singer Brother Janome Home Sewing Machine

Price: $6.31
Rating: 4.4/5
Reviews: 205
Age: 1y ago

50 Pcs Size 80/12 Universal Embroidery Sewing Machine Needles Compatible with Singer Organ Schmetz Home Sewing Machine

Price: $9.56
Rating: 4.4/5
Reviews: 140
Age: 2y ago

100 Pcs Size 80/12 Embroidery Sewing Machine Needles Universal Needles fo Household Sewing Machine Compatible with Household Sewing Machine Needles

Price: $13.61
Rating: 4.4/5
Reviews: 140
Age: 2y ago

SCHMETZ Sewing Machine Needle Sample Bundle

Price: $35.67
Rating: 4.9/5
Reviews: 12
Age: 3y ago

SCHMETZ Topstitch Sewing Machine Needle Combo Pack (10 Needles Total and 1 SCHMETZ ABC Pocket Guide)

Price: $19.86
Rating: 4.7/5
Reviews: 55
Age: 4y ago

Competition: brands, sellers & click share

The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 rising

Sellers

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

49%

Top 20: 87%

Open market

SCHMETZ85%
Euro-Notions4%
HLARTNET4%
SINGER3%
AUGHOA2%
ckpsms2%
Open — no brand owns it (1 brand, 1%)

Top 80/12 Sewing Machine Needles search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

schmetz sewing machine needles49K/yr -9.3%8.0% conv.
schmetz needles19K/yr -11.6%4.2% conv.
80/12 sewing machine needles10K/yr +4.4%14.8% conv.
sewing machine needles 80/126K/yr +17.9%15.2% conv.
schmetz microtex needles 80/126K/yr +46.6%15.9% conv.
schmetz universal needles6K/yr +21.7%12.8% conv.
schmetz5K/yr +22.4%3.2% conv.
microtex needles 80/124K/yr -8.7%15.9% conv.
80/12 embroidery machine needles4K/yr -9.0%9.5% conv.
schmetz needle3K/yr -22.9%0.8% conv.

What reviews say buyers love and hate about 80/12 Sewing Machine Needles

What buyers mention most, as a share of all reviews.

What buyers love

95% of reviews

Quality-Overall30%

“Very good variety”

Value For Money20%

“Good value for the money”

Advertised Vs Actual Product12%

“As advertised”

Size-Overall10%

“Exactly as shown, fits perfectly”

Stitch/Finish/Polish9%

“I had perfect stitches”

What buyers complain about

84% of reviews

Durability17%

“Break easily”

Quality-Overall17%

“Bad needles”

Size-Overall13%

“Does not fit Brother CP60X or CS7000 base too narrow”

Strength7%

“NOT Heavy Duty”

Compatibility-Overall6%

“Dont fit in Singer Machines”

80/12 Sewing Machine Needles return rate & reasons

Why buyers send it back, as a share of all return requests.

0.6%

Return rate

55%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall

39%

2Compatibility-Overall

16%

3Advertised Vs Actual Product

12%

4Value For Money

5Defective Material/Parts

Common 80/12 Sewing Machine Needles questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores 80/12 Sewing Machine Needles 51/100 on Amazon United States — Worth a look. The niche generates $219K/yr across 34 tracked products. Search demand moved -1.5% over the last 90 days.

80/12 Sewing Machine Needles buyers on Amazon United States complain most about Durability, Quality-Overall, Size-Overall, the themes mined from the niche's reviews. Its return rate is 0.6%.