80/12 sewing machine needles
Worth a lookShows low returns (0.6%), but brand-locked demand (top 5 brands take 97% of clicks) keeps it on the watch list.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Conversion
Incredible12.0%search→purchase rate — share of searches ending in a sale
Price range
Great$5.87–$68.96cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$16.35avg listing price — sweet spot $15–$100
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Review moat
Okay1,717.29avg incumbent reviews — the moat a new listing must climb
Market size
Okay$219K$219K/yr · 111K searches
Growth
Bad-1.5%90-day search growth — must beat 0% to launch
Quality gap
Bad4.8★avg incumbent rating — lower means beatable quality
Brand share
Bad97%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, 80/12 sewing machine needles is a $219K/yr Amazon United States market (111K searches/yr). The top 5 brands hold 97% of demand. Verdict: Worth a look — 51/100.
Data updated Jul 18, 2026 · scored weekly · How we score niches
80/12 sewing machine needles market data
- Units sold / yr
- 10K–13K
- avg 250–500/product
- Revenue / yr
- $164K–$204K
- units × avg price
- Conversion rate
- 12.0%
- Avg BSR
- #89
- Page quality
- 0%
- Prime
- 94%
- Sponsored
- 79%
- Out of stock
- 0.0%
- Avg brand age
- 53 months
- Avg seller age
- 169 days
Competition & brand share
The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.Brands
7 rising
Sellers
66
Top-5 brand share
97%
Top 20: 100%
Top-5 click share
49%
Top 20: 87%
Open market
1%
- SCHMETZ85%
- Euro-Notions4%
- HLARTNET4%
- SINGER3%
- AUGHOA2%
- ckpsms2%
- Open — no brand owns it (1 brand, 1%)
Top 80/12 sewing machine needles search terms
- schmetz sewing machine needles49K/yr
- schmetz needles19K/yr
- 80/12 sewing machine needles10K/yr
- sewing machine needles 80/126K/yr
- schmetz microtex needles 80/126K/yr
- schmetz universal needles6K/yr
- schmetz5K/yr
- microtex needles 80/124K/yr
- 80/12 embroidery machine needles4K/yr
- schmetz needle3K/yr
Top 80/12 sewing machine needles products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
20 Schmetz Universal Sewing Machine Needles - Assorted Sizes - 2 Cards
SCHMETZ$13.394.8★1,194 rev
Schmetz Universal Sewing Machine Needles - Size 80/12-2 Cards - 20 Needles
SCHMETZ$9.834.9★3,381 rev
SCHMETZ Universal (130/705 H) Household Sewing Machine Needles - Carded - Assortment - 10 Pack
SCHMETZ$6.584.8★700 rev
SCHMETZ Microtex Sharp Sewing Machine Needles - Quilting & Topstitching Supplies Size 80/12 5-Needle Card Pack of 5
SCHMETZ$18.724.8★2,531 rev
Schmetz Universal Sewing Machine Needles - Size 80/12-3 Cards - 30 Needles
SCHMETZ$14.024.9★3,381 rev
Newest
by launch date
60 PCS Universal Sewing Machine Needles Size 80/12 Needles for Medium-Weight Fabrics Suitable for Singer Brother Janome Home Sewing Machine
AUGHOA$6.31205 rev
50 Pcs Size 80/12 Universal Embroidery Sewing Machine Needles Compatible with Singer Organ Schmetz Home Sewing Machine
HLARTNET$9.56140 rev
100 Pcs Size 80/12 Embroidery Sewing Machine Needles Universal Needles fo Household Sewing Machine Compatible with Household Sewing Machine Needles
HLARTNET$13.61140 rev
SCHMETZ Sewing Machine Needle Sample Bundle
SCHMETZ$35.6712 rev
SCHMETZ Topstitch Sewing Machine Needle Combo Pack (10 Needles Total and 1 SCHMETZ ABC Pocket Guide)
SCHMETZ$19.8655 rev
Trending
90-day click momentum
SCHMETZ Jean & Denim Sewing Machine Needles - Precision Needles for Heavy Fabric Size 110/18 5-Needle Cards Pack of 1
SCHMETZ$8.064.8★
SCHMETZ Jean/Denim and Universal Sewing Machine Needle Combo Pack (15 Needles Total and 1 SCHMETZ ABC Pocket Guide)
SCHMETZ$19.624.6★
SCHMETZ Topstitch Sewing Machine Needle Combo Pack (10 Needles Total and 1 SCHMETZ ABC Pocket Guide)
SCHMETZ$19.864.7★
Ball Point Jersey Machine Needles-Sizes 10/70 (2) 12/80 (2) & 14/90 (1)
SCHMETZ$6.784.8★
SCHMETZ Sewing Machine Needle Sample Bundle
SCHMETZ$35.674.9★
What buyers say about 80/12 sewing machine needles
What buyers praise and complain about, mined from review topics.What buyers love
“Very good variety”
“Good value for the money”
“As advertised”
“Exactly as shown, fits perfectly”
“I had perfect stitches”
“none were broken”
“so easy to use”
“Definitely made sewing my jersey fabric easier”
“Work great on my Brother cs6000i”
“needles work very well”
What buyers complain about
“Break easily”
“Bad needles”
“Does not fit Brother CP60X or CS7000 base too narrow”
“NOT Heavy Duty”
“Dont fit in Singer Machines”
“they work horribly now”
“A lot of people have trouble with skipped stitches with some needles”
“They are pictured on cards, they came not on cards”
“Not worth it to pay a cheap price”
“These are not heavy-duty”
Top return reasons
Common questions
- Is 80/12 sewing machine needles profitable to sell on Amazon United States?
- The niche generates $219K/yr across 34 tracked products. 90-day search growth is -1.5%. Flapen's verdict: Worth a look (51/100).
- How competitive is the 80/12 sewing machine needles niche?
- 7 brands and 66 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 97% of demand.
- What do buyers complain about in 80/12 sewing machine needles?
- Top complaints mined from reviews: Durability, Quality-Overall, Size-Overall. The return rate is 0.6%.
- What does it cost to enter the 80/12 sewing machine needles niche?
- Listings span $5.87–$68.96; the average listing price is $16.35 (sweet spot $15–$100). The average incumbent carries 1,717 reviews — the moat a new listing must climb.