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80/12 Sewing Machine Needles

Maybe

An estimated 0.6% of orders come back. But the top 5 brands take 97% of clicks, so 80/12 Sewing Machine Needles is a Maybe.

Flapen Score
51
51 / 100
Top 26% of 4,656 Arts, Crafts & Sewing niches · +5 vs the category median of 46
Market size
$219K/yr111K searches / yr
90-day growth
-1.5%search demand this quarter
Competition
49%top-5 click share · 7 brands · 66 sellers

Flapen Score

80/12 Sewing Machine Needles against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, 80/12 Sewing Machine Needles is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The 80/12 Sewing Machine Needles market on Amazon at a glance

Shoppers on Amazon United States searched for 80/12 Sewing Machine Needles 111K times last year and spent an estimated $219K. The top 5 brands take 97% of clicks. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

An estimated 12.0% of those searches ended in a purchase.

Shoppers searched for this 111K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 12.0% of those searches ended in a purchase. Searches in the last 90 days moved -1.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $219K a year.

Searches, last 12 months
111K
Growth, 90 days vs prior 90
-1.5%
Conversion, latest week
12.0%
Market size, estimated
$219Ka year
Top search term
schmetz sewing machine needles49K searches a year

02 · Price

A sale here is worth $16.35.

Listings sell for $16.35 on average, from $5.87 to $68.96. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At $16.35 that is $4K to $8K a year per listing.

Average price
$16.35inside the $15 to $100 sweet spot
Price range
$5.87–$68.96
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
10K–13K
Units per listing a year
250–500
Revenue per listing a year
$4K–$8K
Returns
0.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

79% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #89 within Sewing Notions & Supplies. It carries 1,717 reviews at 4.75 stars, so a new listing needs social proof before a better product.

Sponsored listings
79%
Prime listings
94%
Out of stock, average day
0.0%
Average rank
#89in Sewing Notions & Supplies
Average rating
4.75 starsAmazon United States average 4.42 stars
Average reviews
1,717per listing
Listings tracked
34

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 53 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
53 months

Products

Top 80/12 Sewing Machine Needles products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 49% of clicks. Leaders hold, but buyers still shop past them.

Brands

7 rising

Sellers

66

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

49%

Top 20: 87%

Open market

1%

  • Brand 185%
  • Brand 24%
  • Brand 34%
  • Brand 43%
  • Brand 52%
  • Brand 62%
  • Open — no brand owns it (1 brand, 1%)

Search terms

Top 80/12 Sewing Machine Needles search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • schmetz sewing machine needles49K/yr
  • schmetz needles19K/yr
  • 80/12 sewing machine needles10K/yr
  • sewing machine needles 80/126K/yr
  • schmetz microtex needles 80/126K/yr
  • schmetz universal needles6K/yr
  • schmetz5K/yr
  • microtex needles 80/124K/yr
  • 80/12 embroidery machine needles4K/yr
  • schmetz needle3K/yr

Reviews and returns

What reviews say buyers love and hate about 80/12 Sewing Machine Needles

We read the reviews and the return reasons for every product selling here.

30%of positive reviews mention “Quality-Overall”
17%of negative reviews mention “Durability”
0.6%of orders come back
“Break easily”
A buyer, on “Durability”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common 80/12 Sewing Machine Needles questions

Answered from the same tracked data.