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60mm Rotary Cutter

Fail

Demand is soft, at -17.2% this quarter, so 60mm Rotary Cutter is a Fail.

Flapen Score
45
45 / 100
Ranks 2,538 of 4,656 Arts, Crafts & Sewing niches · −1 vs the category median of 46
Market size
$102K/yr38K searches / yr
90-day growth
-17.2%search demand this quarter
Competition
73%top-5 click share · 8 brands · 59 sellers

Flapen Score

60mm Rotary Cutter against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, 60mm Rotary Cutter is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The 60mm Rotary Cutter market on Amazon at a glance

Shoppers on Amazon United States searched for 60mm Rotary Cutter 38K times last year and spent an estimated $102K. The top 5 brands take 94% of clicks. Demand peaks in Feb–Mar. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 13.4% of those searches ended in a purchase.

Shoppers searched for this 38K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 13.4% of those searches ended in a purchase. Searches in the last 90 days moved -17.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $102K a year.

Searches, last 12 months
38K
Growth, 90 days vs prior 90
-17.2%
Conversion, latest week
13.4%
Market size, estimated
$102Ka year
Peak month
February2.7× the quietest month
Top search term
60mm rotary cutter11K searches a year

02 · Price

A sale here is worth $19.86.

Listings sell for $19.86 on average, from $11.41 to $32.16. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 250 to 500 of them. At $19.86 that is $5K to $10K a year per listing.

Average price
$19.86inside the $15 to $100 sweet spot
Price range
$11.41–$32.16
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
250–500
Revenue per listing a year
$5K–$10K
Returns
1.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

80% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.7% of listings are out of stock. The average listing ranks #61 within Sewing Notions & Supplies. It carries 2,139 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
80%
Prime listings
100%
Out of stock, average day
4.7%
Average rank
#61in Sewing Notions & Supplies
Average rating
4.48 starsAmazon United States average 4.42 stars
Average reviews
2,139per listing
Listings tracked
15

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 56 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
56 months

Products

Top 60mm Rotary Cutter products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 73% of clicks. A locked shelf that new listings rarely crack.

Brands

8 falling

Sellers

59

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

73%

Top 20: 100%

Open market

3%

  • Brand 148%
  • Brand 224%
  • Brand 315%
  • Brand 44%
  • Brand 53%
  • Brand 63%
  • Open — no brand owns it (2 brands, 3%)

Demand

60mm Rotary Cutter search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KHoliday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb, Mar · busiest ÷ quietest = 2.7×

Search terms

Top 60mm Rotary Cutter search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • 60mm rotary cutter11K/yr
  • 60 mm rotary cutter8K/yr
  • olfa 60mm rotary cutter5K/yr
  • rotary cutter 60mm5K/yr
  • 60 mm rotary cutter for fabric3K/yr
  • rotary cutter for fabric 60mm4K/yr
  • olfa rotary cutter 60mm3K/yr

Reviews and returns

What reviews say buyers love and hate about 60mm Rotary Cutter

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Quality-Overall”
19%of negative reviews mention “Durability”
1.3%of orders come back
“Dont last very long”
A buyer, on “Durability”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

22 topics

NegativePositive

FAQ

Common 60mm Rotary Cutter questions

Answered from the same tracked data.