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6 X 24 Inch Quilting Ruler

Fail

The top 5 brands take 95% of clicks, so 6 X 24 Inch Quilting Ruler is a Fail.

Flapen Score
41
41 / 100
Ranks 3,360 of 4,656 Arts, Crafts & Sewing niches · −5 vs the category median of 46
Market size
$84K/yr76K searches / yr
90-day growth
-19.6%search demand this quarter
Competition
56%top-5 click share · 10 brands · 42 sellers

Flapen Score

6 X 24 Inch Quilting Ruler against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, 6 X 24 Inch Quilting Ruler is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The 6 X 24 Inch Quilting Ruler market on Amazon at a glance

Shoppers on Amazon United States searched for 6 X 24 Inch Quilting Ruler 76K times last year and spent an estimated $84K. The top 5 brands take 95% of clicks. Demand peaks in Nov. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 5.7% of those searches ended in a purchase.

Shoppers searched for this 76K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.7% of those searches ended in a purchase. Searches in the last 90 days moved -19.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $84K a year.

Searches, last 12 months
76K
Growth, 90 days vs prior 90
-19.6%
Conversion, latest week
5.7%
Market size, estimated
$84Ka year
Peak month
November1.5× the quietest month
Top search term
omnigrid quilting rulers33K searches a year

02 · Price

A sale here is worth $19.45.

Listings sell for $19.45 on average, from $6.30 to $45.67. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At $19.45 that is $2K to $5K a year per listing.

Average price
$19.45inside the $15 to $100 sweet spot
Price range
$6.30–$45.67
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
$2K–$5K
Returns
1.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #123 within Quilting. It carries 2,534 reviews at 4.72 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#123in Quilting
Average rating
4.72 starsAmazon United States average 4.42 stars
Average reviews
2,534per listing
Listings tracked
30

04 · Newcomers

1 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
1Amazon's first-year sales bar
Average brand age
49 months

Products

Top 6 X 24 Inch Quilting Ruler products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 56% of clicks. Leaders hold, but buyers still shop past them.

Brands

10 falling

Sellers

42

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

56%

Top 20: 91%

Open market

3%

  • Brand 187%
  • Brand 23%
  • Brand 32%
  • Brand 41%
  • Brand 51%
  • Brand 61%
  • Open — no brand owns it (4 brands, 3%)

Demand

6 X 24 Inch Quilting Ruler search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KPrime Day '25Spike '25Spike '26AprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov · busiest ÷ quietest = 1.5×

Search terms

Top 6 X 24 Inch Quilting Ruler search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • omnigrid quilting rulers33K/yr
  • omnigrid12K/yr
  • omnigrip quilting rulers8K/yr
  • omnigrid rulers5K/yr
  • omnigrid ruler5K/yr
  • 2 1/2 inch quilting ruler5K/yr
  • 2.5 inch quilting ruler4K/yr
  • omnigrip3K/yr

Reviews and returns

What reviews say buyers love and hate about 6 X 24 Inch Quilting Ruler

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Quality-Overall”
13%of negative reviews mention “Functionality-Overall”
1.2%of orders come back
“Doesnt entirely serve your purpose”
A buyer, on “Functionality-Overall”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common 6 X 24 Inch Quilting Ruler questions

Answered from the same tracked data.