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5x7 Cardstock

Fail

The products selling today already average 4.6★, so 5x7 Cardstock is a Fail.

Flapen Score
48
48 / 100
Top 40% of 4,656 Arts, Crafts & Sewing niches · +2 vs the category median of 46
Market size
$367K/yr365K searches / yr
90-day growth
+4.3%search demand this quarter
Competition
63%top-5 click share · 18 brands · 21 sellers

Flapen Score

5x7 Cardstock against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, 5x7 Cardstock is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The 5x7 Cardstock market on Amazon at a glance

Shoppers on Amazon United States searched for 5x7 Cardstock 365K times last year and spent an estimated $367K. The top 5 brands take 67% of clicks. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 9.0% of those searches ended in a purchase.

Shoppers searched for this 365K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.0% of those searches ended in a purchase. Searches in the last 90 days moved +4.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $367K a year.

Searches, last 12 months
365K
Growth, 90 days vs prior 90
+4.3%
Conversion, latest week
9.0%
Market size, estimated
$367Ka year
Peak month
May1.3× the quietest month
Top search term
5x7 cardstock105K searches a year

02 · Price

A sale here is worth $11.17.

Listings sell for $11.17 on average, from $5.22 to $25.27. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,500 to 2,000 of them. At $11.17 that is $17K to $22K a year per listing.

Average price
$11.17under the $15 to $100 sweet spot
Price range
$5.22–$25.27
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
30K–40K
Units per listing a year
1,500–2,000
Revenue per listing a year
$17K–$22K
Returns
3.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.0% of listings are out of stock. The average listing ranks #103 within Paper & Paper Crafts. It carries 436 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
100%
Out of stock, average day
3.0%
Average rank
#103in Paper & Paper Crafts
Average rating
4.63 starsAmazon United States average 4.42 stars
Average reviews
436per listing
Listings tracked
24

04 · Newcomers

4 of last year's 7 launches cleared the first-year sales bar.

7 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
7
Successful launches
4Amazon's first-year sales bar
Average brand age
43 months

Products

Top 5x7 Cardstock products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 63% of clicks. Leaders hold, but buyers still shop past them.

Brands

18 falling

Sellers

21

Top-5 brand share

67%

Top 20: 100%

Top-5 click share

63%

Top 20: 96%

Open market

26%

  • Brand 118%
  • Brand 218%
  • Brand 313%
  • Brand 410%
  • Brand 58%
  • Brand 67%

Demand

5x7 Cardstock search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KPrime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top 5x7 Cardstock search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • 5x7 cardstock105K/yr
  • 5x7 cardstock paper53K/yr
  • 5x7 paper30K/yr
  • cardstock 5x733K/yr
  • card stock 5 x 731K/yr
  • 5x7 cards15K/yr
  • 5 x 7 cardstock14K/yr
  • 5x7 invitation paper12K/yr
  • 5x7 card stock10K/yr
  • 5x7 blank cards9K/yr

Reviews and returns

What reviews say buyers love and hate about 5x7 Cardstock

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Quality-Overall”
19%of negative reviews mention “Size-Overall”
3.2%of orders come back
“size too small”
A buyer, on “Size-Overall”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common 5x7 Cardstock questions

Answered from the same tracked data.