Is 5x7 canvas profitable to sell on Amazon United States?

The niche generates $211K/yr across 26 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is +10.2%. Flapen's verdict: Worth a look (52/100).

How competitive is the 5x7 canvas niche?

10 brands and 12 sellers compete. The top 5 products take 48% of clicks and top 5 brands hold 91% of demand.

What do buyers complain about in 5x7 canvas?

Top complaints mined from reviews: Quality-Overall, Size-Overall, Paint Quality. The return rate is 1.5%.

When does demand for 5x7 canvas peak?

Demand peaks in Dec; the busiest month runs 1.7× the quietest.

What does it cost to enter the 5x7 canvas niche?

Listings span $6.79–$39.25; the average listing price is $16.70 (sweet spot $15–$100). The average incumbent carries 6,134 reviews — the moat a new listing must climb.

5x7 canvas

Worth a look

Shows searches that convert (12.3% search→purchase), but strong incumbent ratings (4.7★) keeps it on the watch list.

Conversion

Incredible12.3%

search→purchase rate — share of searches ending in a sale

Returns

Great1.5%

return rate — above 5% kills the launch gate

Avg price

Great$16.70

avg listing price — sweet spot $15–$100

Price range

Great$6.79–$39.25

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Good48%

top-5 click share — leaders hold, buyers still browse

Market size

Okay$211K

$211K/yr · 103K searches

Growth

Okay+10.2%

90-day search growth — must beat 0% to launch

Review moat

Bad6,134.42

avg incumbent reviews — the moat a new listing must climb

Brand share

Bad91%

top-5 brand share — brand-locked demand

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

According to Flapen's Amazon United States niche tracking, 5x7 canvas is a $211K/yr Amazon United States market (103K searches/yr). The top 5 brands hold 91% of demand. Demand peaks in Dec. Verdict: Worth a look — 52/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

5x7 canvas market data

Units sold / yr: 13K–15K; avg 500–750/product
Revenue / yr: $209K–$251K; units × avg price
Conversion rate: 12.3%
Avg BSR: #17
Page quality: 0%
Prime: 100%
Sponsored: 92%
Out of stock: 12.0%
Avg brand age: 49 months
Avg seller age: 196 days

Competition & brand share

The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.

Brands

10 rising

Sellers

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

48%

Top 20: 94%

Open market

ESRICH28%
Simetufy28%
PHOENIX17%
BAKEYBA10%
FUMILE8%
FIXSMITH4%
Open — no brand owns it (4 brands, 6%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +10.2% search growth over the last 90 days.

Peak months: Dec · busiest ÷ quietest = 1.7×

Open Trend

Top 5x7 canvas search terms

5x7 canvas26K/yr +24.3%11.2% conv.
canvas for painting 5x717K/yr +5.7%9.8% conv.
5x7 canvas for painting18K/yr -13.1%11.7% conv.
canvas 5x711K/yr +4.7%9.5% conv.
5x7 canvas boards8K/yr +62.0%12.3% conv.
5x7 canvas bulk4K/yr +31.3%10.1% conv.
5 x 7 canvas4K/yr +27.4%12.6% conv.
5 x 7 canvas for painting3K/yr +21.1%10.6% conv.
canvas bulk 5x72K/yr +16.6%8.0% conv.
canvases for painting 5x72K/yr -6.2%10.0% conv.

All search terms

Top 5x7 canvas products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Simetufy 12 Pack 5x7 Inch Small Flat Canvas Boards for Painting Gesso Primed Acid-Free 100% Cotton Blank Canvas Panels for Kids Non Toxic

Simetufy$8.804.8★3,553 rev

PHOENIX Small Painting Canvas Panels 5x7 Inch 24 Bulk Pack - 8 Oz Triple Primed 100% Cotton Acid Free Canvas Boards for Painting White Blank Flat Canvas Boards for Acrylic Oil Paints

PHOENIX$13.534.7★19,343 rev

5x7 Inch Canvas Boards for Painting 8 Pack Primed Acid-Free Blank Canvas Panels Mini Canvas for Beginners & Artist Small Canvases for Painting for Classroom and Painting Parties.

FUMILE$6.794.7★440 rev

ESRICH Small Canvases for Painting 6 Pack Canvas 5x7 Inch Stretched Canvas 2/5 Profile Primed Acid Free Painting Canvas for Kids for Oil Paint Watercolor Acrylic Paint Gouache &Tempera.

ESRICH$8.874.6★1,374 rev

ESRICH 5x7IN Small Canvases for Painting 12 Pack Mini Canvas Boards Cotton Painting Canvas Primed Acid Free Mini Blank Canvas Panels for Oil Paint Watercolor Acrylic Paint Gouache&Tempera.

ESRICH$8.404.6★1,027 rev

Newest

by launch date

ESRICH Small Canvases for Painting 5x7 4 Pack Stretched Canvases for Painting 5/8 Profile Primed Acid Free Painting Canvas for Kids for Oil Paint Watercolor Acrylic Paint Gouache Tempera.

ESRICH$7.71249 rev

4mo ago

40 Pack 5x7 Inch Canvas Boards Small Canvas Panels for Kids Painting 100% Cotton White Blank for Acrylic Oil Watercolor Paint

BAKEYBA$16.44403 rev

4mo ago

BAKEYBA 100 Pack 5x7 Inch Small Painting Canvas Boards for Kids Blank Canvas Panels White 100% Cotton for Acrylics Oil Watercolor Tempera Paints Art Class Supplies

BAKEYBA$30.13403 rev

8mo ago

Simetufy 5x7inch 30 Pack Small Canvas Panels for Painting Mini Canvas Boards Primed Acid Free for Watercolor Acrylic Paint

Simetufy$14.763,553 rev

1y ago

Simetufy 5x7 inch 120 Pack Small Painting Canvas Boards- Gesso Primed Acid-Free 100% Cotton Canvas Panels for Acrylics Oil Watercolor Tempera Paints

Simetufy$39.25872 rev

1y ago

What buyers say about 5x7 canvas

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall23%

“Good Quality”

Value For Money19%

“Inexpensive party craft”

Advertised Vs Actual Product16%

“As described”

Size-Overall15%

“Perfect size”

Design-Overall8%

“are great to test your concept designs”

Paint Quality7%

“are easy to paint on”

Weight Light2%

“Bulk and decent”

Material Quality2%

“A wonderful craft material for a kid's keepsake art”

Print Quality2%

“Perfect for art projects with paw prints”

Fun/Entertainment Experience2%

“Fun to use”

What buyers complain about

Quality-Overall27%

“garbage”

Size-Overall14%

“Small canvases”

Paint Quality14%

“literally detariorated under my paint”

Compatibility-Overall9%

“It don't work with these boards”

Thickness9%

“Very thin canvas”

Strength7%

“you can see how sloppy it is”

Shape/Style5%

“Wasn't a true rectangle”

Material Quality5%

“Very cheap feeling”

Design-Overall2%

“Very sloppy construction the photo attached is of the back of the canvas”

Durability2%

“Light weight and not durable”

Top return reasons

Size-Overall79%

Value For Money5%

Advertised Vs Actual Product4%

Thin3%

Material Quality2%

Thickness2%

Frame Quality1%

Quality-Overall1%

Stretchability/Expandability/Elasticity1%

Paint Quality1%

Common questions

Is 5x7 canvas profitable to sell on Amazon United States?: The niche generates $211K/yr across 26 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is +10.2%. Flapen's verdict: Worth a look (52/100).
How competitive is the 5x7 canvas niche?: 10 brands and 12 sellers compete. The top 5 products take 48% of clicks and top 5 brands hold 91% of demand.
What do buyers complain about in 5x7 canvas?: Top complaints mined from reviews: Quality-Overall, Size-Overall, Paint Quality. The return rate is 1.5%.
When does demand for 5x7 canvas peak?: Demand peaks in Dec; the busiest month runs 1.7× the quietest.
What does it cost to enter the 5x7 canvas niche?: Listings span $6.79–$39.25; the average listing price is $16.70 (sweet spot $15–$100). The average incumbent carries 6,134 reviews — the moat a new listing must climb.