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5mm macrame cord

Skip it

A small market ($51K/yr) — this niche doesn't clear our bar today.

Market size 13Growth 19Conversion 23Competition 72Returns 64Price range 70Avg price 81Brand share 62Review moat 41Quality gap 21

Avg price

Great$17.25

avg listing price — sweet spot $15–$100

Competition

Good42%

top-5 click share — leaders hold, buyers still browse

Price range

Good$5.40–$37.50

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Good2.4%

return rate — above 5% kills the launch gate

Brand share

Good68%

top-5 brand share — brands hold most of the demand

Review moat

Okay2,390.33

avg incumbent reviews — the moat a new listing must climb

Conversion

Bad1.8%

search→purchase rate — share of searches ending in a sale

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Growth

Bad-11.7%

90-day search growth — must beat 0% to launch

Market size

Bad$51K

$51K/yr · 160K searches

According to Flapen's Amazon United States niche tracking, 5mm macrame cord is a $51K/yr Amazon United States market (160K searches/yr). The top 5 brands hold 68% of demand. Verdict: Skip it — 42/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

5mm macrame cord market data

Units sold / yr
4K–5K
avg 100–250/product
Revenue / yr
$69K–$86K
units × avg price
Conversion rate
1.8%
Avg BSR
#136
Page quality
0%
Prime
77%
Sponsored
74%
Out of stock
0.4%
Avg brand age
45 months
Avg seller age
202 days

Competition & brand share

The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.

Brands

20 falling

Sellers

29

Top-5 brand share

68%

Top 20: 100%

Top-5 click share

42%

Top 20: 79%

Open market

27%

  • Bobbiny23%
  • NOANTA14%
  • FLIPPED14%
  • ZUEXT11%
  • AIFUN6%
  • TECEUM5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -11.7% search growth over the last 90 days.
4K3KBlack Friday '24Holiday '24Prime Day '25Spike '25Black Friday '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.6×

Top 5mm macrame cord search terms

  • 5mm macrame cord39K/yr
  • macrame cord 5mm31K/yr
  • bobbiny 5mm braided cord19K/yr
  • 5mm braided cotton cord7K/yr
  • 5 mm macrame cord12K/yr
  • 5mm cotton cord7K/yr
  • 5mm braided cord8K/yr
  • 5mm cord6K/yr
  • bobbiny7K/yr
  • 5mm braided macrame cord7K/yr
All search terms

Top 5mm macrame cord products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%$2K8%$4K12%$6K16%$8K101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about 5mm macrame cord

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall15%

“Better than what I was using prior”

Value For Money12%

“Oh yeah this stuff is good definitely worth your money for how much you get”

Advertised Vs Actual Product11%

“Better than expected”

Thickness10%

“Thickness is really good”

Material Quality9%

“makes great crafting material”

Ease Of Use8%

“Easy to use”

Color7%

“Pretty color”

Texture/Consistency-Overall4%

“I like its firm texture”

Fun/Entertainment Experience3%

“Fun class”

Size-Overall3%

“the size and tightness of the cord made it a perfect selection”

What buyers complain about

Material Quality23%

“I do not want polyester”

Advertised Vs Actual Product17%

“This is false advertising”

Size-Overall10%

“Not the length specified”

Value For Money9%

“expensive”

Stretchability/Expandability/Elasticity8%

“doesn't stretch out like other rope”

Thin3%

“Thinner”

Quality-Overall3%

“abandoned the project bc of the low quality of the cord”

Thickness3%

“its about as thick as like a computer power cable”

Hard Feel3%

“Obviously not like that soft”

Durability1%

“Not durable”

Top return reasons

Size-Overall25%
Color15%
Thickness12%
Thin11%
Advertised Vs Actual Product8%
Material Quality7%
Value For Money6%
Functionality-Overall3%
Quality-Overall3%
Weight Heavy2%

Common questions

Is 5mm macrame cord profitable to sell on Amazon United States?
The niche generates $51K/yr across 43 tracked products. 90-day search growth is -11.7%. Flapen's verdict: Skip it (42/100).
How competitive is the 5mm macrame cord niche?
20 brands and 29 sellers compete. The top 5 products take 42% of clicks and top 5 brands hold 68% of demand.
What do buyers complain about in 5mm macrame cord?
Top complaints mined from reviews: Material Quality, Advertised Vs Actual Product, Size-Overall. The return rate is 2.4%.
When does demand for 5mm macrame cord peak?
Demand is steady year-round — the busiest month runs 1.6× the quietest.
What does it cost to enter the 5mm macrame cord niche?
Listings span $5.40–$37.50; the average listing price is $17.25 (sweet spot $15–$100). The average incumbent carries 2,390 reviews — the moat a new listing must climb.