464 soy wax for candle making
Skip itA concentrated shelf (top 5 take 79% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible1.0%return rate — above 5% kills the launch gate
Avg price
Great$53.21avg listing price — sweet spot $15–$100
Price range
Good$17.14–$149.17cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good4.2%search→purchase rate — share of searches ending in a sale
Brand share
Okay90%top-5 brand share — brands hold most of the demand
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad7,136.75avg incumbent reviews — the moat a new listing must climb
Market size
Bad$85K$85K/yr · 38K searches
Growth
Bad-10.4%90-day search growth — must beat 0% to launch
Competition
Bad79%top-5 click share — a locked-up shelf
According to Flapen's Amazon United States niche tracking, 464 soy wax for candle making is a $85K/yr Amazon United States market (38K searches/yr). The top 5 brands hold 90% of demand. Demand peaks in Jan–Feb–Nov. Verdict: Skip it — 37/100.
Data updated Jul 6, 2026 · scored weekly · How we score niches
464 soy wax for candle making market data
- Units sold / yr
- 3K–3K
- avg 100–250/product
- Revenue / yr
- $133K–$160K
- units × avg price
- Conversion rate
- 4.2%
- Avg BSR
- #120
- Page quality
- 0%
- Prime
- 83%
- Sponsored
- 75%
- Out of stock
- 11.2%
- Avg brand age
- 54 months
- Avg seller age
- 205 days
Competition & brand share
The top 5 products capture 79% of clicks — a locked-up shelf that new listings rarely crack.Brands
9 falling
Sellers
15
Top-5 brand share
90%
Top 20: 100%
Top-5 click share
79%
Top 20: 100%
Open market
6%
- The Candlemaker's Store33%
- Generic24%
- American Soy Organics18%
- Hearth & Harbor10%
- Golden Brand5%
- Ingredients Store4%
- Open — no brand owns it (3 brands, 6%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -10.4% search growth over the last 90 days.Peak months: Jan, Feb, Nov · busiest ÷ quietest = 3.0×
Top 464 soy wax for candle making search terms
- 464 soy wax for candle making16K/yr
- 464 soy wax8K/yr
- golden brands 464 soy wax4K/yr
- soy wax 4644K/yr
- golden wax 464 soy wax3K/yr
- golden wax 4643K/yr
Top 464 soy wax for candle making products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 12 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
The Candlemakers Store Natural Soy 464 Wax for Candle-Making: 10 lb Flakes 115-120F Melt Point
The Candlemaker's Store$35.504.5★1,797 rev
Golden Brands 464 Soy Wax 45 poundlb Box Golden Wax 464 Natural Soy Wax Flakes for Candle Making and DIY Projects All-Natural Paraffin-Free Candle Making Supplies by Golden Wax
Generic$149.174.5★56 rev
Hearth & Harbor Organic Soy Candle Wax for Candle Making 10 lbs Natural Candles Making Supplies Beeswax-Free Paraffin-Free Pure Soy Wax Flakes Perfect for Candles Tealights and Melts
Hearth & Harbor$33.264.6★6,503 rev
American Soy Organics Freedom Soy Wax Beads for Candle Making - Natural Candle Making Supplies - Paraffin-Free Beeswax-Free Candle Wax for Container Candles Tealights and Wax Melts 25 lbs
American Soy Organics$84.654.8★20,967 rev
American Soy Organics Freedom Soy Wax Beads for Candle Making - Natural Candle Making Supplies - Paraffin-Free Beeswax-Free Candle Wax for Container Candles Tealights and Wax Melts 5 lbs
American Soy Organics$22.984.8★20,967 rev
Newest
by launch date
TFC All Natural Premium Soy Flakes Golden Wax 464 Easy to Melt and Measure Candle Making Supplies for DIY Projects and Candle Making Kits (2 LB)
The Flaming Candle$17.1420 rev
Grcdoyvl Pure Soy Wax Flakes DIY Soft Candle Natural Soy Wax for Candle Making 10 lb Bag
Grcdoyvl$29.42321 rev
Golden Brands 464 Soy Wax 45 poundlb Box Golden Wax 464 Natural Soy Wax Flakes for Candle Making and DIY Projects All-Natural Paraffin-Free Candle Making Supplies by Golden Wax
Generic$149.1756 rev
Hearth & Harbor Organic Soy Candle Wax for Candle Making 10 lbs Natural Candles Making Supplies Beeswax-Free Paraffin-Free Pure Soy Wax Flakes Perfect for Candles Tealights and Melts
Hearth & Harbor$33.266,503 rev
Golden Brand 464 Soy Wax Flakes All Natural Soy Wax Wholesale Wax for Candle Making Supplies (45 LB) White GW-464
Golden Brand$144.75117 rev
Trending
90-day click momentumGrcdoyvl Pure Soy Wax Flakes DIY Soft Candle Natural Soy Wax for Candle Making 10 lb Bag
Grcdoyvl$29.424.2★
American Soy Organics Freedom Soy Wax Beads for Candle Making - Natural Candle Making Supplies - Paraffin-Free Beeswax-Free Candle Wax for Container Candles Tealights and Wax Melts 5 lbs
American Soy Organics$22.984.8★
TFC All Natural Premium Soy Flakes Golden Wax 464 Easy to Melt and Measure Candle Making Supplies for DIY Projects and Candle Making Kits (2 LB)
The Flaming Candle$17.144.9★
Hearth & Harbor Organic Soy Candle Wax for Candle Making 10 lbs Natural Candles Making Supplies Beeswax-Free Paraffin-Free Pure Soy Wax Flakes Perfect for Candles Tealights and Melts
Hearth & Harbor$33.264.6★
Golden Brands 464 Soy Wax 45 poundlb Box Golden Wax 464 Natural Soy Wax Flakes for Candle Making and DIY Projects All-Natural Paraffin-Free Candle Making Supplies by Golden Wax
Generic$149.174.5★
What buyers say about 464 soy wax for candle making
What buyers praise and complain about, mined from review topics.What buyers love
“Great quality wax”
“Easy to use”
“It blended well with fragrance oils”
“Affordable”
“As described”
“gives a clean”
“These come in small crumbles that heat up beautifully”
“Fun”
“takes color great”
“Great Texture, Great for Candle making I am starting a business so I'm very excited to use this amazing wax for Candles”
What buyers complain about
“Sometimes I feel like the soy smell is a bit much”
“It burn only in the middle even with very small glass container very bad product very disappointed never buy again”
“I wish you could get more for your $”
“not as good as other brands”
“However, with this product the color is even just in one side, and in the other side it looks like an uneven melt and the color get more pail and with a separation of product”
“Doesn't work well”
“I couldnt even fix them with a heat gun”
“Too soft”
“This caused a lot of waste”
“cracks are all the way down”
Top return reasons
Common questions
- Is 464 soy wax for candle making profitable to sell on Amazon United States?
- The niche generates $85K/yr across 12 tracked products. 90-day search growth is -10.4%. Flapen's verdict: Skip it (37/100).
- How competitive is the 464 soy wax for candle making niche?
- 9 brands and 15 sellers compete. The top 5 products take 79% of clicks and top 5 brands hold 90% of demand.
- What do buyers complain about in 464 soy wax for candle making?
- Top complaints mined from reviews: Smell, Flammable, Value For Money. The return rate is 1.0%.
- When does demand for 464 soy wax for candle making peak?
- Demand peaks in Jan–Feb–Nov; the busiest month runs 3.0× the quietest.
- What does it cost to enter the 464 soy wax for candle making niche?
- Listings span $17.14–$149.17; the average listing price is $53.21 (sweet spot $15–$100). The average incumbent carries 7,137 reviews — the moat a new listing must climb.