40 oz sublimation tumbler with handle
Worth a lookShows a sweet-spot price point ($39.39 avg), but soft demand (-1.1% this quarter) keeps it on the watch list.
Avg price
Incredible$39.39avg listing price — sweet spot $15–$100
Review moat
Great129.93avg incumbent reviews — the moat a new listing must climb
Returns
Good2.4%return rate — above 5% kills the launch gate
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Brand share
Good70%top-5 brand share — brands hold most of the demand
Price range
Good$14.33–$163.94cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay3.9%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Bad$100K$100K/yr · 66K searches
Growth
Bad-1.1%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, 40 oz sublimation tumbler with handle is a $100K/yr Amazon United States market (66K searches/yr). The top 5 brands hold 70% of demand. Demand peaks in Aug–Oct–Dec. Verdict: Worth a look — 50/100.
Data updated Jul 10, 2026 · scored weekly · How we score niches
40 oz sublimation tumbler with handle market data
- Units sold / yr
- 3K–3K
- avg 0–100/product
- Revenue / yr
- $98K–$118K
- units × avg price
- Conversion rate
- 3.9%
- Avg BSR
- #2,217
- Page quality
- 0%
- Prime
- 93%
- Sponsored
- 79%
- Out of stock
- 28.1%
- Avg brand age
- 28 months
- Avg seller age
- 155 days
Competition & brand share
The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.Brands
13 falling
Sellers
20
Top-5 brand share
70%
Top 20: 100%
Top-5 click share
47%
Top 20: 92%
Open market
18%
- D·S19%
- Hogg14%
- PYD Life13%
- YOUKE OLA12%
- AGH12%
- Joyclub12%
- Open — no brand owns it (7 brands, 18%)
Demand & seasonality
Weekly Amazon search volume, last 101 weeks — -1.1% search growth over the last 90 days.Peak months: Aug, Oct, Dec · busiest ÷ quietest = 2.3×
Top 40 oz sublimation tumbler with handle search terms
- 40 oz sublimation tumbler13K/yr
- 40 oz sublimation tumbler with handle14K/yr
- 40oz sublimation tumbler with handle12K/yr
- sublimation tumblers 40 oz9K/yr
- 40oz sublimation tumbler9K/yr
- sublimation 40 oz tumbler5K/yr
- 40 oz sublimation tumblers3K/yr
Top 40 oz sublimation tumbler with handle products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Joyclub Personalized Graduation Gifts 4 Pack 40oz Sublimation Tumbler with Handle Insulated Large Tumbler Bulk Coffee Travel Cups Stainless Steel Travel Mug for DIY Craft Heat Press Print
Joyclub$35.394.5★420 rev
YOUKE OLA 8 Pack Sublimation Tumblers 40oz with Handle Blanks Stainless Steel Insulated Large Tumbler Bulk Coffee Travel Cups for Tumbler Heat Press Sublimation Oven Printing White
YOUKE OLA$59.824.7★182 rev
DS 4 Pack 40 oz Sublimation Tumbler with Handle Insulated Large Sublimation Tumblers Bulk with Lids and Straws Stainless Steel Coffee Mugs for DIY Craft Heat Press Print
D·S$35.704.2★242 rev
DS 8 Pack Sublimation Tumblers 40 OZ with Handle Blank Insulated Large Tumbler Bulk Coffee Travel Cups Stainless Steel Travel Mug for DIY Craft Heat Press Print
D·S$61.574.2★20 rev
PYD Life 40 OZ Sublimation Tumblers with Removable Handle and Straw Lid Blanks White for 40 OZ Tumbler Heat Press Sublimation Oven Printing 2 Pack
PYD Life$25.224.7★379 rev
Newest
by launch date
PYD Life 4 Pack Sublimation Sports Water Bottle Blanks 32 OZ 960 ML White Tumblers Cups Vacuum Flask Jug with Straw Spout Pop Lid and Silicone Handle for Sublimation Printing
PYD Life$43.5642 rev
VEVOR Sublimation Tumblers 8 Pack 40 oz Tumblers Bulk with Handle Stainless Steel Sublimation Cups with Lids and Straws Double Wall Insulated Tumbler Blank for DIY Personalized Customization
VEVOR$55.4413 rev
YOUKE OLA 8 Pack Sublimation Tumblers 40oz with Handle and Straw Lid Blanks Stainless Steel Insulated Large Tumbler Bulk Coffee Travel Cups for Tumbler Heat Press Sublimation Oven Printing White
YOUKE OLA$57.1534 rev
YOUKE OLA 8 Pack Sublimation Tumblers 40oz with Handle Blanks Stainless Steel Insulated Large Tumbler Bulk Coffee Travel Cups for Tumbler Heat Press Sublimation Oven Printing White
YOUKE OLA$59.82182 rev
PYD Life 2 Pack 40 OZ Sublimation Tumblers with Removable Handle White Blanks Stainless Steel Cups Mugs with Lid and Plastic Straw for Tumbler Heat Press Sublimation Oven Printing
PYD Life$24.05200 rev
Trending
90-day click momentum
Hogg 40oz Traveler - Holographic Shimmer 40 oz Sublimation Tumblers Bulk Sublimation Tumblers with Handle
Hogg$14.534.7★
DS 8 Pack Sublimation Tumblers 40 OZ with Handle Blank Insulated Large Tumbler Bulk Coffee Travel Cups Stainless Steel Travel Mug for DIY Craft Heat Press Print
D·S$61.574.2★
PYD Life 2 Pack 40 OZ Sublimation Tumblers with Removable Handle White Blanks Stainless Steel Cups Mugs with Lid and Plastic Straw for Tumbler Heat Press Sublimation Oven Printing
PYD Life$24.054.6★
PYD Life 4 Pack Sublimation Sports Water Bottle Blanks 32 OZ 960 ML White Tumblers Cups Vacuum Flask Jug with Straw Spout Pop Lid and Silicone Handle for Sublimation Printing
PYD Life$43.564.5★
VEVOR Sublimation Tumblers 8 Pack 40 oz Tumblers Bulk with Handle Stainless Steel Sublimation Cups with Lids and Straws Double Wall Insulated Tumbler Blank for DIY Personalized Customization
VEVOR$55.444.7★
What buyers say about 40 oz sublimation tumbler with handle
What buyers praise and complain about, mined from review topics.What buyers love
“Overall, the cup has a nice appearance and when finished looks expensive and is durable”
“Bright colors outcome”
“beautiful design”
“Great tumbler that worked perfect for Christmas gifts”
“Great item for the price”
“They seem to be very durable as well”
“making it easy to handle”
“Work done well”
“I love the durability, leak proof, fit, color and ice retention it's all perfect and my clients love them too”
“hold temperatures well”
What buyers complain about
“Not the best for your money”
“Cheap compared to other brands”
“ALL handles broke at the screw top lid which was really disappointing”
“Tumbler doesnt fit inside the box”
“Hogg doesnt even offer replacements”
“I would say that the screws are a little hard to get into the handles when youre putting them together though”
“Waste of time & money”
“she didnt even have it five minutes before the handle fell off”
“not even shimmer”
“I dont like the bottom is shaped hard to make design”
Top return reasons
Common questions
- Is 40 oz sublimation tumbler with handle profitable to sell on Amazon United States?
- The niche generates $100K/yr across 29 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -1.1%. Flapen's verdict: Worth a look (50/100).
- How competitive is the 40 oz sublimation tumbler with handle niche?
- 13 brands and 20 sellers compete. The top 5 products take 47% of clicks and top 5 brands hold 70% of demand.
- What do buyers complain about in 40 oz sublimation tumbler with handle?
- Top complaints mined from reviews: Value For Money, Quality-Overall, Handle Quality. The return rate is 2.4%.
- When does demand for 40 oz sublimation tumbler with handle peak?
- Demand peaks in Aug–Oct–Dec; the busiest month runs 2.3× the quietest.
- What does it cost to enter the 40 oz sublimation tumbler with handle niche?
- Listings span $14.33–$163.94; the average listing price is $39.39 (sweet spot $15–$100). The average incumbent carries 130 reviews — the moat a new listing must climb.