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4 Inch Ribbon

Fail

Demand is soft, at -31.3% this quarter, so 4 Inch Ribbon is a Fail.

Flapen Score
43
43 / 100
Ranks 2,976 of 4,656 Arts, Crafts & Sewing niches · −3 vs the category median of 46
Market size
$58K/yr283K searches / yr
90-day growth
-31.3%search demand this quarter
Competition
16%top-5 click share · 24 brands · 29 sellers

Flapen Score

4 Inch Ribbon against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, 4 Inch Ribbon is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The 4 Inch Ribbon market on Amazon at a glance

Shoppers on Amazon United States searched for 4 Inch Ribbon 283K times last year and spent an estimated $58K. The top 5 brands take 59% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 1.3% of those searches ended in a purchase.

Shoppers searched for this 283K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.3% of those searches ended in a purchase. Searches in the last 90 days moved -31.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $58K a year.

Searches, last 12 months
283K
Growth, 90 days vs prior 90
-31.3%
Conversion, latest week
1.3%
Market size, estimated
$58Ka year
Peak month
November26.4× the quietest month
Top search term
4 inch wired ribbon48K searches a year

02 · Price

A sale here is worth $16.09.

Listings sell for $16.09 on average, from $6.64 to $29.91. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 0 to 100 of them. At $16.09 that is $0 to $2K a year per listing.

Average price
$16.09inside the $15 to $100 sweet spot
Price range
$6.64–$29.91
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
5.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

68% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 12.3% of listings are out of stock. The average listing ranks #3,157 within Trim & Embellishments. It carries 366 reviews at 4.62 stars, so a new listing needs social proof before a better product.

Sponsored listings
68%
Prime listings
99%
Out of stock, average day
12.3%
Average rank
#3,157in Trim & Embellishments
Average rating
4.62 starsAmazon United States average 4.42 stars
Average reviews
366per listing
Listings tracked
92

04 · Newcomers

5 of last year's 32 launches cleared the first-year sales bar.

32 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
32
Successful launches
5Amazon's first-year sales bar
Average brand age
35 months

Products

Top 4 Inch Ribbon products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 16% of clicks. An open shelf where new products get seen.

Brands

24 falling

Sellers

29

Top-5 brand share

59%

Top 20: 98%

Top-5 click share

16%

Top 20: 43%

Open market

34%

  • Brand 120%
  • Brand 215%
  • Brand 39%
  • Brand 48%
  • Brand 57%
  • Brand 67%

Demand

4 Inch Ribbon search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KSpike '24Black Friday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 26.4×

Search terms

Top 4 Inch Ribbon search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • 4 inch wired ribbon48K/yr
  • 4 wired ribbon18K/yr
  • 4 inch ribbon wired18K/yr
  • 4 inch satin ribbon6K/yr
  • 4 ribbon wired9K/yr
  • 4 inch wide wired ribbon for christmas tree15K/yr
  • 4 inch red ribbon5K/yr
  • wired ribbon 4 inch8K/yr
  • 4 inch wired christmas ribbon39K/yr
  • 4 inch velvet ribbon10K/yr

Reviews and returns

What reviews say buyers love and hate about 4 Inch Ribbon

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Quality-Overall”
11%of negative reviews mention “Advertised Vs Actual Product”
5.7%of orders come back
“Doesnt match description”
A buyer, on “Advertised Vs Actual Product”11% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common 4 Inch Ribbon questions

Answered from the same tracked data.