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Yoga Mat

Fail

Shoppers spend an estimated $30K a year here, so Yoga Mat is a Fail.

Flapen Score
38
38 / 100
Top 29% of 53 Sporting Goods niches · +3 vs the category median of 35
Market size
$30K/yr23K searches / yr
90-day growth
+4.1%search demand this quarter
Competition
50%top-5 click share · 17 brands · 24 sellers

Flapen Score

Yoga Mat against its category

The dotted line is the Sporting Goods average. Past it, Yoga Mat is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Yoga Mat market on Amazon at a glance

Shoppers on Amazon Singapore searched for Yoga Mat 23K times last year and spent an estimated $30K. The top 5 brands take 70% of clicks. Flapen scores it 38 out of 100, a Fail.

01 · Demand

An estimated 1.7% of those searches ended in a purchase.

Shoppers searched for this 23K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 1.7% of those searches ended in a purchase. Searches in the last 90 days moved +4.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $30K a year.

Searches, last 12 months
23K
Growth, 90 days vs prior 90
+4.1%
Conversion, latest week
1.7%
Market size, estimated
$30Ka year
Top search term
yoga mat18K searches a year

02 · Price

A sale here is worth $79.17.

Listings sell for $79.17 on average, from $18.10 to $318.62. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $79.17 that is $0 to $8K a year per listing.

Average price
$79.17inside the $15 to $100 sweet spot
Price range
$18.10–$318.62
Amazon Singapore median price
$30.00across 1,590 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
$0–$8K
Returns
3.0%of orders · Amazon Singapore median 0.0%

03 · Entry bar

The bar here is reviews.

41% of listings pay for placement with sponsored ads. 85% ship with Prime. On an average day, 13.4% of listings are out of stock. The average listing ranks #40 within Sporting Goods. It carries 4,810 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings
41%
Prime listings
85%
Out of stock, average day
13.4%
Average rank
#40in Sporting Goods
Average rating
4.53 starsAmazon Singapore average 4.47 stars
Average reviews
4,810per listing
Listings tracked
27

04 · Newcomers

0 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 60 months on average, so the names here are established.

Launched, last 12 months
6
Successful launches
0Amazon's first-year sales bar
Average brand age
60 months

Products

Top Yoga Mat products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 50% of clicks. Leaders hold, but buyers still shop past them.

Brands

17 flat

Sellers

24

Top-5 brand share

70%

Top 20: 100%

Top-5 click share

50%

Top 20: 93%

Open market

24%

  • Brand 134%
  • Brand 211%
  • Brand 310%
  • Brand 49%
  • Brand 57%
  • Brand 66%

Demand

Yoga Mat search demand

Weekly searches over the year, seasonality beneath. Pick a range.

800600Spike '25Black Friday '25Spike '26Prime Day '26SepOctNovDecJanFebMarAprMayJunJul

Peak months: Nov · busiest ÷ quietest = 1.6× · 11 of 12 months tracked

Search terms

Top Yoga Mat search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • yoga mat18K/yr
  • exercise mat3K/yr
  • pilates mat917/yr
  • yoga mat thick892/yr

Reviews and returns

What reviews say buyers love and hate about Yoga Mat

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Advertised Vs Actual Product”
33%of negative reviews mention “Grip”
3.0%of orders come back
“Slippery”
A buyer, on “Grip”33% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

9 topics

NegativePositive

Keep looking

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Niches in the same category that score near this one. Research these next.

FAQ

Common Yoga Mat questions

Answered from the same tracked data.