- Flapen Score
- 38 / 100Top 29% of 53 Sporting Goods niches · +3 vs the category median of 3538
- Market size
- $30K/yr23K searches / yr
- 90-day growth
- +4.1%search demand this quarter
- Competition
- 50%top-5 click share · 17 brands · 24 sellers
Flapen Score
Yoga Mat against its category
The dotted line is the Sporting Goods average. Past it, Yoga Mat is stronger. Inside it, weaker.
Market
The Yoga Mat market on Amazon at a glance
Shoppers on Amazon Singapore searched for Yoga Mat 23K times last year and spent an estimated $30K. The top 5 brands take 70% of clicks. Flapen scores it 38 out of 100, a Fail.
01 · Demand
An estimated 1.7% of those searches ended in a purchase.
Shoppers searched for this 23K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 1.7% of those searches ended in a purchase. Searches in the last 90 days moved +4.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $30K a year.
- Searches, last 12 months
- 23K
- Growth, 90 days vs prior 90
- +4.1%
- Conversion, latest week
- 1.7%
- Market size, estimated
- $30Ka year
- Top search term
- yoga mat18K searches a year
02 · Price
A sale here is worth $79.17.
Listings sell for $79.17 on average, from $18.10 to $318.62. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $79.17 that is $0 to $8K a year per listing.
- Average price
- $79.17inside the $15 to $100 sweet spot
- Price range
- $18.10–$318.62
- Amazon Singapore median price
- $30.00across 1,590 niches
- Units sold a year
- 250–500
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$8K
- Returns
- 3.0%of orders · Amazon Singapore median 0.0%
03 · Entry bar
The bar here is reviews.
41% of listings pay for placement with sponsored ads. 85% ship with Prime. On an average day, 13.4% of listings are out of stock. The average listing ranks #40 within Sporting Goods. It carries 4,810 reviews at 4.53 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 41%
- Prime listings
- 85%
- Out of stock, average day
- 13.4%
- Average rank
- #40in Sporting Goods
- Average rating
- 4.53 starsAmazon Singapore average 4.47 stars
- Average reviews
- 4,810per listing
- Listings tracked
- 27
04 · Newcomers
0 of last year's 6 launches cleared the first-year sales bar.
6 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 60 months on average, so the names here are established.
- Launched, last 12 months
- 6
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 60 months
Products
Top Yoga Mat products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Liforme Original Yoga Mat ? Free Yoga Bag Included - Patented Alignment System Warrior-like Grip Non-slip Eco-friendly and Biodegradable sweat-resistant 4.2mm thick mat for comfort - Grey
- Price
- $229.40
- Rating
- 4.7/5
- Reviews
- 3,022
- Age
- 9y ago

Liforme Original Yoga Mat Free Yoga Bag Included - Patented Alignment System Warrior-like Grip Non-slip Eco-friendly sweat-resistant 4.2mm thick mat for comfort (Olive)
- Price
- $212.90
- Rating
- 4.7/5
- Reviews
- 3,022
- Age
- 4y ago

Primasole PSS91NH029 Yoga Mat Training Mat 10 mm Thick Anti-Slip Horizontal Stripe Embossed Strap Storage Case Included Earth Brown
- Price
- $22.77
- Rating
- 4.0/5
- Reviews
- 1,966
- Age
- 4y ago

Gruper TPE Yoga Mat Pro Yoga Mat Eco Friendly Non Slip Fitness Exercise Mat with Carrying Strap Workout Mat for Yoga Pilates and Floor Exercises (Matcha green + Black Thickness-6mm(1/4 inch))
- Price
- $46.03
- Rating
- 4.4/5
- Reviews
- 10,977
- Age
- 6y ago

Pro Yoga Mat (SP2000EPY) (Maroon)
- Price
- $38.26
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 11mo ago
Trending
estimated 90-day click momentum
Liforme Printed Yoga Mat Collection - Free Yoga Bag Included - Patented Alignment System Warrior-like Grip Non-Slip Eco-friendly Sweat-resistant Long Wide and Thick for Comfort (Black & Gold)
- Price
- $318.62
- Rating
- 4.7/5
- Reviews
- 287
- Age
- 2y ago

Gruper TPE Yoga Mat Pro Yoga Mat Eco Friendly Non Slip Fitness Exercise Mat with Carrying Strap Workout Mat for Yoga Pilates and Floor Exercises (Grey Blue + Black Thickness-6mm(1/4 inch))
- Price
- $49.08
- Rating
- 4.4/5
- Reviews
- 10,977
- Age
- 7y ago

Liforme Original Yoga Mat ? Free Yoga Bag Included - Patented Alignment System Warrior-like Grip Non-slip Eco-friendly and Biodegradable sweat-resistant 4.2mm thick mat for comfort - Grey
- Price
- $229.40
- Rating
- 4.7/5
- Reviews
- 3,022
- Age
- 9y ago

WeGym Yoga Mat 4mm Cushioned Exercise Mat for Yoga Pilates Home Workouts - Anti Slip Quick Absorb Polyurethane or Suede Surface with Carrying Strap Suede Jungle
- Price
- $90.71
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 10mo ago

WeGym Yoga Mat 4mm Cushioned Exercise Mat for Yoga Pilates Home Workouts - Anti Slip Quick Absorb Polyurethane or Suede Surface with Carrying Strap Polyurethane Sandstone
- Price
- $79.70
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 10mo ago
Newest
by launch date
SUMFGO Large Thick Yoga Mat Wide Non-Slip Workout & Exercise Mat Eco-Friendly TPE with Carrying Strap and Storage Bag (Gray)
- Price
- $49.99
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 7mo ago

WeGym Yoga Mat 4mm Cushioned Exercise Mat for Yoga Pilates Home Workouts - Anti Slip Quick Absorb Polyurethane or Suede Surface with Carrying Strap Suede Jungle
- Price
- $90.71
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 10mo ago

WeGym Yoga Mat 4mm Cushioned Exercise Mat for Yoga Pilates Home Workouts - Anti Slip Quick Absorb Polyurethane or Suede Surface with Carrying Strap Polyurethane Sandstone
- Price
- $79.70
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 10mo ago

nuveti Large Exercise Mat (6x 3) Extra Wide Workout Mat for Men and Women Yoga Mat Thick 1/4 Exercise Mats Non-Slip Non-Toxic Large Fitness Mat Perfect for Barefoot Exercise (Yoga Pilates
- Price
- $94.36
- Rating
- 4.7/5
- Reviews
- 29
- Age
- 11mo ago

Pro Yoga Mat (SP2000EPY) (Maroon)
- Price
- $38.26
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 11mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 50% of clicks. Leaders hold, but buyers still shop past them.
Brands
17 flat
Sellers
24
Est. top-5 brand share
70%
Top 20: 100%
Est. top-5 click share
50%
Top 20: 93%
Open market
24%
- LIFORME34%
- Gruper11%
- Primasole10%
- Gymsportz9%
- WeGym7%
- adidas6%
Demand
Yoga Mat search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov · busiest ÷ quietest = 1.6× · 11 of 12 months tracked
Search terms
Top Yoga Mat search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- yoga mat18K/yr
- exercise mat3K/yr
- pilates mat917/yr
- yoga mat thick892/yr
Reviews and returns
What reviews say buyers love and hate about Yoga Mat
We read the reviews and the return reasons for every product selling here.
“Slippery”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
9 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Yoga Mat questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









