Yoga Mat
a small market ($30K/yr) — Yoga Mat doesn't clear our bar today.
Flapen Score
Top 29% of 53 Sporting Goods niches · +3 vs the category median of 35
Is Yoga Mat profitable on Amazon?
According to Flapen's Amazon Singapore niche tracking, Yoga Mat is a $30K/yr Amazon Singapore market (23K searches/yr). The top 5 brands hold 70% of demand. Verdict: Skip it — 38/100.
Yoga Mat: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved +4.1% over the last 90 days and 1.7% of searches end in a purchase.
$30K
revenue / yr
Who owns the niche?
The top 5 brands hold 70% of demand, so 30% of the market is open.
30%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 27 products
Top Yoga Mat products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Liforme Original Yoga Mat ? Free Yoga Bag Included - Patented Alignment System Warrior-like Grip Non-slip Eco-friendly and Biodegradable sweat-resistant 4.2mm thick mat for comfort - Grey
- Price
- $229.40
- Rating
- 4.7/5
- Reviews
- 3,022
- Age
- 9y ago
Liforme Original Yoga Mat Free Yoga Bag Included - Patented Alignment System Warrior-like Grip Non-slip Eco-friendly sweat-resistant 4.2mm thick mat for comfort (Olive)
- Price
- $212.90
- Rating
- 4.7/5
- Reviews
- 3,022
- Age
- 4y ago
Primasole PSS91NH029 Yoga Mat Training Mat 10 mm Thick Anti-Slip Horizontal Stripe Embossed Strap Storage Case Included Earth Brown
- Price
- $22.77
- Rating
- 4.0/5
- Reviews
- 1,966
- Age
- 4y ago
Gruper TPE Yoga Mat Pro Yoga Mat Eco Friendly Non Slip Fitness Exercise Mat with Carrying Strap Workout Mat for Yoga Pilates and Floor Exercises (Matcha green + Black Thickness-6mm(1/4 inch))
- Price
- $46.03
- Rating
- 4.4/5
- Reviews
- 10,977
- Age
- 6y ago
Pro Yoga Mat (SP2000EPY) (Maroon)
- Price
- $38.26
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 11mo ago
Trending
90-day click momentum
Liforme Printed Yoga Mat Collection - Free Yoga Bag Included - Patented Alignment System Warrior-like Grip Non-Slip Eco-friendly Sweat-resistant Long Wide and Thick for Comfort (Black & Gold)
- Price
- $318.62
- Rating
- 4.7/5
- Reviews
- 287
- Age
- 2y ago
Gruper TPE Yoga Mat Pro Yoga Mat Eco Friendly Non Slip Fitness Exercise Mat with Carrying Strap Workout Mat for Yoga Pilates and Floor Exercises (Grey Blue + Black Thickness-6mm(1/4 inch))
- Price
- $49.08
- Rating
- 4.4/5
- Reviews
- 10,977
- Age
- 7y ago
Liforme Original Yoga Mat ? Free Yoga Bag Included - Patented Alignment System Warrior-like Grip Non-slip Eco-friendly and Biodegradable sweat-resistant 4.2mm thick mat for comfort - Grey
- Price
- $229.40
- Rating
- 4.7/5
- Reviews
- 3,022
- Age
- 9y ago
WeGym Yoga Mat 4mm Cushioned Exercise Mat for Yoga Pilates Home Workouts - Anti Slip Quick Absorb Polyurethane or Suede Surface with Carrying Strap Suede Jungle
- Price
- $90.71
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 10mo ago
WeGym Yoga Mat 4mm Cushioned Exercise Mat for Yoga Pilates Home Workouts - Anti Slip Quick Absorb Polyurethane or Suede Surface with Carrying Strap Polyurethane Sandstone
- Price
- $79.70
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 10mo ago
Newest
by launch date
SUMFGO Large Thick Yoga Mat Wide Non-Slip Workout & Exercise Mat Eco-Friendly TPE with Carrying Strap and Storage Bag (Gray)
- Price
- $49.99
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 7mo ago
WeGym Yoga Mat 4mm Cushioned Exercise Mat for Yoga Pilates Home Workouts - Anti Slip Quick Absorb Polyurethane or Suede Surface with Carrying Strap Suede Jungle
- Price
- $90.71
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 10mo ago
WeGym Yoga Mat 4mm Cushioned Exercise Mat for Yoga Pilates Home Workouts - Anti Slip Quick Absorb Polyurethane or Suede Surface with Carrying Strap Polyurethane Sandstone
- Price
- $79.70
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 10mo ago
nuveti Large Exercise Mat (6x 3) Extra Wide Workout Mat for Men and Women Yoga Mat Thick 1/4 Exercise Mats Non-Slip Non-Toxic Large Fitness Mat Perfect for Barefoot Exercise (Yoga Pilates
- Price
- $94.36
- Rating
- 4.7/5
- Reviews
- 29
- Age
- 11mo ago
Pro Yoga Mat (SP2000EPY) (Maroon)
- Price
- $38.26
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 11mo ago
Competition: brands, sellers & click share
The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.
Brands
17 flat
Sellers
24
Top-5 brand share
70%
Top 20: 100%
Top-5 click share
50%
Top 20: 93%
Open market
24%
- LIFORME34%
- Gruper11%
- Primasole10%
- Gymsportz9%
- WeGym7%
- adidas6%
Yoga Mat demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Top Yoga Mat search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- yoga mat18K/yr
- exercise mat3K/yr
- pilates mat917/yr
- yoga mat thick892/yr
What reviews say buyers love and hate about Yoga Mat
What buyers mention most, as a share of all reviews.
What buyers love
83% of reviews“I am happy with the product its as expected”
“Thick and comfortable”
“super comfortable”
“Otherwise lightweight and great cushioning”
“Excellent exercise mat”
What buyers complain about
67% of reviews“Slippery”
“Not recommended for those with sweaty palms”
Yoga Mat return rate & reasons
Why buyers send it back, as a share of all return requests.
3.0%
Return rate
0%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Yoga Mat questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
