yoga mat
Skip itA small market ($30K/yr) — this niche doesn't clear our bar today.
Avg price
Great$79.17avg listing price — sweet spot $15–$100
Brand share
Good70%top-5 brand share — brands hold most of the demand
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Returns
Okay3.0%return rate — above 5% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+4.1%90-day search growth — must beat 0% to launch
Price range
Okay$18.10–$318.62cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Bad4,809.89avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.7%search→purchase rate — share of searches ending in a sale
Market size
Bad$30K$30K/yr · 23K searches
According to Flapen's Amazon Singapore niche tracking, yoga mat is a $30K/yr Amazon Singapore market (23K searches/yr). The top 5 brands hold 70% of demand. Verdict: Skip it — 38/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
yoga mat market data
- Units sold / yr
- 250–500
- avg 0–100/product
- Revenue / yr
- $20K–$40K
- units × avg price
- Conversion rate
- 1.7%
- Avg BSR
- #40
- Page quality
- 0%
- Prime
- 85%
- Sponsored
- 41%
- Out of stock
- 13.4%
- Avg brand age
- 60 months
- Avg seller age
- 0 days
Competition & brand share
The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.Brands
17 flat
Sellers
24
Top-5 brand share
70%
Top 20: 100%
Top-5 click share
50%
Top 20: 93%
Open market
24%
- LIFORME34%
- Gruper11%
- Primasole10%
- Gymsportz9%
- WeGym7%
- adidas6%
Demand
Weekly Amazon search volume, last 47 weeks — +4.1% search growth over the last 90 days.Top yoga mat search terms
- yoga mat18K/yr
- exercise mat3K/yr
- pilates mat917/yr
- yoga mat thick892/yr
Top yoga mat products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Liforme Original Yoga Mat ? Free Yoga Bag Included - Patented Alignment System Warrior-like Grip Non-slip Eco-friendly and Biodegradable sweat-resistant 4.2mm thick mat for comfort - Grey
LIFORME$229.404.7★3,022 rev
Liforme Original Yoga Mat Free Yoga Bag Included - Patented Alignment System Warrior-like Grip Non-slip Eco-friendly sweat-resistant 4.2mm thick mat for comfort (Olive)
LIFORME$212.904.7★3,022 rev
Primasole PSS91NH029 Yoga Mat Training Mat 10 mm Thick Anti-Slip Horizontal Stripe Embossed Strap Storage Case Included Earth Brown
Primasole$22.774.0★1,966 rev
Gruper TPE Yoga Mat Pro Yoga Mat Eco Friendly Non Slip Fitness Exercise Mat with Carrying Strap Workout Mat for Yoga Pilates and Floor Exercises (Matcha green + Black Thickness-6mm(1/4 inch))
Gruper$46.034.4★10,977 rev
Pro Yoga Mat (SP2000EPY) (Maroon)
Gymsportz$38.260.0★0 rev
Newest
by launch date
SUMFGO Large Thick Yoga Mat Wide Non-Slip Workout & Exercise Mat Eco-Friendly TPE with Carrying Strap and Storage Bag (Gray)
SUMFGO$49.990 rev
WeGym Yoga Mat 4mm Cushioned Exercise Mat for Yoga Pilates Home Workouts - Anti Slip Quick Absorb Polyurethane or Suede Surface with Carrying Strap Suede Jungle
WeGym$90.710 rev
WeGym Yoga Mat 4mm Cushioned Exercise Mat for Yoga Pilates Home Workouts - Anti Slip Quick Absorb Polyurethane or Suede Surface with Carrying Strap Polyurethane Sandstone
WeGym$79.700 rev
nuveti Large Exercise Mat (6x 3) Extra Wide Workout Mat for Men and Women Yoga Mat Thick 1/4 Exercise Mats Non-Slip Non-Toxic Large Fitness Mat Perfect for Barefoot Exercise (Yoga Pilates
nuveti$94.3629 rev
Pro Yoga Mat (SP2000EPY) (Maroon)
Gymsportz$38.260 rev
Trending
90-day click momentum
Liforme Printed Yoga Mat Collection - Free Yoga Bag Included - Patented Alignment System Warrior-like Grip Non-Slip Eco-friendly Sweat-resistant Long Wide and Thick for Comfort (Black & Gold)
LIFORME$318.624.7★
Gruper TPE Yoga Mat Pro Yoga Mat Eco Friendly Non Slip Fitness Exercise Mat with Carrying Strap Workout Mat for Yoga Pilates and Floor Exercises (Grey Blue + Black Thickness-6mm(1/4 inch))
Gruper$49.084.4★
Liforme Original Yoga Mat ? Free Yoga Bag Included - Patented Alignment System Warrior-like Grip Non-slip Eco-friendly and Biodegradable sweat-resistant 4.2mm thick mat for comfort - Grey
LIFORME$229.404.7★
WeGym Yoga Mat 4mm Cushioned Exercise Mat for Yoga Pilates Home Workouts - Anti Slip Quick Absorb Polyurethane or Suede Surface with Carrying Strap Suede Jungle
WeGym$90.710.0★
WeGym Yoga Mat 4mm Cushioned Exercise Mat for Yoga Pilates Home Workouts - Anti Slip Quick Absorb Polyurethane or Suede Surface with Carrying Strap Polyurethane Sandstone
WeGym$79.700.0★
What buyers say about yoga mat
What buyers praise and complain about, mined from review topics.What buyers love
“I am happy with the product its as expected”
“Thick and comfortable”
“super comfortable”
“Otherwise lightweight and great cushioning”
“Excellent exercise mat”
What buyers complain about
“Slippery”
“Not recommended for those with sweaty palms”
Top return reasons
Common questions
- Is yoga mat profitable to sell on Amazon Singapore?
- The niche generates $30K/yr across 27 tracked products. 0 of 6 products launched in the last 360 days are still selling. 90-day search growth is +4.1%. Flapen's verdict: Skip it (38/100).
- How competitive is the yoga mat niche?
- 17 brands and 24 sellers compete. The top 5 products take 50% of clicks and top 5 brands hold 70% of demand.
- What do buyers complain about in yoga mat?
- Top complaints mined from reviews: Grip, Sweat Resistance. The return rate is 3.0%.
- What does it cost to enter the yoga mat niche?
- Listings span $18.10–$318.62; the average listing price is $79.17 (sweet spot $15–$100). The average incumbent carries 4,810 reviews — the moat a new listing must climb.