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Cooler Box

Fail

Shoppers spend an estimated $5K a year here, so Cooler Box is a Fail.

Flapen Score
38
38 / 100
Top 29% of 53 Sporting Goods niches · +3 vs the category median of 35
Market size
$5K/yr24K searches / yr
90-day growth
+29.5%search demand this quarter
Competition
78%top-5 click share · 7 brands · 6 sellers

Flapen Score

Cooler Box against its category

The dotted line is the Sporting Goods average. Past it, Cooler Box is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cooler Box market on Amazon at a glance

Shoppers on Amazon Singapore searched for Cooler Box 24K times last year and spent an estimated $5K. The top 5 brands take 92% of clicks. Demand peaks in Jul–Nov. Flapen scores it 38 out of 100, a Fail.

01 · Demand

An estimated 0.3% of those searches ended in a purchase.

Shoppers searched for this 24K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 0.3% of those searches ended in a purchase. Searches in the last 90 days moved +29.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $5K a year.

Searches, last 12 months
24K
Growth, 90 days vs prior 90
+29.5%
Conversion, latest week
0.3%
Market size, estimated
$5Ka year
Peak month
July1.9× the quietest month
Top search term
cooler box10K searches a year

02 · Price

A sale here is worth $75.71.

Listings sell for $75.71 on average, from $21.93 to $161.45. Amazon reports units sold in ranges. This niche sold 0 to 100 a year. The average listing sells 0 to 100 of them. At $75.71 that is $0 to $8K a year per listing.

Average price
$75.71inside the $15 to $100 sweet spot
Price range
$21.93–$161.45
Amazon Singapore median price
$30.00across 1,590 niches
Units sold a year
0–100
Units per listing a year
0–100
Revenue per listing a year
$0–$8K
Returns
0.0%of orders · Amazon Singapore median 0.0%

03 · Entry bar

The bar here is reviews.

0% of listings pay for placement with sponsored ads. 67% ship with Prime. On an average day, 23.4% of listings are out of stock. The average listing ranks #74 within Sporting Goods. It carries 3,556 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings
0%
Prime listings
67%
Out of stock, average day
23.4%
Average rank
#74in Sporting Goods
Average rating
4.38 starsAmazon Singapore average 4.47 stars
Average reviews
3,556per listing
Listings tracked
12

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
51 months

Products

Top Cooler Box products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 78% of clicks. A locked shelf that new listings rarely crack.

Brands

7 falling

Sellers

6

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

78%

Top 20: 100%

Open market

3%

  • Brand 161%
  • Brand 210%
  • Brand 39%
  • Brand 47%
  • Brand 56%
  • Brand 65%
  • Open — no brand owns it (1 brand, 3%)

Demand

Cooler Box search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K750Spike '24Black Friday '24Spike '25Prime Day '25Black Friday '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Jul, Nov · busiest ÷ quietest = 1.9×

Search terms

Top Cooler Box search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cooler box10K/yr
  • coleman cooler5K/yr
  • cooler3K/yr
  • cooler box with wheels2K/yr
  • coleman cooler box2K/yr
  • ice box2K/yr

Keep looking

Related niches

Niches in the same category that score near this one. Research these next.

FAQ

Common Cooler Box questions

Answered from the same tracked data.