Cooler Box
FailShoppers spend an estimated $5K a year here, so Cooler Box is a Fail.
- Flapen Score
- 38 / 100Top 29% of 53 Sporting Goods niches · +3 vs the category median of 3538
- Market size
- $5K/yr24K searches / yr
- 90-day growth
- +29.5%search demand this quarter
- Competition
- 78%top-5 click share · 7 brands · 6 sellers
Flapen Score
Cooler Box against its category
The dotted line is the Sporting Goods average. Past it, Cooler Box is stronger. Inside it, weaker.
Market
The Cooler Box market on Amazon at a glance
Shoppers on Amazon Singapore searched for Cooler Box 24K times last year and spent an estimated $5K. The top 5 brands take 92% of clicks. Demand peaks in Jul–Nov. Flapen scores it 38 out of 100, a Fail.
01 · Demand
An estimated 0.3% of those searches ended in a purchase.
Shoppers searched for this 24K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 0.3% of those searches ended in a purchase. Searches in the last 90 days moved +29.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $5K a year.
- Searches, last 12 months
- 24K
- Growth, 90 days vs prior 90
- +29.5%
- Conversion, latest week
- 0.3%
- Market size, estimated
- $5Ka year
- Peak month
- July1.9× the quietest month
- Top search term
- cooler box10K searches a year
02 · Price
A sale here is worth $75.71.
Listings sell for $75.71 on average, from $21.93 to $161.45. Amazon reports units sold in ranges. This niche sold 0 to 100 a year. The average listing sells 0 to 100 of them. At $75.71 that is $0 to $8K a year per listing.
- Average price
- $75.71inside the $15 to $100 sweet spot
- Price range
- $21.93–$161.45
- Amazon Singapore median price
- $30.00across 1,590 niches
- Units sold a year
- 0–100
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$8K
- Returns
- 0.0%of orders · Amazon Singapore median 0.0%
03 · Entry bar
The bar here is reviews.
0% of listings pay for placement with sponsored ads. 67% ship with Prime. On an average day, 23.4% of listings are out of stock. The average listing ranks #74 within Sporting Goods. It carries 3,556 reviews at 4.38 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 0%
- Prime listings
- 67%
- Out of stock, average day
- 23.4%
- Average rank
- #74in Sporting Goods
- Average rating
- 4.38 starsAmazon Singapore average 4.47 stars
- Average reviews
- 3,556per listing
- Listings tracked
- 12
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 51 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 51 months
Products
Top Cooler Box products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Coleman Pro Heavy-Duty Insulated Hard Cooler Lunchbox Durable Portable Cooler for Rugged Outdoor Use & Jobsites Anchor Points for Secure Transportation & Portability
- Price
- $99.62
- Rating
- 4.7/5
- Reviews
- 501
- Age
- 3y ago

Coleman Ice Chest | Coleman 316 Series Wheeled Hard Coolers 62qt Rock Grey
- Price
- $86.28
- Rating
- 4.6/5
- Reviews
- 2,302
- Age
- 5y ago

Coleman Wheel Cooler 28QT (Black)
- Price
- $77.59
- Rating
- 4.4/5
- Reviews
- 259
- Age
- 1y ago

Captain Stag UE-102 CS Charmant Cooler Box 1.2 gal (5.2 L) Capacity Almond Green
- Price
- $21.93
- Rating
- 4.2/5
- Reviews
- 523
- Age
- 1y ago

IRIS PLAZA Hard Cooler Box 45 L Keeps Cool for 60 Hours with Wheels Drain Plug for Fishing Large Navy
- Price
- $161.45
- Rating
- 4.0/5
- Reviews
- 18
- Age
- 2y ago
Trending
estimated 90-day click momentum
Igloo 7362 Playmate Pal 7 Quart Personal Sized Cooler (Red/White 11.75 x 8.25 x 12-Inch)
- Price
- $48.22
- Rating
- 4.6/5
- Reviews
- 5,860
- Age
- 2y ago

IRIS PLAZA Hard Cooler Box 45 L Keeps Cool for 60 Hours with Wheels Drain Plug for Fishing Large Navy
- Price
- $161.45
- Rating
- 4.0/5
- Reviews
- 18
- Age
- 2y ago

Coleman Wheel Cooler 28QT (Black)
- Price
- $77.59
- Rating
- 4.4/5
- Reviews
- 259
- Age
- 1y ago

Coleman Pro Heavy-Duty Insulated Hard Cooler Lunchbox Durable Portable Cooler for Rugged Outdoor Use & Jobsites Anchor Points for Secure Transportation & Portability
- Price
- $99.62
- Rating
- 4.7/5
- Reviews
- 501
- Age
- 3y ago

JEJ ASTAGE COREFLUX Cooler Box Indigo Gray 15.7 gal (44 L)
- Price
- $65.94
- Rating
- 4.1/5
- Reviews
- 114
- Age
- 1y ago
Newest
by launch date
JEJ ASTAGE COREFLUX Cooler Box Indigo Gray 15.7 gal (44 L)
- Price
- $65.94
- Rating
- 4.1/5
- Reviews
- 114
- Age
- 1y ago

Coleman Wheel Cooler 28QT (Black)
- Price
- $77.59
- Rating
- 4.4/5
- Reviews
- 259
- Age
- 1y ago

Captain Stag UE-102 CS Charmant Cooler Box 1.2 gal (5.2 L) Capacity Almond Green
- Price
- $21.93
- Rating
- 4.2/5
- Reviews
- 523
- Age
- 1y ago

IRIS PLAZA Hard Cooler Box 45 L Keeps Cool for 60 Hours with Wheels Drain Plug for Fishing Large Navy
- Price
- $161.45
- Rating
- 4.0/5
- Reviews
- 18
- Age
- 2y ago

Igloo 7362 Playmate Pal 7 Quart Personal Sized Cooler (Red/White 11.75 x 8.25 x 12-Inch)
- Price
- $48.22
- Rating
- 4.6/5
- Reviews
- 5,860
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 78% of clicks. A locked shelf that new listings rarely crack.
Brands
7 falling
Sellers
6
Est. top-5 brand share
92%
Top 20: 100%
Est. top-5 click share
78%
Top 20: 100%
Open market
3%
- Coleman61%
- JEJ ASTAGE10%
- CAPTAINSTAG9%
- Igloo7%
- アイリスプラザ6%
- SANKA5%
- Open — no brand owns it (1 brand, 3%)
Demand
Cooler Box search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jul, Nov · busiest ÷ quietest = 1.9×
Search terms
Top Cooler Box search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- cooler box10K/yr
- coleman cooler5K/yr
- cooler3K/yr
- cooler box with wheels2K/yr
- coleman cooler box2K/yr
- ice box2K/yr
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Cooler Box questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









