whiteboard
Skip itA small market ($8K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Avg price
Great$67.11avg listing price — sweet spot $15–$100
Review moat
Great293.3avg incumbent reviews — the moat a new listing must climb
Price range
Okay$15.43–$193.88cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Bad75%top-5 click share — a locked-up shelf
Conversion
Bad1.6%search→purchase rate — share of searches ending in a sale
Growth
Bad-15.5%90-day search growth — must beat 0% to launch
Brand share
Bad95%top-5 brand share — brand-locked demand
Market size
Bad$8K$8K/yr · 7K searches
According to Flapen's Amazon Singapore niche tracking, whiteboard is a $8K/yr Amazon Singapore market (7K searches/yr). The top 5 brands hold 95% of demand. Verdict: Skip it — 34/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
whiteboard market data
- Units sold / yr
- 100–250
- avg 0–100/product
- Revenue / yr
- $7K–$17K
- units × avg price
- Conversion rate
- 1.6%
- Avg BSR
- #40
- Page quality
- 0%
- Prime
- 60%
- Sponsored
- 60%
- Out of stock
- 14.6%
- Avg brand age
- 62 months
- Avg seller age
- 76 days
Competition & brand share
The top 5 products capture 75% of clicks — a locked-up shelf that new listings rarely crack.Brands
6 rising
Sellers
17
Top-5 brand share
95%
Top 20: 100%
Top-5 click share
75%
Top 20: 100%
Open market
0%
- Marsrock52%
- Generic19%
- JinHuiCheng8%
- UIFER8%
- AlcheLHymist8%
- Suremark5%
- Open — no brand owns it (0%)
Demand
Weekly Amazon search volume, last 47 weeks — -15.5% search growth over the last 90 days.Top whiteboard search terms
- whiteboard4K/yr
- white board3K/yr
- magnetic whiteboard419/yr
Top whiteboard products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 10 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Marsrock Dry Erase White Board with Stand Double-Sided Whiteboard 16x12 10 Markers 6 Magnets 1 Eraser Portable Desktop Whiteboard for Planning Colorful Weekly Schedule Board for School for Home
Marsrock$17.634.7★481 rev
SG StockHanging Magnetic Whiteboard single side (90x120CM With Tray)
Generic$100.340.0★0 rev
Marsrock Monthly Calendar Whiteboard and Cork Board Combo for Wall 17x13 Reversible Hanging Dry Erase Board Double Sided White Board with Aluminum Frame for Planning Office Kitchen School Home
Marsrock$20.754.6★186 rev
Marsrock Weekly Calendar Whiteboard and Cork Board Combo for Wall 17x13 Reversible Hanging Dry Erase Board Double Sided White Board with Aluminum Frame for Planning Office Kitchen School Home
Marsrock$21.664.6★186 rev
Whiteboard Magnetic Dry Wipe Board Self Adhesive for Any Smooth Surface with New Stain Resistant Technology Home Kitchen Fridge Shopping List and Office Notice Board (16 X 12)
JinHuiCheng$15.434.7★1,138 rev
Newest
by launch date
Magnetic Dry Erase Board 36x48 Inch Whiteboard with Aluminum Frame Smooth Melamine Surface for Office Home Use Includes Pen Tray Magnets and Erasers
AlcheLHymist$88.540 rev
SG Stock Large Standing white board with moveable wheels
Generic$193.881 rev
Marsrock Monthly Calendar Whiteboard and Cork Board Combo for Wall 17x13 Reversible Hanging Dry Erase Board Double Sided White Board with Aluminum Frame for Planning Office Kitchen School Home
Marsrock$20.75186 rev
Marsrock Weekly Calendar Whiteboard and Cork Board Combo for Wall 17x13 Reversible Hanging Dry Erase Board Double Sided White Board with Aluminum Frame for Planning Office Kitchen School Home
Marsrock$21.66186 rev
SG StockHanging Magnetic Whiteboard single side (90x120CM With Tray)
Generic$100.340 rev
Trending
90-day click momentumMagnetic Dry Erase Board 36x48 Inch Whiteboard with Aluminum Frame Smooth Melamine Surface for Office Home Use Includes Pen Tray Magnets and Erasers
AlcheLHymist$88.540.0★
Marsrock Monthly Calendar Whiteboard and Cork Board Combo for Wall 17x13 Reversible Hanging Dry Erase Board Double Sided White Board with Aluminum Frame for Planning Office Kitchen School Home
Marsrock$20.754.6★
Marsrock Weekly Calendar Whiteboard and Cork Board Combo for Wall 17x13 Reversible Hanging Dry Erase Board Double Sided White Board with Aluminum Frame for Planning Office Kitchen School Home
Marsrock$21.664.6★
Marsrock Dry Erase White Board with Stand Double-Sided Whiteboard 16x12 10 Markers 6 Magnets 1 Eraser Portable Desktop Whiteboard for Planning Colorful Weekly Schedule Board for School for Home
Marsrock$17.634.7★
SG Stock Large Standing white board with moveable wheels
Generic$193.884.0★
What buyers say about whiteboard
What buyers praise and complain about, mined from review topics.What buyers love
“The quality is really good”
“Great dry erase calendar and white board”
“works well for its purpose”
What buyers complain about
“Faulty Wheel Fitting”
Common questions
- Is whiteboard profitable to sell on Amazon Singapore?
- The niche generates $8K/yr across 10 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -15.5%. Flapen's verdict: Skip it (34/100).
- How competitive is the whiteboard niche?
- 6 brands and 17 sellers compete. The top 5 products take 75% of clicks and top 5 brands hold 95% of demand.
- What do buyers complain about in whiteboard?
- Top complaints mined from reviews: Wheel Quality. The return rate is 0.3%.
- What does it cost to enter the whiteboard niche?
- Listings span $15.43–$193.88; the average listing price is $67.11 (sweet spot $15–$100). The average incumbent carries 293 reviews — the moat a new listing must climb.