Skip to content

Whiteboard

Fail

Shoppers spend an estimated $8K a year here, so Whiteboard is a Fail.

Flapen Score
34
34 / 100
Top 34% of 33 Office Products niches · +1 vs the category median of 33
Market size
$8K/yr7K searches / yr
90-day growth
-15.5%search demand this quarter
Competition
75%top-5 click share · 6 brands · 17 sellers

Flapen Score

Whiteboard against its category

The dotted line is the Office Products average. Past it, Whiteboard is stronger. Inside it, weaker.

34Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Whiteboard market on Amazon at a glance

Shoppers on Amazon Singapore searched for Whiteboard 7K times last year and spent an estimated $8K. The top 5 brands take 95% of clicks. Flapen scores it 34 out of 100, a Fail.

01 · Demand

An estimated 1.6% of those searches ended in a purchase.

Shoppers searched for this 7K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 1.6% of those searches ended in a purchase. Searches in the last 90 days moved -15.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $8K a year.

Searches, last 12 months
7K
Growth, 90 days vs prior 90
-15.5%
Conversion, latest week
1.6%
Market size, estimated
$8Ka year
Top search term
whiteboard4K searches a year

02 · Price

A sale here is worth $67.11.

Listings sell for $67.11 on average, from $15.43 to $193.88. Amazon reports units sold in ranges. This niche sold 100 to 250 a year. The average listing sells 0 to 100 of them. At $67.11 that is $0 to $7K a year per listing.

Average price
$67.11inside the $15 to $100 sweet spot
Price range
$15.43–$193.88
Amazon Singapore median price
$30.00across 1,590 niches
Units sold a year
100–250
Units per listing a year
0–100
Revenue per listing a year
$0–$7K
Returns
0.3%of orders · Amazon Singapore median 0.0%

03 · Entry bar

The bar here is low.

60% of listings pay for placement with sponsored ads. 60% ship with Prime. On an average day, 14.6% of listings are out of stock. The average listing ranks #40 within Office Products. It carries 293 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings
60%
Prime listings
60%
Out of stock, average day
14.6%
Average rank
#40in Office Products
Average rating
4.51 starsAmazon Singapore average 4.47 stars
Average reviews
293per listing
Listings tracked
10

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 62 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
62 months

Products

Top Whiteboard products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 75% of clicks. A locked shelf that new listings rarely crack.

Brands

6 rising

Sellers

17

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

75%

Top 20: 100%

Open market

0%

  • Brand 152%
  • Brand 219%
  • Brand 38%
  • Brand 48%
  • Brand 58%
  • Brand 65%
  • Open — no brand owns it (0%)

Demand

Whiteboard search demand

Weekly searches over the year, seasonality beneath. Pick a range.

225175Spike '25Black Friday '25Spike '26SepOctNovDecJanFebMarAprMayJunJul

Peak months: Apr · busiest ÷ quietest = 1.6× · 11 of 12 months tracked

Search terms

Top Whiteboard search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • whiteboard4K/yr
  • white board3K/yr
  • magnetic whiteboard419/yr

Reviews and returns

What reviews say buyers love and hate about Whiteboard

We read the reviews and the return reasons for every product selling here.

42%of positive reviews mention “Quality-Overall”
33%of negative reviews mention “Wheel Quality”
0.3%of orders come back
“Faulty Wheel Fitting”
A buyer, on “Wheel Quality”33% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

4 topics

NegativePositive

FAQ

Common Whiteboard questions

Answered from the same tracked data.