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Post It

Fail

The top 5 brands take 100% of clicks, so Post It is a Fail.

Flapen Score
34
34 / 100
Top 34% of 33 Office Products niches · +1 vs the category median of 33
Market size
$8K/yr6K searches / yr
90-day growth
-9.8%search demand this quarter
Competition
83%top-5 click share · 1 brands · 6 sellers

Flapen Score

Post It against its category

The dotted line is the Office Products average. Past it, Post It is stronger. Inside it, weaker.

34Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Post It market on Amazon at a glance

Shoppers on Amazon Singapore searched for Post It 6K times last year and spent an estimated $8K. One brand takes every click. Flapen scores it 34 out of 100, a Fail.

01 · Demand

An estimated 8.1% of those searches ended in a purchase.

Shoppers searched for this 6K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 8.1% of those searches ended in a purchase. Searches in the last 90 days moved -9.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $8K a year.

Searches, last 12 months
6K
Growth, 90 days vs prior 90
-9.8%
Conversion, latest week
8.1%
Market size, estimated
$8Ka year
Top search term
post it3K searches a year

02 · Price

A sale here is worth $17.67.

Listings sell for $17.67 on average, from $10.82 to $28.19. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $17.67 that is $0 to $2K a year per listing.

Average price
$17.67inside the $15 to $100 sweet spot
Price range
$10.82–$28.19
Amazon Singapore median price
$30.00across 1,590 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
0.0%of orders · Amazon Singapore median 0.0%

03 · Entry bar

The bar here is reviews.

0% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 7.7% of listings are out of stock. The average listing ranks #19 within Office Products. It carries 5,759 reviews at 4.81 stars, so a new listing needs social proof before a better product.

Sponsored listings
0%
Prime listings
88%
Out of stock, average day
7.7%
Average rank
#19in Office Products
Average rating
4.81 starsAmazon Singapore average 4.47 stars
Average reviews
5,759per listing
Listings tracked
8

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
52 months

Products

Top Post It products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 83% of clicks. A locked shelf that new listings rarely crack.

Brands

1 falling

Sellers

6

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

83%

Top 20: 100%

Open market

0%

  • Brand 1100%

Demand

Post It search demand

Weekly searches over the year, seasonality beneath. Pick a range.

225175Holiday '25Spike '26OctNovDecJanFebMarAprMayJunJul

No pronounced peak months · busiest ÷ quietest = 1.8× · 10 of 12 months tracked

Search terms

Top Post It search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • post it3K/yr
  • post it notes1K/yr
  • sticky notes2K/yr

FAQ

Common Post It questions

Answered from the same tracked data.