Pencil
FailShoppers spend an estimated $0 a year here, so Pencil is a Fail.
- Flapen Score
- 34 / 100Top 34% of 33 Office Products niches · +1 vs the category median of 3334
- Market size
- $0/yr14K searches / yr
- 90-day growth
- +8.6%search demand this quarter
- Competition
- 49%top-5 click share · 9 brands · 16 sellers
Flapen Score
Pencil against its category
The dotted line is the Office Products average. Past it, Pencil is stronger. Inside it, weaker.
Market
The Pencil market on Amazon at a glance
Shoppers on Amazon Singapore searched for Pencil 14K times last year and spent an estimated $0. The top 5 brands take 87% of clicks. Flapen scores it 34 out of 100, a Fail.
01 · Demand
An estimated 0.0% of those searches ended in a purchase.
Shoppers searched for this 14K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 0.0% of those searches ended in a purchase. Searches in the last 90 days moved +8.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $0 a year.
- Searches, last 12 months
- 14K
- Growth, 90 days vs prior 90
- +8.6%
- Conversion, latest week
- 0.0%
- Market size, estimated
- $0a year
- Top search term
- mechanical pencil8K searches a year
02 · Price
A sale here is worth $11.44.
Listings sell for $11.44 on average, from $3.45 to $26.88. Amazon reports units sold in ranges. This niche sold 100 to 250 a year. The average listing sells 0 to 100 of them. At $11.44 that is $0 to $1K a year per listing.
- Average price
- $11.44under the $15 to $100 sweet spot
- Price range
- $3.45–$26.88
- Amazon Singapore median price
- $30.00across 1,590 niches
- Units sold a year
- 100–250
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$1K
- Returns
- 1.3%of orders · Amazon Singapore median 0.0%
03 · Entry bar
The bar here is reviews.
21% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 2.6% of listings are out of stock. The average listing ranks #34 within Office Products. It carries 6,269 reviews at 4.70 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 21%
- Prime listings
- 95%
- Out of stock, average day
- 2.6%
- Average rank
- #34in Office Products
- Average rating
- 4.70 starsAmazon Singapore average 4.47 stars
- Average reviews
- 6,269per listing
- Listings tracked
- 19
04 · Newcomers
0 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 99 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 99 months
Products
Top Pencil products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Uni Mechanical Pencil Kurutoga Roulette Model Silver 0.5 mm (M510171P.26)
- Price
- $11.92
- Rating
- 4.7/5
- Reviews
- 8,591
- Age
- 13y ago

BIC Xtra-Smooth Mechanical Pencils with Erasers Bright Edition Medium Point (0.7mm) 40-Count Pack Bulk Mechanical Pencils for School or Office Supplies
- Price
- $14.54
- Rating
- 4.8/5
- Reviews
- 59,426
- Age
- 2y ago

BIC Xtra-Smooth Pastel Mechanical Pencils with Erasers Medium Point (0.7mm) 40-Count Pack Bulk Mechanical Pencils for School or Office Supplies
- Price
- $6.82
- Rating
- 4.8/5
- Reviews
- 8,415
- Age
- 3y ago

Four Candies 0.5mm Mechanical Pencil Set with Case - 4PCS Metal Mechanical Pencils 8 Tubes HB #2 Lead Refills 3PCS 4B Erasers and 9PCS Eraser Refills Lead Mechanical Pencils for Writing & Drawing
- Price
- $10.13
- Rating
- 4.8/5
- Reviews
- 120
- Age
- 2y ago

Four Candies 25PCS Art Mechanical Pencil Set with Case 3PCS Metal Artist Lead Pencil 0.5 0.7 0.9 mm &3PCS 2mm Lead Holder(HB 2H 2B 4B Color) with 432PCS Graphite Lead Refills for Drawing Sketching
- Price
- $12.15
- Rating
- 4.7/5
- Reviews
- 242
- Age
- 2y ago
Trending
estimated 90-day click momentum
STABILO 309 Graphite 2B Pencils - Box of 12 309/2B-12
- Price
- $3.45
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 4y ago

Four Candies 0.5mm Mechanical Pencil Set with Case - 4PCS Metal Mechanical Pencils 8 Tubes HB #2 Lead Refills 3PCS 4B Erasers and 9PCS Eraser Refills Lead Mechanical Pencils for Writing & Drawing
- Price
- $10.13
- Rating
- 4.8/5
- Reviews
- 120
- Age
- 2y ago

Uni Kurutoga Mechanical Pencil Standard 0.5mm Navy (M54501P.9)
- Price
- $6.98
- Rating
- 4.6/5
- Reviews
- 2,897
- Age
- 11y ago

Four Candies 25PCS Art Mechanical Pencil Set with Case 3PCS Metal Artist Lead Pencil 0.5 0.7 0.9 mm &3PCS 2mm Lead Holder(HB 2H 2B 4B Color) with 432PCS Graphite Lead Refills for Drawing Sketching
- Price
- $12.15
- Rating
- 4.7/5
- Reviews
- 242
- Age
- 2y ago

BIC Xtra-Smooth Pastel Mechanical Pencils with Erasers Medium Point (0.7mm) 40-Count Pack Bulk Mechanical Pencils for School or Office Supplies
- Price
- $6.82
- Rating
- 4.8/5
- Reviews
- 8,415
- Age
- 3y ago
Newest
by launch date
Four Candies Cute Mechanical Pencil Set 6PCS Pastel Pencils 0.5mm & 0.7mm with 360PCS HB Pencil Leads 3PCS Erasers and 9PCS Eraser Refills Aesthetic Mechanical Pencils for Girls Writing
- Price
- $8.14
- Rating
- 4.7/5
- Reviews
- 60
- Age
- 7mo ago

Mitsubishi Pencil Mechanical Pencil Kurutoga KS 0.5 Ivory M5KS1P.46
- Price
- $7.83
- Rating
- 4.6/5
- Reviews
- 242
- Age
- 1y ago

Tombow PCA-341BAZ Mechanical Pencil MONO Monograph 0.5mm Pink Purple Set of 2 with Eraser Replacement
- Price
- $8.92
- Rating
- 4.6/5
- Reviews
- 297
- Age
- 1y ago

Four Candies 25PCS Art Mechanical Pencil Set with Case 3PCS Metal Artist Lead Pencil 0.5 0.7 0.9 mm &3PCS 2mm Lead Holder(HB 2H 2B 4B Color) with 432PCS Graphite Lead Refills for Drawing Sketching
- Price
- $12.15
- Rating
- 4.7/5
- Reviews
- 242
- Age
- 2y ago

Four Candies 0.5mm Mechanical Pencil Set with Case - 4PCS Metal Mechanical Pencils 8 Tubes HB #2 Lead Refills 3PCS 4B Erasers and 9PCS Eraser Refills Lead Mechanical Pencils for Writing & Drawing
- Price
- $10.13
- Rating
- 4.8/5
- Reviews
- 120
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 49% of clicks. Leaders hold, but buyers still shop past them.
Brands
9 rising
Sellers
16
Est. top-5 brand share
87%
Top 20: 100%
Est. top-5 click share
49%
Top 20: 100%
Open market
9%
- 三菱鉛筆38%
- Four Candies19%
- BIC17%
- STAEDTLER7%
- Tombow6%
- STAGEEK4%
- Open — no brand owns it (3 brands, 9%)
Demand
Pencil search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov · busiest ÷ quietest = 1.7× · 11 of 12 months tracked
Reviews and returns
What reviews say buyers love and hate about Pencil
We read the reviews and the return reasons for every product selling here.
“For $7, this was a steal”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
5 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Pencil questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









