Pencil
FailShoppers spend an estimated $0 a year here, so Pencil is a Fail.
- Flapen Score
- 34 / 100Top 34% of 33 Office Products niches · +1 vs the category median of 3334
- Market size
- $0/yr14K searches / yr
- 90-day growth
- +8.6%search demand this quarter
- Competition
- 49%top-5 click share · 9 brands · 16 sellers
Flapen Score
Pencil against its category
The dotted line is the Office Products average. Past it, Pencil is stronger. Inside it, weaker.
Market
The Pencil market on Amazon at a glance
Shoppers on Amazon Singapore searched for Pencil 14K times last year and spent an estimated $0. The top 5 brands take 87% of clicks. Flapen scores it 34 out of 100, a Fail.
01 · Demand
An estimated 0.0% of those searches ended in a purchase.
Shoppers searched for this 14K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 0.0% of those searches ended in a purchase. Searches in the last 90 days moved +8.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $0 a year.
- Searches, last 12 months
- 14K
- Growth, 90 days vs prior 90
- +8.6%
- Conversion, latest week
- 0.0%
- Market size, estimated
- $0a year
- Top search term
- mechanical pencil8K searches a year
02 · Price
A sale here is worth $11.44.
Listings sell for $11.44 on average, from $3.45 to $26.88. Amazon reports units sold in ranges. This niche sold 100 to 250 a year. The average listing sells 0 to 100 of them. At $11.44 that is $0 to $1K a year per listing.
- Average price
- $11.44under the $15 to $100 sweet spot
- Price range
- $3.45–$26.88
- Amazon Singapore median price
- $30.00across 1,590 niches
- Units sold a year
- 100–250
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$1K
- Returns
- 1.3%of orders · Amazon Singapore median 0.0%
03 · Entry bar
The bar here is reviews.
21% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 2.6% of listings are out of stock. The average listing ranks #34 within Office Products. It carries 6,269 reviews at 4.70 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 21%
- Prime listings
- 95%
- Out of stock, average day
- 2.6%
- Average rank
- #34in Office Products
- Average rating
- 4.70 starsAmazon Singapore average 4.47 stars
- Average reviews
- 6,269per listing
- Listings tracked
- 19
04 · Newcomers
0 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 99 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 99 months
Products
Top Pencil products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 49% of clicks. Leaders hold, but buyers still shop past them.
Brands
9 rising
Sellers
16
Top-5 brand share
87%
Top 20: 100%
Top-5 click share
49%
Top 20: 100%
Open market
9%
- Brand 138%
- Brand 219%
- Brand 317%
- Brand 47%
- Brand 56%
- Brand 64%
- Open — no brand owns it (3 brands, 9%)
Demand
Pencil search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov · busiest ÷ quietest = 1.7× · 11 of 12 months tracked
Reviews and returns
What reviews say buyers love and hate about Pencil
We read the reviews and the return reasons for every product selling here.
“For $7, this was a steal”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
5 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Pencil questions
Answered from the same tracked data.









