pencil
Skip itA small market ($0/yr) — this niche doesn't clear our bar today.
Returns
Great1.3%return rate — above 5% kills the launch gate
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Price range
Good$3.45–$26.88cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$11.44avg listing price — sweet spot $15–$100
Growth
Okay+8.6%90-day search growth — must beat 0% to launch
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Review moat
Bad6,269.11avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad$0$0/yr · 14K searches
Conversion
Bad0.0%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon Singapore niche tracking, pencil is a $0/yr Amazon Singapore market (14K searches/yr). The top 5 brands hold 87% of demand. Verdict: Skip it — 34/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
pencil market data
- Units sold / yr
- 100–250
- avg 0–100/product
- Revenue / yr
- $1K–$3K
- units × avg price
- Conversion rate
- 0.0%
- Avg BSR
- #34
- Page quality
- 0%
- Prime
- 95%
- Sponsored
- 21%
- Out of stock
- 2.6%
- Avg brand age
- 99 months
- Avg seller age
- 0 days
Competition & brand share
The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.Brands
9 rising
Sellers
16
Top-5 brand share
87%
Top 20: 100%
Top-5 click share
49%
Top 20: 100%
Open market
9%
- 三菱鉛筆38%
- Four Candies19%
- BIC17%
- STAEDTLER7%
- Tombow6%
- STAGEEK4%
- Open — no brand owns it (3 brands, 9%)
Demand
Weekly Amazon search volume, last 46 weeks — +8.6% search growth over the last 90 days.Top pencil products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 19 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Uni Mechanical Pencil Kurutoga Roulette Model Silver 0.5 mm (M510171P.26)
三菱鉛筆$11.924.7★8,591 rev
BIC Xtra-Smooth Mechanical Pencils with Erasers Bright Edition Medium Point (0.7mm) 40-Count Pack Bulk Mechanical Pencils for School or Office Supplies
BIC$14.544.8★59,426 rev
BIC Xtra-Smooth Pastel Mechanical Pencils with Erasers Medium Point (0.7mm) 40-Count Pack Bulk Mechanical Pencils for School or Office Supplies
BIC$6.824.8★8,415 rev
Four Candies 0.5mm Mechanical Pencil Set with Case - 4PCS Metal Mechanical Pencils 8 Tubes HB #2 Lead Refills 3PCS 4B Erasers and 9PCS Eraser Refills Lead Mechanical Pencils for Writing & Drawing
Four Candies$10.134.8★120 rev
Four Candies 25PCS Art Mechanical Pencil Set with Case 3PCS Metal Artist Lead Pencil 0.5 0.7 0.9 mm &3PCS 2mm Lead Holder(HB 2H 2B 4B Color) with 432PCS Graphite Lead Refills for Drawing Sketching
Four Candies$12.154.7★242 rev
Newest
by launch date
Four Candies Cute Mechanical Pencil Set 6PCS Pastel Pencils 0.5mm & 0.7mm with 360PCS HB Pencil Leads 3PCS Erasers and 9PCS Eraser Refills Aesthetic Mechanical Pencils for Girls Writing
Four Candies$8.1460 rev
Mitsubishi Pencil Mechanical Pencil Kurutoga KS 0.5 Ivory M5KS1P.46
三菱鉛筆$7.83242 rev
Tombow PCA-341BAZ Mechanical Pencil MONO Monograph 0.5mm Pink Purple Set of 2 with Eraser Replacement
Tombow$8.92297 rev
Four Candies 25PCS Art Mechanical Pencil Set with Case 3PCS Metal Artist Lead Pencil 0.5 0.7 0.9 mm &3PCS 2mm Lead Holder(HB 2H 2B 4B Color) with 432PCS Graphite Lead Refills for Drawing Sketching
Four Candies$12.15242 rev
Four Candies 0.5mm Mechanical Pencil Set with Case - 4PCS Metal Mechanical Pencils 8 Tubes HB #2 Lead Refills 3PCS 4B Erasers and 9PCS Eraser Refills Lead Mechanical Pencils for Writing & Drawing
Four Candies$10.13120 rev
Trending
90-day click momentum
STABILO 309 Graphite 2B Pencils - Box of 12 309/2B-12
STABILO$3.455.0★
Four Candies 0.5mm Mechanical Pencil Set with Case - 4PCS Metal Mechanical Pencils 8 Tubes HB #2 Lead Refills 3PCS 4B Erasers and 9PCS Eraser Refills Lead Mechanical Pencils for Writing & Drawing
Four Candies$10.134.8★
Uni Kurutoga Mechanical Pencil Standard 0.5mm Navy (M54501P.9)
三菱鉛筆$6.984.6★
Four Candies 25PCS Art Mechanical Pencil Set with Case 3PCS Metal Artist Lead Pencil 0.5 0.7 0.9 mm &3PCS 2mm Lead Holder(HB 2H 2B 4B Color) with 432PCS Graphite Lead Refills for Drawing Sketching
Four Candies$12.154.7★
BIC Xtra-Smooth Pastel Mechanical Pencils with Erasers Medium Point (0.7mm) 40-Count Pack Bulk Mechanical Pencils for School or Office Supplies
BIC$6.824.8★
What buyers say about pencil
What buyers praise and complain about, mined from review topics.What buyers love
“For $7, this was a steal”
“Great product”
“The colours are cool and smooth writing”
“Smooth writing”
Top return reasons
Common questions
- Is pencil profitable to sell on Amazon Singapore?
- The niche generates $0/yr across 19 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +8.6%. Flapen's verdict: Skip it (34/100).
- How competitive is the pencil niche?
- 9 brands and 16 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 87% of demand.
- What does it cost to enter the pencil niche?
- Listings span $3.45–$26.88; the average listing price is $11.44 (sweet spot $15–$100). The average incumbent carries 6,269 reviews — the moat a new listing must climb.