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Colour Pencils

Fail

Shoppers spend an estimated $1K a year here, so Colour Pencils is a Fail.

Flapen Score
34
34 / 100
Top 34% of 33 Office Products niches · +1 vs the category median of 33
Market size
$1K/yr8K searches / yr
90-day growth
+8.0%search demand this quarter
Competition
66%top-5 click share · 6 brands · 13 sellers

Flapen Score

Colour Pencils against its category

The dotted line is the Office Products average. Past it, Colour Pencils is stronger. Inside it, weaker.

34Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Colour Pencils market on Amazon at a glance

Shoppers on Amazon Singapore searched for Colour Pencils 8K times last year and spent an estimated $1K. The top 5 brands take 93% of clicks. Demand peaks in Nov–Dec. Flapen scores it 34 out of 100, a Fail.

01 · Demand

An estimated 0.6% of those searches ended in a purchase.

Shoppers searched for this 8K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 0.6% of those searches ended in a purchase. Searches in the last 90 days moved +8.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1K a year.

Searches, last 12 months
8K
Growth, 90 days vs prior 90
+8.0%
Conversion, latest week
0.6%
Market size, estimated
$1Ka year
Peak month
December2.4× the quietest month
Top search term
colour pencils4K searches a year

02 · Price

A sale here is worth $26.35.

Listings sell for $26.35 on average, from $7.66 to $54.99. Amazon reports units sold in ranges. This niche sold 100 to 250 a year. The average listing sells 0 to 100 of them. At $26.35 that is $0 to $3K a year per listing.

Average price
$26.35inside the $15 to $100 sweet spot
Price range
$7.66–$54.99
Amazon Singapore median price
$30.00across 1,590 niches
Units sold a year
100–250
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
0.0%of orders · Amazon Singapore median 0.0%

03 · Entry bar

The bar here is reviews.

30% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 5.9% of listings are out of stock. The average listing ranks #19 within Office Products. It carries 17,832 reviews at 4.69 stars, so a new listing needs social proof before a better product.

Sponsored listings
30%
Prime listings
90%
Out of stock, average day
5.9%
Average rank
#19in Office Products
Average rating
4.69 starsAmazon Singapore average 4.47 stars
Average reviews
17,832per listing
Listings tracked
10

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 84 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
84 months

Products

Top Colour Pencils products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 66% of clicks. Leaders hold, but buyers still shop past them.

Brands

6 falling

Sellers

13

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

66%

Top 20: 100%

Open market

0%

  • Brand 129%
  • Brand 221%
  • Brand 318%
  • Brand 417%
  • Brand 59%
  • Brand 67%

Demand

Colour Pencils search demand

Weekly searches over the year, seasonality beneath. Pick a range.

500300Spike '24Black Friday '24Holiday '24Prime Day '25Spike '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.4×

Search terms

Top Colour Pencils search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • colour pencils4K/yr
  • color pencil2K/yr
  • colour pencil933/yr
  • color pencils725/yr
  • colored pencils509/yr
  • colouring pencils343/yr

Reviews and returns

What reviews say buyers love and hate about Colour Pencils

We read the reviews and the return reasons for every product selling here.

<0.1%of orders come back, a rate Amazon rounds to zero

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

1 topic

NegativePositive

FAQ

Common Colour Pencils questions

Answered from the same tracked data.