Colour Pencils
FailShoppers spend an estimated $1K a year here, so Colour Pencils is a Fail.
- Flapen Score
- 34 / 100Top 34% of 33 Office Products niches · +1 vs the category median of 3334
- Market size
- $1K/yr8K searches / yr
- 90-day growth
- +8.0%search demand this quarter
- Competition
- 66%top-5 click share · 6 brands · 13 sellers
Flapen Score
Colour Pencils against its category
The dotted line is the Office Products average. Past it, Colour Pencils is stronger. Inside it, weaker.
Market
The Colour Pencils market on Amazon at a glance
Shoppers on Amazon Singapore searched for Colour Pencils 8K times last year and spent an estimated $1K. The top 5 brands take 93% of clicks. Demand peaks in Nov–Dec. Flapen scores it 34 out of 100, a Fail.
01 · Demand
An estimated 0.6% of those searches ended in a purchase.
Shoppers searched for this 8K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 0.6% of those searches ended in a purchase. Searches in the last 90 days moved +8.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1K a year.
- Searches, last 12 months
- 8K
- Growth, 90 days vs prior 90
- +8.0%
- Conversion, latest week
- 0.6%
- Market size, estimated
- $1Ka year
- Peak month
- December2.4× the quietest month
- Top search term
- colour pencils4K searches a year
02 · Price
A sale here is worth $26.35.
Listings sell for $26.35 on average, from $7.66 to $54.99. Amazon reports units sold in ranges. This niche sold 100 to 250 a year. The average listing sells 0 to 100 of them. At $26.35 that is $0 to $3K a year per listing.
- Average price
- $26.35inside the $15 to $100 sweet spot
- Price range
- $7.66–$54.99
- Amazon Singapore median price
- $30.00across 1,590 niches
- Units sold a year
- 100–250
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$3K
- Returns
- 0.0%of orders · Amazon Singapore median 0.0%
03 · Entry bar
The bar here is reviews.
30% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 5.9% of listings are out of stock. The average listing ranks #19 within Office Products. It carries 17,832 reviews at 4.69 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 30%
- Prime listings
- 90%
- Out of stock, average day
- 5.9%
- Average rank
- #19in Office Products
- Average rating
- 4.69 starsAmazon Singapore average 4.47 stars
- Average reviews
- 17,832per listing
- Listings tracked
- 10
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 84 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 84 months
Products
Top Colour Pencils products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 66% of clicks. Leaders hold, but buyers still shop past them.
Brands
6 falling
Sellers
13
Top-5 brand share
93%
Top 20: 100%
Top-5 click share
66%
Top 20: 100%
Open market
0%
- Brand 129%
- Brand 221%
- Brand 318%
- Brand 417%
- Brand 59%
- Brand 67%
Demand
Colour Pencils search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 2.4×
Search terms
Top Colour Pencils search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- colour pencils4K/yr
- color pencil2K/yr
- colour pencil933/yr
- color pencils725/yr
- colored pencils509/yr
- colouring pencils343/yr
Reviews and returns
What reviews say buyers love and hate about Colour Pencils
We read the reviews and the return reasons for every product selling here.
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
1 topic
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Colour Pencils questions
Answered from the same tracked data.









