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Colour Pencils

a small market ($1K/yr) — Colour Pencils doesn't clear our bar today.

Flapen Score

34
Skip it

Top 34% of 33 Office Products niches · +1 vs the category median of 33

Market size 0Growth 35Conversion 7Competition 31Returns 100Price range 83Avg price 95Brand share 17Review moat 17Quality gap 19
This niche Category average · 33 niches

Is Colour Pencils profitable on Amazon?

According to Flapen's Amazon Singapore niche tracking, Colour Pencils is a $1K/yr Amazon Singapore market (8K searches/yr). The top 5 brands hold 93% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 34/100.

Colour Pencils: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +8.0% over the last 90 days and 0.6% of searches end in a purchase.

$1K

revenue / yr

Units sold / yr250
Search volume / yr+8.0%8K
Conversion rate0.6%
Avg price$26.35

Who owns the niche?

The top 5 brands hold 93% of demand, so 7% of the market is open.

7%

open market share

Brands · sellers6 · 13
Top-5 product click share66%
Open market7%
Avg brand age84 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.

0/100

page quality · 10 products

Sponsored placement30%
New entrants (1y)0· 0 succeeded
Avg rating4.7★
Avg reviews17,832

Top Colour Pencils products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.

$0$60$120$179$2391001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 falling

Sellers

13

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

66%

Top 20: 100%

Open market

0%

  • HIFORNY29%
  • Crayola21%
  • PRISMACOLOR18%
  • KALOUR17%
  • BIC9%
  • Faber-Castell7%

Colour Pencils demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume8KCVR0.6%Products10Brands6Top 5 Brands93%OOS Rate5.9%Rating4.7★Reviews17,832Avg BSR#19
500300Spike '24Black Friday '24Holiday '24Prime Day '25Spike '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.4×

Top Colour Pencils search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • colour pencils4K/yr
  • color pencil2K/yr
  • colour pencil933/yr
  • color pencils725/yr
  • colored pencils509/yr
  • colouring pencils343/yr

Colour Pencils return rate & reasons

Why buyers send it back, as a share of all return requests.

0.0%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Scratch Resistance
100%

Common Colour Pencils questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Colour Pencils 34/100 on Amazon Singapore — Skip it. The niche generates $1K/yr across 10 tracked products. Search demand moved +8.0% over the last 90 days.
Search demand for Colour Pencils on Amazon Singapore peaks in Nov–Dec, where the busiest month runs 2.4× the quietest.