Is colour pencils profitable to sell on Amazon Singapore?

The niche generates $1K/yr across 10 tracked products. 90-day search growth is +8.0%. Flapen's verdict: Skip it (34/100).

How competitive is the colour pencils niche?

6 brands and 13 sellers compete. The top 5 products take 66% of clicks and top 5 brands hold 93% of demand.

When does demand for colour pencils peak?

Demand peaks in Nov–Dec; the busiest month runs 2.4× the quietest.

What does it cost to enter the colour pencils niche?

Listings span $7.66–$54.99; the average listing price is $26.35 (sweet spot $15–$100). The average incumbent carries 17,832 reviews — the moat a new listing must climb.

colour pencils

Skip it

A small market ($1K/yr) — this niche doesn't clear our bar today.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Avg price

Incredible$26.35

avg listing price — sweet spot $15–$100

Price range

Great$7.66–$54.99

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Okay+8.0%

90-day search growth — must beat 0% to launch

Competition

Okay66%

top-5 click share — leaders hold, buyers still browse

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Brand share

Bad93%

top-5 brand share — brand-locked demand

Review moat

Bad17,831.7

avg incumbent reviews — the moat a new listing must climb

Conversion

Bad0.6%

search→purchase rate — share of searches ending in a sale

Market size

Bad$1K

$1K/yr · 8K searches

According to Flapen's Amazon Singapore niche tracking, colour pencils is a $1K/yr Amazon Singapore market (8K searches/yr). The top 5 brands hold 93% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 34/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

colour pencils market data

Units sold / yr: 100–250; avg 0–100/product
Revenue / yr: $3K–$7K; units × avg price
Conversion rate: 0.6%
Avg BSR: #19
Page quality: 0%
Prime: 90%
Sponsored: 30%
Out of stock: 5.9%
Avg brand age: 84 months
Avg seller age: 0 days

Competition & brand share

The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.

Brands

6 falling

Sellers

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

66%

Top 20: 100%

Open market

HIFORNY29%
Crayola21%
PRISMACOLOR18%
KALOUR17%
BIC9%
Faber-Castell7%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +8.0% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 2.4×

Open Trend

Top colour pencils search terms

colour pencils4K/yr +29.5%0.7% conv.
color pencil2K/yr -36.1%0.4% conv.
colour pencil933/yr +37.1%1.8% conv.
color pencils725/yr +39.6%0.5% conv.
colored pencils509/yr -11.8%1.4% conv.
colouring pencils343/yr -44.6%4.3% conv.

All search terms

Top colour pencils products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 10 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

KALOUR 72 Count Colored Pencils for Adult Coloring Books Soft Core Ideal for Drawing Blending Shading Color Pencils Set Gift for Adults Kids Beginners

KALOUR$20.224.7★11,204 rev

Crayola Twistables Colored Pencils - 18 pieces

Crayola$7.664.7★2,640 rev

HIFORNY 75 Premium Black Edition Colouring Pencils for Adults - 72 Colouring Pencils Artist Soft Core Drawing Pencils Craft Accessories for Adults Beginners

HIFORNY$25.254.6★227 rev

Prismacolor Premier Colored Pencils | Art Supplies for Drawing Sketching Adult Coloring | Soft Core Color Pencils 48 Pack

PRISMACOLOR$54.994.8★87,245 rev

HIFORNY Set of 130 Coloured Pencils for Adults - 120 Colours with Extras Soft Core for Artists

HIFORNY$45.654.7★553 rev

Newest

by launch date

Crayola Twistables Colored Pencils - 18 pieces

Crayola$7.662,640 rev

2y ago

HIFORNY 75 Premium Black Edition Colouring Pencils for Adults - 72 Colouring Pencils Artist Soft Core Drawing Pencils Craft Accessories for Adults Beginners

HIFORNY$25.25227 rev

2y ago

HIFORNY 75 Pack Colored Pencils Set for Adult Coloring 72 Colors Coloring Pencils with Extras Drawing Pencils Art Craft Supplies for Adults Beginners

HIFORNY$25.991,587 rev

3y ago

HIFORNY Set of 130 Coloured Pencils for Adults - 120 Colours with Extras Soft Core for Artists

HIFORNY$45.65553 rev

3y ago

KALOUR 72 Count Colored Pencils for Adult Coloring Books Soft Core Ideal for Drawing Blending Shading Color Pencils Set Gift for Adults Kids Beginners

KALOUR$20.2211,204 rev

3y ago

What buyers say about colour pencils

What buyers praise and complain about, mined from review topics.

Top return reasons

Scratch Resistance100%

Common questions

Is colour pencils profitable to sell on Amazon Singapore?: The niche generates $1K/yr across 10 tracked products. 90-day search growth is +8.0%. Flapen's verdict: Skip it (34/100).
How competitive is the colour pencils niche?: 6 brands and 13 sellers compete. The top 5 products take 66% of clicks and top 5 brands hold 93% of demand.
When does demand for colour pencils peak?: Demand peaks in Nov–Dec; the busiest month runs 2.4× the quietest.
What does it cost to enter the colour pencils niche?: Listings span $7.66–$54.99; the average listing price is $26.35 (sweet spot $15–$100). The average incumbent carries 17,832 reviews — the moat a new listing must climb.

colour pencils

colour pencils market data

Competition & brand share

Demand & seasonality

Top colour pencils search terms

Top colour pencils products on Amazon

Top sellers

Newest

Trending

What buyers say about colour pencils

Top return reasons

Common questions

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