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Sarasa

Fail

Shoppers spend an estimated $2K a year here, so Sarasa is a Fail.

Flapen Score
33
33 / 100
Ranks 17 of 33 Office Products niches · on the category median
Market size
$2K/yr14K searches / yr
90-day growth
+22.4%search demand this quarter
Competition
62%top-5 click share · 2 brands · 14 sellers

Flapen Score

Sarasa against its category

The dotted line is the Office Products average. Past it, Sarasa is stronger. Inside it, weaker.

33Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Sarasa market on Amazon at a glance

Shoppers on Amazon Singapore searched for Sarasa 14K times last year and spent an estimated $2K. All 2 brands take every click. Flapen scores it 33 out of 100, a Fail.

01 · Demand

An estimated 1.1% of those searches ended in a purchase.

Shoppers searched for this 14K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 1.1% of those searches ended in a purchase. Searches in the last 90 days moved +22.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2K a year.

Searches, last 12 months
14K
Growth, 90 days vs prior 90
+22.4%
Conversion, latest week
1.1%
Market size, estimated
$2Ka year
Top search term
sarasa4K searches a year

02 · Price

A sale here is worth $12.22.

Listings sell for $12.22 on average, from $5.40 to $24.54. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $12.22 that is $0 to $1K a year per listing.

Average price
$12.22under the $15 to $100 sweet spot
Price range
$5.40–$24.54
Amazon Singapore median price
$30.00across 1,590 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
$0–$1K
Returns
2.9%of orders · Amazon Singapore median 0.0%

03 · Entry bar

The bar here is low.

0% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #38 within Office Products. It carries 410 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
0%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#38in Office Products
Average rating
4.50 starsAmazon Singapore average 4.47 stars
Average reviews
410per listing
Listings tracked
13

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 135 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
135 months

Products

Top Sarasa products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 62% of clicks. Leaders hold, but buyers still shop past them.

$0$186$371$557$743101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

2 falling

Sellers

14

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

62%

Top 20: 100%

Open market

0%

  • Zebra Pen93%
  • Zebra Technologies7%
  • Open — no brand owns it (0%)

Demand

Sarasa search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K750Spike '25Black Friday '25Spike '26Prime Day '26SepOctNovDecJanFebMarAprMayJunJul

Peak months: Oct, Nov · busiest ÷ quietest = 3.5× · 11 of 12 months tracked

Search terms

Top Sarasa search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • sarasa4K/yr
  • zebra4K/yr
  • sarasa pen2K/yr
  • zebra pen2K/yr
  • zebra sarasa2K/yr

FAQ

Common Sarasa questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data