sarasa
Skip itA small market ($2K/yr) — this niche doesn't clear our bar today.
Review moat
Great410.31avg incumbent reviews — the moat a new listing must climb
Avg price
Good$12.22avg listing price — sweet spot $15–$100
Growth
Good+22.4%90-day search growth — must beat 0% to launch
Returns
Good2.9%return rate — above 5% kills the launch gate
Price range
Good$5.40–$24.54cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Conversion
Bad1.1%search→purchase rate — share of searches ending in a sale
Market size
Bad$2K$2K/yr · 14K searches
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon Singapore niche tracking, sarasa is a $2K/yr Amazon Singapore market (14K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 33/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
sarasa market data
- Units sold / yr
- 500–750
- avg 0–100/product
- Revenue / yr
- $6K–$9K
- units × avg price
- Conversion rate
- 1.1%
- Avg BSR
- #38
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 0%
- Out of stock
- 0.0%
- Avg brand age
- 135 months
- Avg seller age
- 0 days
Competition & brand share
The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.Brands
2 falling
Sellers
14
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
62%
Top 20: 100%
Open market
0%
- Zebra Pen93%
- Zebra Technologies7%
- Open — no brand owns it (0%)
Demand
Weekly Amazon search volume, last 46 weeks — +22.4% search growth over the last 90 days.Top sarasa search terms
- sarasa4K/yr
- zebra4K/yr
- sarasa pen2K/yr
- zebra pen2K/yr
- zebra sarasa2K/yr
Top sarasa products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 13 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Zebra JJ15-20CA Sarasa Clip Gel Ballpoint Pen 0.5 20 Colors
Zebra Pen$12.014.6★442 rev
Zebra JJ15-38C-AZ Sarasa Clip Gel Ballpoint Pen 0.02 inches (0.5 mm) 38 Colors
Zebra Pen$24.544.4★73 rev
ZEBRA P-JJ15-BK10 Gel Ballpoint Pen Sarasa Clip 0.5 Black 10 Pens
Zebra Pen$9.644.6★1,318 rev
Zebra Sarasa Grand Gel Ink Rollerball Pen 0.5mm Fine Tip Vintage Water-Based Ink Colour (Black) Matte Black P-JJ57-MTBK
Zebra Pen$15.124.5★435 rev
ZEBRA Sarasa Clip Pen 0.5 mm Blue (JJ15-BL)
Zebra Technologies$12.764.3★786 rev
Newest
by launch date
Zebra P-JJ15-BL5-AZ Gel Ballpoint Pen Sarasa Clip 0.5mm Blue Set of 5
Zebra Pen$6.38136 rev
Zebra Sarasa Grand Gel Ink Rollerball Pen 0.5mm Fine Tip Vintage Water-Based Ink Colour (Black) Matte Black P-JJ57-MTBK
Zebra Pen$15.12435 rev
ZEBRA Gel Ballpoint Pen Sarasa Clip 0.5mm Vintage Color Set of 5 Colors N JJ15-5C-VI-N
Zebra Pen$5.40334 rev
Zebra Gel Ballpoint Pen Sarasa Clip 0.5mm Deco Shine 10 Colors Set N JJ15-10C-SH-N
Zebra Pen$11.55334 rev
ZEBRA WKT7-35C Highlighter Mildliner 35 Color Set Gift Box Included
Zebra Pen$21.45716 rev
Trending
90-day click momentumZebra Sarasa Grand Gel Ink Rollerball Pen 0.5mm Fine Tip Vintage Water-Based Ink Colour (Black) Matte Black P-JJ57-MTBK
Zebra Pen$15.124.5★
ZEBRA Sarasa Clip Pen 0.5 mm Blue (JJ15-BL)
Zebra Technologies$12.764.3★
Zebra Sarasa Clip B-JJ15-R Gel Ballpoint Pen 0.5 Red 10 Pieces
Zebra Pen$9.874.3★
Zebra Sarasa Clip B-JJB15-FB Gel Ballpoint Pen 0.7 Blue Black 10 Pieces
Zebra Pen$11.384.6★
Zebra Sarasa Clip B-JJB15-R Gel Ballpoint Pen 0.7 Red 10 Pieces
Zebra Pen$8.694.2★
Common questions
- Is sarasa profitable to sell on Amazon Singapore?
- The niche generates $2K/yr across 13 tracked products. 90-day search growth is +22.4%. Flapen's verdict: Skip it (33/100).
- How competitive is the sarasa niche?
- 2 brands and 14 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 100% of demand.
- What does it cost to enter the sarasa niche?
- Listings span $5.40–$24.54; the average listing price is $12.22 (sweet spot $15–$100). The average incumbent carries 410 reviews — the moat a new listing must climb.