How competitive is the Sarasa niche on Amazon Singapore?

2 brands and 14 sellers compete in Sarasa on Amazon Singapore. The top 5 Sarasa products take 62% of clicks and its top 5 brands hold 100% of demand.

Sarasa

a small market ($2K/yr) — Sarasa doesn't clear our bar today.

Flapen Score

Skip it

Ranks 17 of 33 Office Products niches · on the category median

This niche Category average · 33 niches

Is Sarasa profitable on Amazon?

According to Flapen's Amazon Singapore niche tracking, Sarasa is a $2K/yr Amazon Singapore market (14K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 33/100.

Sarasa: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +22.4% over the last 90 days and 1.1% of searches end in a purchase.

$2K

revenue / yr

Units sold / yr750

Search volume / yr+22.4%14K

Conversion rate1.1%

Avg price$12.22

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

open market share

Brands · sellers2 · 14

Top-5 product click share62%

Open market0%

Avg brand age135 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 13 products

Top Sarasa products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Zebra JJ15-20CA Sarasa Clip Gel Ballpoint Pen 0.5 20 Colors

Price: $12.01
Rating: 4.6/5
Reviews: 442
Age: 10y ago

Zebra JJ15-38C-AZ Sarasa Clip Gel Ballpoint Pen 0.02 inches (0.5 mm) 38 Colors

Price: $24.54
Rating: 4.4/5
Reviews: 73
Age: 3y ago

ZEBRA P-JJ15-BK10 Gel Ballpoint Pen Sarasa Clip 0.5 Black 10 Pens

Price: $9.64
Rating: 4.6/5
Reviews: 1,318
Age: 6y ago

Zebra Sarasa Grand Gel Ink Rollerball Pen 0.5mm Fine Tip Vintage Water-Based Ink Colour (Black) Matte Black P-JJ57-MTBK

Price: $15.12
Rating: 4.5/5
Reviews: 435
Age: 2y ago

ZEBRA Sarasa Clip Pen 0.5 mm Blue (JJ15-BL)

Price: $12.76
Rating: 4.3/5
Reviews: 786
Age: 13y ago

Newest

by launch date

Zebra P-JJ15-BL5-AZ Gel Ballpoint Pen Sarasa Clip 0.5mm Blue Set of 5

Price: $6.38
Rating: 4.4/5
Reviews: 136
Age: 2y ago

Zebra Sarasa Grand Gel Ink Rollerball Pen 0.5mm Fine Tip Vintage Water-Based Ink Colour (Black) Matte Black P-JJ57-MTBK

Price: $15.12
Rating: 4.5/5
Reviews: 435
Age: 2y ago

ZEBRA Gel Ballpoint Pen Sarasa Clip 0.5mm Vintage Color Set of 5 Colors N JJ15-5C-VI-N

Price: $5.40
Rating: 4.6/5
Reviews: 334
Age: 2y ago

Zebra Gel Ballpoint Pen Sarasa Clip 0.5mm Deco Shine 10 Colors Set N JJ15-10C-SH-N

Price: $11.55
Rating: 4.6/5
Reviews: 334
Age: 2y ago

ZEBRA WKT7-35C Highlighter Mildliner 35 Color Set Gift Box Included

Price: $21.45
Rating: 4.8/5
Reviews: 716
Age: 3y ago

Competition: brands, sellers & click share

The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

2 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

62%

Top 20: 100%

Open market

Zebra Pen93%
Zebra Technologies7%
Open — no brand owns it (0%)

Sarasa demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume14KCVR1.1%Products13Brands2Top 5 Brands100%OOS Rate0.0%Rating4.5★Reviews410Avg BSR#38

Top Sarasa search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

sarasa4K/yr +33.6%1.1% conv.
zebra4K/yr +20.5%0.0% conv.
sarasa pen2K/yr +19.5%0.6% conv.
zebra pen2K/yr +6.4%0.4% conv.
zebra sarasa2K/yr +29.0%1.3% conv.

Common Sarasa questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Sarasa 33/100 on Amazon Singapore — Skip it. The niche generates $2K/yr across 13 tracked products. Search demand moved +22.4% over the last 90 days.

Sarasa sells for $12.22 on average on Amazon Singapore, outside our $15–$100 sweet spot. Listings span $5.40–$24.54. The average incumbent carries 410 reviews — the moat a new listing must climb.