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Iron

Fail

The top 5 brands take 99% of clicks, so Iron is a Fail.

Flapen Score
44
44 / 100
Top 17% of 214 Home niches · +8 vs the category median of 36
Market size
$22K/yr31K searches / yr
90-day growth
+22.6%search demand this quarter
Competition
46%top-5 click share · 6 brands · 12 sellers

Flapen Score

Iron against its category

The dotted line is the Home average. Past it, Iron is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Iron market on Amazon at a glance

Shoppers on Amazon Singapore searched for Iron 31K times last year and spent an estimated $22K. The top 5 brands take 99% of clicks. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 0.9% of those searches ended in a purchase.

Shoppers searched for this 31K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 0.9% of those searches ended in a purchase. Searches in the last 90 days moved +22.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $22K a year.

Searches, last 12 months
31K
Growth, 90 days vs prior 90
+22.6%
Conversion, latest week
0.9%
Market size, estimated
$22Ka year
Top search term
iron20K searches a year

02 · Price

A sale here is worth $76.46.

Listings sell for $76.46 on average, from $26.33 to $181.23. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $76.46 that is $0 to $8K a year per listing.

Average price
$76.46inside the $15 to $100 sweet spot
Price range
$26.33–$181.23
Amazon Singapore median price
$30.00across 1,590 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$8K
Returns
2.0%of orders · Amazon Singapore median 0.0%

03 · Entry bar

The bar here is reviews.

20% of listings pay for placement with sponsored ads. 80% ship with Prime. On an average day, 15.2% of listings are out of stock. The average listing ranks #8 within Home. It carries 1,535 reviews at 4.22 stars, so a new listing needs social proof before a better product.

Sponsored listings
20%
Prime listings
80%
Out of stock, average day
15.2%
Average rank
#8in Home
Average rating
4.22 starsAmazon Singapore average 4.47 stars
Average reviews
1,535per listing
Listings tracked
25

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 74 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
74 months

Products

Top Iron products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 46% of clicks. Leaders hold, but buyers still shop past them.

Brands

6 falling

Sellers

12

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

46%

Top 20: 94%

Open market

0%

  • Brand 159%
  • Brand 216%
  • Brand 311%
  • Brand 46%
  • Brand 56%
  • Brand 61%

Demand

Iron search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '25Black Friday '25Spike '26SepOctNovDecJanFebMarAprMayJun

Peak months: Oct, Nov · busiest ÷ quietest = 2.6× · 11 of 12 months tracked

Reviews and returns

What reviews say buyers love and hate about Iron

We read the reviews and the return reasons for every product selling here.

50%of positive reviews mention “Quality-Overall”
33%of negative reviews mention “Advertised Vs Actual Product”
2.0%of orders come back
“arguably misleading to show photos of a different product to potential buyers”
A buyer, on “Advertised Vs Actual Product”33% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Iron questions

Answered from the same tracked data.