- Flapen Score
- 44 / 100Top 17% of 214 Home niches · +8 vs the category median of 3644
- Market size
- $22K/yr31K searches / yr
- 90-day growth
- +22.6%search demand this quarter
- Competition
- 46%top-5 click share · 6 brands · 12 sellers
Flapen Score
Iron against its category
The dotted line is the Home average. Past it, Iron is stronger. Inside it, weaker.
Market
The Iron market on Amazon at a glance
Shoppers on Amazon Singapore searched for Iron 31K times last year and spent an estimated $22K. The top 5 brands take 99% of clicks. Flapen scores it 44 out of 100, a Fail.
01 · Demand
An estimated 0.9% of those searches ended in a purchase.
Shoppers searched for this 31K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 0.9% of those searches ended in a purchase. Searches in the last 90 days moved +22.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $22K a year.
- Searches, last 12 months
- 31K
- Growth, 90 days vs prior 90
- +22.6%
- Conversion, latest week
- 0.9%
- Market size, estimated
- $22Ka year
- Top search term
- iron20K searches a year
02 · Price
A sale here is worth $76.46.
Listings sell for $76.46 on average, from $26.33 to $181.23. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $76.46 that is $0 to $8K a year per listing.
- Average price
- $76.46inside the $15 to $100 sweet spot
- Price range
- $26.33–$181.23
- Amazon Singapore median price
- $30.00across 1,590 niches
- Units sold a year
- 750–1K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$8K
- Returns
- 2.0%of orders · Amazon Singapore median 0.0%
03 · Entry bar
The bar here is reviews.
20% of listings pay for placement with sponsored ads. 80% ship with Prime. On an average day, 15.2% of listings are out of stock. The average listing ranks #8 within Home. It carries 1,535 reviews at 4.22 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 20%
- Prime listings
- 80%
- Out of stock, average day
- 15.2%
- Average rank
- #8in Home
- Average rating
- 4.22 starsAmazon Singapore average 4.47 stars
- Average reviews
- 1,535per listing
- Listings tracked
- 25
04 · Newcomers
0 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 74 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 74 months
Products
Top Iron products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Philips 5000 Series Steam Iron 2600W Quick Heat-Up 45g/min Continuous Steam Scratch-Resistant Soleplate 200g Steam Boost Drip Stop Ergonomic Handle (DST5040/86)
- Price
- $73.46
- Rating
- 4.3/5
- Reviews
- 943
- Age
- 4y ago

Philips Azur 8000 Series Iron 3000W Power SteamGlide Elite Soleplate 55g/min Steam Output 240g Steam Boost Auto Shut-Off 300ml Water Tank Light Blue (DST8020/26)
- Price
- $127.81
- Rating
- 4.3/5
- Reviews
- 943
- Age
- 3y ago

Philips 3000 Series Steam Iron - Powerful Steam Fast Heat-up Ceramic Soleplate Large Water Tank Purple (DST3010/30)
- Price
- $39.07
- Rating
- 3.7/5
- Reviews
- 25
- Age
- 2y ago

Braun TexStyle 1 SI1019RD - Steam Iron 1900W 120g/min - 25g/min turbo Red
- Price
- $35.17
- Rating
- 4.5/5
- Reviews
- 1,723
- Age
- 3y ago

Philips 8000 Series DST8050/26 - Steam Iron 3000W 260g/min Boost Shot 85g/min Continuous Output SteamGlide Elite Rosecopper Soleplate Dark Blue and Gold
- Price
- $170.46
- Rating
- 4.3/5
- Reviews
- 943
- Age
- 3y ago
Trending
estimated 90-day click momentum
Philips OneTurn Hybrid Iron & Steamer 8000 Series with rotating head Ultimate convenience no board no wait no leaks Iron-Like performance 45g/min Energy efficient 1800 W Silky white (GC213/10)
- Price
- $181.23
- Rating
- 4.4/5
- Reviews
- 6
- Age
- 5mo ago

Braun QuickStyle 7 GS7077BK Garment Steamer with Dual Heated FreeGlide 3D Plate Handheld Garment Steamer with FastHeating Steam 35 g/min Capacity 250 ml Cord 3 m 1600W Black
- Price
- $83.67
- Rating
- 4.1/5
- Reviews
- 517
- Age
- 1y ago

Tefal Easygliss FV5715 - Steam Iron 190g/min Boost Shot 45g/min Continous Output Automatic Steam Anti-Scale Setting Durilium Airglide Blue
- Price
- $66.33
- Rating
- 4.0/5
- Reviews
- 236
- Age
- 5y ago

Philips 3000 Series DST3040/76 - Steam Iron 2600W 200g/min Boost Shot 40g/min Continuous Output Ceramic Soleplate Dark Turquoise
- Price
- $56.06
- Rating
- 3.7/5
- Reviews
- 25
- Age
- 3y ago

Braun TexStyle 1 SI1019RD - Steam Iron 1900W 120g/min - 25g/min turbo Red
- Price
- $35.17
- Rating
- 4.5/5
- Reviews
- 1,723
- Age
- 3y ago
Newest
by launch date
Philips OneTurn Hybrid Iron & Steamer 8000 Series with rotating head Ultimate convenience no board no wait no leaks Iron-Like performance 45g/min Energy efficient 1800 W Silky white (GC213/10)
- Price
- $181.23
- Rating
- 4.4/5
- Reviews
- 6
- Age
- 5mo ago

Electrolux UltimateCare 500 E6SI3-62MN - Steam Iron 2500W 200g/min Boost Shot 40g/min Continuous Output Auto Off 5 programs self-cleaning Glissium Soleplate Blue colour
- Price
- $53.04
- Rating
- 4.6/5
- Reviews
- 3
- Age
- 1y ago

Electrolux UltimateCare 500 E6SI3-61NW - Steam Iron 2400W 160g/min Boost Shot 40g/min Continuous Output 5 programs self-cleaning Glissium Soleplate Blue colour
- Price
- $40.55
- Rating
- 4.6/5
- Reviews
- 3
- Age
- 1y ago

Panasonic NI-WL55KSH - Cordless iron 2000W with carry case Black color
- Price
- $107.75
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 1y ago

BRAUN CareStyle 1 Pro IS1512BL - Iron Steam Station 120g/min steam 380g/min steam shot 6 bar Sanitization Function Super Ceramic Soleplate blue color
- Price
- $170.18
- Rating
- 4.2/5
- Reviews
- 79
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 46% of clicks. Leaders hold, but buyers still shop past them.
Brands
6 falling
Sellers
12
Est. top-5 brand share
99%
Top 20: 100%
Est. top-5 click share
46%
Top 20: 94%
Open market
0%
- Philips59%
- Braun16%
- T-Fal11%
- Electrolux6%
- Panasonic6%
- Russell Hobbs1%
Demand
Iron search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov · busiest ÷ quietest = 2.6× · 11 of 12 months tracked
Reviews and returns
What reviews say buyers love and hate about Iron
We read the reviews and the return reasons for every product selling here.
“arguably misleading to show photos of a different product to potential buyers”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Iron questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









