Candle
FailShoppers spend an estimated $3K a year here, so Candle is a Fail.
- Flapen Score
- 36 / 100Ranks 106 of 214 Home niches · on the category median36
- Market size
- $3K/yr20K searches / yr
- 90-day growth
- -4.9%search demand this quarter
- Competition
- 60%top-5 click share · 7 brands · 8 sellers
Flapen Score
Candle against its category
The dotted line is the Home average. Past it, Candle is stronger. Inside it, weaker.
Market
The Candle market on Amazon at a glance
Shoppers on Amazon Singapore searched for Candle 20K times last year and spent an estimated $3K. The top 5 brands take 93% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 36 out of 100, a Fail.
01 · Demand
An estimated 0.8% of those searches ended in a purchase.
Shoppers searched for this 20K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 0.8% of those searches ended in a purchase. Searches in the last 90 days moved -4.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $3K a year.
- Searches, last 12 months
- 20K
- Growth, 90 days vs prior 90
- -4.9%
- Conversion, latest week
- 0.8%
- Market size, estimated
- $3Ka year
- Peak month
- December4.6× the quietest month
- Top search term
- candle10K searches a year
02 · Price
A sale here is worth $22.50.
Listings sell for $22.50 on average, from $1.32 to $46.57. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $22.50 that is $0 to $2K a year per listing.
- Average price
- $22.50inside the $15 to $100 sweet spot
- Price range
- $1.32–$46.57
- Amazon Singapore median price
- $30.00across 1,590 niches
- Units sold a year
- 500–750
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$2K
- Returns
- 0.6%of orders · Amazon Singapore median 0.0%
03 · Entry bar
The bar here is reviews.
20% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 14.7% of listings are out of stock. The average listing ranks #50 within Home. It carries 4,208 reviews at 4.47 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 20%
- Prime listings
- 100%
- Out of stock, average day
- 14.7%
- Average rank
- #50in Home
- Average rating
- 4.47 starsAmazon Singapore average 4.47 stars
- Average reviews
- 4,208per listing
- Listings tracked
- 15
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 59 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 59 months
Products
Top Candle products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 60% of clicks. Leaders hold, but buyers still shop past them.
Brands
7 falling
Sellers
8
Top-5 brand share
93%
Top 20: 100%
Top-5 click share
60%
Top 20: 100%
Open market
3%
- Brand 163%
- Brand 29%
- Brand 39%
- Brand 48%
- Brand 54%
- Brand 63%
- Open — no brand owns it (1 brand, 3%)
Demand
Candle search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 4.6×
Search terms
Top Candle search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- candle10K/yr
- yankee candle6K/yr
- candles4K/yr
Reviews and returns
What reviews say buyers love and hate about Candle
We read the reviews and the return reasons for every product selling here.
“Nice smell,”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
4 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Candle questions
Answered from the same tracked data.









