candle
Skip itA small market ($3K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Avg price
Great$22.50avg listing price — sweet spot $15–$100
Price range
Good$1.32–$46.57cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay60%top-5 click share — leaders hold, buyers still browse
Review moat
Bad4,208.2avg incumbent reviews — the moat a new listing must climb
Growth
Bad-4.9%90-day search growth — must beat 0% to launch
Brand share
Bad93%top-5 brand share — brand-locked demand
Conversion
Bad0.8%search→purchase rate — share of searches ending in a sale
Market size
Bad$3K$3K/yr · 20K searches
According to Flapen's Amazon Singapore niche tracking, candle is a $3K/yr Amazon Singapore market (20K searches/yr). The top 5 brands hold 93% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 36/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
candle market data
- Units sold / yr
- 500–750
- avg 0–100/product
- Revenue / yr
- $11K–$17K
- units × avg price
- Conversion rate
- 0.8%
- Avg BSR
- #50
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 20%
- Out of stock
- 14.7%
- Avg brand age
- 59 months
- Avg seller age
- 0 days
Competition & brand share
The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.Brands
7 falling
Sellers
8
Top-5 brand share
93%
Top 20: 100%
Top-5 click share
60%
Top 20: 100%
Open market
3%
- YANKEE CANDLE63%
- Foxandern9%
- Chesapeake Bay Candle9%
- Manly Indulgence8%
- Wilton4%
- MUJI3%
- Open — no brand owns it (1 brand, 3%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -4.9% search growth over the last 90 days.Peak months: Oct, Nov, Dec · busiest ÷ quietest = 4.6×
Top candle search terms
- candle10K/yr
- yankee candle6K/yr
- candles4K/yr
Top candle products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 15 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Yankee Candle Dried Lavender & Oak Scented Candle 22oz Large Jar with up to 150 Hour Burn Time Giftable Birthdays
YANKEE CANDLE$25.044.6★1,342 rev
YANKEE CANDLE 1121422Z Large 2-Wick Tumbler Candle Balsam & Cedar Green
YANKEE CANDLE$23.694.6★36,449 rev
Chesapeake Bay Candle Scented Candle Awaken + Invigorate (Lemongrass Eucalyptus) Medium
Chesapeake Bay Candle$20.994.4★2,326 rev
Manly Indulgence Vintage Oak Wood Wick Candle for Men | Bergamot Amber & Cedar Scented Jar Candle | 60hr Burn | Fathers Day Gift
Manly Indulgence$20.334.2★1,216 rev
Yankee Candle Sparkling Cinnamon Fall Scented Candle 22oz Large Jar with up to 150 Hour Burn Time
YANKEE CANDLE$22.364.6★2,616 rev
Newest
by launch date
Yankee Candle Sugared Cinnamon Apple Fall Scented Candle 22oz Large Jar with up to 150 Hour Burn Time
YANKEE CANDLE$22.821,356 rev
Yankee Candle Lemon Lavender Scented Candle 22oz Large Jar with up to 150 Hour Burn Time Giftable Birthdays
YANKEE CANDLE$31.84944 rev
Yankee Candle Sage & Citrus Scented Candle 22oz Large Jar with up to 150 Hour Burn Time Giftable Birthdays
YANKEE CANDLE$28.402,193 rev
Yankee Candle Dried Lavender & Oak Scented Candle 22oz Large Jar with up to 150 Hour Burn Time Giftable Birthdays
YANKEE CANDLE$25.041,342 rev
Yankee Candle Sparkling Cinnamon Fall Scented Candle 22oz Large Jar with up to 150 Hour Burn Time
YANKEE CANDLE$22.362,616 rev
Trending
90-day click momentumYankee Candle Sugared Cinnamon Apple Fall Scented Candle 22oz Large Jar with up to 150 Hour Burn Time
YANKEE CANDLE$22.824.6★
YANKEE CANDLE 11597Z Company Home Sweet Home Large Jar Candle
YANKEE CANDLE$46.574.6★
Yankee Candle Dried Lavender & Oak Scented Candle 22oz Large Jar with up to 150 Hour Burn Time Giftable Birthdays
YANKEE CANDLE$25.044.6★
Yankee Candle Sage & Citrus Scented Candle 22oz Large Jar with up to 150 Hour Burn Time Giftable Birthdays
YANKEE CANDLE$28.404.6★
Yankee Candle Sparkling Cinnamon Fall Scented Candle 22oz Large Jar with up to 150 Hour Burn Time
YANKEE CANDLE$22.364.6★
What buyers say about candle
What buyers praise and complain about, mined from review topics.What buyers love
“Nice smell,”
Top return reasons
Common questions
- Is candle profitable to sell on Amazon Singapore?
- The niche generates $3K/yr across 15 tracked products. 90-day search growth is -4.9%. Flapen's verdict: Skip it (36/100).
- How competitive is the candle niche?
- 7 brands and 8 sellers compete. The top 5 products take 60% of clicks and top 5 brands hold 93% of demand.
- When does demand for candle peak?
- Demand peaks in Oct–Nov–Dec; the busiest month runs 4.6× the quietest.
- What does it cost to enter the candle niche?
- Listings span $1.32–$46.57; the average listing price is $22.50 (sweet spot $15–$100). The average incumbent carries 4,208 reviews — the moat a new listing must climb.