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Candle

Fail

Shoppers spend an estimated $3K a year here, so Candle is a Fail.

Flapen Score
36
36 / 100
Ranks 106 of 214 Home niches · on the category median
Market size
$3K/yr20K searches / yr
90-day growth
-4.9%search demand this quarter
Competition
60%top-5 click share · 7 brands · 8 sellers

Flapen Score

Candle against its category

The dotted line is the Home average. Past it, Candle is stronger. Inside it, weaker.

36Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Candle market on Amazon at a glance

Shoppers on Amazon Singapore searched for Candle 20K times last year and spent an estimated $3K. The top 5 brands take 93% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 36 out of 100, a Fail.

01 · Demand

An estimated 0.8% of those searches ended in a purchase.

Shoppers searched for this 20K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 0.8% of those searches ended in a purchase. Searches in the last 90 days moved -4.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $3K a year.

Searches, last 12 months
20K
Growth, 90 days vs prior 90
-4.9%
Conversion, latest week
0.8%
Market size, estimated
$3Ka year
Peak month
December4.6× the quietest month
Top search term
candle10K searches a year

02 · Price

A sale here is worth $22.50.

Listings sell for $22.50 on average, from $1.32 to $46.57. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $22.50 that is $0 to $2K a year per listing.

Average price
$22.50inside the $15 to $100 sweet spot
Price range
$1.32–$46.57
Amazon Singapore median price
$30.00across 1,590 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
0.6%of orders · Amazon Singapore median 0.0%

03 · Entry bar

The bar here is reviews.

20% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 14.7% of listings are out of stock. The average listing ranks #50 within Home. It carries 4,208 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings
20%
Prime listings
100%
Out of stock, average day
14.7%
Average rank
#50in Home
Average rating
4.47 starsAmazon Singapore average 4.47 stars
Average reviews
4,208per listing
Listings tracked
15

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 59 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
59 months

Products

Top Candle products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 60% of clicks. Leaders hold, but buyers still shop past them.

Brands

7 falling

Sellers

8

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

60%

Top 20: 100%

Open market

3%

  • Brand 163%
  • Brand 29%
  • Brand 39%
  • Brand 48%
  • Brand 54%
  • Brand 63%
  • Open — no brand owns it (1 brand, 3%)

Demand

Candle search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '24Black Friday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 4.6×

Search terms

Top Candle search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • candle10K/yr
  • yankee candle6K/yr
  • candles4K/yr

Reviews and returns

What reviews say buyers love and hate about Candle

We read the reviews and the return reasons for every product selling here.

100%of positive reviews mention “Smell”
0.6%of orders come back
“Nice smell,”
A buyer, on “Smell”100% of positive reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

4 topics

NegativePositive

Keep looking

Related niches

Niches in the same category that score near this one. Research these next.

FAQ

Common Candle questions

Answered from the same tracked data.