Candle
a small market ($3K/yr) — Candle doesn't clear our bar today.
Flapen Score
Ranks 106 of 214 Home niches · on the category median
Is Candle profitable on Amazon?
According to Flapen's Amazon Singapore niche tracking, Candle is a $3K/yr Amazon Singapore market (20K searches/yr). The top 5 brands hold 93% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 36/100.
Candle: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -4.9% over the last 90 days and 0.8% of searches end in a purchase.
$3K
revenue / yr
Who owns the niche?
The top 5 brands hold 93% of demand, so 7% of the market is open.
7%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 15 products
Top Candle products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Yankee Candle Dried Lavender & Oak Scented Candle 22oz Large Jar with up to 150 Hour Burn Time Giftable Birthdays
- Price
- $25.04
- Rating
- 4.6/5
- Reviews
- 1,342
- Age
- 1y ago
YANKEE CANDLE 1121422Z Large 2-Wick Tumbler Candle Balsam & Cedar Green
- Price
- $23.69
- Rating
- 4.6/5
- Reviews
- 36,449
- Age
- 13y ago
Chesapeake Bay Candle Scented Candle Awaken + Invigorate (Lemongrass Eucalyptus) Medium
- Price
- $20.99
- Rating
- 4.4/5
- Reviews
- 2,326
- Age
- 8y ago
Manly Indulgence Vintage Oak Wood Wick Candle for Men | Bergamot Amber & Cedar Scented Jar Candle | 60hr Burn | Fathers Day Gift
- Price
- $20.33
- Rating
- 4.2/5
- Reviews
- 1,216
- Age
- 9y ago
Yankee Candle Sparkling Cinnamon Fall Scented Candle 22oz Large Jar with up to 150 Hour Burn Time
- Price
- $22.36
- Rating
- 4.6/5
- Reviews
- 2,616
- Age
- 1y ago
Trending
90-day click momentum
Yankee Candle Sugared Cinnamon Apple Fall Scented Candle 22oz Large Jar with up to 150 Hour Burn Time
- Price
- $22.82
- Rating
- 4.6/5
- Reviews
- 1,356
- Age
- 1y ago
YANKEE CANDLE 11597Z Company Home Sweet Home Large Jar Candle
- Price
- $46.57
- Rating
- 4.6/5
- Reviews
- 14,095
- Age
- 13y ago
Yankee Candle Dried Lavender & Oak Scented Candle 22oz Large Jar with up to 150 Hour Burn Time Giftable Birthdays
- Price
- $25.04
- Rating
- 4.6/5
- Reviews
- 1,342
- Age
- 1y ago
Yankee Candle Sage & Citrus Scented Candle 22oz Large Jar with up to 150 Hour Burn Time Giftable Birthdays
- Price
- $28.40
- Rating
- 4.6/5
- Reviews
- 2,193
- Age
- 1y ago
Yankee Candle Sparkling Cinnamon Fall Scented Candle 22oz Large Jar with up to 150 Hour Burn Time
- Price
- $22.36
- Rating
- 4.6/5
- Reviews
- 2,616
- Age
- 1y ago
Newest
by launch dateYankee Candle Sugared Cinnamon Apple Fall Scented Candle 22oz Large Jar with up to 150 Hour Burn Time
- Price
- $22.82
- Rating
- 4.6/5
- Reviews
- 1,356
- Age
- 1y ago
Yankee Candle Lemon Lavender Scented Candle 22oz Large Jar with up to 150 Hour Burn Time Giftable Birthdays
- Price
- $31.84
- Rating
- 4.7/5
- Reviews
- 944
- Age
- 1y ago
Yankee Candle Sage & Citrus Scented Candle 22oz Large Jar with up to 150 Hour Burn Time Giftable Birthdays
- Price
- $28.40
- Rating
- 4.6/5
- Reviews
- 2,193
- Age
- 1y ago
Yankee Candle Dried Lavender & Oak Scented Candle 22oz Large Jar with up to 150 Hour Burn Time Giftable Birthdays
- Price
- $25.04
- Rating
- 4.6/5
- Reviews
- 1,342
- Age
- 1y ago
Yankee Candle Sparkling Cinnamon Fall Scented Candle 22oz Large Jar with up to 150 Hour Burn Time
- Price
- $22.36
- Rating
- 4.6/5
- Reviews
- 2,616
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.
Brands
7 falling
Sellers
8
Top-5 brand share
93%
Top 20: 100%
Top-5 click share
60%
Top 20: 100%
Open market
3%
- YANKEE CANDLE63%
- Foxandern9%
- Chesapeake Bay Candle9%
- Manly Indulgence8%
- Wilton4%
- MUJI3%
- Open — no brand owns it (1 brand, 3%)
Candle demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 4.6×
Top Candle search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- candle10K/yr
- yankee candle6K/yr
- candles4K/yr
What reviews say buyers love and hate about Candle
What buyers mention most, as a share of all reviews.
What buyers love
100% of reviews“Nice smell,”
Candle return rate & reasons
Why buyers send it back, as a share of all return requests.
0.6%
Return rate
61%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Candle questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
