brumate
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Price range
Incredible$35.36–$69.63cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$50.29avg listing price — sweet spot $15–$100
Returns
Great1.4%return rate — above 5% kills the launch gate
Growth
Great+64.2%90-day search growth — must beat 0% to launch
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Bad6,649.26avg incumbent reviews — the moat a new listing must climb
Conversion
Bad0.8%search→purchase rate — share of searches ending in a sale
Market size
Bad$9K$9K/yr · 21K searches
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon Singapore niche tracking, brumate is a $9K/yr Amazon Singapore market (21K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jun. Verdict: Skip it — 44/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
brumate market data
- Units sold / yr
- 0–100
- avg 0–100/product
- Revenue / yr
- $0–$5K
- units × avg price
- Conversion rate
- 0.8%
- Avg BSR
- #103
- Page quality
- 0%
- Prime
- 95%
- Sponsored
- 11%
- Out of stock
- 12.0%
- Avg brand age
- 34 months
- Avg seller age
- 0 days
Competition & brand share
The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.Brands
2 flat
Sellers
7
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
54%
Top 20: 100%
Open market
0%
- BrüMate99%
- Shop Japan1%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 53 weeks — +64.2% search growth over the last 90 days.Peak months: Jun · busiest ÷ quietest = 3.4×
Top brumate search terms
- brumate20K/yr
- brumate tumbler635/yr
- brumate era447/yr
Top brumate products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 19 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
BrüMate Era BERA40NB - Tumbler with handle and straw 1.2L/40oz size 100% leakproof triple-insulated made of Stainless Steel cup-holder friendly Nightfall Blue color
BrüMate$59.224.6★19,375 rev
BrüMate Resa BRS25DU - Tumbler with handle and straw 740mL/25oz size 100% leakproof triple-insulated made of Stainless Steel Silicone sleeve cup-holder friendly Dune color
BrüMate$54.374.6★2,132 rev
BrüMate Resa BRS35DA - Tumbler with handle and straw 1.04L/35oz size 100% leakproof triple-insulated made of Stainless Steel Silicone sleeve cup-holder friendly Dark Aura color
BrüMate$55.524.6★2,132 rev
BrüMate Resa BRS25MO - Tumbler with handle and straw 740mL/25oz size 100% leakproof triple-insulated made of Stainless Steel Silicone sleeve cup-holder friendly Mocha color
BrüMate$47.154.6★2,132 rev
BrüMate Nav 25oz 100% Leak Proof Insulated Travel Tumbler with Magnetic BevLock Lid - Double Wall Cup-Holder Friendly Stainless Steel Mug (Guava)
BrüMate$52.174.5★1,771 rev
Newest
by launch date
BrüMate MultiShaker Blender Shaker Bottle | 100% Leakproof Insulated Stainless Steel | Pre Workout and Protein Shaker Bottle for the Gym | 25oz (Nightfall Blue)
BrüMate$47.21223 rev
BrüMate Era 30 oz Tumbler with Handle and Straw | 100% Leakproof Insulated Tumbler with Lid and Straw | Made of Stainless Steel | Cup Holder Friendly Base | 30oz (Dark Aura)
BrüMate$59.3019,375 rev
Blue Mate Ella Matte Black 46.5 fl oz (1180 ml) Brumate Era Matte Black
Shop Japan$57.067 rev
BrüMate Uncorkd 14oz 100% Leakproof Insulated Wine Tumbler | Locking Lid | Insulated Stainless Steel Wine Glass | Perfect For Travel & Outdoors | BPA-Free (Polished Stainless)
BrüMate$38.616,587 rev
BrüMate Leap BLP12SD - Kids tumbler with handle and straw 350mL/12oz size 100% leakproof made of Stainless Steel drop resistant silicone sleeve cup-holder friendly Stardust color
BrüMate$40.441,664 rev
Trending
90-day click momentumBrüMate Resa BRS25DU - Tumbler with handle and straw 740mL/25oz size 100% leakproof triple-insulated made of Stainless Steel Silicone sleeve cup-holder friendly Dune color
BrüMate$54.374.6★
BrüMate Resa BRS35SA - Tumbler with handle and straw 1.04L/35oz size 100% leakproof triple-insulated made of Stainless Steel Silicone sleeve cup-holder friendly Sage color
BrüMate$43.694.6★
BrüMate Leap BLP12RT - Kids tumbler with handle and straw 350mL/12oz size 100% leakproof made of Stainless Steel drop resistant silicone sleeve cup-holder friendly Rose Taupe color
BrüMate$35.364.0★
BrüMate Resa BRS35MB - Tumbler with handle and straw 1.04L/35oz size 100% leakproof triple-insulated made of Stainless Steel Silicone sleeve cup-holder friendly Matte Black color
BrüMate$63.994.6★
BrüMate Era BERA40BA - Tumbler with handle and straw 1.2L/40oz size 100% leakproof triple-insulated made of Stainless Steel cup-holder friendly Blue Agave color
BrüMate$49.804.6★
What buyers say about brumate
What buyers praise and complain about, mined from review topics.Top return reasons
Common questions
- Is brumate profitable to sell on Amazon Singapore?
- The niche generates $9K/yr across 19 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +64.2%. Flapen's verdict: Skip it (44/100).
- How competitive is the brumate niche?
- 2 brands and 7 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 100% of demand.
- When does demand for brumate peak?
- Demand peaks in Jun; the busiest month runs 3.4× the quietest.
- What does it cost to enter the brumate niche?
- Listings span $35.36–$69.63; the average listing price is $50.29 (sweet spot $15–$100). The average incumbent carries 6,649 reviews — the moat a new listing must climb.