How competitive is the Zinc niche on Amazon Singapore?

10 brands and 18 sellers compete in Zinc on Amazon Singapore. The top 5 Zinc products take 59% of clicks and its top 5 brands hold 79% of demand.

Zinc

a small market ($14K/yr) — Zinc doesn't clear our bar today.

Flapen Score

Skip it

Top 10% of 198 Health, Household and Personal Care niches · +10 vs the category median of 37

This niche Category average · 198 niches

Is Zinc profitable on Amazon?

According to Flapen's Amazon Singapore niche tracking, Zinc is a $14K/yr Amazon Singapore market (7K searches/yr). The top 5 brands hold 79% of demand. Verdict: Skip it — 47/100.

Zinc: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +10.6% over the last 90 days and 11.9% of searches end in a purchase.

$14K

revenue / yr

Units sold / yr750

Search volume / yr+10.6%7K

Conversion rate11.9%

Avg price$16.79

Who owns the niche?

The top 5 brands hold 79% of demand, so 21% of the market is open.

21%

open market share

Brands · sellers10 · 18

Top-5 product click share59%

Open market21%

Avg brand age93 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.

0/100

page quality · 15 products

Top Zinc products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Natures Bounty Zinc 50mg Immune Support & Antioxidant Supplement Promotes Skin Health 250 Caplets

Price: $17.25
Rating: 4.7/5
Reviews: 62,430
Age: 5y ago

NOW Supplements Zinc Glycinate 120 Softgels

Price: $17.42
Rating: 4.7/5
Reviews: 2,471
Age: 13y ago

Thorne Research - Zinc Picolinate 15 mg - Highly Absorbable Zinc Supplement to Support Growth Immune Function and Reproductive Health - 60 Capsules

Price: $26.91
Rating: 4.7/5
Reviews: 5,696
Age: 8y ago

Solgar Zinc Picolinate 22 mg 100 Tablets - Promotes Healthy Skin - Supports Immune System Normal Taste & Vision - Antioxidant - Non GMO Vegan Gluten Free Dairy Free Kosher - 100 Servings

Price: $15.93
Rating: 4.7/5
Reviews: 9,034
Age: 13y ago

Now Foods Zinc Picolinate Veg Capsules 50mg 60count

Price: $12.70
Rating: 4.7/5
Reviews: 3,439
Age: 13y ago

Newest

by launch date

Swanson Zinc Picolinate - Body Preferred Form 22 mg 60 Vegan Caps Halal Support Immune Prostate Vision & Boost Antioxidant

Price: $6.47
Rating: 4.8/5
Reviews: 576
Age: 3w ago

Swanson Albion Zinc 30 mg 90 Vegan Caps Halal Support Immune Prostate Vision & Glucose Metabolism

Price: $10.56
Rating: 4.5/5
Reviews: 40
Age: 2y ago

Now Foods Zinc 50 mg 250 Tablets

Price: $13.61
Rating: 4.7/5
Reviews: 15
Age: 4y ago

Natures Bounty Zinc 50mg Immune Support & Antioxidant Supplement Promotes Skin Health 250 Caplets

Price: $17.25
Rating: 4.7/5
Reviews: 62,430
Age: 5y ago

Swisse Ultiboost Zinc+ 60 Tablets

Price: $10.65
Rating: 4.7/5
Reviews: 613
Age: 5y ago

Competition: brands, sellers & click share

The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 falling

Sellers

Top-5 brand share

79%

Top 20: 100%

Top-5 click share

59%

Top 20: 100%

Open market

13%

Now Foods23%
Nature's Bounty21%
THORNE16%
Swanson11%
Solgar9%
Nature Made8%
Open — no brand owns it (4 brands, 13%)

Zinc demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume7KCVR11.9%Products15Brands10Top 5 Brands79%OOS Rate11.0%Rating4.7★Reviews8,795Avg BSR#182

Top Zinc search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

zinc4K/yr +17.0%5.8% conv.
zinc picolinate2K/yr -2.1%7.2% conv.
zinc supplement1K/yr +8.9%4.2% conv.

What reviews say buyers love and hate about Zinc

What buyers mention most, as a share of all reviews.

What buyers love

100% of reviews

Vitamin100%

“Good supplement”

Common Zinc questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Zinc 47/100 on Amazon Singapore — Skip it. The niche generates $14K/yr across 15 tracked products. 0 of 1 products launched in the last 360 days are still selling. Search demand moved +10.6% over the last 90 days.

Zinc sells for $16.79 on average on Amazon Singapore, inside our $15–$100 sweet spot. Listings span $6.47–$35.69. The average incumbent carries 8,795 reviews — the moat a new listing must climb.