Water Flosser
FailThe top 5 brands take 100% of clicks, so Water Flosser is a Fail.
- Flapen Score
- 44 / 100Top 18% of 198 Health, Household and Personal Care niches · +7 vs the category median of 3744
- Market size
- $100K/yr28K searches / yr
- 90-day growth
- +27.0%search demand this quarter
- Competition
- 76%top-5 click share · 5 brands · 11 sellers
Flapen Score
Water Flosser against its category
The dotted line is the Health, Household and Personal Care average. Past it, Water Flosser is stronger. Inside it, weaker.
Market
The Water Flosser market on Amazon at a glance
Shoppers on Amazon Singapore searched for Water Flosser 28K times last year and spent an estimated $100K. All 5 brands take every click. Flapen scores it 44 out of 100, a Fail.
01 · Demand
An estimated 4.0% of those searches ended in a purchase.
Shoppers searched for this 28K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 4.0% of those searches ended in a purchase. Searches in the last 90 days moved +27.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $100K a year.
- Searches, last 12 months
- 28K
- Growth, 90 days vs prior 90
- +27.0%
- Conversion, latest week
- 4.0%
- Market size, estimated
- $100Ka year
- Top search term
- water flosser16K searches a year
02 · Price
A sale here is worth $88.02.
Listings sell for $88.02 on average, from $35.18 to $179.36. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At $88.02 that is $0 to $9K a year per listing.
- Average price
- $88.02inside the $15 to $100 sweet spot
- Price range
- $35.18–$179.36
- Amazon Singapore median price
- $30.00across 1,590 niches
- Units sold a year
- 1K–1K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$9K
- Returns
- 0.5%of orders · Amazon Singapore median 0.0%
03 · Entry bar
The bar here is reviews.
36% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 9.4% of listings are out of stock. The average listing ranks #10 within Health, Household and Personal Care. It carries 14,338 reviews at 4.30 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 36%
- Prime listings
- 86%
- Out of stock, average day
- 9.4%
- Average rank
- #10in Health, Household and Personal Care
- Average rating
- 4.30 starsAmazon Singapore average 4.47 stars
- Average reviews
- 14,338per listing
- Listings tracked
- 14
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 42 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 42 months
Products
Top Water Flosser products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Waterpik Cordless Pulse Rechargeable Portable Water Flosser for Teeth Gums Braces Care and Travel with 2 Flossing Tips Waterproof for Shower ADA Accepted WF-20 Blue Packaging and Tips May Vary
- Price
- $57.89
- Rating
- 4.3/5
- Reviews
- 15,390
- Age
- 2y ago

Waterpik Cordless Advanced 2.0 Water Flosser For Teeth Gums Braces Dental Care With Travel Bag and 4 Tips ADA Accepted Rechargeable Portable and Waterproof White WP-580 Packaging May Vary
- Price
- $97.40
- Rating
- 4.2/5
- Reviews
- 74,583
- Age
- 10y ago

Waterpik WF-02 Cordless Express Water Flosser 3 Replaceable AA Batteries IPX7 Waterproof 2 Modes & 2 Tips
- Price
- $44.40
- Rating
- 4.2/5
- Reviews
- 48,113
- Age
- 8y ago

Waterpik Cordless Pulse Rechargeable Portable Water Flosser for Teeth Gums Braces Care and Travel with 2 Flossing Tips Waterproof ADA Accepted WF-20 White Packaging May Vary
- Price
- $53.25
- Rating
- 4.3/5
- Reviews
- 15,390
- Age
- 2y ago

Xiaomi Water Flosser 2
- Price
- $35.18
- Rating
- 4.5/5
- Reviews
- 139
- Age
- 1y ago
Trending
estimated 90-day click momentum
Xiaomi Water Flosser 2
- Price
- $35.18
- Rating
- 4.5/5
- Reviews
- 139
- Age
- 1y ago

Onlyone Rechargeable Cordless Water Flosser with Adjustable Water Pressure for Daily Oral Care Power Dental Flosser for Home and Travel Use Portable Oral Irrigator for Sensitive Gums and Braces Care
- Price
- $39.30
- Rating
- 4.4/5
- Reviews
- 7,288
- Age
- 2y ago

Colgate Blast Water Flosser Cordless Water Resistant Rechargeable Home and Travel Friendly Teal Gentle on Gums 3 Pressure Modes Easy to Clean Tank
- Price
- $79.14
- Rating
- 3.9/5
- Reviews
- 281
- Age
- 2y ago

Waterpik Cordless Pulse Rechargeable Portable Water Flosser for Teeth Gums Braces Care and Travel with 2 Flossing Tips Waterproof for Shower ADA Accepted WF-20 Blue Packaging and Tips May Vary
- Price
- $57.89
- Rating
- 4.3/5
- Reviews
- 15,390
- Age
- 2y ago

Waterpik WF-02 Cordless Express Water Flosser 3 Replaceable AA Batteries IPX7 Waterproof 2 Modes & 2 Tips
- Price
- $44.40
- Rating
- 4.2/5
- Reviews
- 48,113
- Age
- 8y ago
Newest
by launch date
Xiaomi Water Flosser 2
- Price
- $35.18
- Rating
- 4.5/5
- Reviews
- 139
- Age
- 1y ago

Colgate Blast Water Flosser Cordless Water Resistant Rechargeable Home and Travel Friendly Teal Gentle on Gums 3 Pressure Modes Easy to Clean Tank
- Price
- $79.14
- Rating
- 3.9/5
- Reviews
- 281
- Age
- 2y ago

Onlyone Rechargeable Cordless Water Flosser with Adjustable Water Pressure for Daily Oral Care Power Dental Flosser for Home and Travel Use Portable Oral Irrigator for Sensitive Gums and Braces Care
- Price
- $39.30
- Rating
- 4.4/5
- Reviews
- 7,288
- Age
- 2y ago

Onlyone Water Flosser Cordless Dental Water Jet with 4 Pressure Modes 1500-2000 Pulses/Min 300ML Tank IPX7 Waterproof Rechargeable Portable Oral Irrigator for Braces Sensitive Gums & Travel
- Price
- $40.97
- Rating
- 4.4/5
- Reviews
- 7,288
- Age
- 2y ago

Waterpik Cordless Pulse Rechargeable Portable Water Flosser for Teeth Gums Braces Care and Travel with 2 Flossing Tips Waterproof for Shower ADA Accepted WF-20 Blue Packaging and Tips May Vary
- Price
- $57.89
- Rating
- 4.3/5
- Reviews
- 15,390
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 76% of clicks. A locked shelf that new listings rarely crack.
Brands
5 falling
Sellers
11
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
76%
Top 20: 100%
Open market
0%
- Waterpik81%
- XIAOMI8%
- Onlyone6%
- Colgate2%
- Philips Sonicare2%
Demand
Water Flosser search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov · busiest ÷ quietest = 2.8× · 11 of 12 months tracked
Search terms
Top Water Flosser search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- water flosser16K/yr
- waterpik10K/yr
- waterpik water flosser3K/yr
Reviews and returns
What reviews say buyers love and hate about Water Flosser
We read the reviews and the return reasons for every product selling here.
“Doesnt work properly”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
12 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Water Flosser questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









