Vitamin K2
FailShoppers spend an estimated $4K a year here, so Vitamin K2 is a Fail.
- Flapen Score
- 33 / 100Ranks 132 of 198 Health, Household and Personal Care niches · −4 vs the category median of 3733
- Market size
- $4K/yr3K searches / yr
- 90-day growth
- -41.0%search demand this quarter
- Competition
- 72%top-5 click share · 7 brands · 14 sellers
Flapen Score
Vitamin K2 against its category
The dotted line is the Health, Household and Personal Care average. Past it, Vitamin K2 is stronger. Inside it, weaker.
Market
The Vitamin K2 market on Amazon at a glance
Shoppers on Amazon Singapore searched for Vitamin K2 3K times last year and spent an estimated $4K. The top 5 brands take 95% of clicks. Flapen scores it 33 out of 100, a Fail.
01 · Demand
An estimated 5.0% of those searches ended in a purchase.
Shoppers searched for this 3K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 5.0% of those searches ended in a purchase. Searches in the last 90 days moved -41.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $4K a year.
- Searches, last 12 months
- 3K
- Growth, 90 days vs prior 90
- -41.0%
- Conversion, latest week
- 5.0%
- Market size, estimated
- $4Ka year
- Top search term
- vitamin k21K searches a year
02 · Price
A sale here is worth $23.61.
Listings sell for $23.61 on average, from $12.62 to $47.68. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $23.61 that is $0 to $2K a year per listing.
- Average price
- $23.61inside the $15 to $100 sweet spot
- Price range
- $12.62–$47.68
- Amazon Singapore median price
- $30.00across 1,590 niches
- Units sold a year
- 250–500
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$2K
- Returns
- 0.0%of orders · Amazon Singapore median 0.0%
03 · Entry bar
The bar here is reviews.
10% of listings pay for placement with sponsored ads. 40% ship with Prime. On an average day, 1.8% of listings are out of stock. The average listing ranks #304 within Health, Household and Personal Care. It carries 4,540 reviews at 4.75 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 10%
- Prime listings
- 40%
- Out of stock, average day
- 1.8%
- Average rank
- #304in Health, Household and Personal Care
- Average rating
- 4.75 starsAmazon Singapore average 4.47 stars
- Average reviews
- 4,540per listing
- Listings tracked
- 10
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 89 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 89 months
Products
Top Vitamin K2 products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 72% of clicks. A locked shelf that new listings rarely crack.
Brands
7 flat
Sellers
14
Top-5 brand share
95%
Top 20: 100%
Top-5 click share
72%
Top 20: 100%
Open market
5%
- Brand 157%
- Brand 212%
- Brand 39%
- Brand 46%
- Brand 56%
- Brand 66%
- Open — no brand owns it (1 brand, 5%)
Demand
Vitamin K2 search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Mar · busiest ÷ quietest = 2.6× · 11 of 12 months tracked
Search terms
Top Vitamin K2 search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- vitamin k21K/yr
- vitamin k573/yr
- vitamin k2 mk7633/yr
Reviews and returns
What reviews say buyers love and hate about Vitamin K2
We read the reviews and the return reasons for every product selling here.
“Good supplement”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
1 topic
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Vitamin K2 questions
Answered from the same tracked data.









