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Vitamin D3 + K2

a small market ($23K/yr) — Vitamin D3 + K2 doesn't clear our bar today.

Flapen Score

42
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Top 24% of 198 Health, Household and Personal Care niches · +5 vs the category median of 37

Market size 6Growth 22Conversion 67Competition 34Returns 100Price range 92Avg price 95Brand share 42Review moat 22Quality gap 16
This niche Category average · 198 niches

Is Vitamin D3 + K2 profitable on Amazon?

According to Flapen's Amazon Singapore niche tracking, Vitamin D3 + K2 is a $23K/yr Amazon Singapore market (10K searches/yr). The top 5 brands hold 80% of demand. Verdict: Skip it — 42/100.

Vitamin D3 + K2: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -5.4% over the last 90 days and 6.0% of searches end in a purchase.

$23K

revenue / yr

Units sold / yr750
Search volume / yr-5.4%10K
Conversion rate6.0%
Avg price$38.64

Who owns the niche?

The top 5 brands hold 80% of demand, so 20% of the market is open.

20%

open market share

Brands · sellers10 · 31
Top-5 product click share65%
Open market20%
Avg brand age87 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.

0/100

page quality · 17 products

Sponsored placement29%
New entrants (1y)1· 0 succeeded
Avg rating4.7★
Avg reviews9,481

Top Vitamin D3 + K2 products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.

$0$2K$5K$7K$9K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

10 falling

Sellers

31

Top-5 brand share

80%

Top 20: 100%

Top-5 click share

65%

Top 20: 100%

Open market

15%

  • Now Foods50%
  • Horbäach11%
  • Nature Made7%
  • Nano Singapore6%
  • Dr. Berg Nutritionals6%
  • Bronson6%
  • Open — no brand owns it (4 brands, 15%)

Vitamin D3 + K2 demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume10KCVR6.0%Products17Brands10Top 5 Brands80%OOS Rate1.0%Rating4.7★Reviews9,481Avg BSR#200
350250Spike '25Black Friday '25Spike '26Sep '25Oct '25Dec '25Feb '26Mar '26May '26Jun '26

Top Vitamin D3 + K2 search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • d3 k24K/yr
  • vitamin d3 + k24K/yr
  • vitamin d3 k22K/yr
  • d3 k2 vitamin125/yr

Vitamin D3 + K2 return rate & reasons

Why buyers send it back, as a share of all return requests.

0.1%

Return rate

33%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Dosage
33%
2Advertised Vs Actual Product
33%
3Value For Money
33%

Common Vitamin D3 + K2 questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Vitamin D3 + K2 42/100 on Amazon Singapore — Skip it. The niche generates $23K/yr across 17 tracked products. 0 of 1 products launched in the last 360 days are still selling. Search demand moved -5.4% over the last 90 days.
Vitamin D3 + K2 sells for $38.64 on average on Amazon Singapore, inside our $15–$100 sweet spot. Listings span $12.62–$70.89. The average incumbent carries 9,481 reviews — the moat a new listing must climb.