Is vitamin d3 + k2 profitable to sell on Amazon Singapore?

The niche generates $23K/yr across 17 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -5.4%. Flapen's verdict: Skip it (42/100).

How competitive is the vitamin d3 + k2 niche?

10 brands and 31 sellers compete. The top 5 products take 65% of clicks and top 5 brands hold 80% of demand.

What does it cost to enter the vitamin d3 + k2 niche?

Listings span $12.62–$70.89; the average listing price is $38.64 (sweet spot $15–$100). The average incumbent carries 9,481 reviews — the moat a new listing must climb.

vitamin d3 + k2

Skip it

A small market ($23K/yr) — this niche doesn't clear our bar today.

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Avg price

Incredible$38.64

avg listing price — sweet spot $15–$100

Price range

Great$12.62–$70.89

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Good6.0%

search→purchase rate — share of searches ending in a sale

Brand share

Okay80%

top-5 brand share — brands hold most of the demand

Competition

Okay65%

top-5 click share — leaders hold, buyers still browse

Growth

Bad-5.4%

90-day search growth — must beat 0% to launch

Review moat

Bad9,480.94

avg incumbent reviews — the moat a new listing must climb

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Market size

Bad$23K

$23K/yr · 10K searches

According to Flapen's Amazon Singapore niche tracking, vitamin d3 + k2 is a $23K/yr Amazon Singapore market (10K searches/yr). The top 5 brands hold 80% of demand. Verdict: Skip it — 42/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

vitamin d3 + k2 market data

Units sold / yr: 500–750; avg 0–100/product
Revenue / yr: $19K–$29K; units × avg price
Conversion rate: 6.0%
Avg BSR: #200
Page quality: 0%
Prime: 71%
Sponsored: 29%
Out of stock: 1.0%
Avg brand age: 87 months
Avg seller age: 0 days

Competition & brand share

The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.

Brands

10 falling

Sellers

Top-5 brand share

80%

Top 20: 100%

Top-5 click share

65%

Top 20: 100%

Open market

15%

Now Foods50%
Horbäach11%
Nature Made7%
Nano Singapore6%
Dr. Berg Nutritionals6%
Bronson6%
Open — no brand owns it (4 brands, 15%)

Demand

Weekly Amazon search volume, last 46 weeks — -5.4% search growth over the last 90 days.

Open Trend

Top vitamin d3 + k2 search terms

d3 k24K/yr +17.6%3.9% conv.
vitamin d3 + k24K/yr -21.1%3.9% conv.
vitamin d3 k22K/yr -5.1%1.6% conv.
d3 k2 vitamin125/yr -27.3%0.0% conv.

All search terms

Top vitamin d3 + k2 products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 17 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

NOW Supplements Vitamin D-3 & K-2 1 000 IU/45 mcg Plus Cardiovascular Support* Supports Bone Health* 120 Veg Capsules

Now Foods$12.624.8★11,963 rev

Horbäach Vitamin D3 K2 | 5000iu of Vitamin D & 100mcg MK-7 Complex | 180 Softgel Capsules | Non-GMO & Gluten Free Supplement

Horbäach$35.884.8★1,725 rev

NOW Supplements Mega D-3 & MK-7 5000 IU / 180 mcg Bone & Cardiovascular Support* Vitamins K-3 & K-2 120 Capsules

Now Foods$29.984.8★1,287 rev

Vitamin D-3 & K-2 - 120 ct (Pack of 2)

Now Foods$28.074.8★3,187 rev

Nature Made Vitamin D3 and K2 Dietary Supplement for Immune Health Bone and Artery Function Support 30 Softgels 30 Day Supply

Nature Made$19.754.6★9,984 rev

Newest

by launch date

BioFinest Vitamin K2 MK7 with D3 Supplement Capsule 120 Count Bone and Joint Support Calcium Absorption

BioFinest$27.810 rev

5mo ago

Vitamin Complex K2+D3 with Black Pepper | 120 capsules - Bone Density Support & Heart Health Immunity Booster Supplement Fitness Edible Dietary Healthcare

Nano Singapore$22.625 rev

2y ago

Micro Ingredients Vitamin D3 50 000 IU Plus K2 (MK-7) 200 mcg 240 Virgin Coconut Oil Softgels | 2 in 1 Vitamins D & K Complex Supports Calcium Absorption Bone Immune Heart Health Easy to Swallow

Micro Ingredients$54.4730,115 rev

3y ago

Dr. Bergs Vitamin D3 K2 w/ MCT Oil - Includes 5 000 IU of Vitamin D3 50 mcg MK7 Vitamin K2 Purified Bile Salts Zinc & Magnesium for Ultimate Absorption - K2 D3 Vitamin Supplement - 60 Capsules

Dr. Berg Nutritionals$39.5010,484 rev

4y ago

Nature Made Vitamin D3 and K2 Dietary Supplement for Immune Health Bone and Artery Function Support 30 Softgels 30 Day Supply

Nature Made$19.759,984 rev

4y ago

What buyers say about vitamin d3 + k2

What buyers praise and complain about, mined from review topics.

Top return reasons

Dosage33%

Advertised Vs Actual Product33%

Value For Money33%

Common questions

Is vitamin d3 + k2 profitable to sell on Amazon Singapore?: The niche generates $23K/yr across 17 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -5.4%. Flapen's verdict: Skip it (42/100).
How competitive is the vitamin d3 + k2 niche?: 10 brands and 31 sellers compete. The top 5 products take 65% of clicks and top 5 brands hold 80% of demand.
What does it cost to enter the vitamin d3 + k2 niche?: Listings span $12.62–$70.89; the average listing price is $38.64 (sweet spot $15–$100). The average incumbent carries 9,481 reviews — the moat a new listing must climb.