Vitamin D3 + K2
FailShoppers spend an estimated $23K a year here, so Vitamin D3 + K2 is a Fail.
- Flapen Score
- 42 / 100Top 24% of 198 Health, Household and Personal Care niches · +5 vs the category median of 3742
- Market size
- $23K/yr10K searches / yr
- 90-day growth
- -5.4%search demand this quarter
- Competition
- 65%top-5 click share · 10 brands · 31 sellers
Flapen Score
Vitamin D3 + K2 against its category
The dotted line is the Health, Household and Personal Care average. Past it, Vitamin D3 + K2 is stronger. Inside it, weaker.
Market
The Vitamin D3 + K2 market on Amazon at a glance
Shoppers on Amazon Singapore searched for Vitamin D3 + K2 10K times last year and spent an estimated $23K. The top 5 brands take 80% of clicks. Flapen scores it 42 out of 100, a Fail.
01 · Demand
An estimated 6.0% of those searches ended in a purchase.
Shoppers searched for this 10K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 6.0% of those searches ended in a purchase. Searches in the last 90 days moved -5.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $23K a year.
- Searches, last 12 months
- 10K
- Growth, 90 days vs prior 90
- -5.4%
- Conversion, latest week
- 6.0%
- Market size, estimated
- $23Ka year
- Top search term
- d3 k24K searches a year
02 · Price
A sale here is worth $38.64.
Listings sell for $38.64 on average, from $12.62 to $70.89. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $38.64 that is $0 to $4K a year per listing.
- Average price
- $38.64inside the $15 to $100 sweet spot
- Price range
- $12.62–$70.89
- Amazon Singapore median price
- $30.00across 1,590 niches
- Units sold a year
- 500–750
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$4K
- Returns
- 0.1%of orders · Amazon Singapore median 0.0%
03 · Entry bar
The bar here is reviews.
29% of listings pay for placement with sponsored ads. 71% ship with Prime. On an average day, 1.0% of listings are out of stock. The average listing ranks #200 within Health, Household and Personal Care. It carries 9,481 reviews at 4.74 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 29%
- Prime listings
- 71%
- Out of stock, average day
- 1.0%
- Average rank
- #200in Health, Household and Personal Care
- Average rating
- 4.74 starsAmazon Singapore average 4.47 stars
- Average reviews
- 9,481per listing
- Listings tracked
- 17
04 · Newcomers
0 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 87 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 87 months
Products
Top Vitamin D3 + K2 products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
NOW Supplements Vitamin D-3 & K-2 1 000 IU/45 mcg Plus Cardiovascular Support* Supports Bone Health* 120 Veg Capsules
- Price
- $12.62
- Rating
- 4.8/5
- Reviews
- 11,963
- Age
- 13y ago

Horbäach Vitamin D3 K2 | 5000iu of Vitamin D & 100mcg MK-7 Complex | 180 Softgel Capsules | Non-GMO & Gluten Free Supplement
- Price
- $35.88
- Rating
- 4.8/5
- Reviews
- 1,725
- Age
- 7y ago

NOW Supplements Mega D-3 & MK-7 5000 IU / 180 mcg Bone & Cardiovascular Support* Vitamins K-3 & K-2 120 Capsules
- Price
- $29.98
- Rating
- 4.8/5
- Reviews
- 1,287
- Age
- 4y ago

Vitamin D-3 & K-2 - 120 ct (Pack of 2)
- Price
- $28.07
- Rating
- 4.8/5
- Reviews
- 3,187
- Age
- 9y ago

Nature Made Vitamin D3 and K2 Dietary Supplement for Immune Health Bone and Artery Function Support 30 Softgels 30 Day Supply
- Price
- $19.75
- Rating
- 4.6/5
- Reviews
- 9,984
- Age
- 4y ago
Trending
estimated 90-day click momentum
Horbäach Vitamin D3 K2 | 5000iu of Vitamin D & 100mcg MK-7 Complex | 180 Softgel Capsules | Non-GMO & Gluten Free Supplement
- Price
- $35.88
- Rating
- 4.8/5
- Reviews
- 1,725
- Age
- 7y ago

BioFinest Vitamin K2 MK7 with D3 Supplement Capsule 120 Count Bone and Joint Support Calcium Absorption
- Price
- $27.81
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 5mo ago

Liposomal Vitamin D3 K2 MK7-365 Softgels | VIT D3 5000 IU + K2 100 mcg with Organic Coconut Oil - K2 D3 Vitamin Supplement - Vitamin D and K Support Immune Bone Heart Mood - Non GMO Gluten Free
- Price
- $66.73
- Rating
- 4.7/5
- Reviews
- 5,758
- Age
- 5y ago

Bronson Vitamin K2 D3 (MK7) Supplement Bone and Heart Health Non-GMO Formula 5000IU (125 mcg) Vitamin D3 & 90 mcg Vitamin K2 MK-7 Easy to Swallow Vitamin D & K Complex 360 Tablets
- Price
- $44.11
- Rating
- 4.7/5
- Reviews
- 1,865
- Age
- 4y ago

Vitamin Complex K2+D3 with Black Pepper | 120 capsules - Bone Density Support & Heart Health Immunity Booster Supplement Fitness Edible Dietary Healthcare
- Price
- $22.62
- Rating
- 5.0/5
- Reviews
- 5
- Age
- 2y ago
Newest
by launch date
BioFinest Vitamin K2 MK7 with D3 Supplement Capsule 120 Count Bone and Joint Support Calcium Absorption
- Price
- $27.81
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 5mo ago

Vitamin Complex K2+D3 with Black Pepper | 120 capsules - Bone Density Support & Heart Health Immunity Booster Supplement Fitness Edible Dietary Healthcare
- Price
- $22.62
- Rating
- 5.0/5
- Reviews
- 5
- Age
- 2y ago

Micro Ingredients Vitamin D3 50 000 IU Plus K2 (MK-7) 200 mcg 240 Virgin Coconut Oil Softgels | 2 in 1 Vitamins D & K Complex Supports Calcium Absorption Bone Immune Heart Health Easy to Swallow
- Price
- $54.47
- Rating
- 4.7/5
- Reviews
- 30,115
- Age
- 3y ago

Dr. Bergs Vitamin D3 K2 w/ MCT Oil - Includes 5 000 IU of Vitamin D3 50 mcg MK7 Vitamin K2 Purified Bile Salts Zinc & Magnesium for Ultimate Absorption - K2 D3 Vitamin Supplement - 60 Capsules
- Price
- $39.50
- Rating
- 4.7/5
- Reviews
- 10,484
- Age
- 4y ago

Nature Made Vitamin D3 and K2 Dietary Supplement for Immune Health Bone and Artery Function Support 30 Softgels 30 Day Supply
- Price
- $19.75
- Rating
- 4.6/5
- Reviews
- 9,984
- Age
- 4y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 65% of clicks. Leaders hold, but buyers still shop past them.
Brands
10 falling
Sellers
31
Est. top-5 brand share
80%
Top 20: 100%
Est. top-5 click share
65%
Top 20: 100%
Open market
15%
- Now Foods50%
- Horbäach11%
- Nature Made7%
- Nano Singapore6%
- Dr. Berg Nutritionals6%
- Bronson6%
- Open — no brand owns it (4 brands, 15%)
Demand
Vitamin D3 + K2 search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov · busiest ÷ quietest = 1.9× · 11 of 12 months tracked
Search terms
Top Vitamin D3 + K2 search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- d3 k24K/yr
- vitamin d3 + k24K/yr
- vitamin d3 k22K/yr
- d3 k2 vitamin125/yr
Reviews and returns
What reviews say buyers love and hate about Vitamin D3 + K2
We read the reviews and the return reasons for every product selling here.
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
3 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Vitamin D3 + K2 questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









