Vitamin C
FailShoppers spend an estimated $11K a year here, so Vitamin C is a Fail.
- Flapen Score
- 42 / 100Top 24% of 198 Health, Household and Personal Care niches · +5 vs the category median of 3742
- Market size
- $11K/yr20K searches / yr
- 90-day growth
- +3.4%search demand this quarter
- Competition
- 55%top-5 click share · 15 brands · 21 sellers
Flapen Score
Vitamin C against its category
The dotted line is the Health, Household and Personal Care average. Past it, Vitamin C is stronger. Inside it, weaker.
Market
The Vitamin C market on Amazon at a glance
Shoppers on Amazon Singapore searched for Vitamin C 20K times last year and spent an estimated $11K. The top 5 brands take 72% of clicks. Flapen scores it 42 out of 100, a Fail.
01 · Demand
An estimated 3.0% of those searches ended in a purchase.
Shoppers searched for this 20K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 3.0% of those searches ended in a purchase. Searches in the last 90 days moved +3.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $11K a year.
- Searches, last 12 months
- 20K
- Growth, 90 days vs prior 90
- +3.4%
- Conversion, latest week
- 3.0%
- Market size, estimated
- $11Ka year
- Top search term
- vitamin c18K searches a year
02 · Price
A sale here is worth $18.15.
Listings sell for $18.15 on average, from $5.68 to $36.57. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At $18.15 that is $0 to $2K a year per listing.
- Average price
- $18.15inside the $15 to $100 sweet spot
- Price range
- $5.68–$36.57
- Amazon Singapore median price
- $30.00across 1,590 niches
- Units sold a year
- 1K–2K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$2K
- Returns
- 0.3%of orders · Amazon Singapore median 0.0%
03 · Entry bar
The bar here is reviews.
50% of listings pay for placement with sponsored ads. 79% ship with Prime. On an average day, 7.4% of listings are out of stock. The average listing ranks #486 within Health, Household and Personal Care. It carries 7,613 reviews at 4.73 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 50%
- Prime listings
- 79%
- Out of stock, average day
- 7.4%
- Average rank
- #486in Health, Household and Personal Care
- Average rating
- 4.73 starsAmazon Singapore average 4.47 stars
- Average reviews
- 7,613per listing
- Listings tracked
- 24
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 112 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 112 months
Products
Top Vitamin C products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 55% of clicks. Leaders hold, but buyers still shop past them.
Brands
15 falling
Sellers
21
Top-5 brand share
72%
Top 20: 100%
Top-5 click share
55%
Top 20: 94%
Open market
23%
- Brand 143%
- Brand 210%
- Brand 37%
- Brand 46%
- Brand 56%
- Brand 65%
Demand
Vitamin C search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov · busiest ÷ quietest = 2.1× · 11 of 12 months tracked
Search terms
Top Vitamin C search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- vitamin c18K/yr
- vitamin c 1000mg803/yr
- vit c605/yr
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Vitamin C questions
Answered from the same tracked data.









