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Vitamin C

Fail

Shoppers spend an estimated $11K a year here, so Vitamin C is a Fail.

Flapen Score
42
42 / 100
Top 24% of 198 Health, Household and Personal Care niches · +5 vs the category median of 37
Market size
$11K/yr20K searches / yr
90-day growth
+3.4%search demand this quarter
Competition
55%top-5 click share · 15 brands · 21 sellers

Flapen Score

Vitamin C against its category

The dotted line is the Health, Household and Personal Care average. Past it, Vitamin C is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Vitamin C market on Amazon at a glance

Shoppers on Amazon Singapore searched for Vitamin C 20K times last year and spent an estimated $11K. The top 5 brands take 72% of clicks. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 3.0% of those searches ended in a purchase.

Shoppers searched for this 20K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 3.0% of those searches ended in a purchase. Searches in the last 90 days moved +3.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $11K a year.

Searches, last 12 months
20K
Growth, 90 days vs prior 90
+3.4%
Conversion, latest week
3.0%
Market size, estimated
$11Ka year
Top search term
vitamin c18K searches a year

02 · Price

A sale here is worth $18.15.

Listings sell for $18.15 on average, from $5.68 to $36.57. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At $18.15 that is $0 to $2K a year per listing.

Average price
$18.15inside the $15 to $100 sweet spot
Price range
$5.68–$36.57
Amazon Singapore median price
$30.00across 1,590 niches
Units sold a year
1K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
0.3%of orders · Amazon Singapore median 0.0%

03 · Entry bar

The bar here is reviews.

50% of listings pay for placement with sponsored ads. 79% ship with Prime. On an average day, 7.4% of listings are out of stock. The average listing ranks #486 within Health, Household and Personal Care. It carries 7,613 reviews at 4.73 stars, so a new listing needs social proof before a better product.

Sponsored listings
50%
Prime listings
79%
Out of stock, average day
7.4%
Average rank
#486in Health, Household and Personal Care
Average rating
4.73 starsAmazon Singapore average 4.47 stars
Average reviews
7,613per listing
Listings tracked
24

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 112 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
112 months

Products

Top Vitamin C products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 55% of clicks. Leaders hold, but buyers still shop past them.

Brands

15 falling

Sellers

21

Top-5 brand share

72%

Top 20: 100%

Top-5 click share

55%

Top 20: 94%

Open market

23%

  • Brand 143%
  • Brand 210%
  • Brand 37%
  • Brand 46%
  • Brand 56%
  • Brand 65%

Demand

Vitamin C search demand

Weekly searches over the year, seasonality beneath. Pick a range.

800600Spike '25Black Friday '25Spike '26SepOctNovDecJanFebMarAprMayJunJul

Peak months: Oct, Nov · busiest ÷ quietest = 2.1× · 11 of 12 months tracked

Search terms

Top Vitamin C search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • vitamin c18K/yr
  • vitamin c 1000mg803/yr
  • vit c605/yr

FAQ

Common Vitamin C questions

Answered from the same tracked data.