vitamin b12
Skip itA small market ($7K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Avg price
Great$20.18avg listing price — sweet spot $15–$100
Price range
Great$7.55–$40.26cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good4.7%search→purchase rate — share of searches ending in a sale
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Growth
Okay+5.3%90-day search growth — must beat 0% to launch
Review moat
Bad11,705.35avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad$7K$7K/yr · 7K searches
According to Flapen's Amazon Singapore niche tracking, vitamin b12 is a $7K/yr Amazon Singapore market (7K searches/yr). The top 5 brands hold 79% of demand. Verdict: Skip it — 44/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
vitamin b12 market data
- Units sold / yr
- 250–500
- avg 0–100/product
- Revenue / yr
- $5K–$10K
- units × avg price
- Conversion rate
- 4.7%
- Avg BSR
- #355
- Page quality
- 0%
- Prime
- 85%
- Sponsored
- 20%
- Out of stock
- 10.5%
- Avg brand age
- 108 months
- Avg seller age
- 0 days
Competition & brand share
The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.Brands
11 rising
Sellers
23
Top-5 brand share
79%
Top 20: 100%
Top-5 click share
54%
Top 20: 100%
Open market
15%
- Now Foods21%
- Nature's Bounty16%
- Doctor's Best15%
- Nature Made15%
- THORNE13%
- Swisse6%
- Open — no brand owns it (5 brands, 15%)
Demand
Weekly Amazon search volume, last 46 weeks — +5.3% search growth over the last 90 days.Top vitamin b12 search terms
- vitamin b123K/yr
- b122K/yr
- b12 supplement1K/yr
- b12 vitamin903/yr
Top vitamin b12 products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 20 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
NOW Supplements Vitamin B-12 1 000 mcg with Folic Acid Nervous System Health* 250 Chewable Lozenges
Now Foods$18.694.7★3,582 rev
Vitamin B12 by Natures Bounty Vitamin Supplement Supports Energy Metabolism and Nervous System Health 1000mcg 200 Tablets
Nature's Bounty$19.564.7★67,372 rev
Doctors Best Fully Active B12 1500 Mcg Supports Energy Mood Circulation Non-GMO Vegan Gluten Free 180 Count
Doctor's Best$17.134.7★6,061 rev
Nature Made Vitamin B12 1000 mcg Dietary Supplement For Energy Metabolism Support 160 Time Release Tablets 160 Day Supply
Nature Made$19.714.7★27,587 rev
Thorne Vitamin B12 - as Methylcobalamin - Supports Heart and Nerve Health Blood Cell Function Healthy Sleep and Methylation - Gluten-Free Soy-Free Dairy-Free - 60 Capsules
THORNE$39.064.7★3,711 rev
Newest
by launch date
Vitamatic Vitamin B12 5000 mcg per Serving Fast Dissolve 365 Tablets - Berry Flavor - Supports Energy Metabolism
Vitamatic$27.765,000 rev
Swisse Ultiboost High Strength Vitamin B12 60 Tablets
Swisse$12.42486 rev
GNC Vitamin B-12 500mcg 100 Tablets Supports Energy Production
GNC$18.86220 rev
Nature Made Sublingual Vitamin B12 1000 mcg Dietary Supplement for Energy Metabolism Support 150 Micro-Lozenges 150 Day Supply
Nature Made$23.9321,513 rev
Doctors Best Fully Active B12 1500 Mcg Supports Energy Mood Circulation Non-GMO Vegan Gluten Free 180 Count
Doctor's Best$17.136,061 rev
Trending
90-day click momentumVitamatic Vitamin B12 5000 mcg per Serving Fast Dissolve 365 Tablets - Berry Flavor - Supports Energy Metabolism
Vitamatic$27.764.7★
Jarrow Formulas Methyl B-12 500 mcg - 100 Chewable Tablets Cherry - Bioactive Vitamin B12 - Supports Energy Production Brain Health & Metabolism - Gluten Free - 100 Servings
Jarrow Formulas$14.184.6★
NOW Supplements Methyl B-12 5000mcg Methylcobalamin Hypoallergenic 90 Veg Capsules
Now Foods$24.224.8★
Solgar Methylcobalamin (Vitamin B12) 5000 mcg 60 Nuggets - Supports Energy Metabolism - Body-Ready Active Form of B12 - Vitamin B - Non GMO Vegan Gluten Dairy Free Kosher - 60 Servings
Solgar$27.574.6★
Thorne B-Complex #12 - Vitamin B Complex with Active B12 and Folate - 60 Capsules
THORNE$40.264.7★
Common questions
- Is vitamin b12 profitable to sell on Amazon Singapore?
- The niche generates $7K/yr across 20 tracked products. 90-day search growth is +5.3%. Flapen's verdict: Skip it (44/100).
- How competitive is the vitamin b12 niche?
- 11 brands and 23 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 79% of demand.
- What does it cost to enter the vitamin b12 niche?
- Listings span $7.55–$40.26; the average listing price is $20.18 (sweet spot $15–$100). The average incumbent carries 11,705 reviews — the moat a new listing must climb.