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Vitamin B12

Fail

Shoppers spend an estimated $7K a year here, so Vitamin B12 is a Fail.

Flapen Score
44
44 / 100
Top 18% of 198 Health, Household and Personal Care niches · +7 vs the category median of 37
Market size
$7K/yr7K searches / yr
90-day growth
+5.3%search demand this quarter
Competition
54%top-5 click share · 11 brands · 23 sellers

Flapen Score

Vitamin B12 against its category

The dotted line is the Health, Household and Personal Care average. Past it, Vitamin B12 is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Vitamin B12 market on Amazon at a glance

Shoppers on Amazon Singapore searched for Vitamin B12 7K times last year and spent an estimated $7K. The top 5 brands take 79% of clicks. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 4.7% of those searches ended in a purchase.

Shoppers searched for this 7K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 4.7% of those searches ended in a purchase. Searches in the last 90 days moved +5.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $7K a year.

Searches, last 12 months
7K
Growth, 90 days vs prior 90
+5.3%
Conversion, latest week
4.7%
Market size, estimated
$7Ka year
Top search term
vitamin b123K searches a year

02 · Price

A sale here is worth $20.18.

Listings sell for $20.18 on average, from $7.55 to $40.26. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $20.18 that is $0 to $2K a year per listing.

Average price
$20.18inside the $15 to $100 sweet spot
Price range
$7.55–$40.26
Amazon Singapore median price
$30.00across 1,590 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
0.0%of orders · Amazon Singapore median 0.0%

03 · Entry bar

The bar here is reviews.

20% of listings pay for placement with sponsored ads. 85% ship with Prime. On an average day, 10.5% of listings are out of stock. The average listing ranks #355 within Health, Household and Personal Care. It carries 11,705 reviews at 4.68 stars, so a new listing needs social proof before a better product.

Sponsored listings
20%
Prime listings
85%
Out of stock, average day
10.5%
Average rank
#355in Health, Household and Personal Care
Average rating
4.68 starsAmazon Singapore average 4.47 stars
Average reviews
11,705per listing
Listings tracked
20

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 108 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
108 months

Products

Top Vitamin B12 products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 54% of clicks. Leaders hold, but buyers still shop past them.

Brands

11 rising

Sellers

23

Top-5 brand share

79%

Top 20: 100%

Top-5 click share

54%

Top 20: 100%

Open market

15%

  • Brand 121%
  • Brand 216%
  • Brand 315%
  • Brand 415%
  • Brand 513%
  • Brand 66%
  • Open — no brand owns it (5 brands, 15%)

Demand

Vitamin B12 search demand

Weekly searches over the year, seasonality beneath. Pick a range.

250150Spike '25Black Friday '25Spike '26SepOctNovDecJanFebMarAprMayJunJul

Peak months: Jun · busiest ÷ quietest = 2.1× · 11 of 12 months tracked

Search terms

Top Vitamin B12 search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • vitamin b123K/yr
  • b122K/yr
  • b12 supplement1K/yr
  • b12 vitamin903/yr

FAQ

Common Vitamin B12 questions

Answered from the same tracked data.