Vitamin B12
FailShoppers spend an estimated $7K a year here, so Vitamin B12 is a Fail.
- Flapen Score
- 44 / 100Top 18% of 198 Health, Household and Personal Care niches · +7 vs the category median of 3744
- Market size
- $7K/yr7K searches / yr
- 90-day growth
- +5.3%search demand this quarter
- Competition
- 54%top-5 click share · 11 brands · 23 sellers
Flapen Score
Vitamin B12 against its category
The dotted line is the Health, Household and Personal Care average. Past it, Vitamin B12 is stronger. Inside it, weaker.
Market
The Vitamin B12 market on Amazon at a glance
Shoppers on Amazon Singapore searched for Vitamin B12 7K times last year and spent an estimated $7K. The top 5 brands take 79% of clicks. Flapen scores it 44 out of 100, a Fail.
01 · Demand
An estimated 4.7% of those searches ended in a purchase.
Shoppers searched for this 7K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 4.7% of those searches ended in a purchase. Searches in the last 90 days moved +5.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $7K a year.
- Searches, last 12 months
- 7K
- Growth, 90 days vs prior 90
- +5.3%
- Conversion, latest week
- 4.7%
- Market size, estimated
- $7Ka year
- Top search term
- vitamin b123K searches a year
02 · Price
A sale here is worth $20.18.
Listings sell for $20.18 on average, from $7.55 to $40.26. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $20.18 that is $0 to $2K a year per listing.
- Average price
- $20.18inside the $15 to $100 sweet spot
- Price range
- $7.55–$40.26
- Amazon Singapore median price
- $30.00across 1,590 niches
- Units sold a year
- 250–500
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$2K
- Returns
- 0.0%of orders · Amazon Singapore median 0.0%
03 · Entry bar
The bar here is reviews.
20% of listings pay for placement with sponsored ads. 85% ship with Prime. On an average day, 10.5% of listings are out of stock. The average listing ranks #355 within Health, Household and Personal Care. It carries 11,705 reviews at 4.68 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 20%
- Prime listings
- 85%
- Out of stock, average day
- 10.5%
- Average rank
- #355in Health, Household and Personal Care
- Average rating
- 4.68 starsAmazon Singapore average 4.47 stars
- Average reviews
- 11,705per listing
- Listings tracked
- 20
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 108 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 108 months
Products
Top Vitamin B12 products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
NOW Supplements Vitamin B-12 1 000 mcg with Folic Acid Nervous System Health* 250 Chewable Lozenges
- Price
- $18.69
- Rating
- 4.7/5
- Reviews
- 3,582
- Age
- 13y ago

Vitamin B12 by Natures Bounty Vitamin Supplement Supports Energy Metabolism and Nervous System Health 1000mcg 200 Tablets
- Price
- $19.56
- Rating
- 4.7/5
- Reviews
- 67,372
- Age
- 12y ago

Doctors Best Fully Active B12 1500 Mcg Supports Energy Mood Circulation Non-GMO Vegan Gluten Free 180 Count
- Price
- $17.13
- Rating
- 4.7/5
- Reviews
- 6,061
- Age
- 6y ago

Nature Made Vitamin B12 1000 mcg Dietary Supplement For Energy Metabolism Support 160 Time Release Tablets 160 Day Supply
- Price
- $19.71
- Rating
- 4.7/5
- Reviews
- 27,587
- Age
- 15y ago

Thorne Vitamin B12 - as Methylcobalamin - Supports Heart and Nerve Health Blood Cell Function Healthy Sleep and Methylation - Gluten-Free Soy-Free Dairy-Free - 60 Capsules
- Price
- $39.06
- Rating
- 4.7/5
- Reviews
- 3,711
- Age
- 13y ago
Trending
estimated 90-day click momentum
Vitamatic Vitamin B12 5000 mcg per Serving Fast Dissolve 365 Tablets - Berry Flavor - Supports Energy Metabolism
- Price
- $27.76
- Rating
- 4.7/5
- Reviews
- 5,000
- Age
- 2y ago

Jarrow Formulas Methyl B-12 500 mcg - 100 Chewable Tablets Cherry - Bioactive Vitamin B12 - Supports Energy Production Brain Health & Metabolism - Gluten Free - 100 Servings
- Price
- $14.18
- Rating
- 4.6/5
- Reviews
- 2,357
- Age
- 16y ago

NOW Supplements Methyl B-12 5000mcg Methylcobalamin Hypoallergenic 90 Veg Capsules
- Price
- $24.22
- Rating
- 4.8/5
- Reviews
- 1,310
- Age
- 7y ago

Solgar Methylcobalamin (Vitamin B12) 5000 mcg 60 Nuggets - Supports Energy Metabolism - Body-Ready Active Form of B12 - Vitamin B - Non GMO Vegan Gluten Dairy Free Kosher - 60 Servings
- Price
- $27.57
- Rating
- 4.6/5
- Reviews
- 5,201
- Age
- 13y ago

Thorne B-Complex #12 - Vitamin B Complex with Active B12 and Folate - 60 Capsules
- Price
- $40.26
- Rating
- 4.7/5
- Reviews
- 3,816
- Age
- 8y ago
Newest
by launch date
Vitamatic Vitamin B12 5000 mcg per Serving Fast Dissolve 365 Tablets - Berry Flavor - Supports Energy Metabolism
- Price
- $27.76
- Rating
- 4.7/5
- Reviews
- 5,000
- Age
- 2y ago

Swisse Ultiboost High Strength Vitamin B12 60 Tablets
- Price
- $12.42
- Rating
- 4.7/5
- Reviews
- 486
- Age
- 4y ago

GNC Vitamin B-12 500mcg 100 Tablets Supports Energy Production
- Price
- $18.86
- Rating
- 4.6/5
- Reviews
- 220
- Age
- 6y ago

Nature Made Sublingual Vitamin B12 1000 mcg Dietary Supplement for Energy Metabolism Support 150 Micro-Lozenges 150 Day Supply
- Price
- $23.93
- Rating
- 4.8/5
- Reviews
- 21,513
- Age
- 6y ago

Doctors Best Fully Active B12 1500 Mcg Supports Energy Mood Circulation Non-GMO Vegan Gluten Free 180 Count
- Price
- $17.13
- Rating
- 4.7/5
- Reviews
- 6,061
- Age
- 6y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 54% of clicks. Leaders hold, but buyers still shop past them.
Brands
11 rising
Sellers
23
Est. top-5 brand share
79%
Top 20: 100%
Est. top-5 click share
54%
Top 20: 100%
Open market
15%
- Now Foods21%
- Nature's Bounty16%
- Doctor's Best15%
- Nature Made15%
- THORNE13%
- Swisse6%
- Open — no brand owns it (5 brands, 15%)
Demand
Vitamin B12 search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jun · busiest ÷ quietest = 2.1× · 11 of 12 months tracked
Search terms
Top Vitamin B12 search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- vitamin b123K/yr
- b122K/yr
- b12 supplement1K/yr
- b12 vitamin903/yr
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Vitamin B12 questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









